Information Density: Equinox – Signal Evidence & AI Readability

[H2] One Membership.
Limitless Potential.
Unlimited Signature Classes, precision-backed Personal Training, and exclusive amenities to recover and regenerate.Explore Member Benefits
[H2] Where Luxury and Fitness Meet
Award-winning spaces and regenerative amenities designed to drive your performance forward.Find A Club
[H3] Signature Classes
New and Unlimited Classes exclusive to Equinox. Designed for the individual. Powered by the collective.Discover Classes
[IMG: CORE ANCILLARIES MODULE GF 375x563-min]
[H3] Personal Training
Precision-backed 1:1 Personal Training with EFTI-certified COACHES, dedicated to maximizing your potential.Discover Personal Training
[IMG: CORE ANCILLARIES MODULE PT 375x563-min]
[H3] Authentic Pilates
Studio Pilates sessions with 1:1 instruction. Tone your core and activate your mind-body connection.Discover Pilates
[IMG: CORE ANCILLARIES MODULE STUDIO PILATES 375x563-min]
[H3] The Spa at Equinox
Relax. Recover. Want It All at The Spa, where innovative treatments rejuvenate the body at a cellular level.Discover The Spa
[IMG: REGENERATION MODULE SPA 375x563-min]
[H3] Exclusive Amenities
Access immaculate locker rooms, saunas, and steam rooms equipped with eucalyptus towels and Le Labo products.Discover More
[IMG: REGENERATION MODULE Amenities 375x563-min]
[H3] Iconic Spaces
Each Club is designed with Award-Winning Precision to reflect our High-Performance Community.Discover More
[IMG: REGENERATION MODULE ICONIC SPACES 375x563-min]
[H2] Equinox+
Get exclusive access to 1,000+ hours of live and on-demand classes. Wherever you are. Whenever you’re ready.Explore the AppLoading...

BackSearchLoading...

Privacy PolicyEffective Date: This Privacy Policy was last updated on March 20, 2023.Equinox Holdings, Inc. and its subsidiaries operating under the EQUINOX brand (collectively, “Equinox” , “we” , “us” , or “our”) respect your privacy and use your personal information in an effort to fulfill our commitment to offering and providing an unparalleled member experience. This Privacy Policy (“Privacy Policy”) describes the privacy practices of Equinox, including the types of personal information we obtain, how we use this personal information, with whom we share it and the choices available regarding our use of the information. This Privacy Policy also describes the measures we take to safeguard the personal information and how you can contact us about our privacy policies.This Privacy Policy applies to the personal information we obtain when you interact with Equinox, including but not limited to when they visit and use our EQUINOX-branded locations (our “Clubs”), use http://www.equinox.com, http://www.equinoxexplore.com, http://www.equinoxtheshop.com and any other websites, mobile apps or online services or platforms of Equinox on which this Privacy Policy is included or linked to (collectively, the “Sites”), apply for a job with us or otherwise connect with us.This Privacy Policy does not apply to Equinox products and services that have separate privacy policies, including without limitation the Privacy Policies of our affiliated companies Equinox Media, Equinox Hotels or Furthermore, as further described herein.Click on one of the links below to jump to the listed section:Information We CollectInformation We Obtain By Automated MeansHow We Use Your InformationThird-Party Analytics ServicesInternet-Based AdvertisingInformation SharingYour ChoicesEuropean Economic Area: Information for ResidentsText MessagesThird-party Sites and Connected AccountsHow We Protect Personal InformationRetention of Personal InformationIntended for Use by AdultsUpdates to Our Privacy PolicyHow To Contact UsCalifornia Consumer Privacy StatementCookies Policy
[H2] Information We Collect
The types of personal information we collect include:Contact information, such as name, email and postal address and phone number.Professional information, such as job title and employer details.Login credentials (e.g. username and password).Payment and financial information, such as your credit/debit card number, expiration date and security code, bank account number, and billing address.Demographic information you provide when you visit or become a member of an Equinox club, such as date of birth, age, and gender identity or expression.Information and data regarding your fitness, health, nutrition, activities, biological characteristics, and training goals, programs and progress.COVID-19 screening information, such as health declarations and vaccination status. Membership and usage information, such as membership ID, the Clubs you visit and the times you check in, workouts you log, classes you book, information provided when you purchase or schedule training sessions and spa treatments, and transaction history.Personal preferences such as favorite clubs, classes and instructors.Account information if you establish an online account with us, such as login credentials (e.g., username and password).Images and videos, including photographs and CCTV video footage.The geolocation of your device if you consent to the collection of this data.Biometric information such as facial geometry scans or other facial recognition information.Travel information in connection with Equinox Explore such as travel itineraries, flight details, visa and travel insurance information, nationality, dietary restrictions, and other information relating to quoting and booking a travel service (e.g., destinations, countries and products you are interested in).Information in connection with applying for a job at Equinox such as employer and employment history, education, job function, salary, professional certifications and other resume information.Social media handles, content and other information that you post to our social media pages or tag us on your social media pages, and information we obtain from third-party social media services (e.g., Facebook) if you choose to link to, or create or log in to your Equinox online account through, these services.Information from third-party fitness devices, apps or services (e.g., Apple Health) or from our affiliates’ or third-party partners’ sites, apps, products, services or offerings (e.g., Equinox+) (the foregoing, collectively “Connected Accounts”), if you choose to connect any of the foregoing to your Equinox account or our Sites, or if you chose to use your Equinox account to log into or validate your account with any Connected Account.Other Information you provide to us, including through emails and other communications, surveys, information or content transmitted or uploaded through your Equinox account (such as posts to message boards), and interactions with Equinox and its personnel, or information when you enter any sweepstakes, contests or promotions we may offer.In many cases, we will collect the personal information described above directly from you. In some cases, however, we will collect the information from other sources, such as:Affiliates, subsidiaries and parent companies: we may obtain your personal information from other Equinox Group entities and affiliated companies, including but not limited to Furthermore LLC, EQX Hotel Management, LLC, Precision Run LLC, SoulCycle Inc., Equinox Media Inc., and The Related Companies L.P. For example, if you are a guest at Equinox Hotels, we may receive information about your hotel stay in order to provide you with access to our Clubs during your hotel stay.Business partners: we may obtain your information from other businesses with which we partner to provide you with products, services or offers we believe may be of interest to you, including our on-property partners such as cafes and through any Connected Accounts.Friends and family: we may obtain your information from your friends and family, such as when they refer to you our products, services or other offers.Other sources: we may obtain information from other sources such as publicly available databases, joint marketing partners, social media platforms, consumer data resellers, online advertising companies, and vendors who provide services on our behalf.Information We Obtain by Automated MeansWhen you interact with our Sites, or when you connect to our Wi-Fi network at one of our Clubs, we obtain certain information by automated means, such as cookies, web server logs, web beacons, and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.We use these automated technologies to collect information about your equipment, devices, internet connection, browsing actions, and usage patterns. The information we obtain in this manner may include your IP address, identifiers associated with your devices, types of devices connected to our services, web browser characteristics, browsing history, device characteristics, language preferences, referring/exit pages, clickstream data, and dates and times of visits to our Sites. We may also obtain information about how you interact with the Sites, such as features and pages you visit, search queries, and download errors. These technologies help us (1) remember your information so you will not have to re-enter it; (2) track and understand how you use and interact with our products and services; (3) tailor the products and services around your preferences; (4) measure the usability of our products and services and the effectiveness of our communications; and (5) otherwise manage and enhance our products and services.Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Sites. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.Information about our cookie practices and how to change your cookie settings is available in our “Cookies Policy” below. To the extent required by applicable law, we will obtain your consent before using cookies or similar tools.Certain web browsers allow you to instruct your browser to send Do Not Track (“DNT”) signals to websites you visit, informing those sites that you do not want your online activities to be tracked. At this time, our Sites are not designed to respond to DNT signals or similar mechanisms from browsers. For information about Do Not Track, please visit: www.allaboutdnt.org. For California residents, please refer to our California Consumer Privacy Statement for information on how you can opt-out of selling or sharing (for cross-context behavioral advertising purposes) personal information using the Global Privacy Control.
[H2] How We Use Your Information
We use the personal information we obtain about you to perform our contract with you or to take steps at your request prior to entering into a contract with you, including to:Provide our services, products and other offerings to you.Provide a seamless and integrated experience across Connected Accounts.Establish, manage and administer your membership and account with us, including verifying customer information and carrying out billing functions. We reserve the right to use any contact information held on file (including email, mailing address, and telephone or mobile phone) to contact to you when administering your membership.Provide a safe environment for our employees and members, including determining any potential COVID-19 exposure.Process and fulfill your purchases in connection with our membership opportunities, products and services (e.g., training sessions, retail purchases and spa treatments), and keeping you informed about the status of your membership and purchases.Provide customer support services.Manage career opportunities, including for recruitment purposes, candidate screening, interviewing and evaluation, and employee onboarding.Establish and manage our relationships with our vendors, providers, suppliers and consultants.We also use the information we obtain based on our legitimate interests and business purposes, including to:Personalize and improve your experience on the Sites and at our Clubs.Provide you with a more personalized and relevant membership with Equinox.Communicate with you about our products and services, and send you promotional and other marketing communications. See the “Your Choices” section below to learn how you can opt out of these communications.Communicate with you about, and administer your participation in, sweepstakes, surveys, events, programs, contests, promotions and other offers.Enable our affiliated companies and business partners (e.g., on-premises cafes and charitable organizations we partner with) to provide you with products and services, and send you information that you requested or that we think may interest you about their products or services.Respond to your requests and inquiries.Manage our business relationships.Operate, evaluate, develop, manage and improve our business, including by operating, administering, analyzing and improving our Sites, products and services; conducting research and developing new products and services; managing and evaluating the effectiveness of our communications; performing accounting, auditing, billing, reconciliation and collection activities and other internal functions.Perform analytics (including market research, trend analysis, financial analysis, and anonymization of personal information);Protect against, identify and prevent safety and security issues, fraud and other criminal activity, claims and other liabilities; andConduct investigations and comply with and enforce applicable legal requirements, relevant industry standards, and our policies and terms, and for the establishment, exercise or defense of legal claims, whether in court proceedings or in administrative or out-of-court procedures.We use your personal information for these purposes because we have a legitimate business interest in providing services to our members, guests and other interested individuals that is not overridden by your interests, rights and freedoms to protect personal information about you.Where we need to collect personal information by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (e.g., to process your payment). In this case, we may not be able to provide you with the product or service you have requested but we will endeavor to notify you if this is the case.We also may use the information we collect about you in other ways for which we will provide specific notice at the time of collection and obtain your consent if required by applicable law.
[H2] Third-Party Analytics Services
We use third-party web analytics services on our Sites, such as Google Analytics and ContentSquare. The service providers that administer these services use automated technologies to collect data (such as IP addresses) to evaluate use of the Sites.To learn more about these analytics services, please see our “Cookies Policy” below. To learn how to opt out of Google Analytics, please visit https://tools.google.com/dlpage/gaoptout.
[H2] Internet-based Advertising
When you visit our Sites, we may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our ads are served. This section of our Privacy Policy provides details and explains how to exercise your choices.You may see certain ads on other websites because we engage third-party ad buying networks (such as Google Ads and Facebook). Through such ad networks, we can target our messaging to users through demographic, interest-based and contextual means. These networks track your online activities over time and across multiple websites by collecting information through automated means, including through the use of third-party cookies, web server logs, pixels and web beacons. The networks use this information to show you ads that may be tailored to your individual interests. The information our ad networks may collect on our

Loading...

[H2] NEW MEMBER BENEFITS WHEN YOU JOIN
Join Equinox today to unlock exclusive member benefits:
• Complimentary Equifit Assessment
• Complimentary Personal Training session
• Complimentary Studio Pilates session
• 25% off your first session at The Spa at Equinox
• Complimentary Fit Session and 15% off your first in-store purchase at The Shop
• 2 annual guest passes
• Referral rewards when your friends join Equinox
[H2] Unlimited Signature Classes
[IMG: LANDING UNLIMITED CLASSES 508x678]
Science-backed classes developed by the industry's best minds to maximize transformation.Science-backed classes developed by the industry's best minds to maximize transformation.Learn More
[IMG: LANDING UNLIMITED CLASSES 508x678]
[H2] Expert Coaching
[IMG: WEB MEMBER BENEFITS EXPERT COACHING 508x678-min]
One-on-One training at Equinox is backed by our Health Advisory Board, and the EQX OS. This proprietary operating system, built to advance full health optimization, decodes and unlocks the peak of your potential, redefining High-Performance Living on a whole new scale.
This is more than training, it’s the first-of-its-kind, data-driven and expert led path to unlocking your absolute best and achieving extraordinary results.One-on-One training at Equinox is backed by our Health Advisory Board, and the EQX OS. This proprietary operating system, built to advance full health optimization, decodes and unlocks the peak of your potential, redefining High-Performance Living on a whole new scale.
This is more than training, it’s the first-of-its-kind, data-driven and expert led path to unlocking your absolute best and achieving extraordinary results.Learn More
[IMG: WEB MEMBER BENEFITS EXPERT COACHING 508x678-min]
[H2] Pilates Evolved
[IMG: WEB MEMBER BENEFITS PILATES EVOLVED 508x678-min]
Improve your strength, mobility, and flexibility with guidance in our studios or at home. Our certified Pilates instructors with over 400 hours of experience will help you tighten what’s loose and loosen what’s tight with touchless adjustments.Improve your strength, mobility, and flexibility with guidance in our studios or at home. Our certified Pilates instructors with over 400 hours of experience will help you tighten what’s loose and loosen what’s tight with touchless adjustments.Learn More
[IMG: WEB MEMBER BENEFITS PILATES EVOLVED 508x678-min]
[H2] Equinox+
Get exclusive access to 1,000+ hours of live and on-demand classes. Wherever you are. Whenever you’re ready.Explore the App
[H2] Corporate
Partnerships
[IMG: Corporate Membership]
Elevate your body and mind to new heights joining under a corporate partnership at Equinox. Our premium fitness experience offers unparalleled opportunities for engagement, from exclusive events and customized coaching programs that resonate with our high performance community. Empower yourself on your journey to peak performance and wellbeing.Elevate your body and mind to new heights joining under a corporate partnership at Equinox. Our premium fitness experience offers unparalleled opportunities for engagement, from exclusive events and customized coaching programs that resonate with our high performance community. Empower yourself on your journey to peak performance and wellbeing.Join Now
[IMG: Corporate Membership]
[H2] Equinox Circle
Our friends are your friends.
Your membership now unlocks exclusive partnerships, curated just for you.
Our partners include Provenance, Dorsia, Blade, Oura, Indagare, Bezel and StockX.Our friends are your friends.
Your membership now unlocks exclusive partnerships, curated just for you.
Our partners include Provenance, Dorsia, Blade, Oura, Indagare, Bezel and StockX.Learn More
[H1] Equinox | Function
Track the proof behind your training, from heart and hormones to immunity and more. Unlock your exclusive Member access to 160+ advanced lab tests for $249/year (regularly $365/year).Claim Now
[H1] Blade
Blade is a technology-powered platform reducing travel friction via air transportation alternatives to congested ground routes. Upon booking, you'll experience a level of precision, culture of accommodation, and unmatched, on-the-ground experience.
[H1] Bezel
Founded by a team of collectors, enthusiasts, and technologists, Bezel is the first technology company dedicated to high-end watches, building a 100% authenticated marketplace that delivers trust at scale.
[H1] Provenance
Provenance Meals is a luxury meal service to help busy people achieve their goals. Meals and cleanse programs are 100% free of gluten, dairy, refined sugars, and canola oil, designed by wellness experts and made from scratch with local ingredients.Loading...

[H2] Class Categories
[H1] BOXING / STRENGTH / REGENERATION / HIIT /
BARRE / SWIM / CYCLING / SCULPT /
PILATES / DANCE / RUNNING / YOGA
[H2] NEW EQUINOX EXCLUSIVES
[H1] PRECISION RIDE ™
A performance-based cycling experience exclusive to Equinox. This class uses precision metrics to monitor your power and quantify your progress over time. Build endurance, increase aerobic capacity, and discover your reason to ride.
[H1] SCULPTED YOGA™
Take Vinyasa up a notch with a challenging class that combines yoga with lightweight sculpting. Incorporating Bala Bangles and hand weights, this class merges Vinyasa flow with low-impact toning exercises to enhance strength, mobility, and balance.
[H1] PILATES RISE
Evolve your Pilates practice with our contemporary approach that sculpts your core, glutes, and full body. Start with classical Pilates movements, then intensify, build, and burn for a transformative Pilates experience.
[H2] Unlimited Signature Classes
[IMG: LANDING UNLIMITED CLASSES 508x678]
Science-backed classes developed by the industry's best minds to maximize transformation.Science-backed classes developed by the industry's best minds to maximize transformation.Learn More
[IMG: LANDING UNLIMITED CLASSES 508x678]
[H2] Expert Instructors
[IMG: LANDING TALENT 508x678]
Renowned instructors build community and ignite Members to push past their limits. Renowned instructors build community and ignite Members to push past their limits. Take A Class
[IMG: LANDING TALENT 508x678]
Loading...
[H2] GROUP FITNESS CLASSES
How do I book classes?You can book in-club classes in the EQX+ app - just tap "Book Class" on the upper right of the homepage, find your class and tap "Book". You can review the booking rules here: https://www.equinox.com/classschedule/rules.How can I cancel my class booking?You can cancel a booked class in the EQX+ app. Just tap the Calendar icon in the upper left corner, locate your class, tap the class, then tap "Cancel Booking" to unbook it. There’s no penalty for cancellations, but if you can’t make it, please remove yourself to free up the spot for a fellow Member. Three No-Shows within 30 days will restrict your booking access for one week.How can I see my position on the waitlist for class booking?If you are in position 1-10, your place on the waitlist will be displayed on the app/website. If you are in position 11 or above, you’ll see a message saying there are 10+ members ahead of you.Can I attend a class if I didn't book it?We accept Members who can walk-in to each class if there is space available. Please check with the Front Desk when you arrive at the club.Do I need to bring any equipment or have special footwear to take a class?Yoga: We provide your mat and props. You can practice barefoot or with socks, just leave your shoes outside the door.Cycling: You can wear sneakers or Cycling shoes (LOOK Delta clip or SPD are compatible with our bikes). If you choose to wear sneakers, we will have shoe cages for your bike - ask your instructor if you need assistance! Water suggested.HIIT: We have all the equipment, just wear appropriate workout shoes. Water suggested.Boxing: Please bring your own boxing gloves and hand wraps, and wear appropriate workout shoes. Water suggested.I received an email about missing a class, but I did attend. How do I get my penalty removed?You can email Concierge@Equinox.com for assistance.