Plum Fintech Limited
(https://withplum.com) 📸 Data Snapshot: May 19, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
16
Impact Weight: 20 / 100
80% Reputation
Trust theatre is low; review counts are consistently reported across pages (ranging from 46 to 178) and the site provides a dedicated ‘Money Protections’ page. However, the awards mentioned in the schema (British Bank Award 2023) are reaching the ‘stale’ threshold of 36 months relative to the May 2026 anchor date. This slightly diminishes the recency of the third-party validation.
The ratio of evidence to fluff is high. For every marketing claim about ‘smart saving,’ the site provides a specific automation rule (Round Ups, Pay Days) or a specific protection limit (£85,000 FSCS). The detail in the ‘Money Protection Framework’ table provides high-forensic proof that the claims of safety are backed by established regulatory structures.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
522Review mentions (all pages)
14External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 122 | 4 |
| /subscriptions/ | 46 | 2 |
| /automations/ | 60 | 2 |
| /legal/money-protections/ | 48 | 2 |
| /easy-access/ | 178 | 2 |
| /plum-interest/ | 68 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"url": "https://withplum.com",
"logo": "https://withplum.com/plum-logo.png",
"name": "Plum",
"@type": "Organization",
"award": [
"British Bank Award 2023 for Best Personal Finance App",
"The Personal Finance Awards",
"Money Facts Award"
],
"brand": {
"name": "Plum",
"@type": "Brand"
},
"sameAs": [
"https://www.instagram.com/withplum",
"https://www.facebook.com/withplum",
"https://x.com/withplum",
"https://www.linkedin.com/company/plum-fintech/",
"https://www.youtube.com/@withplum"
],
"slogan": "Money for life",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB"
},
"@context": "https://schema.org",
"legalName": "Plum Fintech Limited",
"areaServed": [
{
"name": "United Kingdom",
"@type": "Country"
},
{
"name": "Belgium",
"@type": "Country"
},
{
"name": "Cyprus",
"@type": "Country"
},
{
"name": "Netherlands",
"@type": "Country"
},
{
"name": "France",
"@type": "Country"
},
{
"name": "Greece",
"@type": "Country"
},
{
"name": "Italy",
"@type": "Country"
},
{
"name": "Ireland",
"@type": "Country"
},
{
"name": "Portugal",
"@type": "Country"
},
{
"name": "Spain",
"@type": "Country"
}
],
"knowsAbout": [
"Personal Finance",
"Savings",
"Investments",
"Pensions",
"ISAs",
"Financial Planning",
"Automated Saving"
],
"makesOffer": [
{
"name": "Basic Plan",
"@type": "Offer",
"price": "0",
"description": "Our Basic account gives you a taster of how easy saving can be with Plum.",
"priceCurrency": "GBP"
},
{
"name": "Plus Plan",
"@type": "Offer",
"price": "3.99",
"description": "More ways to stay on top of your money, with powerful tools to help your savings (and habits) grow.",
"priceCurrency": "GBP",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "3.99",
"unitText": "monthly",
"priceCurrency": "GBP"
}
},
{
"name": "Boost Plan",
"@type": "Offer",
"price": "7.99",
"description": "For people who want to make their money work harder, with better rates and handy features.",
"priceCurrency": "GBP",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "7.99",
"unitText": "monthly",
"priceCurrency": "GBP"
}
},
{
"name": "Max Plan",
"@type": "Offer",
"price": "11.99",
"description": "Our top plan, with savings perks, investing extras and lifestyle treats all in one place.",
"priceCurrency": "GBP",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "11.99",
"unitText": "monthly",
"priceCurrency": "GBP"
}
}
],
"description": "Save and invest your money for life's biggest goals, and reach your next chapter, effortlessly.",
"contactPoint": [
{
"@type": "ContactPoint",
"email": "help@withplum.com",
"areaServed": [
"GB",
"EU"
],
"contactType": "customer service",
"availableLanguage": "en"
}
],
"foundingDate": "2017",
"hasOfferCatalog": {
"name": "Plum Financial Services",
"@type": "OfferCatalog",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"name": "Easy Access Savings Pockets",
"@type": "FinancialProduct",
"description": "Earn interest and get access to your money at the drop of a hat with Plum's Easy Access Savings Pockets."
}
},
{
"@type": "Offer",
"itemOffered": {
"name": "Lifetime ISA",
"@type": "FinancialProduct",
"description": "Start building your house deposit automatically with a Lifetime ISA."
}
},
{
"@type": "Offer",
"itemOffered": {
"name": "Cash ISA",
"@type": "FinancialProduct",
"description": "Save money your way with a tax-free Cash ISA."
}
},
{
"@type": "Offer",
"itemOffered": {
"name": "95-day Notice Pocket",
"@type": "FinancialProduct",
"description": "High-interest notice account for making your money work harder."
}
},
{
"@type": "Offer",
"itemOffered": {
"name": "Plum Interest",
"@type": "FinancialProduct",
"description": "Money market fund, considered low-risk investment option."
}
},
{
"@type": "Offer",
"itemOffered": {
"name": "Stocks and Shares ISA",
"@type": "FinancialProduct",
"description": "Get investing with your first spare £1. 3,000 company stocks and over 25 funds at your fingertips."
}
},
{
"@type": "Offer",
"itemOffered": {
"name": "Plum Pension",
"@type": "FinancialProduct",
"description": "Self-Invested Personal Pension to bring your pensions together and manage them easily."
}
}
]
}
}
/subscriptions/
{
"url": "https://withplum.com/plans",
"name": "Plum Subscription Plans",
"@type": "Product",
"offers": {
"@type": "AggregateOffer",
"offers": [
{
"url": "https://withplum.com/plans#basic",
"name": "Basic",
"@type": "Offer",
"price": "0",
"category": "Subscription",
"description": "Free plan with essential features.",
"priceCurrency": "GBP",
"additionalProperty": [
{
"name": "Choose Auto Savers that work for you",
"@type": "PropertyValue",
"value": "4"
},
{
"name": "Create multiple pockets and goals",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Split your Auto Savers between Savings Pockets and investments",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Track your spending with the Plum Visa Debit Card",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Cash ISA",
"@type": "PropertyValue",
"value": "4.50% AER (variable)"
},
{
"name": "Easy Access Savings",
"@type": "PropertyValue",
"value": "3.00%"
},
{
"name": "95 Day Notice Pocket",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Plum Interest money market fund",
"@type": "PropertyValue",
"value": "2.74%"
},
{
"name": "Stocks & Shares ISA",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "General Investment Account",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Ready-made investment funds",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Stock trading fees",
"@type": "PropertyValue",
"value": "2 commission-free trades per month, then 50p per trade"
},
{
"name": "AUM fees",
"@type": "PropertyValue",
"value": "0.60%"
},
{
"name": "Stock price alerts",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Repeat buy orders",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Start new or consolidate into a Self Invested Personal Pension (SIPP)",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Repeat buy orders",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Choose a pension based on your target retirement age",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "2-for-1 Dine Out vouchers",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "50% off on pizza delivery",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "25% off your coffee",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Up to 40% off on Days Out",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "1 free cinema ticket every month",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Human help if you need it",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Priority customer support",
"@type": "PropertyValue",
"value": "No"
}
]
},
{
"url": "https://withplum.com/plans#plus",
"name": "Plus",
"@type": "Offer",
"price": "3.99",
"category": "Subscription",
"description": "Entry-level premium plan with investment options.",
"priceCurrency": "GBP",
"additionalProperty": [
{
"name": "Choose Auto Savers that work for you",
"@type": "PropertyValue",
"value": "8"
},
{
"name": "Create multiple pockets and goals",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Split your Auto Savers between Savings Pockets and investments",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Track your spending with the Plum Visa Debit Card",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Cash ISA",
"@type": "PropertyValue",
"value": "4.50% AER (variable)"
},
{
"name": "Easy Access Savings",
"@type": "PropertyValue",
"value": "3.00%"
},
{
"name": "95 Day Notice Pocket",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Plum Interest money market fund",
"@type": "PropertyValue",
"value": "3.20%"
},
{
"name": "Stocks & Shares ISA",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "General Investment Account",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Ready-made investment funds",
"@type": "PropertyValue",
"value": "13"
},
{
"name": "Stock trading fees",
"@type": "PropertyValue",
"value": "2 commission-free trades per month, then 15 per trade"
},
{
"name": "AUM fees",
"@type": "PropertyValue",
"value": "0.45%"
},
{
"name": "Stock price alerts",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Repeat buy orders",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Start new or consolidate into a Self Invested Personal Pension (SIPP)",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Repeat buy orders",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Choose a pension based on your target retirement age",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "2-for-1 Dine Out vouchers",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "50% off on pizza delivery",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "25% off your coffee",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Up to 40% off on Days Out",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "1 free cinema ticket every month",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Human help if you need it",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Priority customer support",
"@type": "PropertyValue",
"value": "No"
}
]
},
{
"url": "https://withplum.com/plans#boost",
"name": "Boost",
"@type": "Offer",
"price": "7.99",
"category": "Subscription",
"description": "Advanced plan with lower fees and more investments.",
"priceCurrency": "GBP",
"additionalProperty": [
{
"name": "Choose Auto Savers that work for you",
"@type": "PropertyValue",
"value": "8"
},
{
"name": "Create multiple pockets and goals",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Split your Auto Savers between Savings Pockets and investments",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Track your spending with the Plum Visa Debit Card",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Cash ISA",
"@type": "PropertyValue",
"value": "4.50% AER (variable)"
},
{
"name": "Easy Access Savings",
"@type": "PropertyValue",
"value": "3.51%"
},
{
"name": "95 Day Notice Pocket",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Plum Interest money market fund",
"@type": "PropertyValue",
"value": "3.48%"
},
{
"name": "Stocks & Shares ISA",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "General Investment Account",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Ready-made investment funds",
"@type": "PropertyValue",
"value": "13"
},
{
"name": "Stock trading fees",
"@type": "PropertyValue",
"value": "2 commission-free trades per month, then 5p per trade"
},
{
"name": "AUM fees",
"@type": "PropertyValue",
"value": "0.30%"
},
{
"name": "Stock price alerts",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Repeat buy orders",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Start new or consolidate into a Self Invested Personal Pension (SIPP)",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Repeat buy orders",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Choose a pension based on your target retirement age",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "2-for-1 Dine Out vouchers",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "50% off on pizza delivery",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "25% off your coffee",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Up to 40% off on Days Out",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "1 free cinema ticket every month",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Human help if you need it",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Priority customer support",
"@type": "PropertyValue",
"value": "No"
}
]
},
{
"url": "https://withplum.com/plans#max",
"name": "Max",
"@type": "Offer",
"price": "11.99",
"category": "Subscription",
"description": "Full-featured plan with unlimited trades and best rates.",
"priceCurrency": "GBP",
"additionalProperty": [
{
"name": "Choose Auto Savers that work for you",
"@type": "PropertyValue",
"value": "8"
},
{
"name": "Create multiple pockets and goals",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Split your Auto Savers between Savings Pockets and investments",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Track your spending with the Plum Visa Debit Card",
"@type": "PropertyValue",
"value": "No"
},
{
"name": "Cash ISA",
"@type": "PropertyValue",
"value": "4.50% AER (variable)"
},
{
"name": "Easy Access Savings",
"@type": "PropertyValue",
"value": "3.84%"
},
{
"name": "95 Day Notice Pocket",
"@type": "PropertyValue",
"value": "4.08%"
},
{
"name": "Plum Interest money market fund",
"@type": "PropertyValue",
"value": "3.67%"
},
{
"name": "Stocks & Shares ISA",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "General Investment Account",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Ready-made investment funds",
"@type": "PropertyValue",
"value": "13"
},
{
"name": "Stock trading fees",
"@type": "PropertyValue",
"value": "Unlimited commission-free trades"
},
{
"name": "AUM fees",
"@type": "PropertyValue",
"value": "0.15%"
},
{
"name": "Stock price alerts",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Repeat buy orders",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Start new or consolidate into a Self Invested Personal Pension (SIPP)",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Repeat buy orders",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Choose a pension based on your target retirement age",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "2-for-1 Dine Out vouchers",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "50% off on pizza delivery",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "25% off your coffee",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Up to 40% off on Days Out",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "1 free cinema ticket every month",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Human help if you need it",
"@type": "PropertyValue",
"value": "Yes"
},
{
"name": "Priority customer support",
"@type": "PropertyValue",
"value": "Yes"
}
]
}
],
"lowPrice": "0",
"offerCount": 4,
"priceCurrency": "GBP"
},
"@context": "https://schema.org",
"description": "Comparison of Plum subscription plans: Basic, Plus, Boost, and Max. Includes features for savings, investing, pensions, and partner perks."
}
/automations/
{
"@graph": [
{
"@id": "https://withplum.com/automations#plum-financial-automation",
"name": "Plum Financial Automation Platform",
"@type": "Service",
"slogan": "YOU MAKE THE PLANS. PLUM DOES THE WORK.",
"category": "Automated Financial Management",
"provider": {
"url": "https://withplum.com",
"name": "Plum",
"@type": "Organization"
},
"description": "Intelligent automated money management platform that helps you make financial plans and automatically executes them through AI-powered savings, investments, and goal allocation",
"serviceType": "Financial Service",
"alternateName": "Auto Savers",
"hasOfferCatalog": {
"name": "Financial Automation Features",
"@type": "OfferCatalog",
"itemListElement": [
{
"name": "Auto Savers Collection",
"@type": "Offer",
"description": "Stay consistent with intelligent Auto Savers that put money aside automatically",
"itemOffered": {
"name": "Auto Savers Suite",
"@type": "Service",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"name": "Weekly Depositor",
"@type": "Service",
"description": "Decide what to put aside every week - Plum will make sure you can afford it every time."
}
},
{
"@type": "Offer",
"itemOffered": {
"name": "Pay Days",
"@type": "Service",
"description": "Plum can spot when your salary turns up - and put something away while you're feeling flush."
}
},
{
"@type": "Offer",
"itemOffered": {
"name": "Automatic AI Savings",
"@type": "Service",
"description": "Plum calculates what you can spare each week and sets it aside for you."
}
},
{
"@type": "Offer",
"itemOffered": {
"name": "Round Ups",
"@type": "Service",
"description": "Plum can round your purchases to the nearest pound and save the difference."
}
},
{
"@type": "Offer",
"itemOffered": {
"name": "Rainy Days",
"@type": "Service",
"description": "Plum watches the weather forecast and can stash a little extra every time there's a washout.",
"additionalProperty": {
"name": "Subscription Required",
"@type": "PropertyValue",
"value": "Available with a paid subscription"
}
}
},
{
"@type": "Offer",
"itemOffered": {
"name": "52-Week Challenge",
"@type": "Service",
"description": "Set aside an extra £1 every week for a year - £1, then £2, then £3. After a year, you'll have an extra £1,378 saved up",
"additionalProperty": {
"name": "Subscription Required",
"@type": "PropertyValue",
"value": "Available with a paid subscription"
}
}
},
{
"@type": "Offer",
"itemOffered": {
"name": "1p Challenge",
"@type": "Service",
"description": "Save an extra penny every day for a year - that's £667 more (in total) by the end of it.",
"additionalProperty": {
"name": "Subscription Required",
"@type": "PropertyValue",
"value": "Available with a paid subscription"
}
}
},
{
"@type": "Offer",
"itemOffered": {
"name": "Naughty Rule",
"@type": "Service",
"description": "Put something back when you shop somewhere you shouldn't (whatever that means to you).",
"additionalProperty": {
"name": "Subscription Required",
"@type": "PropertyValue",
"value": "Available with a paid subscription"
}
}
}
]
}
}
},
{
"name": "Split your deposits",
"@type": "Offer",
"description": "Automatically divide your money between your savings goals and investments",
"itemOffered": {
"name": "Split your deposits",
"@type": "Service",
"description": "Set your goals, automate your money, and stay focused with the Splitter. Use the Splitter to automatically divide your money between your savings goals and investments.",
"additionalProperty": {
"name": "Investment Monitoring",
"@type": "PropertyValue",
"value": "While automation is great for building habits, you should still check in on your investments and their performance."
}
}
},
{
"name": "Moods Adjustment",
"@type": "Offer",
"description": "Adapt your savings as your situation changes",
"itemOffered": {
"name": "Moods Financial Flexibility",
"@type": "Service",
"description": "Some weeks are just easier than others. Use Moods to tell Plum how confident you're feeling, and your automatic savings levels will change to match – whether that means staying Chilled or hitting Beast Mode."
}
},
{
"name": "Cash ISA",
"@type": "Offer",
"description": "Tax-efficient savings account",
"itemOffered": {
"url": "https://withplum.com/cash-isa",
"name": "Plum Cash ISA",
"@type": "Service",
"description": "Find out more about the Plum Cash ISA (Ts&Cs and ISA rules apply)."
}
}
]
},
"additionalProperty": [
{
"name": "Core Philosophy",
"@type": "PropertyValue",
"value": "The secret to growing your money is making the right choices - then sticking to them. We built Plum to help you do both."
},
{
"name": "Investment Disclaimer",
"@type": "PropertyValue",
"value": "Auto Savers can help you save and grow your money. If used for investing, make sure to keep monitoring your investment performance."
},
{
"name": "Subscription Access",
"@type": "PropertyValue",
"value": "Access to certain Auto Savers may depend on your subscription plan."
}
]
},
{
"name": "Plum App",
"@type": "SoftwareApplication",
"description": "Smart money app for automated savings, investments, and financial goal management. Make financial plans and let Plum execute them automatically.",
"downloadUrl": [
"https://apps.apple.com/gr/app/plum-smart-saving-investing/id1456139507",
"https://play.google.com/store/apps/details?id=com.withplum.app"
],
"featureList": [
"Weekly Depositor automated savings",
"Pay Days salary-based savings",
"AI-powered Auto Savers",
"Round Ups purchase rounding",
"Weather-based Rainy Days savings",
"52-Week Challenge progressive saving",
"1p Challenge daily penny saving",
"Naughty Rule behavioral savings",
"Split your deposits for goal allocation",
"Moods for savings adjustment",
"Cash ISA tax-efficient savings",
"Investment portfolio management",
"Automated goal tracking"
],
"operatingSystem": [
"iOS",
"Android"
],
"applicationCategory": "FinanceApplication"
}
],
"@context": "https://schema.org"
}
/legal/money-protections/
{
"name": "Plum Money Protection Framework",
"text": "Money protection table showing FSCS protection up to £85,000 for Cash ISAs, Lifetime ISAs, Easy Access and 95-Day Notice Pockets; safeguarding for e-money accounts; CASS rules protection for investments; and SIPC protection up to $500,000 for US stocks",
"@type": "Table",
"about": {
"name": "Plum Financial Services",
"@type": "FinancialProduct",
"category": "Financial Protection Information"
},
"@context": "https://schema.org",
"provider": {
"url": "https://withplum.com",
"name": "Plum",
"@type": "Organization"
},
"mainEntity": [
{
"name": "FSCS Protection Limit",
"@type": "MonetaryAmount",
"value": "85000",
"currency": "GBP",
"description": "Maximum FSCS compensation per eligible person, per bank for deposits"
},
{
"name": "SIPC Protection Limit",
"@type": "MonetaryAmount",
"value": "500000",
"currency": "USD",
"description": "Maximum SIPC protection for US stocks held via Alpaca Securities"
},
{
"name": "Cash ISA Protection",
"@type": "PropertyValue",
"value": "FSCS protected up to £85,000 per person, per bank (Citibank, Lloyds, QNB, BBVA)"
},
{
"name": "Lifetime ISA Protection",
"@type": "PropertyValue",
"value": "FSCS protected up to £85,000 per person, per bank (Citibank, Lloyds)"
},
{
"name": "Easy Access & 95-Day Notice Protection",
"@type": "PropertyValue",
"value": "FSCS protected up to £85,000 per person at Investec Bank"
},
{
"name": "Primary Pocket (E-Money) Protection",
"@type": "PropertyValue",
"value": "Safeguarded with Modulr FS Ltd but not FSCS protected"
},
{
"name": "Investment Protection",
"@type": "PropertyValue",
"value": "Held under CASS rules, segregated from company funds, FSCS may apply up to £85,000"
},
{
"name": "Stock Investment Protection",
"@type": "PropertyValue",
"value": "SIPC protection up to $500,000 via Alpaca Securities"
}
],
"description": "Comprehensive protection information for different types of money and assets held with Plum financial products",
"additionalProperty": [
{
"name": "Regulatory Bodies",
"@type": "PropertyValue",
"value": "FCA (Financial Conduct Authority) and FSCS (Financial Services Compensation Scheme)"
},
{
"name": "Entity Structure",
"@type": "PropertyValue",
"value": "Plum Fintech Ltd (AISP & E-money agent), Saveable Ltd (Investment firm), Multiple partner banks"
},
{
"name": "Key Protection Rules",
"@type": "PropertyValue",
"value": "CASS (Client Asset Sourcebook), FCA Safeguarding Rules, FSCS Compensation"
},
{
"name": "Partner Banks",
"@type": "PropertyValue",
"value": "Investec, Citibank, Lloyds, QNB, BBVA, Barclays"
},
{
"name": "Investment Custodians",
"@type": "PropertyValue",
"value": "BlackRock (Money Market Funds), Barclays (ISA/SIPP), Alpaca Securities (US Stocks)"
},
{
"name": "Important Limitation",
"@type": "PropertyValue",
"value": "FSCS does not cover investment performance losses, only provider failures"
}
]
}
/easy-access/
{
"name": "Easy Access Savings Pocket",
"@type": "FinancialProduct",
"offers": [
{
"name": "Plum Basic - Easy Access Savings",
"@type": "Offer",
"price": "0",
"description": "Basic plan with 3.00% AER (variable) interest rate",
"priceCurrency": "GBP",
"additionalProperty": [
{
"name": "Interest Rate",
"@type": "PropertyValue",
"value": "3.00% AER (variable)"
},
{
"name": "Minimum Deposit",
"@type": "PropertyValue",
"value": "No minimum deposit requirement"
}
],
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "0",
"unitText": "MONTH",
"priceCurrency": "GBP"
}
},
{
"name": "Plum Plus - Easy Access Savings",
"@type": "Offer",
"price": "3.99",
"description": "Plus plan with 3.00% AER (variable) interest rate",
"priceCurrency": "GBP",
"additionalProperty": [
{
"name": "Interest Rate",
"@type": "PropertyValue",
"value": "3.00% AER (variable)"
}
],
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "3.99",
"unitText": "MONTH",
"priceCurrency": "GBP"
}
},
{
"name": "Plum Max - Easy Access Savings",
"@type": "Offer",
"price": "11.99",
"description": "Max plan with 3.63% AER (variable) interest rate",
"priceCurrency": "GBP",
"additionalProperty": [
{
"name": "Interest Rate",
"@type": "PropertyValue",
"value": "3.63% AER (variable)"
}
],
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "11.99",
"unitText": "MONTH",
"priceCurrency": "GBP"
}
}
],
"@context": "https://schema.org",
"provider": {
"url": "https://withplum.com",
"name": "Plum",
"@type": "Organization"
},
"description": "",
"interestRate": "0.03",
"availableChannel": {
"name": "Mobile App",
"@type": "ServiceChannel"
},
"additionalProperty": [
{
"name": "FSCS Protection",
"@type": "PropertyValue",
"value": "Protected up to £85,000 per person, per financial institution under the Financial Services Compensation Scheme"
},
{
"name": "Banking Partner",
"@type": "PropertyValue",
"value": "Money held with authorized bank Investec Bank Plc"
},
{
"name": "Withdrawal Terms",
"@type": "PropertyValue",
"value": "Withdraw anytime, completely free, within the same working day (up to 3 pm)"
},
{
"name": "Account Opening",
"@type": "PropertyValue",
"value": "Open in less than 5 minutes via mobile app"
}
],
"annualPercentageRate": "0.03",
"feesAndCommissionsSpecification": "No account fees. Returns may vary depending on your plan as you may pay more in subscription fees than you gain in return."
}
/plum-interest/
[
{
"name": "Plum Interest",
"@type": "InvestmentFund",
"amount": {
"@type": "MonetaryAmount",
"currency": "GBP",
"minValue": 1
},
"offers": [
{
"name": "Plum Interest - Basic Plan",
"@type": "Offer",
"price": "0",
"description": "Basic plan with 2.74% VAR net return",
"priceCurrency": "GBP",
"additionalProperty": [
{
"name": "Variable Annual Rate",
"@type": "PropertyValue",
"value": "2.74% VAR (net)"
}
],
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "0",
"unitText": "MONTH",
"priceCurrency": "GBP"
}
},
{
"name": "Plum Interest - Plus Plan",
"@type": "Offer",
"price": "3.99",
"description": "Plus plan with 3.20% VAR net return",
"priceCurrency": "GBP",
"additionalProperty": [
{
"name": "Variable Annual Rate",
"@type": "PropertyValue",
"value": "3.20% VAR (net)"
}
],
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "3.99",
"unitText": "MONTH",
"priceCurrency": "GBP"
}
},
{
"name": "Plum Interest - Boost Plan",
"@type": "Offer",
"price": "7.99",
"description": "Boost plan with 3.48% VAR net return",
"priceCurrency": "GBP",
"additionalProperty": [
{
"name": "Variable Annual Rate",
"@type": "PropertyValue",
"value": "3.48% VAR (net)"
}
],
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "7.99",
"unitText": "MONTH",
"priceCurrency": "GBP"
}
},
{
"name": "Plum Interest - Max Plan",
"@type": "Offer",
"price": "11.99",
"description": "Max plan with 3.67% VAR net return",
"priceCurrency": "GBP",
"additionalProperty": [
{
"name": "Variable Annual Rate",
"@type": "PropertyValue",
"value": "3.67% VAR (net)"
}
],
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "11.99",
"unitText": "MONTH",
"priceCurrency": "GBP"
}
}
],
"@context": "https://schema.org",
"category": "Money Market Fund",
"provider": {
"url": "https://withplum.com",
"name": "Plum",
"@type": "Organization"
},
"description": "Make your money work with Plum Interest, a low-risk money market fund. Earn returns daily and enjoy flexible withdrawals. Open your account in minutes.",
"availableChannel": {
"name": "Mobile App",
"@type": "ServiceChannel"
},
"additionalProperty": [
{
"name": "Fund Type",
"@type": "PropertyValue",
"value": "Qualifying Money Market Fund (QMMF)"
},
{
"name": "Underlying Fund",
"@type": "PropertyValue",
"value": "BlackRock ICS Sterling Government Liquidity Fund"
},
{
"name": "Asset Type",
"@type": "PropertyValue",
"value": "Short-term UK government-backed assets like bonds"
},
{
"name": "Risk Level",
"@type": "PropertyValue",
"value": "Low-risk money market investment fund"
},
{
"name": "Returns Frequency",
"@type": "PropertyValue",
"value": "Daily returns with regular updates"
},
{
"name": "Withdrawal Terms",
"@type": "PropertyValue",
"value": "1 business day withdrawals for easy access"
},
{
"name": "Protection",
"@type": "PropertyValue",
"value": "Protected under FCA Safe Custody rules, FSCS protection may cover losses up to £85,000"
},
{
"name": "Fee Structure",
"@type": "PropertyValue",
"value": "0.25% annual fee based on daily balance, already included in quoted net rates"
}
],
"annualPercentageRate": "0.037",
"feesAndCommissionsSpecification": "0.25% annual fee included in quoted rates. Net rates shown after fees."
},
{
"@type": "FAQPage",
"@context": "https://schema.org",
"mainEntity": [
{
"name": "What are government backed loans and bonds?",
"@type": "Question",
"acceptedAnswer": {
"text": "Government-backed loans and bonds are debt securities issued or guaranteed by the UK government. These are considered very safe investments because they're backed by the government's ability to repay. The BlackRock ICS Sterling Government Liquidity Fund that Plum Interest invests in focuses on these short-term, low-risk government securities.",
"@type": "Answer"
}
},
{
"name": "Is my money FSCS protected?",
"@type": "Question",
"acceptedAnswer": {
"text": "Your money in Plum Interest is held in a Qualifying Money Market Fund (QMMF) and protected under FCA 'Safe Custody' rules. This means your money is kept separate from Plum's assets. In the unlikely event of insolvency, FSCS protection may cover losses up to £85,000, as long as Safe Custody rules haven't been breached fraudulently.",
"@type": "Answer"
}
},
{
"name": "What is the Variable Annual Rate (VAR) or Yield?",
"@type": "Question",
"acceptedAnswer": {
"text": "",
"@type": "Answer"
}
},
{
"name": "How do the different Plum plans affect my returns?",
"@type": "Question",
"acceptedAnswer": {
"text": "",
"@type": "Answer"
}
}
]
}
]
Explore the other reputation pillars for Plum Fintech Limited
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Plum Fintech Limited, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Plum Fintech Limited: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://withplum.com to view the most current version of its content and see directly what this company is about and what it offers.