Identity & Authority: Bike Support – Signal Evidence & AI Readability

Bike Support

(http://www.bike-support.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
7 Impact Weight: 15 / 100
47% Reputation

Authority gaps exist due to a total lack of technical certifications in the text or schema. There is no mention of Cytech qualification, which is the industry standard for bike mechanics, and the schema_json is restricted to generic WebPage and WebSite types. ‘Andy’ is mentioned in testimonials as the expert, but there is no Person schema or professional biography to verify his digital footprint or technical standing beyond the customer quotes.

The site makes bold claims about providing the ‘same attention to detail… as a pro cycling race team’ without providing evidence of work for professional teams. However, it balances this by being extremely grounded in its pricing and service descriptions, avoiding the ‘revolutionary’ or ‘best in class’ language typical of high-BS sites. The disconnect is minor and confined to the Custom Build page.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bike-support.co.uk/",
            "url": "https://bike-support.co.uk/",
            "name": "Home - Bike Support",
            "isPartOf": {
                "@id": "https://bike-support.co.uk/#website"
            },
            "datePublished": "2020-10-07T07:07:46+00:00",
            "dateModified": "2024-11-07T16:08:59+00:00",
            "breadcrumb": {
                "@id": "https://bike-support.co.uk/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bike-support.co.uk/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bike-support.co.uk/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bike-support.co.uk/#website",
            "url": "https://bike-support.co.uk/",
            "name": "Bike Support",
            "description": "Mobile Bike Support",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bike-support.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/contact/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bike-support.co.uk/contact/",
            "url": "https://bike-support.co.uk/contact/",
            "name": "Contact - Bike Support",
            "isPartOf": {
                "@id": "https://bike-support.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://bike-support.co.uk/contact/#primaryimage"
            },
            "image": {
                "@id": "https://bike-support.co.uk/contact/#primaryimage"
            },
            "thumbnailUrl": "https://bike-support.co.uk/wp-content/uploads/2020/10/contact-hero.png",
            "datePublished": "2020-10-07T10:48:43+00:00",
            "dateModified": "2020-10-24T10:48:50+00:00",
            "breadcrumb": {
                "@id": "https://bike-support.co.uk/contact/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bike-support.co.uk/contact/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://bike-support.co.uk/contact/#primaryimage",
            "url": "https://bike-support.co.uk/wp-content/uploads/2020/10/contact-hero.png",
            "contentUrl": "https://bike-support.co.uk/wp-content/uploads/2020/10/contact-hero.png",
            "width": 1920,
            "height": 405
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bike-support.co.uk/contact/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bike-support.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Contact"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bike-support.co.uk/#website",
            "url": "https://bike-support.co.uk/",
            "name": "Bike Support",
            "description": "Mobile Bike Support",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bike-support.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/bike-building/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bike-support.co.uk/bike-building/",
            "url": "https://bike-support.co.uk/bike-building/",
            "name": "Bike Building - Bike Support",
            "isPartOf": {
                "@id": "https://bike-support.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://bike-support.co.uk/bike-building/#primaryimage"
            },
            "image": {
                "@id": "https://bike-support.co.uk/bike-building/#primaryimage"
            },
            "thumbnailUrl": "https://bike-support.co.uk/wp-content/uploads/2020/10/bike-build-hero.png",
            "datePublished": "2020-10-07T11:06:30+00:00",
            "dateModified": "2024-11-07T15:41:37+00:00",
            "breadcrumb": {
                "@id": "https://bike-support.co.uk/bike-building/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bike-support.co.uk/bike-building/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://bike-support.co.uk/bike-building/#primaryimage",
            "url": "https://bike-support.co.uk/wp-content/uploads/2020/10/bike-build-hero.png",
            "contentUrl": "https://bike-support.co.uk/wp-content/uploads/2020/10/bike-build-hero.png",
            "width": 1920,
            "height": 405
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bike-support.co.uk/bike-building/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bike-support.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Bike Building"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bike-support.co.uk/#website",
            "url": "https://bike-support.co.uk/",
            "name": "Bike Support",
            "description": "Mobile Bike Support",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bike-support.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/bike-fitting/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bike-support.co.uk/bike-fitting/",
            "url": "https://bike-support.co.uk/bike-fitting/",
            "name": "Bike Fitting - Bike Support",
            "isPartOf": {
                "@id": "https://bike-support.co.uk/#website"
            },
            "datePublished": "2020-10-07T11:06:44+00:00",
            "dateModified": "2021-01-30T14:29:20+00:00",
            "breadcrumb": {
                "@id": "https://bike-support.co.uk/bike-fitting/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bike-support.co.uk/bike-fitting/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bike-support.co.uk/bike-fitting/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bike-support.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Bike Fitting"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bike-support.co.uk/#website",
            "url": "https://bike-support.co.uk/",
            "name": "Bike Support",
            "description": "Mobile Bike Support",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bike-support.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/bike-servicing/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bike-support.co.uk/bike-servicing/",
            "url": "https://bike-support.co.uk/bike-servicing/",
            "name": "Bike Servicing - Bike Support",
            "isPartOf": {
                "@id": "https://bike-support.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://bike-support.co.uk/bike-servicing/#primaryimage"
            },
            "image": {
                "@id": "https://bike-support.co.uk/bike-servicing/#primaryimage"
            },
            "thumbnailUrl": "https://bike-support.co.uk/wp-content/uploads/2020/10/Bike-Servicing-hero.png",
            "datePublished": "2020-10-07T11:06:58+00:00",
            "dateModified": "2024-11-07T15:39:35+00:00",
            "breadcrumb": {
                "@id": "https://bike-support.co.uk/bike-servicing/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bike-support.co.uk/bike-servicing/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://bike-support.co.uk/bike-servicing/#primaryimage",
            "url": "https://bike-support.co.uk/wp-content/uploads/2020/10/Bike-Servicing-hero.png",
            "contentUrl": "https://bike-support.co.uk/wp-content/uploads/2020/10/Bike-Servicing-hero.png",
            "width": 1920,
            "height": 405
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bike-support.co.uk/bike-servicing/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bike-support.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Bike Servicing"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bike-support.co.uk/#website",
            "url": "https://bike-support.co.uk/",
            "name": "Bike Support",
            "description": "Mobile Bike Support",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bike-support.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/custom-build/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bike-support.co.uk/custom-build/",
            "url": "https://bike-support.co.uk/custom-build/",
            "name": "Custom Build - Bike Support",
            "isPartOf": {
                "@id": "https://bike-support.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://bike-support.co.uk/custom-build/#primaryimage"
            },
            "image": {
                "@id": "https://bike-support.co.uk/custom-build/#primaryimage"
            },
            "thumbnailUrl": "https://bike-support.co.uk/wp-content/uploads/2020/10/Custom-build-hero.png",
            "datePublished": "2020-10-07T11:07:11+00:00",
            "dateModified": "2024-11-07T15:40:49+00:00",
            "breadcrumb": {
                "@id": "https://bike-support.co.uk/custom-build/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bike-support.co.uk/custom-build/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://bike-support.co.uk/custom-build/#primaryimage",
            "url": "https://bike-support.co.uk/wp-content/uploads/2020/10/Custom-build-hero.png",
            "contentUrl": "https://bike-support.co.uk/wp-content/uploads/2020/10/Custom-build-hero.png",
            "width": 1920,
            "height": 405
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bike-support.co.uk/custom-build/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bike-support.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Custom Build"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bike-support.co.uk/#website",
            "url": "https://bike-support.co.uk/",
            "name": "Bike Support",
            "description": "Mobile Bike Support",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bike-support.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
15Review mentions (all pages)
1External proof links (all pages)
PageReviewsProof links
/ (home) 2 0
/contact/ 2 1
/bike-building/ 2 0
/bike-fitting/ 5 0
/bike-servicing/ 2 0
/custom-build/ 2 0