MIS Motorsport
(https://mismotorsport.com) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
9
Impact Weight: 20 / 100
45% Reputation
The site exhibits Trust Theatre by displaying a review_count of 3 to 5 across pages without providing outbound proof_links to third-party verification platforms like Trustpilot or Google Reviews. While it claims to be a global leader, the primary proof points are self-reported metrics from 2022 (e.g., 406 Clients insured in 2022), which are stale relative to the 2026 temporal anchor.
The proof density is moderate. Specific verifiable evidence includes the FCA authorization number and a detailed 6-step claim protocol involving independent loss adjusters. Unsubstantiated claims are limited mostly to the global leader and pole position partner slogans, which are treated as brand flavor rather than hard metrics.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
21Review mentions (all pages)
13External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 2 |
| /contact/ | 3 | 3 |
| /insurance/on-track-race-and-rally-insurance/ | 3 | 2 |
| /about/ | 4 | 2 |
| /claims/ | 3 | 2 |
| /guidance/ | 5 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://mismotorsport.com/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "Station Court, 1b Station Road",
"addressLocality": "Guiseley",
"addressRegion": "Leeds",
"postalCode": "LS20 8EY",
"addressCountry": "UK"
}
},
{
"@type": [
"InsuranceAgency",
"Organization"
],
"@id": "https://mismotorsport.com/#organization",
"name": "MIS Motorsport",
"url": "https://mismotorsport.com",
"sameAs": [
"https://www.facebook.com/MISMotorsportLtd/",
"https://twitter.com/mismotorsport"
],
"email": "info@mismotorsport.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "Station Court, 1b Station Road",
"addressLocality": "Guiseley",
"addressRegion": "Leeds",
"postalCode": "LS20 8EY",
"addressCountry": "UK"
},
"logo": {
"@type": "ImageObject",
"@id": "https://mismotorsport.com/#logo",
"url": "https://cdn-mismotorsport.b-cdn.net/wp-content/uploads/2019/11/cropped-MIS-Logo1.png",
"contentUrl": "https://cdn-mismotorsport.b-cdn.net/wp-content/uploads/2019/11/cropped-MIS-Logo1.png",
"caption": "MIS Motorsport",
"inLanguage": "en-GB",
"width": "250",
"height": "83"
},
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"location": {
"@id": "https://mismotorsport.com/#place"
},
"image": {
"@id": "https://mismotorsport.com/#logo"
},
"telephone": "+44 194 388 4555"
},
{
"@type": "WebSite",
"@id": "https://mismotorsport.com/#website",
"url": "https://mismotorsport.com",
"name": "MIS Motorsport",
"publisher": {
"@id": "https://mismotorsport.com/#organization"
},
"inLanguage": "en-GB",
"potentialAction": {
"@type": "SearchAction",
"target": "https://mismotorsport.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://mismotorsport.com/#webpage",
"url": "https://mismotorsport.com/",
"name": "Motorsport Insurance | MIS Motorsport",
"datePublished": "2023-03-03T09:44:07+00:00",
"dateModified": "2026-03-25T09:08:08+00:00",
"about": {
"@id": "https://mismotorsport.com/#organization"
},
"isPartOf": {
"@id": "https://mismotorsport.com/#website"
},
"inLanguage": "en-GB"
},
{
"@type": "InsuranceAgency",
"@id": "https://mismotorsport.com/#organisation",
"name": "MIS Motorsport",
"legalName": "M.I.S. Motorsport Ltd",
"alternateName": "MIS",
"url": "https://mismotorsport.com",
"logo": {
"@type": "ImageObject",
"url": "https://cdn-mismotorsport.b-cdn.net/wp-content/uploads/2023/07/MIS-Logo-horizontal.svg",
"contentUrl": "https://cdn-mismotorsport.b-cdn.net/wp-content/uploads/2023/07/MIS-Logo-horizontal.svg"
},
"image": "https://cdn-mismotorsport.b-cdn.net/wp-content/uploads/2023/07/MIS-Logo-horizontal.svg",
"description": "MIS Motorsport is a specialist motorsport insurance broker providing race insurance, rally insurance, track day insurance, and commercial motorsport cover for competitors, teams and events in the UK, Europe and Asia. With over 30 years of experience, MIS is authorised and regulated by the Financial Conduct Authority.",
"foundingDate": "1994",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "10"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 1b, Station Court, Station Road",
"addressLocality": "Guiseley",
"addressRegion": "Leeds",
"postalCode": "LS20 8EY",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "53.874",
"longitude": "-1.715"
},
"telephone": "+441943884555",
"email": "info@mismotorsport.com",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+441943884555",
"contactType": "customer service",
"areaServed": [
"GB",
"EU",
"AS"
],
"availableLanguage": "English",
"contactOption": "TollFree"
},
{
"@type": "ContactPoint",
"email": "info@mismotorsport.com",
"contactType": "sales",
"areaServed": [
"GB",
"EU",
"AS"
],
"availableLanguage": "English"
}
],
"sameAs": [],
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"name": "Financial Conduct Authority Authorisation",
"credentialCategory": "Regulatory Authorisation",
"recognizedBy": {
"@type": "Organization",
"name": "Financial Conduct Authority",
"url": "https://www.fca.org.uk"
},
"identifier": "912331"
},
"knowsAbout": [
"Motorsport Insurance",
"Race Car Insurance",
"Rally Insurance",
"Track Day Insurance",
"Karting Insurance",
"Competition Car Insurance",
"Motorsport Public Liability",
"Personal Accident Cover"
],
"areaServed": [
{
"@type": "Country",
"name": "United Kingdom"
},
{
"@type": "Country",
"name": "Europe"
},
{
"@type": "Country",
"name": "Asia"
}
],
"serviceArea": {
"@type": "GeoShape",
"name": "UK, Europe and Asia"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Motorsport Insurance Products",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "On-Track Race Insurance",
"description": "Accident damage insurance for racing, testing and track days. Covers single events, full race seasons and flexible instalment plans.",
"url": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Rally Insurance",
"description": "Specialist rally car insurance covering stage rallies, shakedown, testing and road sections in the UK and internationally.",
"url": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Track Day Insurance",
"description": "Accident damage cover for track day events, including single-day and multi-event policies for private and club track days.",
"url": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Commercial Motorsport Insurance",
"description": "Commercial insurance for motorsport businesses including employers liability, public liability, motor trade, and professional indemnity.",
"url": "https://mismotorsport.com/contact/"
}
}
]
},
"slogan": "Your pole position partner in motorsport insurance",
"award": [
"Global leader for motorsport insurance",
"A+ rated insurer partners"
],
"parentOrganization": {
"@type": "Organization",
"name": "M.I.S. Motorsport Ltd",
"legalName": "M.I.S. Motorsport Ltd",
"identifier": {
"@type": "PropertyValue",
"name": "Companies House Registration",
"value": "11034788"
}
}
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://mismotorsport.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://mismotorsport.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://mismotorsport.com/contact/",
"name": "Contact"
}
}
]
}
]
}
/insurance/on-track-race-and-rally-insurance/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://mismotorsport.com/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "Station Court, 1b Station Road",
"addressLocality": "Guiseley",
"addressRegion": "Leeds",
"postalCode": "LS20 8EY",
"addressCountry": "UK"
}
},
{
"@type": [
"InsuranceAgency",
"Organization"
],
"@id": "https://mismotorsport.com/#organization",
"name": "MIS Motorsport",
"url": "https://mismotorsport.com",
"sameAs": [
"https://www.facebook.com/MISMotorsportLtd/",
"https://twitter.com/mismotorsport"
],
"email": "info@mismotorsport.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "Station Court, 1b Station Road",
"addressLocality": "Guiseley",
"addressRegion": "Leeds",
"postalCode": "LS20 8EY",
"addressCountry": "UK"
},
"logo": {
"@type": "ImageObject",
"@id": "https://mismotorsport.com/#logo",
"url": "https://cdn-mismotorsport.b-cdn.net/wp-content/uploads/2019/11/cropped-MIS-Logo1.png",
"contentUrl": "https://cdn-mismotorsport.b-cdn.net/wp-content/uploads/2019/11/cropped-MIS-Logo1.png",
"caption": "MIS Motorsport",
"inLanguage": "en-GB",
"width": "250",
"height": "83"
},
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"location": {
"@id": "https://mismotorsport.com/#place"
},
"image": {
"@id": "https://mismotorsport.com/#logo"
},
"telephone": "+44 194 388 4555"
},
{
"@type": "WebSite",
"@id": "https://mismotorsport.com/#website",
"url": "https://mismotorsport.com",
"name": "MIS Motorsport",
"publisher": {
"@id": "https://mismotorsport.com/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://cdn-mismotorsport.b-cdn.net/wp-content/uploads/2023/06/Porsche-Hanafin-ALT.jpg",
"url": "https://cdn-mismotorsport.b-cdn.net/wp-content/uploads/2023/06/Porsche-Hanafin-ALT.jpg",
"width": "2208",
"height": "1485",
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://mismotorsport.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/",
"name": "On Track Race and Rally Insurance"
}
}
]
},
{
"@type": [
"WebPage",
"FAQPage"
],
"@id": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/#webpage",
"url": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/",
"name": "Race and Rally Insurance | MIS Motorsport",
"datePublished": "2023-06-28T15:57:49+00:00",
"dateModified": "2026-03-20T15:00:40+00:00",
"isPartOf": {
"@id": "https://mismotorsport.com/#website"
},
"primaryImageOfPage": {
"@id": "https://cdn-mismotorsport.b-cdn.net/wp-content/uploads/2023/06/Porsche-Hanafin-ALT.jpg"
},
"inLanguage": "en-GB",
"breadcrumb": {
"@id": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/#breadcrumb"
},
"mainEntity": [
{
"@type": "Question",
"name": "What is On-Track Race and Rally Insurance?",
"url": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/",
"acceptedAnswer": {
"@type": "Answer",
"text": "On-Track insurance protects both drivers and their vehicles during race or track events. It mainly covers damage to your vehicle but can also include damage to the track itself."
}
},
{
"@type": "Question",
"name": "Do I need On-Track Race and Rally Insurance?",
"url": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/",
"acceptedAnswer": {
"@type": "Answer",
"text": "Without it, you may end up with a costly vehicle repair bill. On a track day or racing event you are responsible for the repair of your own vehicle, even if the incident wasn’t your fault. It’s so easy to spin off into a barrier or clip someone else’s car.\n\nPlus, it’s becoming common for track admins and race organisers to ask for proof you’re covered before being allowed to participate."
}
},
{
"@type": "Question",
"name": "Do you offer cover for international events?",
"url": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, we can provide cover in over 30 different countries across the UK, Europe and Asia."
}
},
{
"@type": "Question",
"name": "How is the cost of motorsport insurance determined?",
"url": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/",
"acceptedAnswer": {
"@type": "Answer",
"text": "Based on factors like:\nVehicle Value\nEvent Type\nLocation and track risk level\nDeductibles and coverage limits"
}
},
{
"@type": "Question",
"name": "Is my vehicle covered while racing?",
"url": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/",
"acceptedAnswer": {
"@type": "Answer",
"text": "Only if you have specific on track damage or race coverage. Standard policies will not cover racing incidents."
}
},
{
"@type": "Question",
"name": "Do you offer discounts for season deal policies?",
"url": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, we can offer discount for full season deals."
}
},
{
"@type": "Question",
"name": "Can multiple drivers be insured under one policy?",
"url": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, team or shared vehicle coverage can be arranged."
}
},
{
"@type": "Question",
"name": "How much does On-Track Insurance cost?",
"url": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/",
"acceptedAnswer": {
"@type": "Answer",
"text": "The costs can vary depending on the vehicle you’re driving and the level of coverage you want. Whenever you take out a policy it’s important you have taken the time to understand the policy details."
}
},
{
"@type": "Question",
"name": "Can I cancel or change coverage after purchase?",
"url": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/",
"acceptedAnswer": {
"@type": "Answer",
"text": "Policies can be modified before the event; cancellations are subject to terms and timing."
}
}
]
},
{
"@type": "ServiceFinancialProduct",
"name": "On Track Race and Rally Insurance",
"description": "Provides accident damage insurance for Racing, Testing, or Track Days.",
"serviceType": "Motorsport Insurance",
"additionalType": "https://schema.org/InsuranceAgency",
"provider": {
"@type": "InsuranceAgency",
"name": "MIS Motorsport",
"url": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/",
"telephone": "+44 1943 884 555",
"email": "info@mismotorsport.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 1b, Station Court, Station Road, Guiseley",
"addressLocality": "Leeds",
"postalCode": "LS20 8EY",
"addressCountr": "GB"
}
},
"areaserved": {
"@type": "Country",
"name": "United Kingdom"
},
"offers": {
"@type": "Offer",
"url": "https://mismotorsport.com/on-track-insurance"
},
"priceSpecification": {
"@type": "PriceSpecification",
"priceCurrency": "GBP",
"price": "0",
"value": "\"Get a quote for pricing\""
},
"mainEntityOfPage": {
"@id": "https://mismotorsport.com/insurance/on-track-race-and-rally-insurance/#webpage"
}
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://mismotorsport.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://mismotorsport.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://mismotorsport.com/about/",
"name": "About"
}
}
]
}
]
}
/claims/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://mismotorsport.com/claims/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://mismotorsport.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://mismotorsport.com/claims/",
"name": "Claims"
}
}
]
}
]
}
/guidance/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://mismotorsport.com/guidance/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://mismotorsport.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://mismotorsport.com/guidance/",
"name": "Guidance"
}
}
]
}
]
}
Explore the other reputation pillars for MIS Motorsport
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from MIS Motorsport, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MIS Motorsport: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://mismotorsport.com to view the most current version of its content and see directly what this company is about and what it offers.