Trust & Proof: Fig – Signal Evidence & AI Readability

Fig

(https://fig.co) 📸 Data Snapshot: May 26, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
15 Impact Weight: 20 / 100
75% Reputation

With a review_count of 0 and proof_links_count of 0, the site does not actively engage in trust theatre by faking reviews. However, the complete lack of external proof paths or regulatory links on the page results in a maximum penalty for proof path absence. There is no evidence of the ‘FCA registration’ or ‘FSCS protection’ expected in this industry category.

The ratio of verifiable evidence to unsubstantiated claims is 0:0, as neither exists on the page. The site provides no specific proof points, named clients, or technical specifications. It is a shell that points elsewhere, failing to establish any internal substance.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
0Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 0 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage — no schema detected (entity gap)