United Insurance
(https://unitedinsurance.net) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The agency claims a massive legacy since 1868 but provides no specific credentials for its ‘professionally trained’ staff, such as CPCU or CIC designations. There is an expert claim gap where individuals like ‘Tim’ are mentioned in testimonials but have no corresponding Person schema or digital footprint within the site’s structured data. The technical implementation is clean but utilizes basic LocalBusiness schema that lacks the robust ‘sameAs’ links required for high-authority verification.
The boldest claim—being the ‘fastest growing independent insurance agency in Maine’—is a pure marketing assertion with zero demonstrated evidence or ranking citations. Statistics like ‘98% of homeowner’s claims are due to property damage’ are used to create an illusion of expertise without being tied to the agency’s own performance metrics. The site relies more on its age (156 years) than on recent, measurable performance outcomes.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://unitedinsurance.net/",
"url": "https://unitedinsurance.net/",
"name": "United Insurance Agency | Offering Quality Coverage Since 1868",
"isPartOf": {
"@id": "https://unitedinsurance.net/#website"
},
"about": {
"@id": "https://unitedinsurance.net/#organization"
},
"datePublished": "2021-05-20T15:50:10+00:00",
"dateModified": "2026-04-09T17:41:54+00:00",
"breadcrumb": {
"@id": "https://unitedinsurance.net/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://unitedinsurance.net/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://unitedinsurance.net/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://unitedinsurance.net/#website",
"url": "https://unitedinsurance.net/",
"name": "United Insurance",
"description": "Just another WordPress site",
"publisher": {
"@id": "https://unitedinsurance.net/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://unitedinsurance.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://unitedinsurance.net/#organization",
"name": "United Insurance",
"url": "https://unitedinsurance.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://unitedinsurance.net/#/schema/logo/image/",
"url": "https://unitedinsurance.net/wp-content/uploads/2020/02/united-logo-e1631219162340.png",
"contentUrl": "https://unitedinsurance.net/wp-content/uploads/2020/02/united-logo-e1631219162340.png",
"width": 400,
"height": 103,
"caption": "United Insurance"
},
"image": {
"@id": "https://unitedinsurance.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/UnitedIns",
"https://www.linkedin.com/company/united-insurance-uig/"
]
}
]
}
/business-insurance/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://unitedinsurance.net/business-insurance/",
"url": "https://unitedinsurance.net/business-insurance/",
"name": "Business Insurance - United Insurance",
"isPartOf": {
"@id": "https://unitedinsurance.net/#website"
},
"datePublished": "2021-06-04T14:10:19+00:00",
"dateModified": "2024-09-27T17:35:28+00:00",
"breadcrumb": {
"@id": "https://unitedinsurance.net/business-insurance/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://unitedinsurance.net/business-insurance/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://unitedinsurance.net/business-insurance/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://unitedinsurance.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Business Insurance"
}
]
},
{
"@type": "WebSite",
"@id": "https://unitedinsurance.net/#website",
"url": "https://unitedinsurance.net/",
"name": "United Insurance",
"description": "Just another WordPress site",
"publisher": {
"@id": "https://unitedinsurance.net/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://unitedinsurance.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://unitedinsurance.net/#organization",
"name": "United Insurance",
"url": "https://unitedinsurance.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://unitedinsurance.net/#/schema/logo/image/",
"url": "https://unitedinsurance.net/wp-content/uploads/2020/02/united-logo-e1631219162340.png",
"contentUrl": "https://unitedinsurance.net/wp-content/uploads/2020/02/united-logo-e1631219162340.png",
"width": 400,
"height": 103,
"caption": "United Insurance"
},
"image": {
"@id": "https://unitedinsurance.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/UnitedIns",
"https://www.linkedin.com/company/united-insurance-uig/"
]
}
]
}
/employee-benefits/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://unitedinsurance.net/employee-benefits/",
"url": "https://unitedinsurance.net/employee-benefits/",
"name": "Employee Benefits - United Insurance",
"isPartOf": {
"@id": "https://unitedinsurance.net/#website"
},
"datePublished": "2021-06-04T18:06:10+00:00",
"dateModified": "2026-04-06T16:22:25+00:00",
"breadcrumb": {
"@id": "https://unitedinsurance.net/employee-benefits/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://unitedinsurance.net/employee-benefits/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://unitedinsurance.net/employee-benefits/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://unitedinsurance.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Employee Benefits"
}
]
},
{
"@type": "WebSite",
"@id": "https://unitedinsurance.net/#website",
"url": "https://unitedinsurance.net/",
"name": "United Insurance",
"description": "Just another WordPress site",
"publisher": {
"@id": "https://unitedinsurance.net/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://unitedinsurance.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://unitedinsurance.net/#organization",
"name": "United Insurance",
"url": "https://unitedinsurance.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://unitedinsurance.net/#/schema/logo/image/",
"url": "https://unitedinsurance.net/wp-content/uploads/2020/02/united-logo-e1631219162340.png",
"contentUrl": "https://unitedinsurance.net/wp-content/uploads/2020/02/united-logo-e1631219162340.png",
"width": 400,
"height": 103,
"caption": "United Insurance"
},
"image": {
"@id": "https://unitedinsurance.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/UnitedIns",
"https://www.linkedin.com/company/united-insurance-uig/"
]
}
]
}
/personal-insurance/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://unitedinsurance.net/personal-insurance/",
"url": "https://unitedinsurance.net/personal-insurance/",
"name": "Personal Insurance - United Insurance",
"isPartOf": {
"@id": "https://unitedinsurance.net/#website"
},
"datePublished": "2021-06-04T12:51:07+00:00",
"dateModified": "2024-09-27T17:47:27+00:00",
"breadcrumb": {
"@id": "https://unitedinsurance.net/personal-insurance/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://unitedinsurance.net/personal-insurance/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://unitedinsurance.net/personal-insurance/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://unitedinsurance.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Personal Insurance"
}
]
},
{
"@type": "WebSite",
"@id": "https://unitedinsurance.net/#website",
"url": "https://unitedinsurance.net/",
"name": "United Insurance",
"description": "Just another WordPress site",
"publisher": {
"@id": "https://unitedinsurance.net/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://unitedinsurance.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://unitedinsurance.net/#organization",
"name": "United Insurance",
"url": "https://unitedinsurance.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://unitedinsurance.net/#/schema/logo/image/",
"url": "https://unitedinsurance.net/wp-content/uploads/2020/02/united-logo-e1631219162340.png",
"contentUrl": "https://unitedinsurance.net/wp-content/uploads/2020/02/united-logo-e1631219162340.png",
"width": 400,
"height": 103,
"caption": "United Insurance"
},
"image": {
"@id": "https://unitedinsurance.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/UnitedIns",
"https://www.linkedin.com/company/united-insurance-uig/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 11 | 1 |
| /business-insurance/ | 8 | 1 |
| /employee-benefits/ | 8 | 1 |
| /personal-insurance/ | 8 | 1 |
This page presents a snapshot of public data from United Insurance, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to United Insurance: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://unitedinsurance.net to view the most current version of its content and see directly what this company is about and what it offers.