Identity & Authority: Assura + Protect – Signal Evidence & AI Readability

Assura + Protect

(https://assuraprotect.com) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
9 Impact Weight: 15 / 100
60% Reputation

A significant authority gap exists where the site claims its founders are ‘Protection Advisors, Actuaries, Risk Managers, Underwriters and Technologists’ but fails to provide a single name, Person schema, or LinkedIn/sameAs link for these individuals. The schema_json is focused on the organization but lacks the depth of named leadership, creating a ‘faceless corporation’ profile. Technical implementation is strong, with a clear heading hierarchy (H1 to H3) and appropriate structured data types (Organization, Place, Product).

The disconnect is low because most performance claims are product-feature based rather than outcome-based. However, the premium comparison table uses indicative pricing for a ’35 year old’ from May 2023, which is ‘aging’ evidence relative to the 2026 temporal anchor. There is a lack of actual case studies or claims payout data to prove the ‘multi-claim’ system has functioned for real policyholders.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://www.assuraprotect.com/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "86 Gloucester Place",
                "addressCountry": "United Kingdom",
                "postalCode": "W1U 6HP",
                "addressRegion": "England",
                "addressLocality": "London"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://www.assuraprotect.com/#organization",
            "name": "Assura + Protect",
            "url": "https://www.assuraprotect.com",
            "sameAs": [
                "https://web.facebook.com/assuraprotect",
                "https://www.instagram.com/assuraprotectuk/"
            ],
            "email": "info@assuraprotect.com",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "86 Gloucester Place",
                "addressCountry": "United Kingdom",
                "postalCode": "W1U 6HP",
                "addressRegion": "England",
                "addressLocality": "London"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.assuraprotect.com/#logo",
                "url": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/Assura-Protect-RM.webp",
                "contentUrl": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/Assura-Protect-RM.webp",
                "caption": "Assura + Protect",
                "inLanguage": "en-GB",
                "width": "112",
                "height": "112"
            },
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+44 3300100210",
                    "contactType": "customer support"
                },
                {
                    "@type": "ContactPoint",
                    "telephone": "+44 7413869252",
                    "contactType": "customer support"
                }
            ],
            "description": "Assura Protect has designed Dividend Life with, Up to 200% Multi-Claim Critical Illness Cover, 200% Dual Life Cover, serious illness cover, critical illness cover, mortgage protection insurance, cancer cover, doctor on demand, retail rewards and savings. Dividend Life from Assura Protect is covered by the FSCS (Financial Services Compensation Scheme), which protects 100% of any approved benefit claims should Assura’s issuing carriers fail or cease to exist. Assura’s founders are Protection Advisors, Actuaries, Risk Managers, Underwriters and Technologists committed to delivering customer value over the life of a policy – not just a single benefit payment.",
            "legalName": "Assura Financial Limited",
            "location": {
                "@id": "https://www.assuraprotect.com/#place"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://www.assuraprotect.com/#website",
            "url": "https://www.assuraprotect.com",
            "name": "Assura + Protect",
            "alternateName": "AssuraProtect",
            "publisher": {
                "@id": "https://www.assuraprotect.com/#organization"
            },
            "inLanguage": "en-GB",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://www.assuraprotect.com/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "ImageObject",
            "@id": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/Assura-Protect.webp",
            "url": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/Assura-Protect.webp",
            "width": "1200",
            "height": "630",
            "caption": "Assura+Protect",
            "inLanguage": "en-GB"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.assuraprotect.com/#webpage",
            "url": "https://www.assuraprotect.com/",
            "name": "Comprehensive Life Insurance Solutions | Assura Protect",
            "datePublished": "2024-04-25T19:06:29+00:00",
            "dateModified": "2025-04-25T06:47:42+00:00",
            "about": {
                "@id": "https://www.assuraprotect.com/#organization"
            },
            "isPartOf": {
                "@id": "https://www.assuraprotect.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/Assura-Protect.webp"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "Person",
            "@id": "https://www.assuraprotect.com/author/howdous/",
            "name": "Webmaster",
            "url": "https://www.assuraprotect.com/author/howdous/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/b30009864f79b740af638fd44545eac187a072a9b6eb2971756fa55e4412389e?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/b30009864f79b740af638fd44545eac187a072a9b6eb2971756fa55e4412389e?s=96&d=mm&r=g",
                "caption": "Webmaster",
                "inLanguage": "en-GB"
            },
            "sameAs": [
                "https://pinsoftstudios.com/"
            ],
            "worksFor": {
                "@id": "https://www.assuraprotect.com/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Comprehensive Life Insurance Solutions | Assura Protect",
            "keywords": "multi-claim critical illness",
            "datePublished": "2024-04-25T19:06:29+00:00",
            "dateModified": "2025-04-25T06:47:42+00:00",
            "author": {
                "@id": "https://www.assuraprotect.com/author/howdous/",
                "name": "Webmaster"
            },
            "publisher": {
                "@id": "https://www.assuraprotect.com/#organization"
            },
            "description": "Discover our wide range of life insurance solutions tailored to meet your needs. Secure your future with our reliable and affordable coverage options.",
            "name": "Comprehensive Life Insurance Solutions | Assura Protect",
            "@id": "https://www.assuraprotect.com/#richSnippet",
            "isPartOf": {
                "@id": "https://www.assuraprotect.com/#webpage"
            },
            "image": {
                "@id": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/Assura-Protect.webp"
            },
            "inLanguage": "en-GB",
            "mainEntityOfPage": {
                "@id": "https://www.assuraprotect.com/#webpage"
            }
        }
    ]
}
/membership-benefits/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://www.assuraprotect.com/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "86 Gloucester Place",
                "addressCountry": "United Kingdom",
                "postalCode": "W1U 6HP",
                "addressRegion": "England",
                "addressLocality": "London"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://www.assuraprotect.com/#organization",
            "name": "Assura + Protect",
            "url": "https://www.assuraprotect.com",
            "sameAs": [
                "https://web.facebook.com/assuraprotect",
                "https://www.instagram.com/assuraprotectuk/"
            ],
            "email": "info@assuraprotect.com",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "86 Gloucester Place",
                "addressCountry": "United Kingdom",
                "postalCode": "W1U 6HP",
                "addressRegion": "England",
                "addressLocality": "London"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.assuraprotect.com/#logo",
                "url": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/Assura-Protect-RM.webp",
                "contentUrl": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/Assura-Protect-RM.webp",
                "caption": "Assura + Protect",
                "inLanguage": "en-GB",
                "width": "112",
                "height": "112"
            },
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+44 3300100210",
                    "contactType": "customer support"
                },
                {
                    "@type": "ContactPoint",
                    "telephone": "+44 7413869252",
                    "contactType": "customer support"
                }
            ],
            "description": "Assura Protect has designed Dividend Life with, Up to 200% Multi-Claim Critical Illness Cover, 200% Dual Life Cover, serious illness cover, critical illness cover, mortgage protection insurance, cancer cover, doctor on demand, retail rewards and savings. Dividend Life from Assura Protect is covered by the FSCS (Financial Services Compensation Scheme), which protects 100% of any approved benefit claims should Assura’s issuing carriers fail or cease to exist. Assura’s founders are Protection Advisors, Actuaries, Risk Managers, Underwriters and Technologists committed to delivering customer value over the life of a policy – not just a single benefit payment.",
            "legalName": "Assura Financial Limited",
            "location": {
                "@id": "https://www.assuraprotect.com/#place"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://www.assuraprotect.com/#website",
            "url": "https://www.assuraprotect.com",
            "name": "Assura + Protect",
            "alternateName": "AssuraProtect",
            "publisher": {
                "@id": "https://www.assuraprotect.com/#organization"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "ImageObject",
            "@id": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/annabel-app-phone-image.png",
            "url": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/annabel-app-phone-image.png",
            "width": "500",
            "height": "719",
            "caption": "Annabel Mobile App",
            "inLanguage": "en-GB"
        },
        {
            "@type": "ItemPage",
            "@id": "https://www.assuraprotect.com/membership-benefits/#webpage",
            "url": "https://www.assuraprotect.com/membership-benefits/",
            "name": "Reap the Rewards with Membership Benefits | Assura Protect",
            "datePublished": "2023-03-15T08:03:59+00:00",
            "dateModified": "2025-05-16T12:09:11+00:00",
            "isPartOf": {
                "@id": "https://www.assuraprotect.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/annabel-app-phone-image.png"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "Person",
            "@id": "https://www.assuraprotect.com/author/howdous/",
            "name": "Webmaster",
            "url": "https://www.assuraprotect.com/author/howdous/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/b30009864f79b740af638fd44545eac187a072a9b6eb2971756fa55e4412389e?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/b30009864f79b740af638fd44545eac187a072a9b6eb2971756fa55e4412389e?s=96&d=mm&r=g",
                "caption": "Webmaster",
                "inLanguage": "en-GB"
            },
            "sameAs": [
                "https://pinsoftstudios.com/"
            ],
            "worksFor": {
                "@id": "https://www.assuraprotect.com/#organization"
            }
        },
        {
            "@type": "Product",
            "name": "Membership Benefits",
            "description": "With Assura Protect, your life insurance cover means that you have access to a number of exclusive member benefits. There are many high street retailers amongst the Annabel rewards partners, offering you access to great deals; not only this, but you also get access to an on-demand, online GP, making your life easier. Contact us for more information.",
            "brand": {
                "@type": "Brand",
                "name": "Assura Protect"
            },
            "image": {
                "@type": "ImageObject",
                "url": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/annabel-app-phone-image.png"
            },
            "offers": {
                "@type": "Offer",
                "url": "https://www.assuraprotect.com/membership-benefits/",
                "price": "0",
                "priceCurrency": "GBP",
                "availability": "InStock"
            },
            "review": {
                "@type": "Review",
                "datePublished": "2023-03-15T08:03:59+00:00",
                "dateModified": "2025-05-16T12:09:11+00:00",
                "author": {
                    "@id": "https://www.assuraprotect.com/author/howdous/",
                    "name": "Webmaster"
                },
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            "@id": "https://www.assuraprotect.com/membership-benefits/#schema-12607",
            "mainEntityOfPage": {
                "@id": "https://www.assuraprotect.com/membership-benefits/#webpage"
            }
        }
    ]
}
/multi-claim-cover/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://www.assuraprotect.com/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "86 Gloucester Place",
                "addressCountry": "United Kingdom",
                "postalCode": "W1U 6HP",
                "addressRegion": "England",
                "addressLocality": "London"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://www.assuraprotect.com/#organization",
            "name": "Assura + Protect",
            "url": "https://www.assuraprotect.com",
            "sameAs": [
                "https://web.facebook.com/assuraprotect",
                "https://www.instagram.com/assuraprotectuk/"
            ],
            "email": "info@assuraprotect.com",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "86 Gloucester Place",
                "addressCountry": "United Kingdom",
                "postalCode": "W1U 6HP",
                "addressRegion": "England",
                "addressLocality": "London"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.assuraprotect.com/#logo",
                "url": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/Assura-Protect-RM.webp",
                "contentUrl": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/Assura-Protect-RM.webp",
                "caption": "Assura + Protect",
                "inLanguage": "en-GB",
                "width": "112",
                "height": "112"
            },
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+44 3300100210",
                    "contactType": "customer support"
                },
                {
                    "@type": "ContactPoint",
                    "telephone": "+44 7413869252",
                    "contactType": "customer support"
                }
            ],
            "description": "Assura Protect has designed Dividend Life with, Up to 200% Multi-Claim Critical Illness Cover, 200% Dual Life Cover, serious illness cover, critical illness cover, mortgage protection insurance, cancer cover, doctor on demand, retail rewards and savings. Dividend Life from Assura Protect is covered by the FSCS (Financial Services Compensation Scheme), which protects 100% of any approved benefit claims should Assura’s issuing carriers fail or cease to exist. Assura’s founders are Protection Advisors, Actuaries, Risk Managers, Underwriters and Technologists committed to delivering customer value over the life of a policy – not just a single benefit payment.",
            "legalName": "Assura Financial Limited",
            "location": {
                "@id": "https://www.assuraprotect.com/#place"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://www.assuraprotect.com/#website",
            "url": "https://www.assuraprotect.com",
            "name": "Assura + Protect",
            "alternateName": "AssuraProtect",
            "publisher": {
                "@id": "https://www.assuraprotect.com/#organization"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "ImageObject",
            "@id": "https://cdn.assuraprotect.com/wp-content/uploads/2024/11/Multic-Clain-Critical-Ilness-Cover.webp",
            "url": "https://cdn.assuraprotect.com/wp-content/uploads/2024/11/Multic-Clain-Critical-Ilness-Cover.webp",
            "width": "1920",
            "height": "1080",
            "caption": "Father and sone with a boy on a surfboard in the ocean.",
            "inLanguage": "en-GB"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.assuraprotect.com/multi-claim-cover/#webpage",
            "url": "https://www.assuraprotect.com/multi-claim-cover/",
            "name": "Learn About Our Multi-Claim Cover | Assura Protect",
            "datePublished": "2023-03-14T11:02:05+00:00",
            "dateModified": "2026-04-24T08:28:04+00:00",
            "isPartOf": {
                "@id": "https://www.assuraprotect.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://cdn.assuraprotect.com/wp-content/uploads/2024/11/Multic-Clain-Critical-Ilness-Cover.webp"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "Person",
            "@id": "https://www.assuraprotect.com/author/howdous/",
            "name": "Webmaster",
            "url": "https://www.assuraprotect.com/author/howdous/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/b30009864f79b740af638fd44545eac187a072a9b6eb2971756fa55e4412389e?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/b30009864f79b740af638fd44545eac187a072a9b6eb2971756fa55e4412389e?s=96&d=mm&r=g",
                "caption": "Webmaster",
                "inLanguage": "en-GB"
            },
            "sameAs": [
                "https://pinsoftstudios.com/"
            ],
            "worksFor": {
                "@id": "https://www.assuraprotect.com/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Learn About Our Multi-Claim Cover | Assura Protect",
            "keywords": "cover",
            "datePublished": "2023-03-14T11:02:05+00:00",
            "dateModified": "2026-04-24T08:28:04+00:00",
            "author": {
                "@id": "https://www.assuraprotect.com/author/howdous/",
                "name": "Webmaster"
            },
            "publisher": {
                "@id": "https://www.assuraprotect.com/#organization"
            },
            "description": "Learn about our multi-claim cover, just one of the modern insurance solutions we offer. Benefit from multiple payout options for added peace of mind.",
            "name": "Learn About Our Multi-Claim Cover | Assura Protect",
            "@id": "https://www.assuraprotect.com/multi-claim-cover/#richSnippet",
            "isPartOf": {
                "@id": "https://www.assuraprotect.com/multi-claim-cover/#webpage"
            },
            "image": {
                "@id": "https://cdn.assuraprotect.com/wp-content/uploads/2024/11/Multic-Clain-Critical-Ilness-Cover.webp"
            },
            "inLanguage": "en-GB",
            "mainEntityOfPage": {
                "@id": "https://www.assuraprotect.com/multi-claim-cover/#webpage"
            }
        }
    ]
}
/contact-us/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://www.assuraprotect.com/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "86 Gloucester Place",
                "addressCountry": "United Kingdom",
                "postalCode": "W1U 6HP",
                "addressRegion": "England",
                "addressLocality": "London"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://www.assuraprotect.com/#organization",
            "name": "Assura + Protect",
            "url": "https://www.assuraprotect.com",
            "sameAs": [
                "https://web.facebook.com/assuraprotect",
                "https://www.instagram.com/assuraprotectuk/"
            ],
            "email": "info@assuraprotect.com",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "86 Gloucester Place",
                "addressCountry": "United Kingdom",
                "postalCode": "W1U 6HP",
                "addressRegion": "England",
                "addressLocality": "London"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.assuraprotect.com/#logo",
                "url": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/Assura-Protect-RM.webp",
                "contentUrl": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/Assura-Protect-RM.webp",
                "caption": "Assura + Protect",
                "inLanguage": "en-GB",
                "width": "112",
                "height": "112"
            },
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+44 3300100210",
                    "contactType": "customer support"
                },
                {
                    "@type": "ContactPoint",
                    "telephone": "+44 7413869252",
                    "contactType": "customer support"
                }
            ],
            "description": "Assura Protect has designed Dividend Life with, Up to 200% Multi-Claim Critical Illness Cover, 200% Dual Life Cover, serious illness cover, critical illness cover, mortgage protection insurance, cancer cover, doctor on demand, retail rewards and savings. Dividend Life from Assura Protect is covered by the FSCS (Financial Services Compensation Scheme), which protects 100% of any approved benefit claims should Assura’s issuing carriers fail or cease to exist. Assura’s founders are Protection Advisors, Actuaries, Risk Managers, Underwriters and Technologists committed to delivering customer value over the life of a policy – not just a single benefit payment.",
            "legalName": "Assura Financial Limited",
            "location": {
                "@id": "https://www.assuraprotect.com/#place"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://www.assuraprotect.com/#website",
            "url": "https://www.assuraprotect.com",
            "name": "Assura + Protect",
            "alternateName": "AssuraProtect",
            "publisher": {
                "@id": "https://www.assuraprotect.com/#organization"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "ImageObject",
            "@id": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/AssuraProtect.webp",
            "url": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/AssuraProtect.webp",
            "width": "1920",
            "height": "1080",
            "caption": "Assura+Protect",
            "inLanguage": "en-GB"
        },
        {
            "@type": "ContactPage",
            "@id": "https://www.assuraprotect.com/contact-us/#webpage",
            "url": "https://www.assuraprotect.com/contact-us/",
            "name": "Contact Us | Dividend Term Life Insurance | Assura + Protect",
            "datePublished": "2023-05-16T17:17:45+00:00",
            "dateModified": "2026-05-11T11:40:48+00:00",
            "isPartOf": {
                "@id": "https://www.assuraprotect.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://cdn.assuraprotect.com/wp-content/uploads/2024/05/AssuraProtect.webp"
            },
            "inLanguage": "en-GB"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
36Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 7 1
/membership-benefits/ 15 1
/multi-claim-cover/ 7 1
/contact-us/ 7 1