Identity & Authority: BYS (Formerly Bad Yogi) – Signal Evidence & AI Readability

BYS (Formerly Bad Yogi)

(https://badyogi.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
3 Impact Weight: 15 / 100
20% Reputation

There is a massive technical authority gap characterized by the total absence of structured data (schema_json is null). While the site names experts like Erin and Elyse and lists their certifications (e.g., Certified Personal Trainer, Sports Massage Therapy), there are no sameAs links or Person schema to verify these credentials. The technical implementation is further weakened by poor heading hierarchy, including a missing H1 on the homepage and multiple H1 tags used as decorative elements on the sales page.

The site makes aggressive performance claims, such as the ability to feel 10 years younger in just 15 minutes a day, without providing any clinical or peer-reviewed evidence. These marketing assertions lack a linked source or specific success metrics from named clients, relying instead on the founder’s 20 years of teaching as the sole authority. The gap between the bold longevity claims and the lack of external verification is a primary driver of the score.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
/about/ — no schema detected (entity gap)
/classes/ — no schema detected (entity gap)
/functional-core/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
2Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 1 0
/about/ 0 0
/classes/ 0 0
/functional-core/ 1 0