Identity & Authority: FLYEfit – Signal Evidence & AI Readability

FLYEfit

(https://www.flyefit.ie) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
10 Impact Weight: 15 / 100
67% Reputation

Authority is established through technical depth rather than personality-driven marketing. The Help Centre provides exhaustive step-by-step guides for OS updates and App troubleshooting, demonstrating high technical competence for their digital-first model. The primary gap is the lack of Person schema or specific names for the FLYEfit coaches, though it acknowledges they are outsourced independent contractors.

FLYEfit makes bold claims about class volume (1000+ per week), but the Classes sub-page provides enough variety (Ass and Abs, TRYKA, Hyrox, etc.) to make this plausible. The claim regarding Ireland’s largest heated polar chamber is a specific verifiable fact rather than a subjective marketing boast. No suspicious weight loss guarantees or edited transformation photos were detected in the data.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.flyefit.ie/",
            "url": "https://www.flyefit.ie/",
            "name": "Home - FLYEfit",
            "isPartOf": {
                "@id": "https://www.flyefit.ie/#website"
            },
            "about": {
                "@id": "https://www.flyefit.ie/#organization"
            },
            "datePublished": "2020-09-24T11:10:56+00:00",
            "dateModified": "2026-03-23T16:21:27+00:00",
            "description": "No contract, no problem! FLYEfit caters for all levels of fitness at an affordable price. Each gym is filled with state-of-the-art equipment from heavy lifting areas to yoga studios and everything in between. All classes are free too! Get access to one gym or all FLYEfit gyms. You choose.",
            "breadcrumb": {
                "@id": "https://www.flyefit.ie/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.flyefit.ie/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.flyefit.ie/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.flyefit.ie/#website",
            "url": "https://www.flyefit.ie/",
            "name": "FLYEfit",
            "description": "FLYEFIT GROUP LIMITED",
            "publisher": {
                "@id": "https://www.flyefit.ie/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.flyefit.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.flyefit.ie/#organization",
            "name": "Flyefit",
            "url": "https://www.flyefit.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.flyefit.ie/#/schema/logo/image/",
                "url": "https://www.flyefit.ie/wp-content/uploads/2020/10/Logo-White-1.png",
                "contentUrl": "https://www.flyefit.ie/wp-content/uploads/2020/10/Logo-White-1.png",
                "width": 800,
                "height": 800,
                "caption": "Flyefit"
            },
            "image": {
                "@id": "https://www.flyefit.ie/#/schema/logo/image/"
            }
        }
    ]
}
/classes/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://www.flyefit.ie/classes/",
            "url": "https://www.flyefit.ie/classes/",
            "name": "Classes Archive - FLYEfit",
            "isPartOf": {
                "@id": "https://www.flyefit.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.flyefit.ie/classes/#primaryimage"
            },
            "image": {
                "@id": "https://www.flyefit.ie/classes/#primaryimage"
            },
            "thumbnailUrl": "https://www.flyefit.ie/wp-content/uploads/2026/01/TERR7937.jpg",
            "inLanguage": "en-GB"
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.flyefit.ie/classes/#primaryimage",
            "url": "https://www.flyefit.ie/wp-content/uploads/2026/01/TERR7937.jpg",
            "contentUrl": "https://www.flyefit.ie/wp-content/uploads/2026/01/TERR7937.jpg",
            "width": 1600,
            "height": 1067
        },
        {
            "@type": "WebSite",
            "@id": "https://www.flyefit.ie/#website",
            "url": "https://www.flyefit.ie/",
            "name": "FLYEfit",
            "description": "FLYEFIT GROUP LIMITED",
            "publisher": {
                "@id": "https://www.flyefit.ie/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.flyefit.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.flyefit.ie/#organization",
            "name": "Flyefit",
            "url": "https://www.flyefit.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.flyefit.ie/#/schema/logo/image/",
                "url": "https://www.flyefit.ie/wp-content/uploads/2020/10/Logo-White-1.png",
                "contentUrl": "https://www.flyefit.ie/wp-content/uploads/2020/10/Logo-White-1.png",
                "width": 800,
                "height": 800,
                "caption": "Flyefit"
            },
            "image": {
                "@id": "https://www.flyefit.ie/#/schema/logo/image/"
            }
        }
    ]
}
/help-centre/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.flyefit.ie/help-centre/",
            "url": "https://www.flyefit.ie/help-centre/",
            "name": "Help Centre - FLYEfit",
            "isPartOf": {
                "@id": "https://www.flyefit.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.flyefit.ie/help-centre/#primaryimage"
            },
            "image": {
                "@id": "https://www.flyefit.ie/help-centre/#primaryimage"
            },
            "thumbnailUrl": "https://www.flyefit.ie/wp-content/uploads/2021/02/help.jpg",
            "datePublished": "2020-11-30T14:33:15+00:00",
            "dateModified": "2026-01-05T21:16:01+00:00",
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.flyefit.ie/help-centre/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.flyefit.ie/help-centre/#primaryimage",
            "url": "https://www.flyefit.ie/wp-content/uploads/2021/02/help.jpg",
            "contentUrl": "https://www.flyefit.ie/wp-content/uploads/2021/02/help.jpg",
            "width": 1600,
            "height": 1028
        },
        {
            "@type": "WebSite",
            "@id": "https://www.flyefit.ie/#website",
            "url": "https://www.flyefit.ie/",
            "name": "FLYEfit",
            "description": "FLYEFIT GROUP LIMITED",
            "publisher": {
                "@id": "https://www.flyefit.ie/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.flyefit.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.flyefit.ie/#organization",
            "name": "Flyefit",
            "url": "https://www.flyefit.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.flyefit.ie/#/schema/logo/image/",
                "url": "https://www.flyefit.ie/wp-content/uploads/2020/10/Logo-White-1.png",
                "contentUrl": "https://www.flyefit.ie/wp-content/uploads/2020/10/Logo-White-1.png",
                "width": 800,
                "height": 800,
                "caption": "Flyefit"
            },
            "image": {
                "@id": "https://www.flyefit.ie/#/schema/logo/image/"
            }
        }
    ]
}
/flyeplus/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.flyefit.ie/flyeplus/",
            "url": "https://www.flyefit.ie/flyeplus/",
            "name": "FLYEPLUS - FLYEfit",
            "isPartOf": {
                "@id": "https://www.flyefit.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.flyefit.ie/flyeplus/#primaryimage"
            },
            "image": {
                "@id": "https://www.flyefit.ie/flyeplus/#primaryimage"
            },
            "thumbnailUrl": "https://www.flyefit.ie/wp-content/uploads/2022/07/TERR8488.jpg",
            "datePublished": "2021-01-22T18:19:57+00:00",
            "dateModified": "2022-08-16T11:18:04+00:00",
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.flyefit.ie/flyeplus/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.flyefit.ie/flyeplus/#primaryimage",
            "url": "https://www.flyefit.ie/wp-content/uploads/2022/07/TERR8488.jpg",
            "contentUrl": "https://www.flyefit.ie/wp-content/uploads/2022/07/TERR8488.jpg",
            "width": 1600,
            "height": 1067,
            "caption": "classes home screen"
        },
        {
            "@type": "WebSite",
            "@id": "https://www.flyefit.ie/#website",
            "url": "https://www.flyefit.ie/",
            "name": "FLYEfit",
            "description": "FLYEFIT GROUP LIMITED",
            "publisher": {
                "@id": "https://www.flyefit.ie/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.flyefit.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.flyefit.ie/#organization",
            "name": "Flyefit",
            "url": "https://www.flyefit.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.flyefit.ie/#/schema/logo/image/",
                "url": "https://www.flyefit.ie/wp-content/uploads/2020/10/Logo-White-1.png",
                "contentUrl": "https://www.flyefit.ie/wp-content/uploads/2020/10/Logo-White-1.png",
                "width": 800,
                "height": 800,
                "caption": "Flyefit"
            },
            "image": {
                "@id": "https://www.flyefit.ie/#/schema/logo/image/"
            }
        }
    ]
}
/gyms/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://www.flyefit.ie/gyms/",
            "url": "https://www.flyefit.ie/gyms/",
            "name": "Gyms Archive - FLYEfit",
            "isPartOf": {
                "@id": "https://www.flyefit.ie/#website"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "WebSite",
            "@id": "https://www.flyefit.ie/#website",
            "url": "https://www.flyefit.ie/",
            "name": "FLYEfit",
            "description": "FLYEFIT GROUP LIMITED",
            "publisher": {
                "@id": "https://www.flyefit.ie/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.flyefit.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.flyefit.ie/#organization",
            "name": "Flyefit",
            "url": "https://www.flyefit.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.flyefit.ie/#/schema/logo/image/",
                "url": "https://www.flyefit.ie/wp-content/uploads/2020/10/Logo-White-1.png",
                "contentUrl": "https://www.flyefit.ie/wp-content/uploads/2020/10/Logo-White-1.png",
                "width": 800,
                "height": 800,
                "caption": "Flyefit"
            },
            "image": {
                "@id": "https://www.flyefit.ie/#/schema/logo/image/"
            }
        }
    ]
}
/news-events/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.flyefit.ie/news-events/",
            "url": "https://www.flyefit.ie/news-events/",
            "name": "News & Events - FLYEfit",
            "isPartOf": {
                "@id": "https://www.flyefit.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.flyefit.ie/news-events/#primaryimage"
            },
            "image": {
                "@id": "https://www.flyefit.ie/news-events/#primaryimage"
            },
            "thumbnailUrl": "https://www.flyefit.ie/wp-content/uploads/2022/07/ffg-poster-1.png",
            "datePublished": "2020-11-26T08:41:49+00:00",
            "dateModified": "2025-07-24T19:26:04+00:00",
            "description": "Find all the news and events about FLYEfit on our website. From Yoga workshops to the FLYEfit Games and more!",
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.flyefit.ie/news-events/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.flyefit.ie/news-events/#primaryimage",
            "url": "https://www.flyefit.ie/wp-content/uploads/2022/07/ffg-poster-1.png",
            "contentUrl": "https://www.flyefit.ie/wp-content/uploads/2022/07/ffg-poster-1.png",
            "width": 1000,
            "height": 420
        },
        {
            "@type": "WebSite",
            "@id": "https://www.flyefit.ie/#website",
            "url": "https://www.flyefit.ie/",
            "name": "FLYEfit",
            "description": "FLYEFIT GROUP LIMITED",
            "publisher": {
                "@id": "https://www.flyefit.ie/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.flyefit.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.flyefit.ie/#organization",
            "name": "Flyefit",
            "url": "https://www.flyefit.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.flyefit.ie/#/schema/logo/image/",
                "url": "https://www.flyefit.ie/wp-content/uploads/2020/10/Logo-White-1.png",
                "contentUrl": "https://www.flyefit.ie/wp-content/uploads/2020/10/Logo-White-1.png",
                "width": 800,
                "height": 800,
                "caption": "Flyefit"
            },
            "image": {
                "@id": "https://www.flyefit.ie/#/schema/logo/image/"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
54Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 9 2
/classes/ 9 2
/help-centre/ 9 2
/flyeplus/ 9 2
/gyms/ 9 2
/news-events/ 9 2