Identity & Authority: slice – Signal Evidence & AI Readability

slice

(https://www.sliceit.com) 📸 Data Snapshot: May 17, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
12 Impact Weight: 15 / 100
80% Reputation

Authority is well-established through the Organization schema, which lists the legal name ‘slice Small Finance Bank Limited’ and names founder Rajan Bajaj. Technical credibility is high, with structured data linking to official social media footprints. A minor technical gap exists where the Homepage H1 is empty in the crawl, though the JSON-LD meta-data correctly identifies the brand identity.

Performance claims are grounded in mathematical comparisons rather than vague ‘expert guidance.’ The claim of earning ‘100% of the RBI repo rate’ is a bold performance promise that is backed by the technical explanation of daily compounding and ‘no fine print’ fee structures. The disconnect is minimal, as the marketing tone matches the demonstrated product features.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "slice",
    "legalName": "slice Small Finance Bank Limited",
    "alternateName": "slice - A new bank, for a new India",
    "description": "slice is a digital-first small finance bank reimagining consumer banking in India with simple, transparent, and technology-driven products for millennials and Gen Z.",
    "url": "https://slice.bank.in/",
    "logo": "https://res.cloudinary.com/slicepay/image/upload/v1681372011/website/sliceit-v2/metadata/android-chrome-192x192.png",
    "foundingDate": "2016",
    "founder": {
        "@type": "Person",
        "name": "Rajan Bajaj"
    },
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "1st, 2nd & 3rd Floor, Ashford Park View Block III, 7th Main Road, Wipro Park, Koramangala",
        "addressLocality": "Bengaluru",
        "addressRegion": "Karnataka",
        "postalCode": "560034",
        "addressCountry": "IN"
    },
    "contactPoint": [
        {
            "@type": "ContactPoint",
            "telephone": "+91-8048329999",
            "contactType": "customer service",
            "email": "help@slice.bank.in",
            "availableLanguage": [
                "English",
                "Hindi"
            ]
        }
    ],
    "sameAs": [
        "https://www.linkedin.com/company/sliceit",
        "https://twitter.com/slicebank",
        "https://www.instagram.com/slicebank_/",
        "https://www.facebook.com/sliceitt/"
    ],
    "areaServed": "IN",
    "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": "1000+"
    }
}
/safety/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "slice",
    "legalName": "slice Small Finance Bank Limited",
    "alternateName": "slice - A new bank, for a new India",
    "description": "slice is a digital-first small finance bank reimagining consumer banking in India with simple, transparent, and technology-driven products for millennials and Gen Z.",
    "url": "https://slice.bank.in/",
    "logo": "https://res.cloudinary.com/slicepay/image/upload/v1681372011/website/sliceit-v2/metadata/android-chrome-192x192.png",
    "foundingDate": "2016",
    "founder": {
        "@type": "Person",
        "name": "Rajan Bajaj"
    },
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "1st, 2nd & 3rd Floor, Ashford Park View Block III, 7th Main Road, Wipro Park, Koramangala",
        "addressLocality": "Bengaluru",
        "addressRegion": "Karnataka",
        "postalCode": "560034",
        "addressCountry": "IN"
    },
    "contactPoint": [
        {
            "@type": "ContactPoint",
            "telephone": "+91-8048329999",
            "contactType": "customer service",
            "email": "help@slice.bank.in",
            "availableLanguage": [
                "English",
                "Hindi"
            ]
        }
    ],
    "sameAs": [
        "https://www.linkedin.com/company/sliceit",
        "https://twitter.com/slicebank",
        "https://www.instagram.com/slicebank_/",
        "https://www.facebook.com/sliceitt/"
    ],
    "areaServed": "IN",
    "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": "1000+"
    }
}
/savings-account/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "slice",
    "legalName": "slice Small Finance Bank Limited",
    "alternateName": "slice - A new bank, for a new India",
    "description": "slice is a digital-first small finance bank reimagining consumer banking in India with simple, transparent, and technology-driven products for millennials and Gen Z.",
    "url": "https://slice.bank.in/",
    "logo": "https://res.cloudinary.com/slicepay/image/upload/v1681372011/website/sliceit-v2/metadata/android-chrome-192x192.png",
    "foundingDate": "2016",
    "founder": {
        "@type": "Person",
        "name": "Rajan Bajaj"
    },
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "1st, 2nd & 3rd Floor, Ashford Park View Block III, 7th Main Road, Wipro Park, Koramangala",
        "addressLocality": "Bengaluru",
        "addressRegion": "Karnataka",
        "postalCode": "560034",
        "addressCountry": "IN"
    },
    "contactPoint": [
        {
            "@type": "ContactPoint",
            "telephone": "+91-8048329999",
            "contactType": "customer service",
            "email": "help@slice.bank.in",
            "availableLanguage": [
                "English",
                "Hindi"
            ]
        }
    ],
    "sameAs": [
        "https://www.linkedin.com/company/sliceit",
        "https://twitter.com/slicebank",
        "https://www.instagram.com/slicebank_/",
        "https://www.facebook.com/sliceitt/"
    ],
    "areaServed": "IN",
    "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": "1000+"
    }
}
/credit-card/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "slice",
        "legalName": "slice Small Finance Bank Limited",
        "alternateName": "slice - A new bank, for a new India",
        "description": "slice is a digital-first small finance bank reimagining consumer banking in India with simple, transparent, and technology-driven products for millennials and Gen Z.",
        "url": "https://slice.bank.in/",
        "logo": "https://res.cloudinary.com/slicepay/image/upload/v1681372011/website/sliceit-v2/metadata/android-chrome-192x192.png",
        "foundingDate": "2016",
        "founder": {
            "@type": "Person",
            "name": "Rajan Bajaj"
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "1st, 2nd & 3rd Floor, Ashford Park View Block III, 7th Main Road, Wipro Park, Koramangala",
            "addressLocality": "Bengaluru",
            "addressRegion": "Karnataka",
            "postalCode": "560034",
            "addressCountry": "IN"
        },
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+91-8048329999",
                "contactType": "customer service",
                "email": "help@slice.bank.in",
                "availableLanguage": [
                    "English",
                    "Hindi"
                ]
            }
        ],
        "sameAs": [
            "https://www.linkedin.com/company/sliceit",
            "https://twitter.com/slicebank",
            "https://www.instagram.com/slicebank_/",
            "https://www.facebook.com/sliceitt/"
        ],
        "areaServed": "IN",
        "numberOfEmployees": {
            "@type": "QuantitativeValue",
            "value": "1000+"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "PaymentCard",
        "name": "slice UPI Credit Card",
        "description": "UPI-first credit card for everyday payments. Up to 3% cashback on all spends. Pay over 3 months without any extra charges with slice in 3.",
        "url": "https://slice.bank.in/credit-card/",
        "provider": {
            "@type": "Organization",
            "name": "slice",
            "url": "https://slice.bank.in/"
        },
        "feesAndCommissionsSpecification": "No joining fee, no annual fee",
        "category": "Credit Card",
        "areaServed": "IN",
        "logo": "https://res.cloudinary.com/slicepay/image/upload/v1681372011/website/sliceit-v2/metadata/android-chrome-192x192.png"
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://slice.bank.in/"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Credit Card",
                "item": "https://slice.bank.in/credit-card/"
            }
        ]
    }
]
/cdn-cgi/l/email-protection/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
1Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 0 1
/safety/ 1 1
/savings-account/ 0 1
/credit-card/ 0 1
/cdn-cgi/l/email-protection/ 0 0