Identity & Authority: Hot Yoga Dublin – Signal Evidence & AI Readability

Hot Yoga Dublin

(https://hotyogadublin.ie) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
12 Impact Weight: 15 / 100
80% Reputation

Authority is well-established through an exhaustive list of over 30 named staff members, which is rare for this industry. However, a technical gap exists as there is no Person schema or sameAs links for these individuals to verify their professional digital footprints. The LocalBusiness schema is present but basic, failing to utilize more specific subtypes like ExerciseGym or HealthClub.

The marketing tone is aspirational but stays grounded in the physical reality of the studio. Bold claims regarding health benefits (e.g., ‘boosts your immunity’, ‘balance your metabolism’) are placed behind a required medical disclaimer in the FAQ, reducing the BS factor of those assertions. The claim of burning ‘400-600 kcal’ per class is a generic industry estimate that lacks specific study citations.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org/",
        "@graph": [
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#studio",
                "name": "Studio",
                "url": "https://hotyogadublin.ie/studio/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#studio-info",
                "name": "Studio Info",
                "url": "https://hotyogadublin.ie/studio/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#our-blog",
                "name": "Our Blog",
                "url": "https://hotyogadublin.ie/blog/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#faq",
                "name": "FAQ",
                "url": "https://hotyogadublin.ie/faq/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#gift-cards",
                "name": "Gift Cards",
                "url": "https://hotyogadublin.ie/gift-cards/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#workshops-courses",
                "name": "Workshops & Courses",
                "url": "https://hotyogadublin.ie/workshops-trainings/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#retreats",
                "name": "Retreats",
                "url": "https://hotyogadublin.ie/retreats/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#contact",
                "name": "Contact",
                "url": "https://hotyogadublin.ie/contact/"
            }
        ]
    },
    {
        "@context": "https://schema.org/",
        "@type": "LocalBusiness",
        "@id": "LocalBusiness",
        "url": "https://hotyogadublin.ie/saswp/local-business/",
        "name": "Hot Yoga Dublin",
        "description": "",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Burnell Green, 4 Malahide Rd, Northern Cross",
            "addressLocality": "Dublin",
            "addressRegion": "",
            "postalCode": "D17 Y924",
            "addressCountry": "Ireland"
        },
        "telephone": "+353870521081",
        "openingHours": [
            ""
        ],
        "image": "https://hotyogadublin.ie/wp-content/uploads/2024/07/HYD-36-scaled.jpg",
        "additionalType": "",
        "priceRange": "",
        "servesCuisine": "",
        "areaServed": [
            {
                "@type": "Place",
                "name": "Dublin"
            },
            {
                "@type": "Place",
                "name": " Dublin 17"
            },
            {
                "@type": "Place",
                "name": " Northern Cross"
            },
            {
                "@type": "Place",
                "name": " Malahide"
            },
            {
                "@type": "Place",
                "name": " Swords"
            },
            {
                "@type": "Place",
                "name": " Coolock"
            },
            {
                "@type": "Place",
                "name": " Clongriffin"
            },
            {
                "@type": "Place",
                "name": " Portmarnock"
            },
            {
                "@type": "Place",
                "name": " Santry"
            },
            {
                "@type": "Place",
                "name": " Donaghmede"
            },
            {
                "@type": "Place",
                "name": " Baldoyle"
            },
            {
                "@type": "Place",
                "name": " Raheny"
            },
            {
                "@type": "Place",
                "name": " Clontarf"
            },
            {
                "@type": "Place",
                "name": " Kilbarrack"
            },
            {
                "@type": "Place",
                "name": " Sutton"
            },
            {
                "@type": "Place",
                "name": " Howth"
            }
        ],
        "founder": [],
        "employee": [],
        "makesOffer": {
            "@type": "Offer",
            "@id": "#service",
            "itemOffered": {
                "@type": "Service",
                "name": "Yoga and Reformer Pilates",
                "url": "",
                "areaServed": [
                    {
                        "@type": "Place",
                        "name": "Dublin"
                    },
                    {
                        "@type": "Place",
                        "name": " Dublin 17"
                    },
                    {
                        "@type": "Place",
                        "name": " Northern Cross"
                    },
                    {
                        "@type": "Place",
                        "name": " Malahide"
                    },
                    {
                        "@type": "Place",
                        "name": " Swords"
                    },
                    {
                        "@type": "Place",
                        "name": " Coolock"
                    },
                    {
                        "@type": "Place",
                        "name": " Clongriffin"
                    },
                    {
                        "@type": "Place",
                        "name": " Portmarnock"
                    },
                    {
                        "@type": "Place",
                        "name": " Santry"
                    },
                    {
                        "@type": "Place",
                        "name": " Donaghmede"
                    },
                    {
                        "@type": "Place",
                        "name": " Baldoyle"
                    },
                    {
                        "@type": "Place",
                        "name": " Raheny"
                    },
                    {
                        "@type": "Place",
                        "name": " Clontarf"
                    },
                    {
                        "@type": "Place",
                        "name": " Kilbarrack"
                    },
                    {
                        "@type": "Place",
                        "name": " Sutton"
                    },
                    {
                        "@type": "Place",
                        "name": " Howth"
                    }
                ]
            }
        },
        "sameAs": [
            "https://www.facebook.com/hotyogadublin",
            "https://www.instagram.com/hotyogadublin/"
        ],
        "hasMenu": "",
        "hasMap": "",
        "review": []
    },
    {
        "@context": "https://schema.org/",
        "@type": "Organization",
        "@id": "https://hotyogadublin.ie#Organization",
        "name": "Hot Yoga Dublin",
        "url": "https://hotyogadublin.ie",
        "sameAs": [
            "https://www.facebook.com/hotyogadublin",
            "https://www.instagram.com/hotyogadublin/"
        ],
        "logo": {
            "@type": "ImageObject",
            "url": "https://hotyogadublin.ie/wp-content/uploads/2023/07/Group-67.png",
            "width": "1177",
            "height": "165"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "customer support",
            "telephone": "+353 87-052-1081",
            "url": "https://hotyogadublin.ie/contact/"
        }
    }
]
/studio/
[
    {
        "@context": "https://schema.org/",
        "@type": "AboutPage",
        "mainEntityOfPage": {
            "@type": "WebPage",
            "@id": "https://hotyogadublin.ie/studio/"
        },
        "url": "https://hotyogadublin.ie/studio/",
        "headline": "Yoga & Reformer Pilates Studio in Dublin | Hot Yoga Dublin",
        "description": "Visit our modern yoga and reformer pilates studio in Dublin. Experience state-of-the-art facilities and expert teachers at Hot Yoga Dublin.",
        "image": [
            {
                "@type": "ImageObject",
                "@id": "https://hotyogadublin.ie/studio/#primaryimage",
                "url": "https://hotyogadublin.ie/wp-content/uploads/2024/04/Studio-Page-scaled.webp",
                "width": "2560",
                "height": "1614",
                "caption": "Yoga studio in Dublin"
            },
            {
                "@type": "ImageObject",
                "url": "https://hotyogadublin.ie/wp-content/uploads/2024/04/Studio-Page-scaled-1200x900.webp",
                "width": "1200",
                "height": "900",
                "caption": "Yoga studio in Dublin"
            },
            {
                "@type": "ImageObject",
                "url": "https://hotyogadublin.ie/wp-content/uploads/2024/04/Studio-Page-scaled-1200x675.webp",
                "width": "1200",
                "height": "675",
                "caption": "Yoga studio in Dublin"
            },
            {
                "@type": "ImageObject",
                "url": "https://hotyogadublin.ie/wp-content/uploads/2024/04/Studio-Page-scaled-1614x1614.webp",
                "width": "1614",
                "height": "1614",
                "caption": "Yoga studio in Dublin"
            },
            {
                "@type": "ImageObject",
                "url": "https://hotyogadublin.ie/wp-content/uploads/2024/04/Studio-Page-scaled.webp",
                "width": 2560,
                "height": 1614,
                "caption": "Yoga studio in Dublin"
            },
            {
                "@type": "ImageObject",
                "url": "https://hotyogadublin.ie/wp-content/uploads/2024/01/Hot_Yoga_Dublin_Two-Sisters-1024x94.webp",
                "width": 1024,
                "height": 94,
                "caption": "Two sisters and one awesome community"
            },
            {
                "@type": "ImageObject",
                "url": "https://hotyogadublin.ie/wp-content/uploads/2024/01/Hot_Yoga_Dublin_JoAnn_Jane-1024x1024.webp",
                "width": 1024,
                "height": 1024,
                "caption": "Jane and JoAnn - owners of Hot Yoga Dublin"
            },
            {
                "@type": "ImageObject",
                "url": "https://hotyogadublin.ie/wp-content/uploads/2024/04/Screenshot-2024-04-30-at-20.47.23-1024x677.jpg",
                "width": 1024,
                "height": 677,
                "caption": "Yoga in the park"
            },
            {
                "@type": "ImageObject",
                "url": "https://hotyogadublin.ie/wp-content/uploads/2024/04/HYDsummersessionsMalahideCastle-26-1024x677.jpg",
                "width": 1024,
                "height": 677,
                "caption": "Yoga in the park at Malahide Castle"
            },
            {
                "@type": "ImageObject",
                "url": "https://hotyogadublin.ie/wp-content/uploads/2024/04/HYDsummersessionsMalahideCastle-7-1024x677.jpg",
                "width": 1024,
                "height": 677,
                "caption": "Yoga in the park"
            }
        ],
        "publisher": {
            "@type": "Organization",
            "name": "Hot Yoga Dublin",
            "url": "https://hotyogadublin.ie",
            "logo": {
                "@type": "ImageObject",
                "url": "https://hotyogadublin.ie/wp-content/uploads/2023/07/Group-67.png",
                "width": 1177,
                "height": 165
            }
        }
    },
    {
        "@context": "https://schema.org/",
        "@graph": [
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#studio",
                "name": "Studio",
                "url": "https://hotyogadublin.ie/studio/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#studio-info",
                "name": "Studio Info",
                "url": "https://hotyogadublin.ie/studio/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#our-blog",
                "name": "Our Blog",
                "url": "https://hotyogadublin.ie/blog/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#faq",
                "name": "FAQ",
                "url": "https://hotyogadublin.ie/faq/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#gift-cards",
                "name": "Gift Cards",
                "url": "https://hotyogadublin.ie/gift-cards/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#workshops-courses",
                "name": "Workshops & Courses",
                "url": "https://hotyogadublin.ie/workshops-trainings/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#retreats",
                "name": "Retreats",
                "url": "https://hotyogadublin.ie/retreats/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#contact",
                "name": "Contact",
                "url": "https://hotyogadublin.ie/contact/"
            }
        ]
    },
    {
        "@context": "https://schema.org/",
        "@type": "LocalBusiness",
        "@id": "LocalBusiness",
        "url": "https://hotyogadublin.ie/saswp/local-business/",
        "name": "Hot Yoga Dublin",
        "description": "",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Burnell Green, 4 Malahide Rd, Northern Cross",
            "addressLocality": "Dublin",
            "addressRegion": "",
            "postalCode": "D17 Y924",
            "addressCountry": "Ireland"
        },
        "telephone": "+353870521081",
        "openingHours": [
            ""
        ],
        "image": "https://hotyogadublin.ie/wp-content/uploads/2024/07/HYD-36-scaled.jpg",
        "additionalType": "",
        "priceRange": "",
        "servesCuisine": "",
        "areaServed": [
            {
                "@type": "Place",
                "name": "Dublin"
            },
            {
                "@type": "Place",
                "name": " Dublin 17"
            },
            {
                "@type": "Place",
                "name": " Northern Cross"
            },
            {
                "@type": "Place",
                "name": " Malahide"
            },
            {
                "@type": "Place",
                "name": " Swords"
            },
            {
                "@type": "Place",
                "name": " Coolock"
            },
            {
                "@type": "Place",
                "name": " Clongriffin"
            },
            {
                "@type": "Place",
                "name": " Portmarnock"
            },
            {
                "@type": "Place",
                "name": " Santry"
            },
            {
                "@type": "Place",
                "name": " Donaghmede"
            },
            {
                "@type": "Place",
                "name": " Baldoyle"
            },
            {
                "@type": "Place",
                "name": " Raheny"
            },
            {
                "@type": "Place",
                "name": " Clontarf"
            },
            {
                "@type": "Place",
                "name": " Kilbarrack"
            },
            {
                "@type": "Place",
                "name": " Sutton"
            },
            {
                "@type": "Place",
                "name": " Howth"
            }
        ],
        "founder": [],
        "employee": [],
        "makesOffer": {
            "@type": "Offer",
            "@id": "#service",
            "itemOffered": {
                "@type": "Service",
                "name": "Yoga and Reformer Pilates",
                "url": "",
                "areaServed": [
                    {
                        "@type": "Place",
                        "name": "Dublin"
                    },
                    {
                        "@type": "Place",
                        "name": " Dublin 17"
                    },
                    {
                        "@type": "Place",
                        "name": " Northern Cross"
                    },
                    {
                        "@type": "Place",
                        "name": " Malahide"
                    },
                    {
                        "@type": "Place",
                        "name": " Swords"
                    },
                    {
                        "@type": "Place",
                        "name": " Coolock"
                    },
                    {
                        "@type": "Place",
                        "name": " Clongriffin"
                    },
                    {
                        "@type": "Place",
                        "name": " Portmarnock"
                    },
                    {
                        "@type": "Place",
                        "name": " Santry"
                    },
                    {
                        "@type": "Place",
                        "name": " Donaghmede"
                    },
                    {
                        "@type": "Place",
                        "name": " Baldoyle"
                    },
                    {
                        "@type": "Place",
                        "name": " Raheny"
                    },
                    {
                        "@type": "Place",
                        "name": " Clontarf"
                    },
                    {
                        "@type": "Place",
                        "name": " Kilbarrack"
                    },
                    {
                        "@type": "Place",
                        "name": " Sutton"
                    },
                    {
                        "@type": "Place",
                        "name": " Howth"
                    }
                ]
            }
        },
        "sameAs": [
            "https://www.facebook.com/hotyogadublin",
            "https://www.instagram.com/hotyogadublin/"
        ],
        "hasMenu": "",
        "hasMap": "",
        "review": []
    }
]
/workshops-trainings/
[
    {
        "@context": "https://schema.org/",
        "@graph": [
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#studio",
                "name": "Studio",
                "url": "https://hotyogadublin.ie/studio/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#studio-info",
                "name": "Studio Info",
                "url": "https://hotyogadublin.ie/studio/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#our-blog",
                "name": "Our Blog",
                "url": "https://hotyogadublin.ie/blog/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#faq",
                "name": "FAQ",
                "url": "https://hotyogadublin.ie/faq/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#gift-cards",
                "name": "Gift Cards",
                "url": "https://hotyogadublin.ie/gift-cards/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#workshops-courses",
                "name": "Workshops & Courses",
                "url": "https://hotyogadublin.ie/workshops-trainings/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#retreats",
                "name": "Retreats",
                "url": "https://hotyogadublin.ie/retreats/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://hotyogadublin.ie/#contact",
                "name": "Contact",
                "url": "https://hotyogadublin.ie/contact/"
            }
        ]
    },
    {
        "@context": "https://schema.org/",
        "@type": "LocalBusiness",
        "@id": "LocalBusiness",
        "url": "https://hotyogadublin.ie/saswp/local-business/",
        "name": "Hot Yoga Dublin",
        "description": "",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Burnell Green, 4 Malahide Rd, Northern Cross",
            "addressLocality": "Dublin",
            "addressRegion": "",
            "postalCode": "D17 Y924",
            "addressCountry": "Ireland"
        },
        "telephone": "+353870521081",
        "openingHours": [
            ""
        ],
        "image": "https://hotyogadublin.ie/wp-content/uploads/2024/07/HYD-36-scaled.jpg",
        "additionalType": "",
        "priceRange": "",
        "servesCuisine": "",
        "areaServed": [
            {
                "@type": "Place",
                "name": "Dublin"
            },
            {
                "@type": "Place",
                "name": " Dublin 17"
            },
            {
                "@type": "Place",
                "name": " Northern Cross"
            },
            {
                "@type": "Place",
                "name": " Malahide"
            },
            {
                "@type": "Place",
                "name": " Swords"
            },
            {
                "@type": "Place",
                "name": " Coolock"
            },
            {
                "@type": "Place",
                "name": " Clongriffin"
            },
            {
                "@type": "Place",
                "name": " Portmarnock"
            },
            {
                "@type": "Place",
                "name": " Santry"
            },
            {
                "@type": "Place",
                "name": " Donaghmede"
            },
            {
                "@type": "Place",
                "name": " Baldoyle"
            },
            {
                "@type": "Place",
                "name": " Raheny"
            },
            {
                "@type": "Place",
                "name": " Clontarf"
            },
            {
                "@type": "Place",
                "name": " Kilbarrack"
            },
            {
                "@type": "Place",
                "name": " Sutton"
            },
            {
                "@type": "Place",
                "name": " Howth"
            }
        ],
        "founder": [],
        "employee": [],
        "makesOffer": {
            "@type": "Offer",
            "@id": "#service",
            "itemOffered": {
                "@type": "Service",
                "name": "Yoga and Reformer Pilates",
                "url": "",
                "areaServed": [
                    {
                        "@type": "Place",
                        "name": "Dublin"
                    },
                    {
                        "@type": "Place",
                        "name": " Dublin 17"
                    },
                    {
                        "@type": "Place",
                        "name": " Northern Cross"
                    },
                    {
                        "@type": "Place",
                        "name": " Malahide"
                    },
                    {
                        "@type": "Place",
                        "name": " Swords"
                    },
                    {
                        "@type": "Place",
                        "name": " Coolock"
                    },
                    {
                        "@type": "Place",
                        "name": " Clongriffin"
                    },
                    {
                        "@type": "Place",
                        "name": " Portmarnock"
                    },
                    {
                        "@type": "Place",
                        "name": " Santry"
                    },
                    {
                        "@type": "Place",
                        "name": " Donaghmede"
                    },
                    {
                        "@type": "Place",
                        "name": " Baldoyle"
                    },
                    {
                        "@type": "Place",
                        "name": " Raheny"
                    },
                    {
                        "@type": "Place",
                        "name": " Clontarf"
                    },
                    {
                        "@type": "Place",
                        "name": " Kilbarrack"
                    },
                    {
                        "@type": "Place",
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🛡️ Trust Signals — external proof links that back the declared identity
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6External proof links (all pages)
PageReviewsProof links
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