Barnett Waddingham
(https://barnett-waddingham.co.uk) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
A significant technical credibility gap exists where the ‘Our strength in numbers’ section on the homepage displays ‘0 DEDICATED PEOPLE’ and ‘0 UK OFFICES,’ likely a failure of the dynamic counter script or data injection. While the site names experts like Melanie Durrant and Pete Smith, the schema_json lacks Person entities or sameAs links to LinkedIn, leaving their professional footprints unverifiable within the structured data.
The firm makes strong claims about leveraging ‘deep expertise’ and ‘strategic insights,’ yet the technical implementation on the homepage fails to deliver its own basic business metrics (Strength in Numbers). The disconnect between a claim of being a ‘leading professional services’ firm and having broken data visualization components on the primary landing page creates a credibility gap.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
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"@id": "https://www.barnett-waddingham.co.uk#website",
"name": "Barnett Waddingham",
"url": "https://www.barnett-waddingham.co.uk"
},
{
"@type": "Organization",
"@id": "https://www.barnett-waddingham.co.uk#organization",
"name": "Barnett Waddingham",
"url": "https://www.barnett-waddingham.co.uk",
"logo": {
"@type": "ImageObject",
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"url": "https://www.barnett-waddingham.co.uk/static/img/bw-share-image.jpg",
"width": 480,
"height": 480
},
"description": "With offices across the UK, Barnett Waddingham focuses on delivering exceptional service through a commitment to trust, integrity, and quality. Barnett Waddingham is a trusted partner to a wide range of clients in both the private and public sectors — including 24% of FTSE 100 companies and more than 15% of the FTSE 350. Barnett Waddingham draws on deep expertise to deliver innovative solutions, providing long-term value through strategic insights and dedicated partnership.",
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"https://www.instagram.com/barnett_waddingham/",
"https://www.youtube.com/user/BarnettWaddingham",
"https://www.glassdoor.co.uk/Overview/Working-at-Barnett-Waddingham-EI_IE239335.11,29.htm"
],
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"@type": "ContactPoint",
"telephone": "+44 333 11 11 222",
"email": "info@barnett-waddingham.co.uk",
"contactType": "customer service"
},
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"@type": "Country",
"name": "United Kingdom"
}
],
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"streetAddress": "Decimal Place, Chiltern Avenue",
"addressLocality": "Amersham",
"postalCode": "HP6 5FG",
"addressCountry": "GB"
},
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"@type": "PostalAddress",
"name": "Birmingham office",
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"addressCountry": "GB"
},
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"addressCountry": "GB"
},
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},
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"addressCountry": "GB"
},
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"addressLocality": "Glasgow",
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"addressCountry": "GB"
},
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"addressCountry": "GB"
},
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"addressCountry": "GB"
},
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"addressCountry": "GB"
},
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"@type": "PostalAddress",
"name": "London office",
"streetAddress": "2 London Wall Place, 123 London Wall",
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"addressCountry": "GB"
},
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"@type": "PostalAddress",
"name": "Manchester office",
"streetAddress": "Arkwright House, Parsonage Gardens",
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"addressCountry": "GB"
}
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},
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"position": 1,
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}
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"name": "Leading UK Professional Services Consultancy | Barnett Waddingham",
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"url": "https://www.barnett-waddingham.co.uk/",
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},
"datePublished": "",
"dateModified": "2026-06-11T10:45:12.857364",
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}
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/sustainability/
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},
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/services/workforce-wellbeing-benefits/
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/services/sustainability-services/
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"@type": "ImageObject",
"@id": "https://www.barnett-waddingham.co.uk#logo",
"url": "https://www.barnett-waddingham.co.uk/static/img/bw-share-image.jpg",
"width": 480,
"height": 480
},
"description": "With offices across the UK, Barnett Waddingham focuses on delivering exceptional service through a commitment to trust, integrity, and quality. Barnett Waddingham is a trusted partner to a wide range of clients in both the private and public sectors — including 24% of FTSE 100 companies and more than 15% of the FTSE 350. Barnett Waddingham draws on deep expertise to deliver innovative solutions, providing long-term value through strategic insights and dedicated partnership.",
"sameAs": [
"https://www.linkedin.com/company/barnett-waddingham-llp/",
"https://www.instagram.com/barnett_waddingham/",
"https://www.youtube.com/user/BarnettWaddingham",
"https://www.glassdoor.co.uk/Overview/Working-at-Barnett-Waddingham-EI_IE239335.11,29.htm"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+44 333 11 11 222",
"email": "info@barnett-waddingham.co.uk",
"contactType": "customer service"
},
"areaServed": [
{
"@type": "Country",
"name": "United Kingdom"
}
],
"address": {
"0": {
"@type": "PostalAddress",
"name": "Amersham office",
"streetAddress": "Decimal Place, Chiltern Avenue",
"addressLocality": "Amersham",
"postalCode": "HP6 5FG",
"addressCountry": "GB"
},
"1": {
"@type": "PostalAddress",
"name": "Birmingham office",
"streetAddress": "3 Devon Way, Longbridge",
"addressLocality": "Birmingham",
"postalCode": "B31 2TS",
"addressCountry": "GB"
},
"2": {
"@type": "PostalAddress",
"name": "Bristol office",
"streetAddress": "Second Floor, Hartwell House, Victoria Street",
"addressLocality": "Bristol",
"postalCode": "BS1 6AD",
"addressCountry": "GB"
},
"3": {
"@type": "PostalAddress",
"name": "Cheltenham office",
"streetAddress": "St James's House, St James Square",
"addressLocality": "Cheltenham",
"addressRegion": "Gloucestershire",
"postalCode": "GL50 3PR",
"addressCountry": "GB"
},
"4": {
"@type": "PostalAddress",
"name": "Edinburgh office",
"streetAddress": "Spaces, 1 Lochrin Square, 92-94 Fountainbridge",
"addressLocality": "Edinburgh",
"postalCode": "EH3 9QA",
"addressCountry": "GB"
},
"_items_truncated": true
}
},
"2": {
"@type": "BreadcrumbList",
"@id": "https://www.barnett-waddingham.co.uk/services/sustainability-services/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.barnett-waddingham.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Expertise",
"item": "https://www.barnett-waddingham.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Sustainability consulting services",
"item": "https://www.barnett-waddingham.co.uk/services/sustainability-services/"
}
]
},
"3": {
"@type": "Service",
"@id": "https://www.barnett-waddingham.co.uk/services/sustainability-services/#service",
"name": "Sustainability consulting services",
"description": "Sustainability Services from Barnett Waddingham. Helping trustees and employers address environmental, social and governance (ESG) challenges.",
"serviceType": "Trustees | Employers | Risk | Investment",
"isRelatedTo": [
{
"@type": "Service",
"@id": "https://www.barnett-waddingham.co.uk/services/4me-sustainability-benefits/#service",
"name": "Sustainable benefits",
"description": "Barnett Waddingham help employers provide sustainable benefits choices that support their both employees and their strategic objectives.",
"serviceType": " service: ",
"url": "https://www.barnett-waddingham.co.uk/services/4me-sustainability-benefits/"
},
{
"@type": "Service",
"@id": "https://www.barnett-waddingham.co.uk/services/carbon-emissions-reporting/#service",
"name": "Carbon emissions reporting - CARAT",
"description": "Report on your organisation's carbon emissions with CARAT to manage and reduce your carbon footprint.",
"serviceType": " service: ",
"url": "https://www.barnett-waddingham.co.uk/services/carbon-emissions-reporting/"
}
],
"provider": {
"@id": "https://www.barnett-waddingham.co.uk#organization"
},
"brand": []
},
"4": {
"@type": "WebPage",
"@id": "https://www.barnett-waddingham.co.uk/services/sustainability-services/#webpage",
"url": "https://www.barnett-waddingham.co.uk/services/sustainability-services/",
"name": "Sustainability Consulting Services | Barnett Waddingham",
"description": "Sustainability Services from Barnett Waddingham. Helping trustees and employers address environmental, social and governance (ESG) challenges.",
"isPartOf": {
"@id": "https://www.barnett-waddingham.co.uk#website"
},
"mainEntity": {
"@id": "https://www.barnett-waddingham.co.uk/services/sustainability-services/#service"
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 10387
}
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /sustainability/ | 2 | 0 |
| /services/workforce-wellbeing-benefits/ | 0 | 0 |
| /services/sustainability-services/ | 4 | 0 |
Explore the other reputation pillars for Barnett Waddingham
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Barnett Waddingham, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Barnett Waddingham: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://barnett-waddingham.co.uk to view the most current version of its content and see directly what this company is about and what it offers.