Lunar
(https://lunar.app) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through the banking license claim. Schema identity is strong, utilizing OnlineBusiness and FAQPage types with sameAs links to authoritative sources like Wikipedia and Crunchbase. There is a minor gap as no individual executive or founder experts are profiled with Person schema, though the institutional authority of the banking license offsets this.
Marketing claims are anchored to specific features. The claim of being a Danish bank where you can feel safe is not an empty assertion; it is directly linked to the Guarantee Fund and DFSA supervision. Crypto trading claims include mandatory risk warnings about the lack of DFSA regulation for the Lunar Block subsidiary, showing high transparency.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is Lunar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We're a 100% digital bank with no physical branches. Built to help you manage your money smarter and easier.\n\nSince our founding in 2015, our mission has been to challenge and improve the traditional banking sector. Or, in other words: To create a better banking experience – always focusing on our users' needs.\"\n\nWe have our banking license in place and are supervised by the Danish Financial Supervisory Authority, like all other Danish banks. Your money is covered by the Guarantee Fund up to 100,000 EUR (approx. 750,000 DKK)."
}
},
{
"@type": "Question",
"name": "What are the benefits of Lunar being a digital bank?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Being a digital bank means we have no branches. Instead, we put all our effort into making world-class features to help you manage your money smarter on your mobile.\n\nSign up via your mobile in minutes. It’s simple and easy.\n\nNeed help? Our support team is here to help you from 9 am to 5 pm on weekdays."
}
},
{
"@type": "Question",
"name": "How fast can I get started with Lunar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "It’s easy! Just download Lunar in the App Store or Google Play and sign up in minutes."
}
},
{
"@type": "Question",
"name": "Do I need to switch banks to get Lunar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely not. We don't require you to add your NemKonto to your Lunar account, so you can use us alongside your current bank if that’s what you prefer.\n\nTry us out for free and see if we’re for you (we’d like to think we are)."
}
},
{
"@type": "Question",
"name": "Does Lunar offer a basic deposit account?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Contact our customer service and learn more about basic deposit account.\n\nContact us here"
}
},
{
"@type": "Question",
"name": "How safe is it to use Lunar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "With us, you can feel safe. We have our banking license in place and are supervised by the Danish Financial Supervisory Authority, like all other Danish banks.\n\nYour money is covered by the Guarantee Fund up to 100,000 EUR (approx. 750,000 DKK)\n\nSee more about safety at Lunar"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "OnlineBusiness",
"name": "Lunar",
"description": "Lunar is a digital bank that offers a mobile-based banking app that helps consumers manage their personal finances.",
"url": "https://www.lunar.app",
"logo": "https://www.lunar.app/Lunar-logo.svg",
"sameAs": [
"https://da.wikipedia.org/wiki/Lunar",
"https://www.crunchbase.com/organization/lunar-bank",
"https://www.instagram.com/lunar/",
"https://www.facebook.com/lunarDanmark/",
"https://www.linkedin.com/company/lunarbank",
"https://www.trustpilot.com/review/lunar.app"
]
}
]
/en/personal/
[
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is Lunar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We're a 100% digital bank with no physical branches. Built to help you manage your money smarter and easier.\n\nSince our founding in 2015, our mission has been to challenge and improve the traditional banking sector. Or, in other words: To create a better banking experience – always focusing on our users' needs.\"\n\nWe have our banking license in place and are supervised by the Danish Financial Supervisory Authority, like all other Danish banks. Your money is covered by the Guarantee Fund up to 100,000 EUR (approx. 750,000 DKK)."
}
},
{
"@type": "Question",
"name": "What are the benefits of Lunar being a digital bank?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Being a digital bank means we have no branches. Instead, we put all our effort into making world-class features to help you manage your money smarter on your mobile.\n\nSign up via your mobile in minutes. It’s simple and easy.\n\nNeed help? Our support team is here to help you from 9 am to 5 pm on weekdays."
}
},
{
"@type": "Question",
"name": "How fast can I get started with Lunar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "It’s easy! Just download Lunar in the App Store or Google Play and sign up in minutes."
}
},
{
"@type": "Question",
"name": "Do I need to switch banks to get Lunar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely not. We don't require you to add your NemKonto to your Lunar account, so you can use us alongside your current bank if that’s what you prefer.\n\nTry us out for free and see if we’re for you (we’d like to think we are)."
}
},
{
"@type": "Question",
"name": "Does Lunar offer a basic deposit account?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Contact our customer service and learn more about basic deposit account.\n\nContact us here"
}
},
{
"@type": "Question",
"name": "How safe is it to use Lunar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "With us, you can feel safe. We have our banking license in place and are supervised by the Danish Financial Supervisory Authority, like all other Danish banks.\n\nYour money is covered by the Guarantee Fund up to 100,000 EUR (approx. 750,000 DKK)\n\nSee more about safety at Lunar"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "OnlineBusiness",
"name": "Lunar",
"description": "Lunar is a digital bank that offers a mobile-based banking app that helps consumers manage their personal finances.",
"url": "https://www.lunar.app",
"logo": "https://www.lunar.app/Lunar-logo.svg",
"sameAs": [
"https://da.wikipedia.org/wiki/Lunar",
"https://www.crunchbase.com/organization/lunar-bank",
"https://www.instagram.com/lunar/",
"https://www.facebook.com/lunarDanmark/",
"https://www.linkedin.com/company/lunarbank",
"https://www.trustpilot.com/review/lunar.app"
]
}
]
/en/personal/pricing/
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is Lunar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We're a 100% digital bank with no physical branches. Built to help you manage your money smarter and easier.\n\nSince our founding in 2015, our mission has been to challenge and improve the traditional banking sector. Or, in other words: To create a better banking experience – always focusing on our users' needs.\"\n\nWe have our banking license in place and are supervised by the Danish Financial Supervisory Authority, like all other Danish banks. Your money is covered by the Guarantee Fund up to 100,000 EUR (approx. 750,000 DKK)."
}
},
{
"@type": "Question",
"name": "What are the benefits of Lunar being a digital bank?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Being a digital bank means we have no branches. Instead, we put all our effort into making world-class features to help you manage your money smarter on your mobile.\n\nSign up via your mobile in minutes. It’s simple and easy.\n\nNeed help? Our support team is here to help you from 9 am to 5 pm on weekdays."
}
},
{
"@type": "Question",
"name": "How fast can I get started with Lunar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "It’s easy! Just download Lunar in the App Store or Google Play and sign up in minutes."
}
},
{
"@type": "Question",
"name": "Do I need to switch banks to get Lunar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely not. We don't require you to add your NemKonto to your Lunar account, so you can use us alongside your current bank if that’s what you prefer.\n\nTry us out for free and see if we’re for you (we’d like to think we are)."
}
},
{
"@type": "Question",
"name": "Does Lunar offer a basic deposit account?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Contact our customer service and learn more about basic deposit account.\n\nContact us here"
}
},
{
"@type": "Question",
"name": "How safe is it to use Lunar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "With us, you can feel safe. We have our banking license in place and are supervised by the Danish Financial Supervisory Authority, like all other Danish banks.\n\nYour money is covered by the Guarantee Fund up to 100,000 EUR (approx. 750,000 DKK)\n\nSee more about safety at Lunar"
}
}
]
}
/en/personal/unlimited/
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What do I get with Lunar Unlimited?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Lunar Unlimited is for those who want to stand out from the crowd and get plenty of extra benefits for their money.\n\nWith Lunar Unlimited, you’ll get:\n\nAn unlimited number of accounts with physical and digital cards.\n\nSAS EuroBonus Lunar debit card included.\n\nA stand-out metal card with personalised laser engraving.\n\nExtended travel insurance with Tryg.\n\n+1% interest on your whole balance. Interest is variable, calculated annually and paid out monthly.\n\n... and much more.\n\nYou can choose Lunar Unlimited in the app when you apply for your account.\n\nCompare Lunar Unlimited with our other subscriptions here"
}
},
{
"@type": "Question",
"name": "What is the difference between a metal card and other cards?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The metal card is in a league of its own – and three times heavier than a regular card.\n\nIt also comes with a laser engraving of your choice, so you can add your personal touch. Choose what you want your engraving to say and get a card no one else has."
}
},
{
"@type": "Question",
"name": "How much does Lunar Unlimited cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Unlimited costs 149 DKK per month. You also always have the option to downgrade your package."
}
},
{
"@type": "Question",
"name": "How quickly can I get started with Lunar Unlimited?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You can apply from your mobile phone in minutes and be up and running within days. Download Lunar from the App Store or Google Play, apply directly from the app and select Lunar Unlimited.\n\n"
}
},
{
"@type": "Question",
"name": "What is Lunar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Lunar is a 100% digital bank with no branches – and built to make it easy for you to manage your money on your mobile phone.\n\nWe were founded in 2015 by a group of entrepreneurs who wanted to break free from the traditional way of banking because they believed there was a better way.\n\nThat’s why, with Lunar, you get everything you need for your day-to-day finances, from tools that help you manage your money, to positive interest rates, travel benefits and even a metal bank card.\n\nYou can choose from four subscriptions depending on your needs.\n\nWe have our banking licence in place and are supervised by the Danish Financial Supervisory Authority, like all other Danish banks. That means your money is covered by the Guarantee Fund up to 100,000 EUR (approx. 750,000 DKK) in case of Lunar Bank's bankruptcy or reconstruction."
}
},
{
"@type": "Question",
"name": "Do I need to switch banks to get Lunar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You don't need to switch banks to use Lunar. We don't require you to add your NemKonto to your Lunar account, so you can use us alongside your current bank if you wish.\n\nNot sure if we're right for you? Then start by using us as your second bank, and if you like it, you can switch to us as your primary bank via the \"Switch bank\" function in the app."
}
},
{
"@type": "Question",
"name": "How safe is it to use Lunar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You can feel safe when choosing us. We have our banking licence in place and are supervised by the Danish Financial Supervisory Authority, like all other Danish banks.\n\nThat also means your money is covered by the Guarantee Fund up to 100,000 EUR (approx. 750,000 DKK) in case of Lunar Bank's bankruptcy or reconstruction."
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
77Review mentions (all pages)
7External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 30 | 2 |
| /en/personal/ | 30 | 2 |
| /en/personal/pricing/ | 7 | 1 |
| /en/personal/unlimited/ | 10 | 2 |
Explore the other reputation pillars for Lunar
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Lunar, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Lunar: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://lunar.app to view the most current version of its content and see directly what this company is about and what it offers.