ECHL
(https://echl.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The organization’s authority is well-defined through its schema_json, which identifies it as a ‘SportsOrganization’ with a verified physical address in Shrewsbury, NJ. Authority is further cemented by naming specific award recipients like ‘Radolinski’ for the Ryan Birmingham Memorial Award, though a penalty was applied for the lack of Person schema to link these individuals to a broader digital footprint.
Marketing tone is non-existent; every performance claim is a reported fact. For example, the claim ‘Florida claims 2026 Kelly Cup title’ is a objective outcome of the 2026 Kelly Cup Finals mentioned in the News and Schedule pages. There are no ‘guaranteed results’ typical of the gym industry dictionary.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "SportsOrganization",
"name": "ECHL",
"url": "https://echl.com",
"logo": "https://echl.imgix.net/production/echl/siteconfiguration/1/site_logo/e4ff9b5c-f37a-487c-8a8e-582f01915a23/echl-normal-logo-for-site.svg?s=42b88b7cef464db829f81f12645fb1db",
"telephone": "(609) 452-0770",
"email": "echl@echl.com",
"address": {
"@type": "PostalAddress",
"name": "ECHL",
"streetAddress": "830 Broad St., Suite 3",
"addressLocality": "Shrewsbury",
"addressRegion": "NJ",
"postalCode": "07702"
}
}
/teams/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Thing",
"url": "https://echl.com",
"name": "Home",
"@id": "https://echl.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Thing",
"url": "https://echl.com/teams",
"name": "Teams",
"@id": "https://echl.com/teams"
}
}
]
}
/news/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Thing",
"url": "https://echl.com",
"name": "Home",
"@id": "https://echl.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Thing",
"url": "https://echl.com/news",
"name": "News",
"@id": "https://echl.com/news"
}
}
]
}
/schedule/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Thing",
"url": "https://echl.com",
"name": "Home",
"@id": "https://echl.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Thing",
"url": "https://echl.com/schedule",
"name": "Schedule",
"@id": "https://echl.com/schedule"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /teams/ | 0 | 1 |
| /news/ | 0 | 1 |
| /schedule/ | 0 | 1 |
This page presents a snapshot of public data from ECHL, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to ECHL: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://echl.com to view the most current version of its content and see directly what this company is about and what it offers.