Downward Dog Yoga Centre
(https://downwarddog.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority is generally well-established through longevity and structured pricing, but gaps exist in the digital footprint of named experts. While the site mentions Margot as the program director, the schema_json lacks Person schema or sameAs links to verify her professional standing or those of other teachers. The technical implementation is clean, with the WebSite and Organization schema correctly identifying the brand identity.
The site makes very few unsubstantiated performance claims, avoiding typical industry red flags like guaranteed results or transformation photos. Its primary claim of providing quality yoga instruction is supported by the presence of both 200-hour and 300-hour teacher training programs, suggesting an educational depth that justifies the marketing tone. The disconnect is minimal because the site functions more as a service utility than a hype-based marketing engine.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://downwarddog.com/",
"url": "https://downwarddog.com/",
"name": "Downward Dog Yoga Centre",
"isPartOf": {
"@id": "https://downwarddog.com/#website"
},
"about": {
"@id": "https://downwarddog.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://downwarddog.com/#primaryimage"
},
"image": {
"@id": "https://downwarddog.com/#primaryimage"
},
"thumbnailUrl": "https://downwarddog.com/wp-content/uploads/2021/05/Downward-Dog-Yoga-Northern-Wildflower-Photography-110.jpg",
"datePublished": "2021-05-05T01:12:56+00:00",
"dateModified": "2026-01-25T00:57:31+00:00",
"description": "Since opening our doors in 1997, our focus has been to inspire and encourage students in a lifelong practice that is a holistic yoga experience.",
"breadcrumb": {
"@id": "https://downwarddog.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://downwarddog.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://downwarddog.com/#primaryimage",
"url": "https://downwarddog.com/wp-content/uploads/2021/05/Downward-Dog-Yoga-Northern-Wildflower-Photography-110.jpg",
"contentUrl": "https://downwarddog.com/wp-content/uploads/2021/05/Downward-Dog-Yoga-Northern-Wildflower-Photography-110.jpg",
"width": 2048,
"height": 1365
},
{
"@type": "BreadcrumbList",
"@id": "https://downwarddog.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://downwarddog.com/#website",
"url": "https://downwarddog.com/",
"name": "Downward Dog Yoga Centre",
"description": "Yoga. Evolved.",
"publisher": {
"@id": "https://downwarddog.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://downwarddog.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://downwarddog.com/#organization",
"name": "Downward Dog Yoga Centre",
"url": "https://downwarddog.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://downwarddog.com/#/schema/logo/image/",
"url": "https://downwarddog.com/wp-content/uploads/2023/08/cropped-Lockup-Color-1.png",
"contentUrl": "https://downwarddog.com/wp-content/uploads/2023/08/cropped-Lockup-Color-1.png",
"width": 1280,
"height": 1171,
"caption": "Downward Dog Yoga Centre"
},
"image": {
"@id": "https://downwarddog.com/#/schema/logo/image/"
}
}
]
}
/studio-rental/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://downwarddog.com/studio-rental/",
"url": "https://downwarddog.com/studio-rental/",
"name": "Studio Rentals - Downward Dog Yoga Centre",
"isPartOf": {
"@id": "https://downwarddog.com/#website"
},
"primaryImageOfPage": {
"@id": "https://downwarddog.com/studio-rental/#primaryimage"
},
"image": {
"@id": "https://downwarddog.com/studio-rental/#primaryimage"
},
"thumbnailUrl": "https://i0.wp.com/downwarddog.com/wp-content/uploads/2021/05/Studio-Photos-Downward-Dog-Northern-Wildflower-48.jpg?ssl=1&resize=1365%2C1365",
"datePublished": "2021-05-05T02:36:23+00:00",
"dateModified": "2023-12-06T23:40:36+00:00",
"breadcrumb": {
"@id": "https://downwarddog.com/studio-rental/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://downwarddog.com/studio-rental/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://downwarddog.com/studio-rental/#primaryimage",
"url": "https://i0.wp.com/downwarddog.com/wp-content/uploads/2021/05/Studio-Photos-Downward-Dog-Northern-Wildflower-48.jpg?ssl=1&resize=1365%2C1365",
"contentUrl": "https://i0.wp.com/downwarddog.com/wp-content/uploads/2021/05/Studio-Photos-Downward-Dog-Northern-Wildflower-48.jpg?ssl=1&resize=1365%2C1365"
},
{
"@type": "BreadcrumbList",
"@id": "https://downwarddog.com/studio-rental/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://downwarddog.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Studio Rentals"
}
]
},
{
"@type": "WebSite",
"@id": "https://downwarddog.com/#website",
"url": "https://downwarddog.com/",
"name": "Downward Dog Yoga Centre",
"description": "Yoga. Evolved.",
"publisher": {
"@id": "https://downwarddog.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://downwarddog.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://downwarddog.com/#organization",
"name": "Downward Dog Yoga Centre",
"url": "https://downwarddog.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://downwarddog.com/#/schema/logo/image/",
"url": "https://downwarddog.com/wp-content/uploads/2023/08/cropped-Lockup-Color-1.png",
"contentUrl": "https://downwarddog.com/wp-content/uploads/2023/08/cropped-Lockup-Color-1.png",
"width": 1280,
"height": 1171,
"caption": "Downward Dog Yoga Centre"
},
"image": {
"@id": "https://downwarddog.com/#/schema/logo/image/"
}
}
]
}
/faq/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://downwarddog.com/faq/",
"url": "https://downwarddog.com/faq/",
"name": "Frequently Asked Questions - Downward Dog Yoga Centre",
"isPartOf": {
"@id": "https://downwarddog.com/#website"
},
"datePublished": "2022-08-10T18:38:58+00:00",
"dateModified": "2022-08-11T16:15:44+00:00",
"breadcrumb": {
"@id": "https://downwarddog.com/faq/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://downwarddog.com/faq/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://downwarddog.com/faq/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://downwarddog.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Frequently Asked Questions"
}
]
},
{
"@type": "WebSite",
"@id": "https://downwarddog.com/#website",
"url": "https://downwarddog.com/",
"name": "Downward Dog Yoga Centre",
"description": "Yoga. Evolved.",
"publisher": {
"@id": "https://downwarddog.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://downwarddog.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://downwarddog.com/#organization",
"name": "Downward Dog Yoga Centre",
"url": "https://downwarddog.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://downwarddog.com/#/schema/logo/image/",
"url": "https://downwarddog.com/wp-content/uploads/2023/08/cropped-Lockup-Color-1.png",
"contentUrl": "https://downwarddog.com/wp-content/uploads/2023/08/cropped-Lockup-Color-1.png",
"width": 1280,
"height": 1171,
"caption": "Downward Dog Yoga Centre"
},
"image": {
"@id": "https://downwarddog.com/#/schema/logo/image/"
}
}
]
}
/studio-policies/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://downwarddog.com/studio-policies/",
"url": "https://downwarddog.com/studio-policies/",
"name": "Studio Policies - Downward Dog Yoga Centre",
"isPartOf": {
"@id": "https://downwarddog.com/#website"
},
"datePublished": "2022-08-10T18:42:36+00:00",
"dateModified": "2024-01-18T21:07:13+00:00",
"breadcrumb": {
"@id": "https://downwarddog.com/studio-policies/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://downwarddog.com/studio-policies/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://downwarddog.com/studio-policies/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://downwarddog.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Studio Policies"
}
]
},
{
"@type": "WebSite",
"@id": "https://downwarddog.com/#website",
"url": "https://downwarddog.com/",
"name": "Downward Dog Yoga Centre",
"description": "Yoga. Evolved.",
"publisher": {
"@id": "https://downwarddog.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://downwarddog.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://downwarddog.com/#organization",
"name": "Downward Dog Yoga Centre",
"url": "https://downwarddog.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://downwarddog.com/#/schema/logo/image/",
"url": "https://downwarddog.com/wp-content/uploads/2023/08/cropped-Lockup-Color-1.png",
"contentUrl": "https://downwarddog.com/wp-content/uploads/2023/08/cropped-Lockup-Color-1.png",
"width": 1280,
"height": 1171,
"caption": "Downward Dog Yoga Centre"
},
"image": {
"@id": "https://downwarddog.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
7External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /studio-rental/ | 2 | 2 |
| /faq/ | 2 | 2 |
| /studio-policies/ | 2 | 2 |
Explore the other reputation pillars for Downward Dog Yoga Centre
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Downward Dog Yoga Centre, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Downward Dog Yoga Centre: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://downwarddog.com to view the most current version of its content and see directly what this company is about and what it offers.