LendingTree
(https://lendingtree.com) 📸 Data Snapshot: May 28, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
15
Impact Weight: 20 / 100
75% Reputation
Trust theatre is low. While the site displays a 4.5 out of 5 Trustpilot score based on 16,724 reviews, it includes visible links to Advertising Disclosures and an Editorial Standard. However, the claim of 149M People helped on the homepage lacks a specific timeframe or definition of ‘helped,’ bordering on a vague performance assertion.
Evidence is highly concentrated. Forensic counts show specific APR tables for 5+ credit tiers, 10+ named lender reviews, and expert-authored content with ‘Updated May 01, 2026’ stamps. The ratio of hard numbers (e.g., $297B in funding) to generic claims is high, placing the site in the low-BS category.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
1723Review mentions (all pages)
7External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 33 | 2 |
| /redirect/offers/ | 3 | 1 |
| /personal/ | 1102 | 2 |
| /home/home-equity/ | 585 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lendingtree.com/",
"url": "https://www.lendingtree.com/",
"name": "Better Financial Decisions Start Here | LendingTree",
"isPartOf": {
"@id": "https://www.lendingtree.com/#website"
},
"about": {
"@id": "https://www.lendingtree.com/#organization"
},
"datePublished": "1998-12-12T14:00:00+00:00",
"dateModified": "2026-05-20T18:49:46+00:00",
"description": "Compare real offers on loans, insurance, and mortgages from hundreds of financial partners — side by side, in minutes. No obligation.",
"breadcrumb": {
"@id": "https://www.lendingtree.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"[DEPTH_TRUNCATED]"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lendingtree.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"name": "Homepage"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lendingtree.com/#website",
"url": "https://www.lendingtree.com/",
"name": "LendingTree",
"description": "LendingTree helps you get the best deal possible on your loans. By providing multiple offers from several lenders, we show your options, you score the win.",
"publisher": {
"@id": "https://www.lendingtree.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Charlotte, NC",
"postalCode": "28203",
"streetAddress": "1415 Vantage Park Drive Suite 700"
},
"contactPoint": [
{
"@type": "ContactPoint",
"areaServed": "US",
"contactOption": "TollFree",
"contactType": "Customer Service",
"telephone": "+1-800-505-7916"
}
],
"founder": [
{
"@type": "Person",
"name": "Doug Lebda"
}
],
"foundingDate": "1996",
"foundingLocation": {
"@type": "Place",
"name": "Charlotte, North Carolina, U.S."
},
"logo": {
"@id": "https://www.lendingtree.com/#organization-logo"
},
"name": "LendingTree",
"slogan": "You win",
"url": "https://www.lendingtree.com",
"legalName": "LendingTree LLC"
}
],
"_truncated": true,
"_original_size": 17109
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "SiteNavigationElement",
"name": "Best personal loans",
"url": "https://www.lendingtree.com/personal/"
},
"1": {
"@type": "SiteNavigationElement",
"name": "Bad credit personal loans",
"url": "https://www.lendingtree.com/personal/best-personal-loans-for-bad-credit/"
},
"2": {
"@type": "SiteNavigationElement",
"name": "Unsecured personal loans",
"url": "https://www.lendingtree.com/personal/unsecured/"
},
"3": {
"@type": "SiteNavigationElement",
"name": "Quick loans",
"url": "https://www.lendingtree.com/personal/quick-loans/"
},
"4": {
"@type": "SiteNavigationElement",
"name": "Cosigner personal loans",
"url": "https://www.lendingtree.com/personal/best-personal-loans-for-a-cosigner/"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 17109
}
]
/redirect/offers/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.lendingtree.com/#/schema/WebSite",
"url": "https://www.lendingtree.com/",
"name": "LendingTree",
"description": "800-310-1860",
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lendingtree.com/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"name": "Page not found",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.lendingtree.com/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.lendingtree.com/#/schema/BreadcrumbList",
"itemListElement": [
{
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"item": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
{
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
]
}
}
],
"_truncated": true,
"_original_size": 16021
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "SiteNavigationElement",
"name": "Best personal loans",
"url": "https://www.lendingtree.com/personal/"
},
"1": {
"@type": "SiteNavigationElement",
"name": "Bad credit personal loans",
"url": "https://www.lendingtree.com/personal/best-personal-loans-for-bad-credit/"
},
"2": {
"@type": "SiteNavigationElement",
"name": "Unsecured personal loans",
"url": "https://www.lendingtree.com/personal/unsecured/"
},
"3": {
"@type": "SiteNavigationElement",
"name": "Quick loans",
"url": "https://www.lendingtree.com/personal/quick-loans/"
},
"4": {
"@type": "SiteNavigationElement",
"name": "Cosigner personal loans",
"url": "https://www.lendingtree.com/personal/best-personal-loans-for-a-cosigner/"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 16021
}
]
/personal/
[
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "Article",
"author": [
{
"@type": "Person",
"image": "https://www.lendingtree.com/wpm/app/uploads/2024/10/Lauren-Nicholson-2-150x150-1-96x96.webp",
"name": "Lauren Clifford",
"url": "https://www.lendingtree.com/writer/lauren-clifford/"
}
],
"dateModified": "2026-04-30T08:12:12Z",
"datePublished": "2014-05-23T00:00:00Z",
"description": "Personal loan rates starting at 5.99% with LendingTree. Get up to $50K as soon as the next day.",
"headline": "Best Personal Loans with the Lowest Rates in May 2026",
"mainEntityOfPage": {
"@id": "https://www.lendingtree.com/personal/",
"@type": "WebPage"
},
"publisher": {
"@type": "Organization",
"logo": [
{
"@id": "[DEPTH_TRUNCATED]",
"@type": "[DEPTH_TRUNCATED]",
"height": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"width": "[DEPTH_TRUNCATED]"
},
{
"@id": "[DEPTH_TRUNCATED]",
"@type": "[DEPTH_TRUNCATED]",
"height": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"width": "[DEPTH_TRUNCATED]"
}
],
"name": "LendingTree"
},
"editor": [
{
"@type": "Person",
"image": "https://www.lendingtree.com/wpm/app/uploads/2025/06/Amanda_Push-96x96.webp",
"name": "Amanda Push",
"url": "https://www.lendingtree.com/writer/amanda-push/"
}
],
"image": {
"@id": "https://www.lendingtree.com/#image-featured-image",
"@type": "ImageObject",
"height": "342",
"url": "https://www.lendingtree.com/wpm/app/uploads/2014/05/man-checking-finances-GettyImages-2224614632.webp",
"width": "513"
}
},
"1": {
"@type": "WebPage",
"@id": "https://www.lendingtree.com/personal/",
"url": "https://www.lendingtree.com/personal/",
"name": "Best Personal Loans with the Lowest Rates in May 2026 | LendingTree",
"isPartOf": {
"@id": "https://www.lendingtree.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.lendingtree.com/personal/#primaryimage"
},
"image": {
"@id": "https://www.lendingtree.com/personal/#primaryimage"
},
"thumbnailUrl": "https://www.lendingtree.com/app/uploads/2014/05/man-checking-finances-GettyImages-2224614632.webp",
"datePublished": "2014-05-23T00:00:00Z",
"dateModified": "2026-04-30T08:12:12Z",
"description": "We’ve named SoFi the best personal loan lender overall. Compare rates from personal loan companies with LendingTree.",
"breadcrumb": {
"@id": "https://www.lendingtree.com/personal/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"[DEPTH_TRUNCATED]"
]
}
]
},
"2": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lendingtree.com/personal/#primaryimage",
"url": "https://www.lendingtree.com/app/uploads/2014/05/man-checking-finances-GettyImages-2224614632.webp",
"contentUrl": "https://www.lendingtree.com/app/uploads/2014/05/man-checking-finances-GettyImages-2224614632.webp",
"width": "513",
"height": "342"
},
"3": {
"@type": "BreadcrumbList",
"@id": "https://www.lendingtree.com/personal/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"name": "Home",
"item": "https://www.lendingtree.com/"
},
{
"@type": "ListItem",
"position": "2",
"name": "Personal",
"item": "https://www.lendingtree.com/personal/"
},
{
"@type": "ListItem",
"position": "3",
"name": "Best Personal Loans with the Lowest Rates in May 2026"
}
]
},
"4": {
"@type": "WebSite",
"@id": "https://www.lendingtree.com/#website",
"url": "https://www.lendingtree.com/",
"name": "LendingTree",
"description": "LendingTree helps you get the best deal possible on your loans. By providing multiple offers from several lenders, we show your options, you score the win.",
"publisher": {
"@id": "https://www.lendingtree.com/#organization"
},
"inLanguage": "en-US"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 19540
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "SiteNavigationElement",
"name": "Best personal loans",
"url": "https://www.lendingtree.com/personal/"
},
"1": {
"@type": "SiteNavigationElement",
"name": "Bad credit personal loans",
"url": "https://www.lendingtree.com/personal/best-personal-loans-for-bad-credit/"
},
"2": {
"@type": "SiteNavigationElement",
"name": "Unsecured personal loans",
"url": "https://www.lendingtree.com/personal/unsecured/"
},
"3": {
"@type": "SiteNavigationElement",
"name": "Quick loans",
"url": "https://www.lendingtree.com/personal/quick-loans/"
},
"4": {
"@type": "SiteNavigationElement",
"name": "Cosigner personal loans",
"url": "https://www.lendingtree.com/personal/best-personal-loans-for-a-cosigner/"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 19540
}
]
/home/home-equity/
[
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "Article",
"author": [
{
"@type": "Person",
"image": "https://www.lendingtree.com/wpm/app/themes/lendingtree/assets/images/user-avatar.png",
"name": "Rene Bermudez",
"url": "https://www.lendingtree.com/writer/rene-bermudez/"
}
],
"dateModified": "2026-05-01T08:13:37Z",
"datePublished": "2017-05-25T00:00:00Z",
"description": "Compare home equity loan interest rates and learn how to get the best rate offers. Browse our picks for top home equity loan lenders and get custom quotes.",
"headline": "Home Equity Loan Rates and Lenders in May 2026",
"mainEntityOfPage": {
"@id": "https://www.lendingtree.com/home/home-equity/",
"@type": "WebPage"
},
"publisher": {
"@type": "Organization",
"logo": [
{
"@id": "[DEPTH_TRUNCATED]",
"@type": "[DEPTH_TRUNCATED]",
"height": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"width": "[DEPTH_TRUNCATED]"
},
{
"@id": "[DEPTH_TRUNCATED]",
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"height": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"width": "[DEPTH_TRUNCATED]"
}
],
"name": "LendingTree"
},
"editor": [
{
"@type": "Person",
"image": "https://www.lendingtree.com/wpm/app/uploads/2025/06/Crissinda_Ponder-96x96.webp",
"name": "Crissinda Ponder",
"url": "https://www.lendingtree.com/writer/crissinda-ponder/"
}
],
"image": {
"@id": "https://www.lendingtree.com/#image-featured-image",
"@type": "ImageObject",
"height": "1101",
"url": "https://www.lendingtree.com/wpm/app/uploads/2025/11/Home-Equity-Loan-banner.webp",
"width": "2340"
}
},
"1": {
"@type": "WebPage",
"@id": "https://www.lendingtree.com/home/home-equity/",
"url": "https://www.lendingtree.com/home/home-equity/",
"name": "Home Equity Loan Rates and Lenders in May 2026 | LendingTree",
"isPartOf": {
"@id": "https://www.lendingtree.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.lendingtree.com/home/home-equity/#primaryimage"
},
"image": {
"@id": "https://www.lendingtree.com/home/home-equity/#primaryimage"
},
"thumbnailUrl": "https://www.lendingtree.com/app/uploads/2025/11/Home-Equity-Loan-banner.webp",
"datePublished": "2017-05-25T00:00:00Z",
"dateModified": "2026-05-01T08:13:37Z",
"description": "Compare home equity loan interest rates and learn how to get the best rate offers. Browse our picks for top home equity loan lenders and get custom quotes.",
"breadcrumb": {
"@id": "https://www.lendingtree.com/home/home-equity/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"[DEPTH_TRUNCATED]"
]
}
]
},
"2": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lendingtree.com/home/home-equity/#primaryimage",
"url": "https://www.lendingtree.com/app/uploads/2025/11/Home-Equity-Loan-banner.webp",
"contentUrl": "https://www.lendingtree.com/app/uploads/2025/11/Home-Equity-Loan-banner.webp",
"width": "2340",
"height": "1101",
"caption": "Home Equity Loan Rates and Lenders in November 2025 | LendingTree"
},
"3": {
"@type": "BreadcrumbList",
"@id": "https://www.lendingtree.com/home/home-equity/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"name": "Home",
"item": "https://www.lendingtree.com/"
},
{
"@type": "ListItem",
"position": "2",
"name": "Home Loan",
"item": "https://www.lendingtree.com/home/"
},
{
"@type": "ListItem",
"position": "3",
"name": "Home Equity Loan Rates and Lenders in May 2026"
}
]
},
"4": {
"@type": "WebSite",
"@id": "https://www.lendingtree.com/#website",
"url": "https://www.lendingtree.com/",
"name": "LendingTree",
"description": "LendingTree helps you get the best deal possible on your loans. By providing multiple offers from several lenders, we show your options, you score the win.",
"publisher": {
"@id": "https://www.lendingtree.com/#organization"
},
"inLanguage": "en-US"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 19699
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "SiteNavigationElement",
"name": "Best personal loans",
"url": "https://www.lendingtree.com/personal/"
},
"1": {
"@type": "SiteNavigationElement",
"name": "Bad credit personal loans",
"url": "https://www.lendingtree.com/personal/best-personal-loans-for-bad-credit/"
},
"2": {
"@type": "SiteNavigationElement",
"name": "Unsecured personal loans",
"url": "https://www.lendingtree.com/personal/unsecured/"
},
"3": {
"@type": "SiteNavigationElement",
"name": "Quick loans",
"url": "https://www.lendingtree.com/personal/quick-loans/"
},
"4": {
"@type": "SiteNavigationElement",
"name": "Cosigner personal loans",
"url": "https://www.lendingtree.com/personal/best-personal-loans-for-a-cosigner/"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 19699
}
]
Explore the other reputation pillars for LendingTree
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from LendingTree, captured on May 28, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to LendingTree: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://lendingtree.com to view the most current version of its content and see directly what this company is about and what it offers.