Based on 1230 businesses audited.
FICO has 26.7 points more reputation than the average for Financial Services, Banking & Insurance.
Financial Services, Banking & Insurance Reputation: FICO (fico.com)
This is a substance-heavy site where the reputation for technical precision in credit scoring is successfully translated into its enterprise software positioning. The BS score is low because FICO largely avoids the ‘trust us’ trap by providing ‘show us’ evidence through named clients and current 2026 analyst data. It is a benchmark for how to market complex AI and decisioning platforms without descending into generic fluff.
Financial Services, Banking & Insurance Reputation: FICO (fico.com)
The site perfectly aligns with the Financial Services and Banking industry category, specifically focusing on credit risk and enterprise decisioning software. The content demonstrates a high degree of domain authority through the mention of specific credit scoring models like FICO Score 10T and the integration of Decision Intelligence Platforms.
“The score of 83 is driven primarily by the high information density and robust authority signals. Small point deductions were taken for the semantic drift between the consumer-focused H1 and the B2B-focused body content, as well as the presence of minor industry cliches in the solution headers. The temporal relevance of the Gartner 2026 and Forrester 2025 evidence significantly strengthened the trust pillar.”