Blend
(https://blend.com) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
The authority gap is narrow. Blend cites specific executive-level practitioners like Mitch Jones (SVP at VACU) and Fred Hagerman (COO at Langley FCU), providing their full titles and organizations. Schema data is well-implemented with a clear Organization type and sameAs links to major social platforms, though the ‘Resources’ page was crawled as insufficient, suggesting a potential gap in accessible thought leadership depth.
The performance claims are remarkably connected to proof. For example, the claim ‘Scale your business, not your head count’ is backed by a specific result for Elements Financial showing a ‘105% increase on average in deposit account application submission rate’. This prevents the marketing tone from floating into pure BS.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://blend.com/",
"url": "https://blend.com/",
"name": "Blend: Digital Lending & Account Opening for Banks, Credit Unions & Mortgage Providers",
"isPartOf": {
"@id": "https://blend.com/#website"
},
"about": {
"@id": "https://blend.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://blend.com/#primaryimage"
},
"image": {
"@id": "https://blend.com/#primaryimage"
},
"thumbnailUrl": "https://blend.com/wp-content/uploads/2025/05/Homepage_OG_Image-1.jpg",
"datePublished": "2024-10-22T19:47:02+00:00",
"dateModified": "2025-08-20T19:51:37+00:00",
"description": "Blend: Modernize lending & account opening for banks, credit unions, & mortgage providers. Streamline operations, enhance digital experience, and drive growth across all accounts.",
"breadcrumb": {
"@id": "https://blend.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://blend.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://blend.com/#primaryimage",
"url": "https://blend.com/wp-content/uploads/2025/05/Homepage_OG_Image-1.jpg",
"contentUrl": "https://blend.com/wp-content/uploads/2025/05/Homepage_OG_Image-1.jpg",
"width": 1200,
"height": 630
},
{
"@type": "BreadcrumbList",
"@id": "https://blend.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://blend.com/#website",
"url": "https://blend.com/",
"name": "Blend",
"description": "Better lending, for all",
"publisher": {
"@id": "https://blend.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://blend.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://blend.com/#organization",
"name": "Blend",
"url": "https://blend.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://blend.com/#/schema/logo/image/",
"url": "https://blend.com/wp-content/uploads/2023/03/blend_logo_2023.png",
"contentUrl": "https://blend.com/wp-content/uploads/2023/03/blend_logo_2023.png",
"width": 151,
"height": 57,
"caption": "Blend"
},
"image": {
"@id": "https://blend.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BlendLabs",
"https://x.com/blendlabsinc",
"https://www.instagram.com/blendlabs/",
"https://www.linkedin.com/company/blend-",
"https://www.youtube.com/@BlendLabs"
]
}
]
}
/platform/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://blend.com/platform/",
"url": "https://blend.com/platform/",
"name": "About the Blend Platform: Banking & Lending POS",
"isPartOf": {
"@id": "https://blend.com/#website"
},
"primaryImageOfPage": {
"@id": "https://blend.com/platform/#primaryimage"
},
"image": {
"@id": "https://blend.com/platform/#primaryimage"
},
"thumbnailUrl": "https://blend.com/wp-content/uploads/2025/07/Platform_OG_Image.jpg",
"datePublished": "2025-07-10T17:47:06+00:00",
"dateModified": "2026-05-22T15:32:33+00:00",
"description": "Blend’s POS platform is the foundation for digital origination in banking and lending, with pre-built integrations to your tech stack.",
"breadcrumb": {
"@id": "https://blend.com/platform/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://blend.com/platform/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://blend.com/platform/#primaryimage",
"url": "https://blend.com/wp-content/uploads/2025/07/Platform_OG_Image.jpg",
"contentUrl": "https://blend.com/wp-content/uploads/2025/07/Platform_OG_Image.jpg",
"width": 1800,
"height": 945,
"caption": "\"Your foundation fro digital origination from application to close\" with an image of a man and a woman sitting outside talking, working on a tablet and laptop"
},
{
"@type": "BreadcrumbList",
"@id": "https://blend.com/platform/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://blend.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Platform"
}
]
},
{
"@type": "WebSite",
"@id": "https://blend.com/#website",
"url": "https://blend.com/",
"name": "Blend",
"description": "Better lending, for all",
"publisher": {
"@id": "https://blend.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://blend.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://blend.com/#organization",
"name": "Blend",
"url": "https://blend.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://blend.com/#/schema/logo/image/",
"url": "https://blend.com/wp-content/uploads/2023/03/blend_logo_2023.png",
"contentUrl": "https://blend.com/wp-content/uploads/2023/03/blend_logo_2023.png",
"width": 151,
"height": 57,
"caption": "Blend"
},
"image": {
"@id": "https://blend.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BlendLabs",
"https://x.com/blendlabsinc",
"https://www.instagram.com/blendlabs/",
"https://www.linkedin.com/company/blend-",
"https://www.youtube.com/@BlendLabs"
]
}
]
}
/resources/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://blend.com/resources/",
"url": "https://blend.com/resources/",
"name": "Resources library | Blend",
"isPartOf": {
"@id": "https://blend.com/#website"
},
"primaryImageOfPage": {
"@id": "https://blend.com/resources/#primaryimage"
},
"image": {
"@id": "https://blend.com/resources/#primaryimage"
},
"thumbnailUrl": "https://blend.com/wp-content/uploads/2024/06/Blend_OG-Image.svg",
"datePublished": "2022-02-11T20:33:34+00:00",
"dateModified": "2025-05-13T13:58:21+00:00",
"description": "Your home for actionable insights on the future of banking.",
"breadcrumb": {
"@id": "https://blend.com/resources/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://blend.com/resources/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://blend.com/resources/#primaryimage",
"url": "https://blend.com/wp-content/uploads/2024/06/Blend_OG-Image.svg",
"contentUrl": "https://blend.com/wp-content/uploads/2024/06/Blend_OG-Image.svg",
"width": 1200,
"height": 630,
"caption": "Blend logo on dark background with lighter blue curve patter at the bottom"
},
{
"@type": "BreadcrumbList",
"@id": "https://blend.com/resources/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://blend.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Resources"
}
]
},
{
"@type": "WebSite",
"@id": "https://blend.com/#website",
"url": "https://blend.com/",
"name": "Blend",
"description": "Better lending, for all",
"publisher": {
"@id": "https://blend.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://blend.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://blend.com/#organization",
"name": "Blend",
"url": "https://blend.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://blend.com/#/schema/logo/image/",
"url": "https://blend.com/wp-content/uploads/2023/03/blend_logo_2023.png",
"contentUrl": "https://blend.com/wp-content/uploads/2023/03/blend_logo_2023.png",
"width": 151,
"height": 57,
"caption": "Blend"
},
"image": {
"@id": "https://blend.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BlendLabs",
"https://x.com/blendlabsinc",
"https://www.instagram.com/blendlabs/",
"https://www.linkedin.com/company/blend-",
"https://www.youtube.com/@BlendLabs"
]
}
]
}
/integrations/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://blend.com/integrations/",
"url": "https://blend.com/integrations/",
"name": "Partners and Integrations | Blend",
"isPartOf": {
"@id": "https://blend.com/#website"
},
"primaryImageOfPage": {
"@id": "https://blend.com/integrations/#primaryimage"
},
"image": {
"@id": "https://blend.com/integrations/#primaryimage"
},
"thumbnailUrl": "https://blend.com/wp-content/uploads/2025/09/Integrations_OG_Image.jpg",
"datePublished": "2022-04-11T22:49:09+00:00",
"dateModified": "2025-09-09T17:05:30+00:00",
"description": "Leave point solutions behind and leverage Blend’s integration-fueled platform for mortgage",
"breadcrumb": {
"@id": "https://blend.com/integrations/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://blend.com/integrations/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://blend.com/integrations/#primaryimage",
"url": "https://blend.com/wp-content/uploads/2025/09/Integrations_OG_Image.jpg",
"contentUrl": "https://blend.com/wp-content/uploads/2025/09/Integrations_OG_Image.jpg",
"width": 1200,
"height": 630,
"caption": "\"Your source for leading solutions. Built for integration.\" on a light blue gradient background."
},
{
"@type": "BreadcrumbList",
"@id": "https://blend.com/integrations/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://blend.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Integrations"
}
]
},
{
"@type": "WebSite",
"@id": "https://blend.com/#website",
"url": "https://blend.com/",
"name": "Blend",
"description": "Better lending, for all",
"publisher": {
"@id": "https://blend.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://blend.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://blend.com/#organization",
"name": "Blend",
"url": "https://blend.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://blend.com/#/schema/logo/image/",
"url": "https://blend.com/wp-content/uploads/2023/03/blend_logo_2023.png",
"contentUrl": "https://blend.com/wp-content/uploads/2023/03/blend_logo_2023.png",
"width": 151,
"height": 57,
"caption": "Blend"
},
"image": {
"@id": "https://blend.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BlendLabs",
"https://x.com/blendlabsinc",
"https://www.instagram.com/blendlabs/",
"https://www.linkedin.com/company/blend-",
"https://www.youtube.com/@BlendLabs"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
141Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 95 | 1 |
| /platform/ | 24 | 1 |
| /resources/ | 4 | 1 |
| /integrations/ | 18 | 1 |
Explore the other reputation pillars for Blend
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Blend, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Blend: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://blend.com to view the most current version of its content and see directly what this company is about and what it offers.