Policybazaar
(https://www.policybazaar.com) πΈ Data Snapshot: May 17, 2026
Identity & Authority β The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is exceptionally high. The site provides specific biographies for its ‘Business Unit Heads’ (e.g., Vivek Jain, Sameep Singh) and includes their educational credentials (IIM Calcutta, Symbiosis). These experts are linked to specific product verticals and are supported by Person schema with verifiable sameAs links, filling the usual authority gap found in digital brokers.
The disconnect is minimal. Bold performance claims regarding investment returns are presented in tabular format with a disclaimer citing ‘first year premium of life insurers’ report by IRDAI. The claim of ‘hassle-free’ is subjective, but the site provides a 2-step breakdown of its ‘Dedicated Claim Assistance Program’ to demonstrate the actual service delivery mechanism.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
π Identity & Technical Layer β schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Policybazaar.com",
"alternateName": "Policy bazaar",
"url": "https://www.policybazaar.com/"
},
{
"@context": "https://schema.org/",
"@type": "Organization",
"name": "Policybazaar.com",
"foundingDate": "2008",
"areaServed": "Worldwide",
"sameAs": [
"https://www.facebook.com/Policybazaar",
"https://x.com/policybazaar",
"https://www.linkedin.com/company/policybazaar/",
"https://www.instagram.com/policybazaar/",
"https://www.youtube.com/user/PolicybazaarIndia",
"https://g.page/Policybazaar"
],
"address": {
"@type": "PostalAddress",
"addressLocality": "Gurugram",
"addressRegion": "India",
"postalCode": "122001",
"streetAddress": "Plot No.119, Sector - 44, Gurugram, Haryana, 122001, India"
},
"contactPoint": [
{
"@type": "ContactPoint",
"email": "care@policybazaar.com",
"telephone": "1800-208-8787",
"contactType": "Customer Service - 24x7 Toll Free"
},
{
"@type": "ContactPoint",
"telephone": "+91-8800092221",
"contactType": "customer service Whatsapp"
}
],
"founder": [
{
"@type": "Person",
"name": "Yashish Dahiya",
"sameAs": [
"https://www.linkedin.com/in/yashish-dahiya-145495261/",
"https://x.com/yashishdahiya",
"https://www.policybazaar.com/pblife/contributor/yashish-dahiya/12"
]
}
]
}
]
/life-insurance/investment-plans/
[
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Investment Plans",
"description": "Best Investment Plan - Compare Investment Plans available in India with high returns online. Choose the best investment options to achieve your financial goals. Know more about best investment plans like ulip, mutual funds, FD, PPF and NPS.",
"brand": {
"@type": "Brand",
"name": "Policybazaar"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"bestRating": "5",
"worstRating": "1",
"ratingCount": "109743"
}
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.policybazaar.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Life Insurance",
"item": "https://www.policybazaar.com/life-insurance/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Investment Plans",
"item": "https://www.policybazaar.com/life-insurance/investment-plans/"
}
]
}
]
/life-insurance/child-plans/
[
{
"@context": "https://schema.org",
"@type": "Table",
"about": "List of Child Plans in IndiaΓ’ΒΒ"
},
{
"@context": "https://schema.org",
"@type": "Table",
"about": "Tax Benefits on Child Education Plan"
},
{
"@context": "https://schema.org",
"@type": "Table",
"about": "What are the Documents Required to Buy a Child Insurance Plan?ΓΒ "
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Child Plans",
"description": "Understand the benefits of a child education plan and secure your child's future. Compare plans and get tips for choosing the best child insurance plan.",
"brand": {
"@type": "Brand",
"name": "Policybazaar"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"bestRating": "5",
"worstRating": "1",
"ratingCount": "109743"
}
},
{
"@context": "https://schema.org/",
"@type": "Article",
"description": "What Are Child Education Plans?",
"image": {
"@type": "ImageObject",
"url": "https://static.pbcdn.in/cdn/images/bu/investment/child-featured-banner.png",
"height": 350,
"width": 300
},
"video": {
"@type": "VideoObject",
"name": "Protect Your Child's Financial Future! Discover the Perfect Child Plan on Policybazaar",
"description": "Invest in your child's tomorrow with a dedicated child plan. Start planning today for their bright future. In this video, we will show you how to Protect Your Child's Financial Future! This is an important topic that we know a lot of parents want to learn about, and we're happy to be able to share this information with you on Policybazaar.",
"thumbnailUrl": "https://i.ytimg.com/vi/L2DAx2wvjAE/hqdefault.jpg",
"uploadDate": "2023-09-11T00:52:51-07:00",
"duration": "PT96S",
"contentUrl": "https://www.youtube.com/embed/L2DAx2wvjAE ",
"author": "Policybazaar"
}
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.policybazaar.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Life Insurance",
"item": "https://www.policybazaar.com/life-insurance/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Child Plans",
"item": "https://www.policybazaar.com/life-insurance/child-plans/"
}
]
}
]
/insurance-companies/lic-of-india/
[
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "LIC of India - Life Insurance Corporation of India",
"image": "https://static.pbcdn.in/cdn/images/bu/investment/lic-banner-rhs.webp",
"description": "LIC Life Insurance Corporation of India is the most trusted life insurance provider in India. Check LIC plans online at Policybazaar.",
"brand": {
"@type": "Brand",
"name": "Policybazaar"
},
"sku": "Life Insurance Corporation of India",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"ratingCount": "21949"
}
},
{
"@context": "https://schema.org",
"@type": "AudioObject",
"contentUrl": "https://static.pbcdn.in/cdn/video/life-insurance-corporation.mp3",
"description": "The Life Insurance Corporation of India or LIC is a state-owned organisation and India largest life insurance company. LIC has provided insurance coverage to millions of individuals and families nationwide for over six decades with a wide range of insurance products and services.",
"duration": "PT24M20S",
"encodingFormat": "audio/mpeg",
"name": "life-insurance-corporation.mp3"
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.policybazaar.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Insurance Companies",
"item": "https://www.policybazaar.com/insurance-companies/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Lic Of India",
"item": "https://www.policybazaar.com/insurance-companies/lic-of-india/"
}
]
}
]
/life-insurance/term-insurance/
[
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Term Insurance",
"description": "Term insurance is a type of life insurance that provides financial cover against death for a specific duration. In case the policyholder unfortunately passes away in this duration, their nominee gets the amount of the cover. Thus term insurance plan secures the financial future of the policyholder nominee/family with an adequate life cover at an affordable rate.",
"brand": {
"@type": "Brand",
"name": "Policybazaar"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"bestRating": "5",
"worstRating": "1",
"ratingCount": "136743"
},
"_truncated": true,
"_original_size": 20561
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.policybazaar.com/",
"contactPoint": {
"@type": "contactPoint",
"telephone": "1800-419-7713",
"contactType": "customer service"
},
"_truncated": true,
"_original_size": 20561
},
{
"@context": "https://schema.org",
"@type": "Article",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.policybazaar.com/life-insurance/term-insurance/"
},
"headline": "Term Insurance",
"description": "Term Insurance: Buy the best term insurance plan online for just ₹403 per month* with ₹1 Crore Term insurance cover. Compare and buy online term insurance plans in a single click from 15+ top insurers at PolicyBazaar.",
"image": {
"@type": "ImageObject",
"url": "https://static.pbcdn.in/cdn/images/bu/term/term-benefit-with-kapil-graphic.png",
"width": "390",
"height": "180"
},
"author": {
"@type": "Person",
"name": "Varun Agarwal",
"url": "https://in.linkedin.com/in/varunagarwal008"
},
"publisher": {
"@type": "Organization",
"name": "Policybazaar",
"logo": {
"@type": "ImageObject",
"url": "https://static.pbcdn.in/cdn/images/new-home/pbroundlogo.svg",
"width": "46",
"height": "46"
}
},
"datePublished": "2014-06-04",
"dateModified": "2026-05-14",
"_truncated": true,
"_original_size": 20561
},
{
"@context": "https://schema.org",
"@type": "AudioObject",
"contentUrl": "https://static.pbcdn.in/cdn/video/term-seo-bu-audio.mp3",
"description": "Term Insurance is a type of life insurance policy that provides coverage for a specific number of years, i.e., a term. This type of life insurance offers a death benefit to the beneficiary or nominee in case of the insured s death during the policy term",
"duration": "PT43M20S",
"encodingFormat": "audio/mpeg",
"name": "term-seo-bu-audio.mp3",
"_truncated": true,
"_original_size": 20561
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "What are term insurance plans? ",
"acceptedAnswer": {
"@type": "Answer",
"text": "Ans. Term insurance plans are types of life insurance plans that offer financial security to your family. These plans are highly affordable and offer large insurance cover, like 1 Crore or 2 Crores, to your family in the event of your unfortunate demise."
}
},
"1": {
"@type": "Question",
"name": "Is term insurance premium going to increase in 2026?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Ans. Term insurance premiums might increase at a steady rate as per the premium growth trend over the past years. However, with the 0% GST, the premiums might still be affordable for the customers, and there is no significant term insurance premium rise informed by the insurers. It is suggested that you compare the premiums for pure term insurance plans on platforms like Policybazaar to secure the best term insurance plan at affordable premiums."
}
},
"2": {
"@type": "Question",
"name": "What is a pure term insurance plan?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Ans. Pure term insurance plan refers to the regular term insurance plans that offer pure risk protection at affordable rates. These plans have no savings/investment component, and do not offer any maturity benefits. With these plans, you can get a large sum assured at lower premiums, compared to other types of life insurance, and the premiums remain unchanged throughout the policy term."
}
},
"3": {
"@type": "Question",
"name": "What are the top 10 term insurance companies in India?**",
"acceptedAnswer": {
"@type": "Answer",
"text": "Ans. The top 10 term insurance companies in India based on their annualised premiums are as follows. You can check and compare the top 10 term insurance companies in India based on their CSR, solvency ratios, and customer feedback to find the right term plan for yourself."
}
},
"4": {
"@type": "Question",
"name": "Is term insurance covered under 80C?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Ans. Yes, term insurance is covered under 80C. With term insurance tax benefits under 80C, you can claim tax benefits up to Γ’ΒΒΉ46,800 per the prevailing tax laws. However, it is suggested that you consult with your financial advisor to check the applicable term insurance plan tax benefits for your profile."
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 20561
}
]
/life-insurance/
[
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Life Insurance",
"description": "Buy Best Life Insurance Plans Online - Explore different types of Life Insurance Policies. Term Insurance & Savings Plans",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "54872"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.policybazaar.com/",
"contactPoint": {
"@type": "contactPoint",
"telephone": "1800-419-7713",
"contactType": "customer service"
}
},
{
"@context": "https://schema.org",
"@type": "Article",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.policybazaar.com/life-insurance/"
},
"headline": "Life Insurance",
"description": "Life Insurance plans online by Policybazaar. Compare & buy the best Life Insurance policies from top life insurance companies in India.",
"image": {
"@type": "ImageObject",
"url": "https://static.pbcdn.in/cdn/images/bu/term/definition_and_meaning_gst.png",
"width": "390",
"height": "180"
},
"author": {
"@type": "Person",
"name": "Varun Agarwal",
"url": "https://in.linkedin.com/in/varunagarwal008"
},
"publisher": {
"@type": "Organization",
"name": "Policybazaar",
"logo": {
"@type": "ImageObject",
"url": "https://static.pbcdn.in/cdn/images/new-home/pbroundlogo.svg",
"width": "46",
"height": "46"
}
},
"datePublished": "2014-06-04",
"dateModified": "2026-05-07"
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.policybazaar.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Life Insurance",
"item": "https://www.policybazaar.com/life-insurance/"
}
]
}
]
π‘οΈ Trust Signals β external proof links that back the declared identity
301Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /life-insurance/investment-plans/ | 48 | 1 |
| /life-insurance/child-plans/ | 65 | 1 |
| /insurance-companies/lic-of-india/ | 63 | 1 |
| /life-insurance/term-insurance/ | 67 | 1 |
| /life-insurance/ | 55 | 1 |
Explore the other reputation pillars for Policybazaar
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Policybazaar, captured on May 17, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Policybazaar: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.policybazaar.com to view the most current version of its content and see directly what this company is about and what it offers.