Based on 558 businesses audited.
Fitness, Gyms & Sports Clubs Reputation: Evolve Mixed Martial Arts (evolve-mma.com)
Evolve MMA is a legitimate, high-substance organization that unfortunately uses a low-substance marketing playbook. Its BS score is driven by an over-reliance on unlinked media logos and a repetitive insistence on being #1 that borders on semantic saturation. The facility data is solid, but the trust theatre elements mask the actual substance of the academy.
Fitness, Gyms & Sports Clubs Reputation: Evolve Mixed Martial Arts (evolve-mma.com)
The site aligns perfectly with the Fitness, Gyms & Sports Clubs category, specifically focusing on combat sports and martial arts. The content details specific facility specifications and training modalities like Muay Thai and Brazilian Jiu-Jitsu that confirm this classification.
“The BS score of 63 reflects a site that has high physical substance but high marketing fluff. The Information Density (14) and Trust and Proof (11) pillars were the primary drivers of the score due to unverified media quotes and repetitive superlatives. Semantic Coherence and Identity pillars scored near zero, indicating that the business is technically sound and its internal messaging is consistent.”