Information Density: IG – Signal Evidence & AI Readability

IG

(https://ig.com) 📸 Data Snapshot: May 30, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
20 Impact Weight: 30 / 100
67% Reputation

The information density is relatively high despite a few fluff-heavy headings like H1 Your money has been patient long enough. Substance is found in the body text through specific numbers, such as 16,000+ markets, 3.75% AER variable interest, and 12,000 shares and ETFs. However, some H2 headings like Your progress, powered by our products represent standard marketing fluff. The presence of granular footnotes for every numeric claim significantly offsets the power-word saturation in the hero sections.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://ig.com) Trade and invest with the UK's No.1 trading provider – IG UK
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 68% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 68% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.
Get up to £5,000 when you join IG. See our current offers here.

[H1] Your money has been patient long enough.
Invest commission-free1 with no account fees. Trade with the UK’s number one provider.3 Backed by 50 years of market know-how. It’s time to put your money to work.
Open your account
Download the app
[IMG: Phone showing the new IG App]
[H3] What our customers say about IG:
Products
[H2] Your progress, powered by our products.
Trade
[H3] Trade the world’s largest markets tax-free.
Go long or short on 16,000+ markets, including stocks, indices, commodities, and forex.
Trade with the UK’s number one provider3 with over 50 years of trading experience.
Make the most of your trading with tax-free spread betting.4
Get trading
Invest
[H3] Build your investment portfolio, commission-free.
Zero commission investing1 and no account fees.
3.75% AER variable interest on uninvested cash.2
Transfer your portfolio to IG for free5 and get up to £5,000 cashback.6
Start investing
Crypto
[H3] Buy, sell, store and explore crypto.
100 cryptocurrencies, from the big names through to emerging projects.
Straightforward, consistent crypto pricing, with a low flat fee on all trades.
Keep your portfolio moving with 24/7 crypto investing.
Explore crypto
[H2] Join IG. Get rewarded
Build with IG
[H2] Trade and invest.
It’s time to turn ambition into action. Your next move starts here.
Real-time data
[H2] Live market pricing.
Real-time pricing, data‑driven insights, expert analysis. Everything you need to make your next move.
Get your edge
Market range
[H2] More ways to trade and invest.
Build your investing portfolio from over 12,000 shares and ETFs to choose from.


Trade over 16,000 assets, from Wall Street to Web3, indices to commodities.
Your next move starts here.
[H4] Shares
[H4] ETFs
[H4] Indices
[H4] Forex
[H4] Commodities
[H2] Open your account.
Get started today
Download the app

[IMG: 2 phones showing the IG invest and Trading App]
1 Commission free on all stocks and ETFs traded within a UK GBP GIA, ISA and SIPP account. Other fees may apply. FX fees may apply on non-GBP stocks.
2 3.75% AER variable interest on GBP cash balances in GIA, ISA and SIPP accounts. Interest will be paid on balances up to £100k per client. To earn interest in a calendar month, you must either hold an open position or have traded. More information available here
3 Based on revenue (published financial statements, 2025).
4 Tax laws are subject to change and depend on individual circumstances. Tax law may differ in a jurisdiction other than the UK.
5 Physical share dematerialisation fee is £100 (inclusive of VAT) per certificate. Electronic shares are transferred free of charge.
6
Your capital is at risk. New customers only. Min £5,000 invested. Offer valid until 30/06/2026 on GIA, or ISA accounts. Cannot be used in conjunction with other offers. T&Cs apply.
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SUB-PAGE · THIN (https://ig.com/uk/application-form/) Create account – IG UK
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 68% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 68% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.
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SUB-PAGE (https://ig.com/uk/trading-platforms/) Choose the UK's Best Trading Platforms: Online + Mobile – IG UK
[H1] Choose the UK’s best trading platform1
A faster, clearer and smarter way to trade. Seize your opportunities with a cutting-edge platform built aroundyour needs.
Create live account
Create demo account*
Got questions? Chat with us anytime via web chat or WhatsApp to get started.

[H5] Online platform
Find out more

[H5] Trading apps
Find out more

[IMG: desktop screen showing the MetaTrader 5 app]
[H5] MetaTrader 5
Find out more

[H5] MetaTrader 4
Find out more

[H5] ProRealTime
Find out more

[H5] L2 Dealer
Find out more

[H5] TradingView
Find out more
[H2] What our clients say

"Very innovative. User friendly platform"
"By far the best and easiest trading platform I have used"
"Fast and responsive. Clear. Very informative fundamentals and signals"
"Allows for in depth chart analysis, custom alerts and automatic trading"
[H2] Your new favourite online trading platform

Simple, clean design for quick market access
Everything you need in one place
Personalise settings for super-fast trading

Reduce risk with powerful tools
Fast execution, real-time prices
Built by traders, for traders
[H2] Online trading platform features
Deal ticket
Charts
News and analysis
IG Live
Alerts
Signals
Customisation

Take full control over each trade with just a few clicks in our easy-to-use deal ticket:
Get an instant overview of market prices, spread, and margin with our simple, clean design
Reduce risk and protect your profits with stops and limits – including guaranteed stops for watertight protection2
Choose your preferred currency to keep conversion charges down
Trade automatically by setting orders to open at your chosen level, then choose their expiry date or close manually
Set alerts to trigger when a market moves an amount, hits a price level or meets your technical conditions
Find dealing specs in the ‘information’ tab – minimum stop distances and trade sizes, margin factors and more

Get to the heart of price action and seize your opportunity with our fast, clear, smart charts.
Track performance across timeframes, from tick-by-tick to monthly
Compare up to four timeframes on a single chart
Perform in-depth analysis with 28 indicators (including MACD, RSI and Bollinger Bands) and 19 drawings
Experience stable and effortless dealing supported by HTML5 technology, on any browser
Deal in an instant, direct from charts – open, close and edit your positions in a couple of clicks
Get free integrated access to ProRealTime, the leading web-based charting package for advanced traders

Keep up with financial announcements, and stay ahead of market movements, with news and analysis built into our online trading platform.
Twitter: Follow our curated feed for real-time updates from financial news outlets, analysts, traders and institutions.
Reuters: Read breaking news tailored to you, through an always-updated feed from the world-leading news organisation.
In-house analysts: Find what you need to make an informed trade, with fundamental and technical analysis from IG and DailyFX analysts.

Get inspired by live and on-demand shows from our in-house TV channel.
Watch shows with our experts three times a day, Monday to Friday. Discover markets to track, find key levels with live technical analysis, and plan ahead with a look at tomorrow’s likely events. - 7:30am (live) – Pre-European open bulletin - 10.30am (live) – Charting the markets - 4pm: Trading look ahead
Get exclusive coverage of major events, like monetary policy announcements from the Federal Reserve and Bank of England.

Price moves. Economic events. Technical patterns. Set up automatic alerts and be the first to know about them - on any device:
Price level alerts trigger when your market hits your chosen price
Price change alerts trigger when a market moves your chosen amount
Technical indicator alerts let you know when a market meets your technical conditions
Economic calendar alerts inform you ahead of important market events
Learn more

Get help identifying the right time to trade on forex, indices and commodities markets. Have buy and sell signals, based on analysis from two expert third parties, delivered to your mobile or desktop:
Take the guesswork out of chart pattern recognition
Reinforce your own market research and analysis
Be alerted to significant trends and patterns
Decide whether to react to potential opportunities
Learn more

Tweak our trading platform so it works, looks and feels just how you need it to:
Set up multiple workspaces for different markets and goals
Switch between light and dark modes
Group your favourite markets in watchlists for quick access
Personalise your balance bar for a detailed or at-a-glance view
Seize opportunity even quicker with one-click dealing
Add or remove columns to tailor the info you see
Save space - tab your panels in one place for faster access
Find out more about trading online
[H2] Award-winning trading platforms
Our trading platforms have been recognised time and time again by our industry.

[H3] Third-party trading platforms
Take greater control over your dealing with built-in access to a range of advanced third-party platforms.
MT4
ProRealTime
APIs
TradingView
MT4
ProRealTime
APIs
TradingView
[H3] What trading platforms can I use?
Compare features and decide when to use a particular platform, with our helpful comparison table.
Compare all platforms

[H2] Mobile trading platform
Take our platform wherever you go, with our award-winning mobile trading app.
Learn more

[H2] Master the IG platform
Get a platform walkthrough of our UK online trading platform from our experts, and learn some helpful hints and tips – watch the webinars in our archive.
Watch webinars
[H2] Master the IG platform
Get a platform walkthrough of our UK online trading platform from our experts, and learn some helpful hints and tips – watch the webinars in our archive.
Watch webinars
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[H3] L2 Dealer

[H3] MetaTrader 4 PSO

[H3] Metatrader 5

[H3] ProRealTime

[H3] Trading with APIs

[H3] Trading signals

[H3] TradingView
[H2] FAQs
What is a trading platform?
A trading platform is computer software which you can use to research, place, monitor and edit trades. You can choose from many platforms, including desktop platforms, trading apps, web-based platforms and third-party programs.
What trading platforms can I trade with in the UK?
There are several trading platforms available to you in the UK, including online platforms which operate on desktop, or platforms which run on mobile apps. There are also specialist algorithmic and automated trading platforms like MetaTrader 4 and ProRealTime.
How do I choose a trading platform?
If you’re new to the markets, you might want to use an online trading platform on your desktop. If you prefer to trade on the move, you might choose a smart phone or tablet trading app. Experienced traders can use advanced third-party platforms, while algorithmic traders can choose specialist platforms to develop their own automated trading programs.
Compare a range of platforms here.
[H2] Try these next
[H3] Transparent charges
[H3] Automate your trading
[H3] Why IG?
We're clear about our charges, so you'll always know what to expect.
Remove human error from your trading and backtest your theories.
See how we've been changing the face of trading for more than 50 years.
1 Best Platform for the Active Trader and Best Multi Platform Provider, ADVFN International Financial Awards 2026. Voted Best Trading Platform, Good Money Guide Awards 2026.
2 You’ll pay a small premium only if your guaranteed stop is triggered.
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SUB-PAGE (https://ig.com/uk/learn-to-trade/ig-academy/) IG Academy | Spread Betting Courses and Training – IG UK
[H2] Build your trading skills with IG Academy
Learn how to trade and invest with free online courses and webinars. Join IG Academy to save your progress and practise trading with a free demo account.
Join IG Academy

[H2] Build your trading skills with IG Academy
Learn how to trade and invest with free online courses and webinars. Join IG Academy to save your progress and practise trading with a free demo account
Join IG Academy

[H2] What’s in IG Academy?
A huge range of resources to help you sharpen your trading skills. Choose to learn however – and wherever – it suits you.
Online courses

Live sessions

[H2] Popular courses
[H3] Orders, execution and leverage
Get an understanding of the steps involved in placing a trade, including how to protect yourself against risk and use leverage wisely.
[H3] A beginners guide to investing
Discover the benefits of investing your money over saving cash. You’ll also learn about the different investment options available and find out how to build a portfolio and manage your risk.
[H3] Trading volatile markets
Trading volatile markets offer more opportunities to open and close positions. Explore volatility in markets, including its causes, how you could benefit and the risk involved

See all courses
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🧭 Industry Context — common generic-claim patterns in Financial Services, Banking & Insurance to weigh the text against
Generic Claims: securing your financial future, trusted with billions, personalized financial solutions, your money is safe with us, expert guidance for every stage of life, financial freedom starts here…
Red Flags: no FCA registration number displayed, guaranteed investment returns, hidden fees or commission structures, no risk warnings on investment content, qualifications not specified for advisers, pressure tactics for immediate decision-making…
Semantic Drift Patterns: homepage claims independent advice but services page shows restricted panel, claims bespoke solutions but offerings are standard off-the-shelf products, homepage targets high-net-worth but minimum investment is low, claims whole-of-market but only distributes own products…
Proof Expectations: FCA registration number with link to register, specific qualifications (DipPFS, ACII, CFA, CFP), published fee schedule or charging structure, named team with verifiable regulatory record, FSCS protection status and limitations, complaints data and FOS referral information…