Identity & Authority: AK Active – Signal Evidence & AI Readability

AK Active

(https://akactive.com) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
7 Impact Weight: 15 / 100
47% Reputation

There are minor authority gaps in the structured data; the schema_json focuses on WebPage and WebSite but lacks Person schema for founders Adam and Kimberley, who are central to the brand. While they claim to be an ‘Active IQ Accredited’ center, there is no direct link to their accreditation profile or digital credentials for the trainers. The founders are named and have detailed biographies, but they lack sameAs links to professional registries like CIMSPA, which would solidify their technical authority.

The disconnect between marketing and performance is minimal because the site leads with ‘before and after’ metrics rather than vague adjectives. The claim ‘Make Results Stick For Life’ is bold, but it is supported by a methodology description involving ‘habit coaching’ and ‘accountability’ rather than just ‘working out harder.’ The only disconnect is the lack of a health disclaimer alongside specific weight loss claims of 4 stone, which is a regulatory red flag in many jurisdictions.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://akactive.com/",
            "url": "https://akactive.com/",
            "name": "Personal Trainer Preston, South Ribble & Surrounding Areas",
            "isPartOf": {
                "@id": "https://akactive.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://akactive.com/#primaryimage"
            },
            "image": {
                "@id": "https://akactive.com/#primaryimage"
            },
            "thumbnailUrl": "https://akactive.com/wp-content/uploads/2024/05/424638252_18291801070154339_7626822670031570225_n-e1716997405332.jpg",
            "datePublished": "2021-10-19T13:40:27+00:00",
            "dateModified": "2026-03-23T10:36:19+00:00",
            "description": "Personal Trainer. Preston & Surrounding area locals are losing weight, skyrocketing confidence and transforming their fitness with AK Active",
            "breadcrumb": {
                "@id": "https://akactive.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://akactive.com/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://akactive.com/#primaryimage",
            "url": "https://akactive.com/wp-content/uploads/2024/05/424638252_18291801070154339_7626822670031570225_n-e1716997405332.jpg",
            "contentUrl": "https://akactive.com/wp-content/uploads/2024/05/424638252_18291801070154339_7626822670031570225_n-e1716997405332.jpg",
            "width": 1440,
            "height": 1440
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://akactive.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://akactive.com/#website",
            "url": "https://akactive.com/",
            "name": "AK Active",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://akactive.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/ebooks/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://akactive.com/ebooks/",
            "url": "https://akactive.com/ebooks/",
            "name": "Ebooks - AK Active",
            "isPartOf": {
                "@id": "https://akactive.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://akactive.com/ebooks/#primaryimage"
            },
            "image": {
                "@id": "https://akactive.com/ebooks/#primaryimage"
            },
            "thumbnailUrl": "https://akactive.com/wp-content/uploads/2024/06/AK-Active-High-Protein-Salad-V1-1-1.jpg",
            "datePublished": "2022-11-16T08:16:53+00:00",
            "dateModified": "2024-06-06T08:18:06+00:00",
            "breadcrumb": {
                "@id": "https://akactive.com/ebooks/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://akactive.com/ebooks/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://akactive.com/ebooks/#primaryimage",
            "url": "https://akactive.com/wp-content/uploads/2024/06/AK-Active-High-Protein-Salad-V1-1-1.jpg",
            "contentUrl": "https://akactive.com/wp-content/uploads/2024/06/AK-Active-High-Protein-Salad-V1-1-1.jpg",
            "width": 1000,
            "height": 1414
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://akactive.com/ebooks/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://akactive.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Ebooks"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://akactive.com/#website",
            "url": "https://akactive.com/",
            "name": "AK Active",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://akactive.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/become-a-pt/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://akactive.com/become-a-pt/",
            "url": "https://akactive.com/become-a-pt/",
            "name": "Become A Personal Trainer With AK Active & Make Me A PT",
            "isPartOf": {
                "@id": "https://akactive.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://akactive.com/become-a-pt/#primaryimage"
            },
            "image": {
                "@id": "https://akactive.com/become-a-pt/#primaryimage"
            },
            "thumbnailUrl": "https://akactive.com/wp-content/uploads/2025/08/become-a-personal-trainer-3-e1755780082808.png",
            "datePublished": "2023-07-07T12:32:50+00:00",
            "dateModified": "2025-11-10T14:15:43+00:00",
            "description": "Preston & South Ribble Locals! Be A Personal Trainer with our Active IQ Accredited Level 3 Diploma In Personal Training! In Person & Online.",
            "breadcrumb": {
                "@id": "https://akactive.com/become-a-pt/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://akactive.com/become-a-pt/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://akactive.com/become-a-pt/#primaryimage",
            "url": "https://akactive.com/wp-content/uploads/2025/08/become-a-personal-trainer-3-e1755780082808.png",
            "contentUrl": "https://akactive.com/wp-content/uploads/2025/08/become-a-personal-trainer-3-e1755780082808.png",
            "width": 1080,
            "height": 1080,
            "caption": "Active IQ Level 3 Diploma In Personal Training AK Active Make Me A PT"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://akactive.com/become-a-pt/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://akactive.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Become A Personal Trainer LP"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://akactive.com/#website",
            "url": "https://akactive.com/",
            "name": "AK Active",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://akactive.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/blog/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "WebPage",
                "CollectionPage"
            ],
            "@id": "https://akactive.com/blog/",
            "url": "https://akactive.com/blog/",
            "name": "Blog - AK Active",
            "isPartOf": {
                "@id": "https://akactive.com/#website"
            },
            "datePublished": "2021-04-16T10:56:40+00:00",
            "dateModified": "2022-09-13T07:04:15+00:00",
            "breadcrumb": {
                "@id": "https://akactive.com/blog/#breadcrumb"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://akactive.com/blog/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://akactive.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Blog"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://akactive.com/#website",
            "url": "https://akactive.com/",
            "name": "AK Active",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://akactive.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
379Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 149 1
/ebooks/ 128 1
/become-a-pt/ 58 1
/blog/ 44 1