Identity & Authority: First Republic (part of JPMorgan Chase) – Signal Evidence & AI Readability

Public Holdings, Inc.

(https://public.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

Authority is exceptionally well-established through structured data. The schema_json includes founders Leif Abraham and Jannick Malling with multiple sameAs links to Wikipedia, Crunchbase, and LinkedIn. Regulatory authority is explicitly claimed and linked to FINRA/SIPC status, leaving no gaps between claimed expertise and digital footprint.

The marketing tone is aggressive but substantiated. Bold claims such as ‘The lowest margin rates. Period.’ are backed by a competitive comparison table naming Robinhood, Charles Schwab, and Fidelity. The platform demonstrates its ‘AI Agent’ capabilities with specific prompt examples and indicator lists (EMA, RSI, MACD) rather than vague promises of ‘better returns.’

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://public.com/about#organization",
    "legalName": "Public Holdings, Inc.",
    "name": "Public",
    "alternateName": [
        "Public",
        "Public.com",
        "Public Investing App"
    ],
    "url": "https://public.com",
    "logo": "https://public.com/wp-content/uploads/2025/10/public-com-investing-app-logo.jpg",
    "foundingDate": "2019",
    "founders": [
        {
            "@type": "Person",
            "name": "Leif Abraham"
        },
        {
            "@type": "Person",
            "name": "Jannick Malling"
        }
    ],
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "228 Park Ave Suite 97716",
        "addressLocality": "New York",
        "addressRegion": "NY",
        "postalCode": "10013",
        "addressCountry": "US"
    },
    "sameAs": [
        "https://en.wikipedia.org/wiki/Public_Holdings,_Inc.",
        "https://www.wikidata.org/wiki/Q136107251",
        "https://www.linkedin.com/company/publichello/",
        "https://www.crunchbase.com/organization/publicdotcom",
        "https://apps.apple.com/us/app/public-invest-trade/id1204112719",
        "https://play.google.com/store/apps/details?id=com.public.app",
        "https://www.facebook.com/publichello",
        "https://x.com/public",
        "https://medium.com/the-public-blog/",
        "https://www.tiktok.com/@public",
        "https://www.instagram.com/publicapp/",
        "https://www.reddit.com/r/PublicApp/",
        "https://g.co/kg/g/11jjl6h_hd"
    ],
    "contactPoint": {
        "@type": "ContactPoint",
        "contactType": "Customer Support",
        "email": "support@public.com"
    }
}
/ai-agents/ — no schema detected (entity gap)
/disclosures/fee-schedule/ — no schema detected (entity gap)
/invest/options-trading/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
24Review mentions (all pages)
3External proof links (all pages)
PageReviewsProof links
/ (home) 12 1
/ai-agents/ 6 1
/disclosures/fee-schedule/ 0 0
/invest/options-trading/ 6 1