Celtic Football Club
(https://celticfc.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is solidified by a founding date of November 6, 1887, and a robust Organization schema that includes six sameAs social media links and a physical street address at Celtic Park. A minor gap exists where named experts like Grant Scott and Luke McCowan are mentioned in headings but lack individual Person schema or direct links to their professional digital footprints within the crawled data.
The performance claims are literal and verifiable, such as being ‘Double winners’ and reaching the ‘Scottish Cup’ final. These are not marketing abstractions but historical athletic records. There is no disconnect between the marketing tone and the demonstrated output of the organization.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@graph": [
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.celticfc.com"
},
{
"@type": "SportsOrganization",
"@id": "https://www.celticfc.com",
"name": "Celtic Football Club",
"telephone": "0871 226 1888",
"foundingDate": "06 November 1887",
"foundingLocation": "Calton, Glasgow",
"sport": "Football",
"logo": "https://www.celticfc.com/logo.png",
"url": "https://www.celticfc.com",
"sameAs": [
"https://www.facebook.com/CelticFC",
"https://twitter.com/CelticFC",
"https://www.instagram.com/celticfc",
"https://www.youtube.com/CelticFC",
"https://www.linkedin.com/company/celtic-football-club",
"https://www.snapchat.com/add/celticfc"
],
"address": {
"@type": "PostalAddress",
"addressLocality": "Glasgow, Scotland",
"postalCode": "G40 3RE",
"streetAddress": "Celtic Park , Kerrydale Street"
}
}
]
}
/news/
{
"@context": "http://schema.org",
"@graph": [
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.celticfc.com"
},
{
"@type": "SportsOrganization",
"@id": "https://www.celticfc.com",
"name": "Celtic Football Club",
"telephone": "0871 226 1888",
"foundingDate": "06 November 1887",
"foundingLocation": "Calton, Glasgow",
"sport": "Football",
"logo": "https://www.celticfc.com/logo.png",
"url": "https://www.celticfc.com",
"sameAs": [
"https://www.facebook.com/CelticFC",
"https://twitter.com/CelticFC",
"https://www.instagram.com/celticfc",
"https://www.youtube.com/CelticFC",
"https://www.linkedin.com/company/celtic-football-club",
"https://www.snapchat.com/add/celticfc"
],
"address": {
"@type": "PostalAddress",
"addressLocality": "Glasgow, Scotland",
"postalCode": "G40 3RE",
"streetAddress": "Celtic Park , Kerrydale Street"
}
}
]
}
/tickets/
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.celticfc.com/#website",
"url": "https://www.celticfc.com",
"name": "Celtic Football Club",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.celticfc.com/search-results?searchterm={search_term}",
"query-input": "required name=search_term"
}
],
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.celticfc.com/tickets#webpage",
"url": "https://www.celticfc.com/tickets",
"name": "Tickets | Celtic FC",
"isPartOf": {
"@id": "https://www.celticfc.com/#website"
},
"datePublished": "2020-11-20T15:19+00:00",
"dateModified": "2021-03-21T17:58+00:00",
"description": "Latest Celtic FC Tickets availablity for home and away games, accessible seating, semi-finals, cup finals, Season Tickets and print at home.",
"breadcrumb": {
"@id": "https://www.celticfc.com/tickets/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.celticfc.com/tickets"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.celticfc.com/tickets/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.celticfc.com",
"url": "https://www.celticfc.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.celticfc.com/tickets",
"url": "https://www.celticfc.com/tickets",
"name": "Tickets | Celtic FC"
}
}
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 4 |
| /news/ | 2 | 4 |
| /club/safeguarding/ | 0 | 4 |
| /tickets/ | 0 | 4 |
This page presents a snapshot of public data from Celtic Football Club, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Celtic Football Club: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://celticfc.com to view the most current version of its content and see directly what this company is about and what it offers.