Howden (formerly Pembroke Insurances)
(https://www.pembrokeinsurances.ie) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Despite claiming that ‘our team… remains exactly the same,’ not a single person is named, and there is no Person schema or sameAs links to professional profiles (LinkedIn). There is a significant technical credibility gap where a professional financial firm is serving duplicate ‘bridge’ content on high-intent service pages like Construction and Aviation, which should contain regulatory disclosures and specific risk expertise.
The marketing tone promises ‘specialist schemes and services’ and ‘high standards of service’ but demonstrates absolutely nothing. As of the May 2026 system date, the site is still serving a ‘bridge’ message that is over six months old, suggesting a lack of operational updates or real-world performance evidence to share with clients.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Pembroke Bridge page",
"description": "We’ve got some exciting news - from 3 November 2025, Pembroke Insurances is now Howden. \r\n\r\nWhile our name and look are getting a refresh, rest assured everything else stays exactly the same, our team and our great service. Even our number stays the same, you can get in touch with us on 01 7998899 or request a quote through our dedicated form below. ",
"publisher": {
"@type": "Organization",
"@id": "https://www.howdengroup.com/ie-en#organization"
}
}
/ie-en/insurance/surety-bonds/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Pembroke Bridge page",
"description": "We’ve got some exciting news - from 3 November 2025, Pembroke Insurances is now Howden. \r\n\r\nWhile our name and look are getting a refresh, rest assured everything else stays exactly the same, our team and our great service. Even our number stays the same, you can get in touch with us on 01 7998899 or request a quote through our dedicated form below. ",
"publisher": {
"@type": "Organization",
"@id": "https://www.howdengroup.com/ie-en#organization"
}
}
/ie-en/contact-us/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Pembroke Bridge page",
"description": "We’ve got some exciting news - from 3 November 2025, Pembroke Insurances is now Howden. \r\n\r\nWhile our name and look are getting a refresh, rest assured everything else stays exactly the same, our team and our great service. Even our number stays the same, you can get in touch with us on 01 7998899 or request a quote through our dedicated form below. ",
"publisher": {
"@type": "Organization",
"@id": "https://www.howdengroup.com/ie-en#organization"
}
}
/ie-en/financial-advisory/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Pembroke Bridge page",
"description": "We’ve got some exciting news - from 3 November 2025, Pembroke Insurances is now Howden. \r\n\r\nWhile our name and look are getting a refresh, rest assured everything else stays exactly the same, our team and our great service. Even our number stays the same, you can get in touch with us on 01 7998899 or request a quote through our dedicated form below. ",
"publisher": {
"@type": "Organization",
"@id": "https://www.howdengroup.com/ie-en#organization"
}
}
/ie-en/sector/aviation/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Pembroke Bridge page",
"description": "We’ve got some exciting news - from 3 November 2025, Pembroke Insurances is now Howden. \r\n\r\nWhile our name and look are getting a refresh, rest assured everything else stays exactly the same, our team and our great service. Even our number stays the same, you can get in touch with us on 01 7998899 or request a quote through our dedicated form below. ",
"publisher": {
"@type": "Organization",
"@id": "https://www.howdengroup.com/ie-en#organization"
}
}
/ie-en/sector/construction/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Pembroke Bridge page",
"description": "We’ve got some exciting news - from 3 November 2025, Pembroke Insurances is now Howden. \r\n\r\nWhile our name and look are getting a refresh, rest assured everything else stays exactly the same, our team and our great service. Even our number stays the same, you can get in touch with us on 01 7998899 or request a quote through our dedicated form below. ",
"publisher": {
"@type": "Organization",
"@id": "https://www.howdengroup.com/ie-en#organization"
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 0 |
| /ie-en/insurance/surety-bonds/ | 4 | 0 |
| /ie-en/contact-us/ | 4 | 0 |
| /ie-en/financial-advisory/ | 4 | 0 |
| /ie-en/sector/aviation/ | 4 | 0 |
| /ie-en/sector/construction/ | 4 | 0 |
This page presents a snapshot of public data from Howden (formerly Pembroke Insurances), captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Howden (formerly Pembroke Insurances): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.pembrokeinsurances.ie to view the most current version of its content and see directly what this company is about and what it offers.