Collingwood Football Club
(https://collingwoodfc.com.au) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are non-existent; the site identifies all stakeholders including Senior Coach Craig McRae and National Recruiting Manager Shane O’Bree. These individuals have massive external digital footprints that validate their claims on-site. The technical implementation is robust, utilizing appropriate VideoObject and SportsTeam schema that accurately reflects the organization’s real-world identity.
Performance claims are backed by empirical match data rather than marketing hyperbole. A claim like ‘Daicos delights with freakish goal’ is immediately supported by video highlights and statistical context within the Round 11 clash against the Eagles. There are no ‘guaranteed results’ or ‘transformation’ cliches commonly found in lower-tier fitness sites.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"address": {
"addressCountry": "Australia",
"streetAddress": "Corner of Olympic Boulevard and Batman Avenue",
"@type": "PostalAddress",
"postalCode": "3067",
"addressLocality": "Olympic Park",
"addressRegion": "VIC"
},
"@type": "SportsTeam",
"name": "Collingwood",
"alternateName": "Collingwood Football Club",
"description": "",
"sport": "Australian Rules Football",
"logo": "https://resources.collingwoodfc.com.au/photo-resources/2026/05/29/d4bc16fb-6e52-473f-9bcf-d79d9e207688/VFL-TEAM-SELECT-ROUND-10-1920x1080.png?width=1024&height=512",
"@context": "http://schema.org",
"url": "https://www.collingwoodfc.com.au",
"sameAs": [
"https://twitter.com/CollingwoodFC/",
"https://www.youtube.com/user/CollingwoodCTV",
"https://www.facebook.com/collingwoodfc",
"https://www.instagram.com/collingwood_fc"
]
},
{
"@type": "WebPage",
"name": "",
"description": "",
"@context": "http://schema.org"
}
]
/video/
{
"@context": "http://schema.org",
"@type": "VideoObject",
"name": "Gain industry experience while you study!",
"description": "Collingwood Football Club are proud to partner with SEDA Group (SEDA) to offer a unique one-year dual Diploma program in Sport and Business.",
"thumbnailUrl": "https://resources.collingwoodfc.com.au/photo-resources/2026/05/28/7c2662ba-5120-48d4-b391-93c2282f82c5/PDgwJn9k.jpg?width=1280",
"publisher": {
"@type": "Organization",
"name": "Collingwood",
"logo": {
"@type": "ImageObject",
"url": "https://resources.afl.com.au/photo-resources/2019/12/05/9afccce2-87db-4a20-abcc-0c62c6516b3d/afl-logo.png?width=120&height=60",
"width": "120",
"height": "60"
}
},
"uploadDate": "28/5/2026"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 2 |
| /video/ | 2 | 2 |
| /fixture/ | 0 | 2 |
| /news/ | 0 | 2 |
This page presents a snapshot of public data from Collingwood Football Club, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Collingwood Football Club: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://collingwoodfc.com.au to view the most current version of its content and see directly what this company is about and what it offers.