XTB
(https://xtb.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is institutional rather than personal, which creates a slight gap in human-led expertise. The site references a ‘research team’ but provides no individual names or Person schema for its analysts or leadership. Technical implementation is strong, with robust Organization schema and sameAs links to social footprints, but it lacks specific professional qualifications (e.g., CFA, DipPFS) in the contact or about sections. The massive physical footprint across Europe and Asia compensates for the lack of individual celebrity experts.
The site avoids the common BS trap of ‘guaranteed returns’ or ‘financial freedom’ narratives. Its performance claims are operational: ‘0% commission’ (proven with fee tables) and ‘Interest on uninvested funds’ (proven with daily calculation methods). The most aggressive claim, ‘Best for low cost ISA 2025,’ is attributed to a named third-party entity (Boring Money), though the link to the original audit is not directly visible in the text snippet.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.xtb.com/en",
"name": "XTB.com"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "",
"url": "https://www.xtb.com/en",
"logo": "https://xas-cdn.xtb.com/build/twigImages/svg-icons/logo/logo_xtb.svg",
"sameAs": [
"https://www.youtube.com/channel/UCaGFmdsmdgCYT6WgXK4w0jw",
"https://www.facebook.com/xtb",
"https://x.com/xtbuk",
"https://www.instagram.com/xtb_uk/"
],
"description": "XTB.com",
"foundingDate": "2002",
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "",
"postalCode": "",
"addressCountry": ""
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "",
"contactType": "",
"availableLanguage": []
}
}
]
/en/company-news/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.xtb.com/en/company-news",
"name": "XTB.com"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "",
"url": "https://www.xtb.com/en",
"logo": "https://xas-cdn.xtb.com/build/twigImages/svg-icons/logo/logo_xtb.svg"
}
]
/en/contact/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.xtb.com/en/contact",
"name": "XTB.com"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "",
"url": "https://www.xtb.com/en",
"logo": "https://xas-cdn.xtb.com/build/twigImages/svg-icons/logo/logo_xtb.svg"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /en/company-news/ | 0 | 1 |
| /en/live-account/ | 0 | 0 |
| /en/contact/ | 0 | 3 |
This page presents a snapshot of public data from XTB, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to XTB: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://xtb.com to view the most current version of its content and see directly what this company is about and what it offers.