LendingTree
(https://tree.com) 📸 Data Snapshot: May 28, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is exceptionally high due to the presence of Person schema for specific analysts like Matt Schulz and Rene Bermudez. These experts are not just names; they are linked to professional bios that mention their published books and appearances in major financial publications. The Organization schema is equally robust, providing the founding date (1996), founder (Doug Lebda), and a verifiable Charlotte, NC address, closing any gap between the brand and its physical/regulatory identity.
Marketing claims are consistently backed by real-time market data. The claim of ‘Funds in as little as 24 hours’ is paired with a specific lender recommendation (Spring EQ) noted for ‘Fast closings.’ Performance stats like ‘$297B in loan funding’ are consistent with a company that has been in operation for 30 years, and the site clearly differentiates between an APR (total cost) and a basic interest rate, showing a commitment to consumer financial literacy over deceptive marketing.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lendingtree.com/",
"url": "https://www.lendingtree.com/",
"name": "Better Financial Decisions Start Here | LendingTree",
"isPartOf": {
"@id": "https://www.lendingtree.com/#website"
},
"about": {
"@id": "https://www.lendingtree.com/#organization"
},
"datePublished": "1998-12-12T14:00:00+00:00",
"dateModified": "2026-05-20T18:49:46+00:00",
"description": "Compare real offers on loans, insurance, and mortgages from hundreds of financial partners — side by side, in minutes. No obligation.",
"breadcrumb": {
"@id": "https://www.lendingtree.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"[DEPTH_TRUNCATED]"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lendingtree.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"name": "Homepage"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lendingtree.com/#website",
"url": "https://www.lendingtree.com/",
"name": "LendingTree",
"description": "LendingTree helps you get the best deal possible on your loans. By providing multiple offers from several lenders, we show your options, you score the win.",
"publisher": {
"@id": "https://www.lendingtree.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Charlotte, NC",
"postalCode": "28203",
"streetAddress": "1415 Vantage Park Drive Suite 700"
},
"contactPoint": [
{
"@type": "ContactPoint",
"areaServed": "US",
"contactOption": "TollFree",
"contactType": "Customer Service",
"telephone": "+1-800-505-7916"
}
],
"founder": [
{
"@type": "Person",
"name": "Doug Lebda"
}
],
"foundingDate": "1996",
"foundingLocation": {
"@type": "Place",
"name": "Charlotte, North Carolina, U.S."
},
"logo": {
"@id": "https://www.lendingtree.com/#organization-logo"
},
"name": "LendingTree",
"slogan": "You win",
"url": "https://www.lendingtree.com",
"legalName": "LendingTree LLC"
}
],
"_truncated": true,
"_original_size": 17109
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "SiteNavigationElement",
"name": "Best personal loans",
"url": "https://www.lendingtree.com/personal/"
},
"1": {
"@type": "SiteNavigationElement",
"name": "Bad credit personal loans",
"url": "https://www.lendingtree.com/personal/best-personal-loans-for-bad-credit/"
},
"2": {
"@type": "SiteNavigationElement",
"name": "Unsecured personal loans",
"url": "https://www.lendingtree.com/personal/unsecured/"
},
"3": {
"@type": "SiteNavigationElement",
"name": "Quick loans",
"url": "https://www.lendingtree.com/personal/quick-loans/"
},
"4": {
"@type": "SiteNavigationElement",
"name": "Cosigner personal loans",
"url": "https://www.lendingtree.com/personal/best-personal-loans-for-a-cosigner/"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 17109
}
]
/redirect/offers/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.lendingtree.com/#/schema/WebSite",
"url": "https://www.lendingtree.com/",
"name": "LendingTree",
"description": "800-310-1860",
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lendingtree.com/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"name": "Page not found",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.lendingtree.com/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.lendingtree.com/#/schema/BreadcrumbList",
"itemListElement": [
{
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"item": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
{
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
]
}
}
],
"_truncated": true,
"_original_size": 16021
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "SiteNavigationElement",
"name": "Best personal loans",
"url": "https://www.lendingtree.com/personal/"
},
"1": {
"@type": "SiteNavigationElement",
"name": "Bad credit personal loans",
"url": "https://www.lendingtree.com/personal/best-personal-loans-for-bad-credit/"
},
"2": {
"@type": "SiteNavigationElement",
"name": "Unsecured personal loans",
"url": "https://www.lendingtree.com/personal/unsecured/"
},
"3": {
"@type": "SiteNavigationElement",
"name": "Quick loans",
"url": "https://www.lendingtree.com/personal/quick-loans/"
},
"4": {
"@type": "SiteNavigationElement",
"name": "Cosigner personal loans",
"url": "https://www.lendingtree.com/personal/best-personal-loans-for-a-cosigner/"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 16021
}
]
/banking/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lendingtree.com/banking/",
"url": "https://www.lendingtree.com/banking/",
"name": "Banking Products | LendingTree",
"isPartOf": {
"@id": "https://www.lendingtree.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.lendingtree.com/banking/#primaryimage"
},
"image": {
"@id": "https://www.lendingtree.com/banking/#primaryimage"
},
"thumbnailUrl": "https://www.staging.lendingtree.com/wpm/app/uploads/2026/02/person-on-phone-1-300x300.png",
"datePublished": "2018-05-09T18:49:00+00:00",
"dateModified": "2026-03-17T20:09:30+00:00",
"description": "A deposit account is an interest-bearing account held by a bank or credit union. Discover the different types of deposit accounts.",
"breadcrumb": {
"@id": "https://www.lendingtree.com/banking/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"[DEPTH_TRUNCATED]"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lendingtree.com/banking/#primaryimage",
"url": "https://www.staging.lendingtree.com/wpm/app/uploads/2026/02/person-on-phone-1-300x300.png",
"contentUrl": "https://www.staging.lendingtree.com/wpm/app/uploads/2026/02/person-on-phone-1-300x300.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lendingtree.com/banking/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"name": "Home",
"item": "https://www.lendingtree.com/"
},
{
"@type": "ListItem",
"position": "2",
"name": "Banking Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lendingtree.com/#website",
"url": "https://www.lendingtree.com/",
"name": "LendingTree",
"description": "LendingTree helps you get the best deal possible on your loans. By providing multiple offers from several lenders, we show your options, you score the win.",
"publisher": {
"@id": "https://www.lendingtree.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Charlotte, NC",
"postalCode": "28203",
"streetAddress": "1415 Vantage Park Drive Suite 700"
},
"contactPoint": [
{
"@type": "ContactPoint",
"areaServed": "US",
"contactOption": "TollFree",
"contactType": "Customer Service",
"telephone": "+1-800-505-7916"
}
],
"founder": [
{
"@type": "Person",
"name": "Doug Lebda"
}
],
"foundingDate": "1996",
"foundingLocation": {
"@type": "Place",
"name": "Charlotte, North Carolina, U.S."
},
"logo": {
"@id": "https://www.lendingtree.com/#organization-logo"
},
"name": "LendingTree",
"slogan": "You win",
"url": "https://www.lendingtree.com",
"legalName": "LendingTree LLC"
}
],
"_truncated": true,
"_original_size": 17764
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "SiteNavigationElement",
"name": "Best personal loans",
"url": "https://www.lendingtree.com/personal/"
},
"1": {
"@type": "SiteNavigationElement",
"name": "Bad credit personal loans",
"url": "https://www.lendingtree.com/personal/best-personal-loans-for-bad-credit/"
},
"2": {
"@type": "SiteNavigationElement",
"name": "Unsecured personal loans",
"url": "https://www.lendingtree.com/personal/unsecured/"
},
"3": {
"@type": "SiteNavigationElement",
"name": "Quick loans",
"url": "https://www.lendingtree.com/personal/quick-loans/"
},
"4": {
"@type": "SiteNavigationElement",
"name": "Cosigner personal loans",
"url": "https://www.lendingtree.com/personal/best-personal-loans-for-a-cosigner/"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 17764
}
]
/home/home-equity/
[
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "Article",
"author": [
{
"@type": "Person",
"image": "https://www.lendingtree.com/wpm/app/themes/lendingtree/assets/images/user-avatar.png",
"name": "Rene Bermudez",
"url": "https://www.lendingtree.com/writer/rene-bermudez/"
}
],
"dateModified": "2026-05-01T13:42:20Z",
"datePublished": "2017-05-25T00:00:00Z",
"description": "Compare home equity loan interest rates and learn how to get the best rate offers. Browse our picks for top home equity loan lenders and get custom quotes.",
"headline": "Home Equity Loan Rates and Lenders in May 2026",
"mainEntityOfPage": {
"@id": "https://www.lendingtree.com/home/home-equity/",
"@type": "WebPage"
},
"publisher": {
"@type": "Organization",
"logo": [
{
"@id": "[DEPTH_TRUNCATED]",
"@type": "[DEPTH_TRUNCATED]",
"height": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"width": "[DEPTH_TRUNCATED]"
},
{
"@id": "[DEPTH_TRUNCATED]",
"@type": "[DEPTH_TRUNCATED]",
"height": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"width": "[DEPTH_TRUNCATED]"
}
],
"name": "LendingTree"
},
"editor": [
{
"@type": "Person",
"image": "https://www.lendingtree.com/wpm/app/uploads/2025/06/Crissinda_Ponder-96x96.webp",
"name": "Crissinda Ponder",
"url": "https://www.lendingtree.com/writer/crissinda-ponder/"
}
],
"image": {
"@id": "https://www.lendingtree.com/#image-featured-image",
"@type": "ImageObject",
"height": "1101",
"url": "https://www.lendingtree.com/wpm/app/uploads/2025/11/Home-Equity-Loan-banner.webp",
"width": "2340"
}
},
"1": {
"@type": "WebPage",
"@id": "https://www.lendingtree.com/home/home-equity/",
"url": "https://www.lendingtree.com/home/home-equity/",
"name": "Home Equity Loan Rates and Lenders in May 2026 | LendingTree",
"isPartOf": {
"@id": "https://www.lendingtree.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.lendingtree.com/home/home-equity/#primaryimage"
},
"image": {
"@id": "https://www.lendingtree.com/home/home-equity/#primaryimage"
},
"thumbnailUrl": "https://www.lendingtree.com/app/uploads/2025/11/Home-Equity-Loan-banner.webp",
"datePublished": "2017-05-25T00:00:00Z",
"dateModified": "2026-05-01T13:42:20Z",
"description": "Compare home equity loan interest rates and learn how to get the best rate offers. Browse our picks for top home equity loan lenders and get custom quotes.",
"breadcrumb": {
"@id": "https://www.lendingtree.com/home/home-equity/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"[DEPTH_TRUNCATED]"
]
}
]
},
"2": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lendingtree.com/home/home-equity/#primaryimage",
"url": "https://www.lendingtree.com/app/uploads/2025/11/Home-Equity-Loan-banner.webp",
"contentUrl": "https://www.lendingtree.com/app/uploads/2025/11/Home-Equity-Loan-banner.webp",
"width": "2340",
"height": "1101",
"caption": "Home Equity Loan Rates and Lenders in November 2025 | LendingTree"
},
"3": {
"@type": "BreadcrumbList",
"@id": "https://www.lendingtree.com/home/home-equity/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"name": "Home",
"item": "https://www.lendingtree.com/"
},
{
"@type": "ListItem",
"position": "2",
"name": "Home Loan",
"item": "https://www.lendingtree.com/home/"
},
{
"@type": "ListItem",
"position": "3",
"name": "Home Equity Loan Rates and Lenders in May 2026"
}
]
},
"4": {
"@type": "WebSite",
"@id": "https://www.lendingtree.com/#website",
"url": "https://www.lendingtree.com/",
"name": "LendingTree",
"description": "LendingTree helps you get the best deal possible on your loans. By providing multiple offers from several lenders, we show your options, you score the win.",
"publisher": {
"@id": "https://www.lendingtree.com/#organization"
},
"inLanguage": "en-US"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 19699
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "SiteNavigationElement",
"name": "Best personal loans",
"url": "https://www.lendingtree.com/personal/"
},
"1": {
"@type": "SiteNavigationElement",
"name": "Bad credit personal loans",
"url": "https://www.lendingtree.com/personal/best-personal-loans-for-bad-credit/"
},
"2": {
"@type": "SiteNavigationElement",
"name": "Unsecured personal loans",
"url": "https://www.lendingtree.com/personal/unsecured/"
},
"3": {
"@type": "SiteNavigationElement",
"name": "Quick loans",
"url": "https://www.lendingtree.com/personal/quick-loans/"
},
"4": {
"@type": "SiteNavigationElement",
"name": "Cosigner personal loans",
"url": "https://www.lendingtree.com/personal/best-personal-loans-for-a-cosigner/"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 19699
}
]
🛡️ Trust Signals — external proof links that back the declared identity
626Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 33 | 2 |
| /redirect/offers/ | 3 | 1 |
| /banking/ | 5 | 1 |
| /home/home-equity/ | 585 | 2 |
Explore the other reputation pillars for LendingTree
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from LendingTree, captured on May 28, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to LendingTree: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://tree.com to view the most current version of its content and see directly what this company is about and what it offers.