Fitness Equipment Ireland
(https://www.fitnessequipmentireland.ie) 📸 Data Snapshot: May 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
There is a significant authority gap regarding the team of ‘roughly 30 hard working industry experts.’ While these experts are cited as a reason to buy, zero names, individual bios, or certifying bodies (like NASM or ACE) are provided in the schema_json or text. The technical credibility is high due to clean heading structures and functional e-commerce metadata, but the absence of Person schema or sameAs links for the founders/experts prevents a perfect authority score. The brand identity is strong, but the ‘expert’ claim remains largely unverifiable.
The site’s marketing tone is mostly grounded in product availability and delivery speed rather than miraculous fitness results. Performance claims are restricted to the equipment itself, such as ‘1000lb capacity’ or ‘commercial grade,’ which are demonstrated by the technical specs in the shop section. The site avoids the ‘results guaranteed’ red flag common in this industry, focusing instead on the logistics of supplying ‘2000+ Products Ready For Dispatch.’
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://fitnessequipmentireland.ie/",
"url": "https://fitnessequipmentireland.ie/",
"name": "Fitness Equipment Ireland - Gym Equipment Ireland",
"isPartOf": {
"@id": "https://fitnessequipie.wpenginepowered.com/#website"
},
"about": {
"@id": "https://fitnessequipie.wpenginepowered.com/#organization"
},
"datePublished": "2024-07-22T10:02:52+00:00",
"dateModified": "2026-04-20T08:04:18+00:00",
"description": "Fitness Equipment Ireland specialise in supplying a full range of gym equipment in Ireland. Ireland's best range of free weights, cardio and strength equipment.",
"breadcrumb": {
"@id": "https://fitnessequipmentireland.ie/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://fitnessequipmentireland.ie/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://fitnessequipmentireland.ie/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://fitnessequipie.wpenginepowered.com/#website",
"url": "https://fitnessequipie.wpenginepowered.com/",
"name": "Fitness Equipment Ireland",
"description": "",
"publisher": {
"@id": "https://fitnessequipie.wpenginepowered.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://fitnessequipie.wpenginepowered.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://fitnessequipie.wpenginepowered.com/#organization",
"name": "Fitness Equipment Ireland",
"url": "https://fitnessequipie.wpenginepowered.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://fitnessequipie.wpenginepowered.com/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "Fitness Equipment Ireland"
},
"image": {
"@id": "https://fitnessequipie.wpenginepowered.com/#/schema/logo/image/"
}
}
]
}
/case-studies/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://fitnessequipmentireland.ie/case-studies/",
"url": "https://fitnessequipmentireland.ie/case-studies/",
"name": "Case Studies - Fitness Equipment Ireland",
"isPartOf": {
"@id": "https://fitnessequipie.wpenginepowered.com/#website"
},
"primaryImageOfPage": {
"@id": "https://fitnessequipmentireland.ie/case-studies/#primaryimage"
},
"image": {
"@id": "https://fitnessequipmentireland.ie/case-studies/#primaryimage"
},
"thumbnailUrl": "https://fitnessequipmentireland.ie/wp-content/uploads/2025/02/2.webp",
"datePublished": "2025-02-25T15:01:46+00:00",
"dateModified": "2025-12-19T12:02:30+00:00",
"description": "Case Studies - Fitness Equipment Ireland are Ireland’s leading retailers for Home and Commercial Gym Equipment.",
"breadcrumb": {
"@id": "https://fitnessequipmentireland.ie/case-studies/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://fitnessequipmentireland.ie/case-studies/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://fitnessequipmentireland.ie/case-studies/#primaryimage",
"url": "https://fitnessequipmentireland.ie/wp-content/uploads/2025/02/2.webp",
"contentUrl": "https://fitnessequipmentireland.ie/wp-content/uploads/2025/02/2.webp",
"width": 477,
"height": 348
},
{
"@type": "BreadcrumbList",
"@id": "https://fitnessequipmentireland.ie/case-studies/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://fitnessequipmentireland.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Case Studies"
}
]
},
{
"@type": "WebSite",
"@id": "https://fitnessequipie.wpenginepowered.com/#website",
"url": "https://fitnessequipie.wpenginepowered.com/",
"name": "Fitness Equipment Ireland",
"description": "",
"publisher": {
"@id": "https://fitnessequipie.wpenginepowered.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://fitnessequipie.wpenginepowered.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://fitnessequipie.wpenginepowered.com/#organization",
"name": "Fitness Equipment Ireland",
"url": "https://fitnessequipie.wpenginepowered.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://fitnessequipie.wpenginepowered.com/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "Fitness Equipment Ireland"
},
"image": {
"@id": "https://fitnessequipie.wpenginepowered.com/#/schema/logo/image/"
}
}
]
}
/cat/official-hyrox-equipment/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://fitnessequipmentireland.ie/cat/official-hyrox-equipment/",
"url": "https://fitnessequipmentireland.ie/cat/official-hyrox-equipment/",
"name": "Official Hyrox Equipment - Fitness Equipment Ireland | Best for buying Gym Equipment",
"isPartOf": {
"@id": "https://fitnessequipie.wpenginepowered.com/#website"
},
"primaryImageOfPage": {
"@id": "https://fitnessequipmentireland.ie/cat/official-hyrox-equipment/#primaryimage"
},
"image": {
"@id": "https://fitnessequipmentireland.ie/cat/official-hyrox-equipment/#primaryimage"
},
"thumbnailUrl": "https://fitnessequipmentireland.ie/wp-content/uploads/2025/06/product-2025-03-20T110833.950-4.png",
"description": "Official Hyrox Equipment - Fitness Equipment Ireland are Ireland’s leading retailers for Home and Commercial Gym Equipment.",
"breadcrumb": {
"@id": "https://fitnessequipmentireland.ie/cat/official-hyrox-equipment/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://fitnessequipmentireland.ie/cat/official-hyrox-equipment/#primaryimage",
"url": "https://fitnessequipmentireland.ie/wp-content/uploads/2025/06/product-2025-03-20T110833.950-4.png",
"contentUrl": "https://fitnessequipmentireland.ie/wp-content/uploads/2025/06/product-2025-03-20T110833.950-4.png",
"width": 800,
"height": 800
},
{
"@type": "BreadcrumbList",
"@id": "https://fitnessequipmentireland.ie/cat/official-hyrox-equipment/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://fitnessequipmentireland.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Official Hyrox Equipment"
}
]
},
{
"@type": "WebSite",
"@id": "https://fitnessequipie.wpenginepowered.com/#website",
"url": "https://fitnessequipie.wpenginepowered.com/",
"name": "Fitness Equipment Ireland",
"description": "",
"publisher": {
"@id": "https://fitnessequipie.wpenginepowered.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://fitnessequipie.wpenginepowered.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://fitnessequipie.wpenginepowered.com/#organization",
"name": "Fitness Equipment Ireland",
"url": "https://fitnessequipie.wpenginepowered.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://fitnessequipie.wpenginepowered.com/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "Fitness Equipment Ireland"
},
"image": {
"@id": "https://fitnessequipie.wpenginepowered.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://fitnessequipmentireland.ie"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Official Hyrox Equipment",
"@id": "https://fitnessequipmentireland.ie/cat/official-hyrox-equipment/"
}
}
]
}
]
/cardio-equipment/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://fitnessequipmentireland.ie/cardio-equipment/",
"url": "https://fitnessequipmentireland.ie/cardio-equipment/",
"name": "Shop Cardio Equipment Online - Fitness Equipment Ireland",
"isPartOf": {
"@id": "https://fitnessequipie.wpenginepowered.com/#website"
},
"datePublished": "2025-04-02T11:17:52+00:00",
"dateModified": "2025-07-04T13:22:02+00:00",
"description": "Are you looking to buy cardio equipment in Ireland? Then look further than Fitness Equipment Ireland. We have available wide selection of cardio equipments.",
"breadcrumb": {
"@id": "https://fitnessequipmentireland.ie/cardio-equipment/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://fitnessequipmentireland.ie/cardio-equipment/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://fitnessequipmentireland.ie/cardio-equipment/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://fitnessequipmentireland.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Cardio Equipment"
}
]
},
{
"@type": "WebSite",
"@id": "https://fitnessequipie.wpenginepowered.com/#website",
"url": "https://fitnessequipie.wpenginepowered.com/",
"name": "Fitness Equipment Ireland",
"description": "",
"publisher": {
"@id": "https://fitnessequipie.wpenginepowered.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://fitnessequipie.wpenginepowered.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://fitnessequipie.wpenginepowered.com/#organization",
"name": "Fitness Equipment Ireland",
"url": "https://fitnessequipie.wpenginepowered.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://fitnessequipie.wpenginepowered.com/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "Fitness Equipment Ireland"
},
"image": {
"@id": "https://fitnessequipie.wpenginepowered.com/#/schema/logo/image/"
}
}
]
}
/cat/recommended-commercial-gym-equipment/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://fitnessequipmentireland.ie/cat/recommended-commercial-gym-equipment/",
"url": "https://fitnessequipmentireland.ie/cat/recommended-commercial-gym-equipment/",
"name": "Recommended - Commercial - Fitness Equipment Ireland",
"isPartOf": {
"@id": "https://fitnessequipie.wpenginepowered.com/#website"
},
"primaryImageOfPage": {
"@id": "https://fitnessequipmentireland.ie/cat/recommended-commercial-gym-equipment/#primaryimage"
},
"image": {
"@id": "https://fitnessequipmentireland.ie/cat/recommended-commercial-gym-equipment/#primaryimage"
},
"thumbnailUrl": "https://fitnessequipmentireland.ie/wp-content/uploads/2025/06/Bolt-Strength-Air-Rower-5-4.jpg",
"description": "Recommended - Commercial - Fitness Equipment Ireland are Ireland’s leading retailers for Home and Commercial Gym Equipment.",
"breadcrumb": {
"@id": "https://fitnessequipmentireland.ie/cat/recommended-commercial-gym-equipment/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://fitnessequipmentireland.ie/cat/recommended-commercial-gym-equipment/#primaryimage",
"url": "https://fitnessequipmentireland.ie/wp-content/uploads/2025/06/Bolt-Strength-Air-Rower-5-4.jpg",
"contentUrl": "https://fitnessequipmentireland.ie/wp-content/uploads/2025/06/Bolt-Strength-Air-Rower-5-4.jpg",
"width": 1080,
"height": 1080
},
{
"@type": "BreadcrumbList",
"@id": "https://fitnessequipmentireland.ie/cat/recommended-commercial-gym-equipment/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://fitnessequipmentireland.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Recommended - Commercial"
}
]
},
{
"@type": "WebSite",
"@id": "https://fitnessequipie.wpenginepowered.com/#website",
"url": "https://fitnessequipie.wpenginepowered.com/",
"name": "Fitness Equipment Ireland",
"description": "",
"publisher": {
"@id": "https://fitnessequipie.wpenginepowered.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://fitnessequipie.wpenginepowered.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://fitnessequipie.wpenginepowered.com/#organization",
"name": "Fitness Equipment Ireland",
"url": "https://fitnessequipie.wpenginepowered.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://fitnessequipie.wpenginepowered.com/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "Fitness Equipment Ireland"
},
"image": {
"@id": "https://fitnessequipie.wpenginepowered.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://fitnessequipmentireland.ie"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Recommended - Commercial",
"@id": "https://fitnessequipmentireland.ie/cat/recommended-commercial-gym-equipment/"
}
}
]
}
]
/shop/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://fitnessequipmentireland.ie/shop/",
"url": "https://fitnessequipmentireland.ie/shop/",
"name": "Shop - Fitness Equipment Ireland",
"isPartOf": {
"@id": "https://fitnessequipie.wpenginepowered.com/#website"
},
"primaryImageOfPage": {
"@id": "https://fitnessequipmentireland.ie/shop/#primaryimage"
},
"image": {
"@id": "https://fitnessequipmentireland.ie/shop/#primaryimage"
},
"thumbnailUrl": "https://fitnessequipmentireland.ie/wp-content/uploads/2025/06/BOLT-STRENGTH-10KG-BLACK-BUMPER-6.jpg",
"datePublished": "2024-07-19T07:40:32+00:00",
"description": "Shop - Fitness Equipment Ireland are Ireland’s leading retailers for Home and Commercial Gym Equipment.",
"breadcrumb": {
"@id": "https://fitnessequipmentireland.ie/shop/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://fitnessequipmentireland.ie/shop/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://fitnessequipmentireland.ie/shop/#primaryimage",
"url": "https://fitnessequipmentireland.ie/wp-content/uploads/2025/06/BOLT-STRENGTH-10KG-BLACK-BUMPER-6.jpg",
"contentUrl": "https://fitnessequipmentireland.ie/wp-content/uploads/2025/06/BOLT-STRENGTH-10KG-BLACK-BUMPER-6.jpg",
"width": 1200,
"height": 1080
},
{
"@type": "BreadcrumbList",
"@id": "https://fitnessequipmentireland.ie/shop/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://fitnessequipmentireland.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop"
}
]
},
{
"@type": "WebSite",
"@id": "https://fitnessequipie.wpenginepowered.com/#website",
"url": "https://fitnessequipie.wpenginepowered.com/",
"name": "Fitness Equipment Ireland",
"description": "",
"publisher": {
"@id": "https://fitnessequipie.wpenginepowered.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://fitnessequipie.wpenginepowered.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://fitnessequipie.wpenginepowered.com/#organization",
"name": "Fitness Equipment Ireland",
"url": "https://fitnessequipie.wpenginepowered.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://fitnessequipie.wpenginepowered.com/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "Fitness Equipment Ireland"
},
"image": {
"@id": "https://fitnessequipie.wpenginepowered.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://fitnessequipmentireland.ie"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://fitnessequipmentireland.ie/shop/"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
309Review mentions (all pages)
25External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 88 | 10 |
| /case-studies/ | 43 | 3 |
| /cat/official-hyrox-equipment/ | 45 | 3 |
| /cardio-equipment/ | 43 | 3 |
| /cat/recommended-commercial-gym-equipment/ | 45 | 3 |
| /shop/ | 45 | 3 |
Explore the other reputation pillars for Fitness Equipment Ireland
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Fitness Equipment Ireland, captured on May 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Fitness Equipment Ireland: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.fitnessequipmentireland.ie to view the most current version of its content and see directly what this company is about and what it offers.