Fitness Factor
(https://fitnessfactor.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
5
Impact Weight: 15 / 100
33% Reputation
The named author, Adam Glenn, claims to be a soccer coach and personal trainer but lacks any digital footprint or verifiable certifications from recognized bodies like NASM or ACE. The Organization schema is generic and lacks sameAs links to social profiles or external authority platforms, creating a significant technical credibility gap. The site references equipment like NordicTrack but lacks any partnership verification or technical specification that would establish it as a niche authority.
The marketing tone suggests a brand providing essential lifestyle tools, but the actual content demonstrates only basic troubleshooting and elementary sport rules. Bold claims about being a booming industry player are contradicted by the lack of a facility, equipment lists, or team background. There is a total absence of member transformations or case studies, which are the primary substance requirements for this industry.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.fitnessfactor.com/",
"url": "https://www.fitnessfactor.com/",
"name": "Fitness Factor - Active Life Essentials",
"isPartOf": {
"@id": "https://www.fitnessfactor.com/#website"
},
"about": {
"@id": "https://www.fitnessfactor.com/#organization"
},
"description": "Active Life Essentials",
"breadcrumb": {
"@id": "https://www.fitnessfactor.com/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fitnessfactor.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fitnessfactor.com/#website",
"url": "https://www.fitnessfactor.com/",
"name": "Fitness Factor",
"description": "Active Life Essentials",
"publisher": {
"@id": "https://www.fitnessfactor.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fitnessfactor.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.fitnessfactor.com/#organization",
"name": "Fitness Factor",
"url": "https://www.fitnessfactor.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fitnessfactor.com/#/schema/logo/image/",
"url": "https://www.fitnessfactor.com/wp-content/uploads/2023/01/cropped-fitnessfactor.com-logo-20230111104645.png",
"contentUrl": "https://www.fitnessfactor.com/wp-content/uploads/2023/01/cropped-fitnessfactor.com-logo-20230111104645.png",
"width": 500,
"height": 199,
"caption": "Fitness Factor"
},
"image": {
"@id": "https://www.fitnessfactor.com/#/schema/logo/image/"
}
}
]
}
/category/fitness-and-workouts/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.fitnessfactor.com/category/fitness-and-workouts/",
"url": "https://www.fitnessfactor.com/category/fitness-and-workouts/",
"name": "Fitness and Workouts Archives - Fitness Factor",
"isPartOf": {
"@id": "https://www.fitnessfactor.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.fitnessfactor.com/category/fitness-and-workouts/#primaryimage"
},
"image": {
"@id": "https://www.fitnessfactor.com/category/fitness-and-workouts/#primaryimage"
},
"thumbnailUrl": "https://www.fitnessfactor.com/wp-content/uploads/2025/09/How-to-Create-a-Weekly-Workout-Plan-That-Works.jpg",
"description": "Discover a variety of sports, fitness activities, and equipment. From strength training to yoga, and treadmills to free weights, boost your fitness here.",
"breadcrumb": {
"@id": "https://www.fitnessfactor.com/category/fitness-and-workouts/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fitnessfactor.com/category/fitness-and-workouts/#primaryimage",
"url": "https://www.fitnessfactor.com/wp-content/uploads/2025/09/How-to-Create-a-Weekly-Workout-Plan-That-Works.jpg",
"contentUrl": "https://www.fitnessfactor.com/wp-content/uploads/2025/09/How-to-Create-a-Weekly-Workout-Plan-That-Works.jpg",
"width": 831,
"height": 504,
"caption": "Source: ravereviews.org"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fitnessfactor.com/category/fitness-and-workouts/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.fitnessfactor.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Fitness and Workouts"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fitnessfactor.com/#website",
"url": "https://www.fitnessfactor.com/",
"name": "Fitness Factor",
"description": "Active Life Essentials",
"publisher": {
"@id": "https://www.fitnessfactor.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fitnessfactor.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.fitnessfactor.com/#organization",
"name": "Fitness Factor",
"url": "https://www.fitnessfactor.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fitnessfactor.com/#/schema/logo/image/",
"url": "https://www.fitnessfactor.com/wp-content/uploads/2023/01/cropped-fitnessfactor.com-logo-20230111104645.png",
"contentUrl": "https://www.fitnessfactor.com/wp-content/uploads/2023/01/cropped-fitnessfactor.com-logo-20230111104645.png",
"width": 500,
"height": 199,
"caption": "Fitness Factor"
},
"image": {
"@id": "https://www.fitnessfactor.com/#/schema/logo/image/"
}
}
]
}
/author/adam/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ProfilePage",
"@id": "https://www.fitnessfactor.com/author/adam/",
"url": "https://www.fitnessfactor.com/author/adam/",
"name": "Adam Glenn, Author at Fitness Factor",
"isPartOf": {
"@id": "https://www.fitnessfactor.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.fitnessfactor.com/author/adam/#primaryimage"
},
"image": {
"@id": "https://www.fitnessfactor.com/author/adam/#primaryimage"
},
"thumbnailUrl": "https://www.fitnessfactor.com/wp-content/uploads/2024/06/Basic-handball-gameplay.jpg",
"breadcrumb": {
"@id": "https://www.fitnessfactor.com/author/adam/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fitnessfactor.com/author/adam/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fitnessfactor.com/author/adam/#primaryimage",
"url": "https://www.fitnessfactor.com/wp-content/uploads/2024/06/Basic-handball-gameplay.jpg",
"contentUrl": "https://www.fitnessfactor.com/wp-content/uploads/2024/06/Basic-handball-gameplay.jpg",
"width": 831,
"height": 459,
"caption": "Basic handball gameplay"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fitnessfactor.com/author/adam/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.fitnessfactor.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Archives for Adam Glenn"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fitnessfactor.com/#website",
"url": "https://www.fitnessfactor.com/",
"name": "Fitness Factor",
"description": "Active Life Essentials",
"publisher": {
"@id": "https://www.fitnessfactor.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fitnessfactor.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.fitnessfactor.com/#organization",
"name": "Fitness Factor",
"url": "https://www.fitnessfactor.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fitnessfactor.com/#/schema/logo/image/",
"url": "https://www.fitnessfactor.com/wp-content/uploads/2023/01/cropped-fitnessfactor.com-logo-20230111104645.png",
"contentUrl": "https://www.fitnessfactor.com/wp-content/uploads/2023/01/cropped-fitnessfactor.com-logo-20230111104645.png",
"width": 500,
"height": 199,
"caption": "Fitness Factor"
},
"image": {
"@id": "https://www.fitnessfactor.com/#/schema/logo/image/"
}
},
{
"@type": "Person",
"@id": "https://www.fitnessfactor.com/#/schema/person/10a0384015b99035120f6ef4e5eec6b6",
"name": "Adam Glenn",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fitnessfactor.com/#/schema/person/image/",
"url": "https://www.fitnessfactor.com/wp-content/uploads/2024/06/Adam-Glenn-150x150.jpg",
"contentUrl": "https://www.fitnessfactor.com/wp-content/uploads/2024/06/Adam-Glenn-150x150.jpg",
"caption": "Adam Glenn"
},
"description": "My name is Adam Glenn and I'm a soccer coach that works with kids in my local community. Aside from my coaching work, I'm also a fitness instructor and personal trainer. I love all types of sports and physical activities, from football and basketball to rock climbing and cycling. When I'm not on the field or in the gym, you can usually find me exploring the great outdoors or writing.",
"mainEntityOfPage": {
"@id": "https://www.fitnessfactor.com/author/adam/"
}
}
]
}
/category/equipment-and-gear/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.fitnessfactor.com/category/equipment-and-gear/",
"url": "https://www.fitnessfactor.com/category/equipment-and-gear/",
"name": "Equipment and Gear Archives - Fitness Factor",
"isPartOf": {
"@id": "https://www.fitnessfactor.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.fitnessfactor.com/category/equipment-and-gear/#primaryimage"
},
"image": {
"@id": "https://www.fitnessfactor.com/category/equipment-and-gear/#primaryimage"
},
"thumbnailUrl": "https://www.fitnessfactor.com/wp-content/uploads/2023/06/Fixing-the-Elliptical-Squeak.jpg",
"description": "Discover essential sports, fitness, and workout equipment for all ages and activities. Expert recommendations for cycling, running, and more.",
"breadcrumb": {
"@id": "https://www.fitnessfactor.com/category/equipment-and-gear/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fitnessfactor.com/category/equipment-and-gear/#primaryimage",
"url": "https://www.fitnessfactor.com/wp-content/uploads/2023/06/Fixing-the-Elliptical-Squeak.jpg",
"contentUrl": "https://www.fitnessfactor.com/wp-content/uploads/2023/06/Fixing-the-Elliptical-Squeak.jpg",
"width": 831,
"height": 467,
"caption": "Fixing the Elliptical Squeak"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fitnessfactor.com/category/equipment-and-gear/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.fitnessfactor.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Equipment and Gear"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fitnessfactor.com/#website",
"url": "https://www.fitnessfactor.com/",
"name": "Fitness Factor",
"description": "Active Life Essentials",
"publisher": {
"@id": "https://www.fitnessfactor.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fitnessfactor.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.fitnessfactor.com/#organization",
"name": "Fitness Factor",
"url": "https://www.fitnessfactor.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fitnessfactor.com/#/schema/logo/image/",
"url": "https://www.fitnessfactor.com/wp-content/uploads/2023/01/cropped-fitnessfactor.com-logo-20230111104645.png",
"contentUrl": "https://www.fitnessfactor.com/wp-content/uploads/2023/01/cropped-fitnessfactor.com-logo-20230111104645.png",
"width": 500,
"height": 199,
"caption": "Fitness Factor"
},
"image": {
"@id": "https://www.fitnessfactor.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
9Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /category/fitness-and-workouts/ | 3 | 0 |
| /author/adam/ | 2 | 0 |
| /category/equipment-and-gear/ | 2 | 0 |
Explore the other reputation pillars for Fitness Factor
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Fitness Factor, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Fitness Factor: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://fitnessfactor.com to view the most current version of its content and see directly what this company is about and what it offers.