Based on 1230 businesses audited.
Financial Services, Banking & Insurance Reputation: Mox by Standard Chartered (mox.com)
Mox delivers a product-heavy, data-rich experience that mostly avoids the ‘hot air’ trap of the banking industry. Its BS score is driven primarily by technical laziness in the metadata/schema and the use of over-caffeinated marketing adjectives that its competitive rates don’t actually need.
Financial Services, Banking & Insurance Reputation: Mox by Standard Chartered (mox.com)
The content perfectly aligns with the digital banking and financial services sector. It features specific banking products such as interest-bearing savings accounts, credit cards with cashback/miles, and personal instalment loans tailored for the Hong Kong market.
“The score of 68 reflects a 'Low BS' profile. The primary drivers of the score are Identity and Authority (10 points) due to missing schema/meta data and Trust and Proof (7 points) due to the lack of verifiable external links for claimed accolades. Information Density (8 points) was penalized for repetitive 'Daily' value propositions across all 4 crawled pages.”