Identity & Authority: ATP Fitness – Signal Evidence & AI Readability

ATP Fitness

(https://www.atpfitnesscork.ie) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
3 Impact Weight: 15 / 100
20% Reputation

Authority gaps are severe regarding the coaching staff. While the site lists 13 coaches (David, JP, Aishling, etc.), there are zero mentions of professional qualifications, certifying bodies (e.g., NASM, ACE), or specific areas of expertise. The schema_json is basic, lacking Person schema or sameAs links to professional profiles, which makes the ‘decades of combined experience’ claim unverifiable. The presence of technical placeholders like [H2] Title across every page further erodes the professional authority of the digital presence.

The site makes bold performance claims like ‘Real Results’ and ‘Results Driven’ but fails to demonstrate a single quantifiable metric or before-and-after case study. The ‘Body Sculpt’ and ‘The New You’ packages promise specific outcomes without describing the evidence-based training or physiological protocols used to achieve them. This marketing tone relies entirely on the user’s faith rather than demonstrated performance data.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://atpfitnesscork.ie/",
            "url": "https://atpfitnesscork.ie/",
            "name": "ATP Fitness | Personal Training | Cork",
            "isPartOf": {
                "@id": "https://atpfitnesscork.ie/#website"
            },
            "datePublished": "2015-05-12T16:43:06+00:00",
            "dateModified": "2026-05-18T20:56:07+00:00",
            "description": "ATP Fitness provides clients with professional personal and group training in the friendly and inclusive environment of our semi-private gym.",
            "breadcrumb": {
                "@id": "https://atpfitnesscork.ie/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://atpfitnesscork.ie/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://atpfitnesscork.ie/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://atpfitnesscork.ie/#website",
            "url": "https://atpfitnesscork.ie/",
            "name": "ATP Fitness",
            "description": "Cork Fitness Community",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://atpfitnesscork.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/membership/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://atpfitnesscork.ie/membership/",
            "url": "https://atpfitnesscork.ie/membership/",
            "name": "Packages And Memberships | ATP Fitness | Cork",
            "isPartOf": {
                "@id": "https://atpfitnesscork.ie/#website"
            },
            "datePublished": "2015-05-12T16:56:17+00:00",
            "dateModified": "2023-01-13T14:53:58+00:00",
            "description": "ATP Fitness provides clients with a range of fitness packages and memberships that are tailored to a variety of fitness levels.",
            "breadcrumb": {
                "@id": "https://atpfitnesscork.ie/membership/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://atpfitnesscork.ie/membership/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://atpfitnesscork.ie/membership/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://atpfitnesscork.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Membership"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://atpfitnesscork.ie/#website",
            "url": "https://atpfitnesscork.ie/",
            "name": "ATP Fitness",
            "description": "Cork Fitness Community",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://atpfitnesscork.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/book-a-session/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://atpfitnesscork.ie/book-a-session/",
            "url": "https://atpfitnesscork.ie/book-a-session/",
            "name": "Book a Session | ATP Fitness | Health & Fitness | Personal Training Cork",
            "isPartOf": {
                "@id": "https://atpfitnesscork.ie/#website"
            },
            "datePublished": "2019-05-09T14:57:20+00:00",
            "dateModified": "2019-08-12T15:53:41+00:00",
            "description": "ATP Fitness provides clients with professional personal and group training in the friendly and inclusive environment of our semi-private gym.",
            "breadcrumb": {
                "@id": "https://atpfitnesscork.ie/book-a-session/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://atpfitnesscork.ie/book-a-session/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://atpfitnesscork.ie/book-a-session/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://atpfitnesscork.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Book a Session"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://atpfitnesscork.ie/#website",
            "url": "https://atpfitnesscork.ie/",
            "name": "ATP Fitness",
            "description": "Cork Fitness Community",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://atpfitnesscork.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/timetable/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://atpfitnesscork.ie/timetable/",
            "url": "https://atpfitnesscork.ie/timetable/",
            "name": "Timetable | ATP Fitness | Health & Fitness | Personal Training Cork",
            "isPartOf": {
                "@id": "https://atpfitnesscork.ie/#website"
            },
            "datePublished": "2019-05-09T11:40:16+00:00",
            "dateModified": "2025-09-16T10:06:45+00:00",
            "description": "ATP Fitness provides clients with professional personal and group training in the friendly and inclusive environment of our semi-private gym.",
            "breadcrumb": {
                "@id": "https://atpfitnesscork.ie/timetable/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://atpfitnesscork.ie/timetable/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://atpfitnesscork.ie/timetable/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://atpfitnesscork.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Timetable"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://atpfitnesscork.ie/#website",
            "url": "https://atpfitnesscork.ie/",
            "name": "ATP Fitness",
            "description": "Cork Fitness Community",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://atpfitnesscork.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/about-us/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://atpfitnesscork.ie/about-us/",
            "url": "https://atpfitnesscork.ie/about-us/",
            "name": "About Us | ATP Fitness | Cork",
            "isPartOf": {
                "@id": "https://atpfitnesscork.ie/#website"
            },
            "datePublished": "2015-05-12T16:52:05+00:00",
            "dateModified": "2025-09-16T10:08:38+00:00",
            "description": "ATP Fitness is run by dedicated fitness professionals who have more than a decade of experience in offering personal training and nutritional advice",
            "breadcrumb": {
                "@id": "https://atpfitnesscork.ie/about-us/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://atpfitnesscork.ie/about-us/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://atpfitnesscork.ie/about-us/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://atpfitnesscork.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About Us"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://atpfitnesscork.ie/#website",
            "url": "https://atpfitnesscork.ie/",
            "name": "ATP Fitness",
            "description": "Cork Fitness Community",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://atpfitnesscork.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/our-team/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://atpfitnesscork.ie/our-team/",
            "url": "https://atpfitnesscork.ie/our-team/",
            "name": "Our Team | ATP Fitness | Health & Fitness | Personal Training Cork",
            "isPartOf": {
                "@id": "https://atpfitnesscork.ie/#website"
            },
            "datePublished": "2019-05-08T14:31:02+00:00",
            "dateModified": "2026-02-24T21:39:11+00:00",
            "description": "ATP Fitness provides clients with professional personal and group training in the friendly and inclusive environment of our semi-private gym.",
            "breadcrumb": {
                "@id": "https://atpfitnesscork.ie/our-team/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://atpfitnesscork.ie/our-team/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://atpfitnesscork.ie/our-team/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://atpfitnesscork.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Our Team"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://atpfitnesscork.ie/#website",
            "url": "https://atpfitnesscork.ie/",
            "name": "ATP Fitness",
            "description": "Cork Fitness Community",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://atpfitnesscork.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
90Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 16 0
/membership/ 7 0
/book-a-session/ 7 0
/timetable/ 16 0
/about-us/ 37 0
/our-team/ 7 0