KIS Finance Ltd
(http://www.kisbridgingloans.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through structured data and named experts. The schema_json includes foundingDate ‘2008’ and founder ‘Neil Andrews,’ providing a verifiable corporate timeline. While the individual advisers (Phoebe Appleby, Mat Phillips) are named and pictured, they lack individual Person schema or sameAs links to professional registries like the FCA, which represents the only minor authority gap.
The marketing tone is notably grounded compared to industry standards. Bold performance claims are largely absent, replaced by specific lending criteria and eligibility checklists. The only unsubstantiated performance assertion is that their loans are ‘the most competitive in the country,’ which lacks a specific third-party comparison or index to prove the superlative.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "KIS Finance",
"alternateName": "KIS Bridging Loans",
"legalName": "KIS Finance Ltd",
"url": "https://www.kisbridgingloans.co.uk",
"logo": "https://www.kisbridgingloans.co.uk/images/header/kis-bridging-loans.png",
"foundingDate": "2008",
"founders": [
{
"@type": "Person",
"name": "Neil Andrews"
}
],
"address": [
{
"@type": "PostalAddress",
"streetAddress": "Saunders Way",
"addressLocality": "Cullompton",
"postalCode": "EX15 1BS",
"addressCountry": "UK"
},
{
"@type": "PostalAddress",
"streetAddress": "One Business Village, West Dock Street",
"addressLocality": "Hull",
"postalCode": "HU3 4HH",
"addressCountry": "UK"
},
{
"@type": "PostalAddress",
"streetAddress": "1 Longbridge Meadow",
"addressLocality": "Cullompton",
"postalCode": "EX15 1BT",
"addressCountry": "UK"
}
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "[+44-800-644-6555]",
"email": "info@kisfinance.co.uk"
},
"sameAs": [
"https://www.facebook.com/KIS.Bridging.Loans",
"https://twitter.com/kisfinance",
"https://www.linkedin.com/company/kis-finance"
]
}
/bridging-loan/
[
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is a bridging loan?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>A bridging loan is a short-term finance facility up to 12 months, used to bridge the money gap when buying a new home before selling the current home. They range from £50,000 to £500 million and are secured against property in good or poor condition. <a href='https://www.kisbridgingloans.co.uk/bridging-loan/#top'>Read More</a></p>"
}
},
{
"@type": "Question",
"name": "How do I get a bridging loan?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>We have access to all the best bridging loan providers, plus a range of exclusive facilities that are useful for applications that fall outside general lending criteria.</p><p><em>At KIS Bridging Loans we will take the time to fully understand your plans and finance requirements, before finding the best possible deal on the facility that is best suited to your requirements.</em> <a href='https://www.kisbridgingloans.co.uk/bridging-loan/#how-do-I-get-a-bridging-loan'>Read More</a></p>"
}
},
{
"@type": "Question",
"name": "How does a bridging loan work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>A bridge loan uses the equity in property as security for a borrowing facility. Unlike other secured loans and mortgages, a bridge loan can be set up quickly and can make use of property that would normally be considered unsuitable security for many lenders. <a href='https://www.kisbridgingloans.co.uk/bridging-loan/#how-does-a-bridging-loan-work'>Read More</a></p>"
}
},
{
"@type": "Question",
"name": "What is a Regulated Bridging Loan?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>A lender is required to be authorised by the Financial Conduct Authority in order to provide a regulated bridging loan.</p><p>There are far fewer bridging lenders in the market place able to provide regulated bridging loans than there are providing unregulated bridging facilities. <a href='https://www.kisbridgingloans.co.uk/bridging-loan/#regulated-bridging-loans'>Read More</a></p>"
}
},
{
"@type": "Question",
"name": "What is an Unregulated Bridging Loan?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>A bridging loan is ‘unregulated’ when the property being used as security is for business or investment purposes which will never be occupied by the borrower or any member of their immediate family. A bridging loan also becomes unregulated when it is taken out under the name of a company/business, instead of a person. <a href='https://www.kisbridgingloans.co.uk/bridging-loan/#unregulated-bridging-loans'>Read More</a></p>"
}
},
{
"@type": "Question",
"name": "What is a commercial bridging loan?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>These are typically used by individuals and businesses who require fast short term finance, and use commercial property as their security. <a href='https://www.kisbridgingloans.co.uk/bridging-loan/'>Read More</a></p>"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "KIS Finance",
"alternateName": "KIS Bridging Loans",
"url": "https://www.kisbridgingloans.co.uk"
},
{
"@context": "http://schema.org",
"@type": "FinancialService",
"address": {
"@type": "PostalAddress",
"addressLocality": "Cullompton",
"addressRegion": "Devon",
"postalCode": "EX15 1BS",
"streetAddress": "The Nook, Simmonds Place, Saunders Way"
},
"name": "KIS Finance",
"openingHours": [
"Mon-Sun 08:00-22:00"
],
"telephone": "0800 644 6555",
"email": "info@kisfinance.co.uk",
"url": "https://www.kisbridgingloans.co.uk/",
"logo": {
"@type": "ImageObject",
"url": "https://www.kisbridgingloans.co.uk/images/header/kis-bridging-loans.png"
},
"image": {
"@type": "ImageObject",
"url": "https://www.kisbridgingloans.co.uk/images/header/kis-bridging-loans.png"
},
"sameAs": [
"https://twitter.com/kisfinance",
"https://www.linkedin.com/company/kis-finance",
"https://www.facebook.com/KIS.Bridging.Loans"
]
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Bridging Loan",
"image": "https://www.kisbridgingloans.co.uk/images/header/kis-bridging-loans.png",
"description": "Finding the best deals for UK bridging loans",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.97",
"bestRating": "5",
"ratingCount": "297"
}
}
]
/secured-loans/secured-loan-calculator/
[
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is a secured loan?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Secured loans are also commonly known as second charge mortgages or homeowner loans because they are secured against your home like your mortgage. When compared to other finance options they allow you to borrow large amounts of money over longer repayment terms, and often be used as an alternative to re-mortgaging."
}
},
{
"@type": "Question",
"name": "What does loan-to-value (LTV) mean?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The loan-to-value is the maximum amount that a lender will consider lending, as a percentage of the value of the property you are securing the loan on. If you require a loan of £60,000 secured on a property valued at £100,000 (assuming there is no other finance secured on the property), then the loan as a percentage of the property’s value would be 60% - this is the loan-to-value ratio."
}
},
{
"@type": "Question",
"name": "Can you use a secured loan to pay off other debts?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Paying off higher rate loans and other debts, also known as ‘consolidating debt’, is one of the most common uses for this type of loan. They can be used to pay off credit cards, overdrafts, personal loans, vehicle finance, catalogues, retail credit facility and other credit facilities. This can make managing your finances a lot easier as you’ll be swapping multiple monthly repayments to just one payment and one interest rate."
}
}
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "KIS Finance",
"alternateName": "KIS Bridging Loans",
"url": "https://www.kisbridgingloans.co.uk"
},
{
"@context": "http://schema.org",
"@type": "FinancialService",
"address": {
"@type": "PostalAddress",
"addressLocality": "Cullompton",
"addressRegion": "Devon",
"postalCode": "EX15 1BS",
"streetAddress": "The Nook, Simmonds Place, Saunders Way"
},
"name": "KIS Finance",
"openingHours": [
"Mon-Sun 08:00-22:00"
],
"telephone": "0800 644 6555",
"email": "info@kisfinance.co.uk",
"url": "https://www.kisbridgingloans.co.uk/",
"logo": {
"@type": "ImageObject",
"url": "https://www.kisbridgingloans.co.uk/images/header/kis-bridging-loans.png"
},
"image": {
"@type": "ImageObject",
"url": "https://www.kisbridgingloans.co.uk/images/header/kis-bridging-loans.png"
},
"sameAs": [
"https://twitter.com/kisfinance",
"https://www.linkedin.com/company/kis-finance",
"https://www.facebook.com/KIS.Bridging.Loans"
]
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Secured Loan",
"image": "https://www.kisbridgingloans.co.uk/images/header/kis-bridging-loans.png",
"description": "Finding the best deals for Secured Loans",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.97",
"bestRating": "5",
"ratingCount": "297"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 16 | 1 |
| /bridging-loan/ | 23 | 1 |
| /development-finance/ | 10 | 1 |
| /secured-loans/secured-loan-calculator/ | 26 | 1 |
| /testimonials/ | 482 | 1 |
| /about-us/ | 13 | 1 |
This page presents a snapshot of public data from KIS Finance Ltd, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to KIS Finance Ltd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.kisbridgingloans.co.uk to view the most current version of its content and see directly what this company is about and what it offers.