Confused.com
(https://confused.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is established through named and pictured experts rather than anonymous ‘advice’ blocks. Ashlyn Trojnacki (Mortgage Expert) and Rhydian Jones (Commercial Director) are both cited with specific titles and expertise, though the lack of structured Person schema in the provided JSON-LD represents a minor technical authority gap.
There is no disconnect between claims and delivery. The site makes a performance claim of ‘saving £511’ and immediately supports it with the 51st percentile saving methodology and a specific date range (Dec 2025 – Feb 2026). It demonstrates the methodology behind its calculators rather than asking for blind trust.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 62 | 4 |
| /mortgages/ | 73 | 5 |
| /rewards/ | 15 | 3 |
| /compare-car-insurance/ | 71 | 5 |
This page presents a snapshot of public data from Confused.com, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Confused.com: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://confused.com to view the most current version of its content and see directly what this company is about and what it offers.