New York Life Insurance Company
(https://newyorklife.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through detailed Organization and InsuranceAgency schema. The expert footprint is institutional rather than individual; while 12,000 agents are referenced, specific names and Person schema are absent from these top-level pages. The technical implementation is high-quality, with consistent heading hierarchies and robust JSON-LD structured data that aligns with the claim of a 180-year established leader.
There is a minimal disconnect here. The site makes bold claims about financial strength and dividends, but unlike most BS-heavy sites, it provides the specific dollar amounts ($2.5 billion paid in 2025) and agency ratings to back them up. The tone is authoritative because it treats these performance metrics as audited facts rather than marketing aspirations.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "InsuranceAgency",
"image": "https://assets.newyorklife.com/is/content/newyorklife/nyl-logo-1",
"name": "New York Life",
"url": "https://www.newyorklife.com/",
"telephone": "1-800-225-5695",
"openingHours": [
"Monday 8am–7pm",
"Tuesday 8am–7pm",
"Wednesday 8am–7pm",
"Thursday 8am–7pm",
"Friday 8am–7pm"
]
},
{
"@context": "http://schema.org/",
"@type": "WebSite",
"name": "New York Life Insurance Company",
"url": "https://www.newyorklife.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.newyorklife.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org/",
"@type": "Organization",
"name": "New York Life Insurance Company",
"url": "https://www.newyorklife.com/",
"logo": "https://assets.newyorklife.com/is/image/newyorklife/new-york-life-logo-w288-h288",
"contactPoint": {
"@type": "contactPoint",
"telephone": "+1-800-225-5695",
"contactType": "customer service",
"areaServed": "US"
},
"sameAs": [
"https://www.facebook.com/newyorklife/",
"https://twitter.com/newyorklife",
"https://www.instagram.com/newyorklife/",
"https://www.youtube.com/user/newyorklife",
"https://www.linkedin.com/company/newyorklife"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"id": "https://www.newyorklife.com/",
"name": "Trusted Guidance and Protection"
}
}
]
}
]
/agents/find-an-agent/locator/
[
{
"@context": "http://schema.org",
"@type": "FinancialService",
"name": "Find a dedicated agent who's the right match for you",
"alternateName": [
"New York Life Insurance",
"New York Life Insurance Company"
],
"url": "https://www.newyorklife.com/agents/find-an-agent/locator",
"hasMap": "https://www.newyorklife.com/agents/find-an-agent/locator",
"logo": "https://assets.locations.newyorklife.com.prod.rioseo.com/images/ny-logo.svg",
"image": "https://assets.locations.newyorklife.com.prod.rioseo.com/images/ny-logo.svg",
"additionalType": [
"https://en.wikipedia.org/wiki/New_York_Life_Insurance_Company",
"https://en.wikipedia.org/wiki/Life_insurance",
"https://en.wikipedia.org/wiki/Annuity",
"https://en.wikipedia.org/wiki/Long-term_care",
"https://en.wikipedia.org/wiki/Asset_management"
],
"sameAs": [
"https://www.linkedin.com/company/newyorklife",
"https://www.facebook.com/newyorklife",
"https://twitter.com/newyorklife",
"https://www.instagram.com/newyorklife/"
],
"telephone": "1 (800) 225-5695",
"address": {
"@type": "PostalAddress",
"telephone": "1 (800) 225-5695",
"streetAddress": "51 Madison Avenue",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10010-1603"
},
"mainEntityOfPage": {
"@type": "WebPage",
"headline": "Find a dedicated agent who's the right match for you",
"url": "https://www.newyorklife.com/agents/find-an-agent/locator",
"mainContentOfPage": {
"name": "Find a dedicated agent who's the right match for you",
"text": "Our agents give you personal guidance and recommendations that can help protect the ones you love, helping you to grow wealth and create financial security. We speak more than 20 languages and are located all across the country, so you can choose someone who best fits your needs and understands the values of your community.Because wherever you are on your financial journey, a dedicated financial professional can help you go further."
},
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.newyorklife.com/agents/find-an-agent",
"name": "New York Life Agent Locator ?>"
}
}
]
}
}
}
]
/foundation/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"id": "https://www.newyorklife.com/",
"name": "Trusted Guidance and Protection"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"id": "https://www.newyorklife.com/foundation",
"name": "New York Life Foundation"
}
}
]
}
/leads-agents/get-started-now/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"id": "https://www.newyorklife.com/",
"name": "Trusted Guidance and Protection"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"id": "https://www.newyorklife.com/leads-agents/get-started-now",
"name": "Get Started Now"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 11 | 1 |
| /agents/find-an-agent/locator/ | 3 | 1 |
| /foundation/ | 3 | 1 |
| /leads-agents/get-started-now/ | 7 | 1 |
This page presents a snapshot of public data from New York Life Insurance Company, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to New York Life Insurance Company: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://newyorklife.com to view the most current version of its content and see directly what this company is about and what it offers.