Iconic Health Clubs
(https://iconichealthclubs.ie) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
An authority gap exists between the featured expert Daniel Smullen, who has a well-defined schema profile (BSc and 10 years experience), and the 17 listed personal trainers who appear as names only. These trainers lack Person schema or sameAs links to their professional certifications, creating an unverifiable expert footprint for the club’s primary service. The technical implementation of schema is present but basic, failing to link the individual trainers to the organization as specific experts.
The marketing tone frequently claims superiority with phrases like Dublin’s Finest Health Club Operator and world-class fitness, but the content demonstrates standard high-end gym amenities. There is a disconnect between the claim of being award-winning and the total absence of a dedicated awards page or a list of specific titles won in the last 36 months. The site relies on the adjective Iconic to bridge the gap between standard service and the claimed elite status.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"ExerciseGym",
"Organization"
],
"@id": "https://iconichealthclubs.ie/#organization",
"name": "Iconic Health Clubs",
"url": "https://iconichealthclubs.ie",
"sameAs": [
"https://www.facebook.com/1escapehealthclub/",
"https://twitter.com/1escape"
],
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
]
},
{
"@type": "WebSite",
"@id": "https://iconichealthclubs.ie/#website",
"url": "https://iconichealthclubs.ie",
"name": "Iconic Health Clubs",
"publisher": {
"@id": "https://iconichealthclubs.ie/#organization"
},
"inLanguage": "en-GB",
"potentialAction": {
"@type": "SearchAction",
"target": "https://iconichealthclubs.ie/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "ImageObject",
"@id": "https://iconichealthclubs.ie/wp-content/uploads/2025/08/ICONIC-HEALTH-CLUBS-BRAND-ELEMENTS-RGB-LIME-16-e1758707447789.png",
"url": "https://iconichealthclubs.ie/wp-content/uploads/2025/08/ICONIC-HEALTH-CLUBS-BRAND-ELEMENTS-RGB-LIME-16-e1758707447789.png",
"width": "200",
"height": "200",
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://iconichealthclubs.ie/#webpage",
"url": "https://iconichealthclubs.ie/",
"name": "Iconic Health Clubs - Dublin's Finest Health Club Operator",
"datePublished": "2016-02-29T13:10:37+00:00",
"dateModified": "2026-04-28T09:22:17+00:00",
"about": {
"@id": "https://iconichealthclubs.ie/#organization"
},
"isPartOf": {
"@id": "https://iconichealthclubs.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://iconichealthclubs.ie/wp-content/uploads/2025/08/ICONIC-HEALTH-CLUBS-BRAND-ELEMENTS-RGB-LIME-16-e1758707447789.png"
},
"inLanguage": "en-GB"
},
{
"@type": "Person",
"@id": "https://iconichealthclubs.ie/#author",
"name": "Daniel Smullen",
"description": "Dan Smullen is a seasoned fitness expert holding a Bachelors of Science in Sport and Exercise as well as over 10 years working in the fitness industry.",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/72909e065a503dc96d7675e2fa23dba74f094d84c3a6f66a8dd20602f6689136?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/72909e065a503dc96d7675e2fa23dba74f094d84c3a6f66a8dd20602f6689136?s=96&d=mm&r=g",
"caption": "Daniel Smullen",
"inLanguage": "en-GB"
},
"sameAs": [
"https://twitter.com/@dansmull"
],
"worksFor": {
"@id": "https://iconichealthclubs.ie/#organization"
}
},
{
"@type": "Article",
"headline": "Welcome",
"datePublished": "2016-02-29T13:10:37+00:00",
"dateModified": "2026-04-28T09:22:17+00:00",
"author": {
"@id": "https://iconichealthclubs.ie/#author",
"name": "Daniel Smullen"
},
"publisher": {
"@id": "https://iconichealthclubs.ie/#organization"
},
"description": "Dublin's finest health clubs",
"name": "Welcome",
"@id": "https://iconichealthclubs.ie/#richSnippet",
"isPartOf": {
"@id": "https://iconichealthclubs.ie/#webpage"
},
"image": {
"@id": "https://iconichealthclubs.ie/wp-content/uploads/2025/08/ICONIC-HEALTH-CLUBS-BRAND-ELEMENTS-RGB-LIME-16-e1758707447789.png"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
"@id": "https://iconichealthclubs.ie/#webpage"
}
}
]
}
/fitness-classes-dublin/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"ExerciseGym",
"Organization"
],
"@id": "https://iconichealthclubs.ie/#organization",
"name": "Iconic Health Clubs",
"url": "https://iconichealthclubs.ie",
"sameAs": [
"https://www.facebook.com/1escapehealthclub/",
"https://twitter.com/1escape"
],
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
]
},
{
"@type": "WebSite",
"@id": "https://iconichealthclubs.ie/#website",
"url": "https://iconichealthclubs.ie",
"name": "Iconic Health Clubs",
"publisher": {
"@id": "https://iconichealthclubs.ie/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://iconichealthclubs.ie/fitness-classes-dublin/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://iconichealthclubs.ie",
"name": "1Escape"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://iconichealthclubs.ie/fitness-classes-dublin/",
"name": "Fitness Classes"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://iconichealthclubs.ie/fitness-classes-dublin/#webpage",
"url": "https://iconichealthclubs.ie/fitness-classes-dublin/",
"name": "Fitness Classes in Dublin | Iconic Health Clubs",
"datePublished": "2016-05-11T13:48:28+00:00",
"dateModified": "2026-05-06T14:23:53+00:00",
"isPartOf": {
"@id": "https://iconichealthclubs.ie/#website"
},
"inLanguage": "en-GB",
"breadcrumb": {
"@id": "https://iconichealthclubs.ie/fitness-classes-dublin/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://iconichealthclubs.ie/fitness-classes-dublin/#author",
"name": "Daniel Smullen",
"description": "Dan Smullen is a seasoned fitness expert holding a Bachelors of Science in Sport and Exercise as well as over 10 years working in the fitness industry.",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/72909e065a503dc96d7675e2fa23dba74f094d84c3a6f66a8dd20602f6689136?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/72909e065a503dc96d7675e2fa23dba74f094d84c3a6f66a8dd20602f6689136?s=96&d=mm&r=g",
"caption": "Daniel Smullen",
"inLanguage": "en-GB"
},
"sameAs": [
"https://twitter.com/@dansmull"
],
"worksFor": {
"@id": "https://iconichealthclubs.ie/#organization"
}
},
{
"@type": "Article",
"headline": "Fitness Classes",
"datePublished": "2016-05-11T13:48:28+00:00",
"dateModified": "2026-05-06T14:23:53+00:00",
"author": {
"@id": "https://iconichealthclubs.ie/fitness-classes-dublin/#author",
"name": "Daniel Smullen"
},
"publisher": {
"@id": "https://iconichealthclubs.ie/#organization"
},
"description": "Fitness classes in Dublin just got revolutionised. With unlimited access to over 230 fitness classes a week, Iconic Health Clubs are quite simply a group exercisers haven, for your individual wellness goals.",
"name": "Fitness Classes",
"@id": "https://iconichealthclubs.ie/fitness-classes-dublin/#richSnippet",
"isPartOf": {
"@id": "https://iconichealthclubs.ie/fitness-classes-dublin/#webpage"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
"@id": "https://iconichealthclubs.ie/fitness-classes-dublin/#webpage"
}
}
]
}
/smithfield/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://iconichealthclubs.ie/smithfield/welcome/",
"url": "https://iconichealthclubs.ie/smithfield/",
"name": "Iconic Health Clubs, Smithfield: Gym North Dublin",
"isPartOf": {
"@id": "https://iconichealthclubs.ie/smithfield/#website"
},
"about": {
"@id": "https://iconichealthclubs.ie/smithfield/#organization"
},
"datePublished": "2016-02-29T13:10:37+00:00",
"dateModified": "2026-02-05T11:56:44+00:00",
"description": "Escape in the City at the finest Gym in Dublin. Largest weights-room, 100+ classes, dedicated yoga studio, Swimming Pool & Spa Experience. Enquire Now!",
"breadcrumb": {
"@id": "https://iconichealthclubs.ie/smithfield/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://iconichealthclubs.ie/smithfield/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://iconichealthclubs.ie/smithfield/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "1Escape"
}
]
},
{
"@type": "WebSite",
"@id": "https://iconichealthclubs.ie/smithfield/#website",
"url": "https://iconichealthclubs.ie/smithfield/",
"name": "Iconic Health Clubs Smithfield",
"description": "Dublin's finest health club",
"publisher": {
"@id": "https://iconichealthclubs.ie/smithfield/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://iconichealthclubs.ie/smithfield/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://iconichealthclubs.ie/smithfield/#organization",
"name": "1escape Health Club",
"url": "https://iconichealthclubs.ie/smithfield/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://iconichealthclubs.ie/smithfield/#/schema/logo/image/",
"url": "https://iconichealthclubs.ie/smithfield/wp-content/uploads/2016/12/Icon-logo-for-website-1.png",
"contentUrl": "https://iconichealthclubs.ie/smithfield/wp-content/uploads/2016/12/Icon-logo-for-website-1.png",
"width": 466,
"height": 156,
"caption": "1escape Health Club"
},
"image": {
"@id": "https://iconichealthclubs.ie/smithfield/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/1escapehealthclub/",
"https://x.com/1escape",
"https://www.linkedin.com/company/iconic-health-clubs",
"https://www.youtube.com/user/1escapeFitness"
]
}
]
}
/ifsc_healthclub/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"ExerciseGym",
"Organization"
],
"@id": "https://iconichealthclubs.ie/#organization",
"name": "Iconic Health Clubs",
"url": "https://iconichealthclubs.ie",
"sameAs": [
"https://www.facebook.com/1escapehealthclub/",
"https://twitter.com/1escape"
],
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
]
},
{
"@type": "WebSite",
"@id": "https://iconichealthclubs.ie/#website",
"url": "https://iconichealthclubs.ie",
"name": "Iconic Health Clubs",
"publisher": {
"@id": "https://iconichealthclubs.ie/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://iconichealthclubs.ie/ifsc_healthclub/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://iconichealthclubs.ie",
"name": "1Escape"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://iconichealthclubs.ie/ifsc_healthclub/",
"name": "IFSC"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://iconichealthclubs.ie/ifsc_healthclub/#webpage",
"url": "https://iconichealthclubs.ie/ifsc_healthclub/",
"name": "IFSC - Iconic Health Clubs",
"datePublished": "2025-08-20T12:40:30+00:00",
"dateModified": "2026-01-05T15:54:49+00:00",
"isPartOf": {
"@id": "https://iconichealthclubs.ie/#website"
},
"inLanguage": "en-GB",
"breadcrumb": {
"@id": "https://iconichealthclubs.ie/ifsc_healthclub/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://iconichealthclubs.ie/ifsc_healthclub/#author",
"name": "Daniel Smullen",
"description": "Dan Smullen is a seasoned fitness expert holding a Bachelors of Science in Sport and Exercise as well as over 10 years working in the fitness industry.",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/72909e065a503dc96d7675e2fa23dba74f094d84c3a6f66a8dd20602f6689136?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/72909e065a503dc96d7675e2fa23dba74f094d84c3a6f66a8dd20602f6689136?s=96&d=mm&r=g",
"caption": "Daniel Smullen",
"inLanguage": "en-GB"
},
"sameAs": [
"https://twitter.com/@dansmull"
],
"worksFor": {
"@id": "https://iconichealthclubs.ie/#organization"
}
},
{
"@type": "Article",
"headline": "IFSC",
"datePublished": "2025-08-20T12:40:30+00:00",
"dateModified": "2026-01-05T15:54:49+00:00",
"author": {
"@id": "https://iconichealthclubs.ie/ifsc_healthclub/#author",
"name": "Daniel Smullen"
},
"publisher": {
"@id": "https://iconichealthclubs.ie/#organization"
},
"description": "in a whole new light",
"name": "IFSC",
"@id": "https://iconichealthclubs.ie/ifsc_healthclub/#richSnippet",
"isPartOf": {
"@id": "https://iconichealthclubs.ie/ifsc_healthclub/#webpage"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
"@id": "https://iconichealthclubs.ie/ifsc_healthclub/#webpage"
}
}
]
}
/personal-trainers-dublin/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"ExerciseGym",
"Organization"
],
"@id": "https://iconichealthclubs.ie/#organization",
"name": "Iconic Health Clubs",
"url": "https://iconichealthclubs.ie",
"sameAs": [
"https://www.facebook.com/1escapehealthclub/",
"https://twitter.com/1escape"
],
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
]
},
{
"@type": "WebSite",
"@id": "https://iconichealthclubs.ie/#website",
"url": "https://iconichealthclubs.ie",
"name": "Iconic Health Clubs",
"publisher": {
"@id": "https://iconichealthclubs.ie/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://iconichealthclubs.ie/personal-trainers-dublin/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://iconichealthclubs.ie",
"name": "1Escape"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://iconichealthclubs.ie/personal-trainers-dublin/",
"name": "Personal Trainers"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://iconichealthclubs.ie/personal-trainers-dublin/#webpage",
"url": "https://iconichealthclubs.ie/personal-trainers-dublin/",
"name": "Personal Trainer Dublin - Get Personal Training at Iconic Health Clubs",
"datePublished": "2016-05-11T13:50:04+00:00",
"dateModified": "2026-04-16T13:11:54+00:00",
"isPartOf": {
"@id": "https://iconichealthclubs.ie/#website"
},
"inLanguage": "en-GB",
"breadcrumb": {
"@id": "https://iconichealthclubs.ie/personal-trainers-dublin/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://iconichealthclubs.ie/personal-trainers-dublin/#author",
"name": "Daniel Smullen",
"description": "Dan Smullen is a seasoned fitness expert holding a Bachelors of Science in Sport and Exercise as well as over 10 years working in the fitness industry.",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/72909e065a503dc96d7675e2fa23dba74f094d84c3a6f66a8dd20602f6689136?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/72909e065a503dc96d7675e2fa23dba74f094d84c3a6f66a8dd20602f6689136?s=96&d=mm&r=g",
"caption": "Daniel Smullen",
"inLanguage": "en-GB"
},
"sameAs": [
"https://twitter.com/@dansmull"
],
"worksFor": {
"@id": "https://iconichealthclubs.ie/#organization"
}
},
{
"@type": "Article",
"headline": "Personal Trainers",
"datePublished": "2016-05-11T13:50:04+00:00",
"dateModified": "2026-04-16T13:11:54+00:00",
"author": {
"@id": "https://iconichealthclubs.ie/personal-trainers-dublin/#author",
"name": "Daniel Smullen"
},
"publisher": {
"@id": "https://iconichealthclubs.ie/#organization"
},
"description": "Your fitness goals deserve more than a generic programme. They deserve a certified personal trainer who knows your name, understands your lifestyle, and builds a plan around the real you.",
"name": "Personal Trainers",
"@id": "https://iconichealthclubs.ie/personal-trainers-dublin/#richSnippet",
"isPartOf": {
"@id": "https://iconichealthclubs.ie/personal-trainers-dublin/#webpage"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
"@id": "https://iconichealthclubs.ie/personal-trainers-dublin/#webpage"
}
}
]
}
/dartry/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://iconichealthclubs.ie/dartry/welcome/",
"url": "https://iconichealthclubs.ie/dartry/",
"name": "Iconic Health Clubs Dartry: Gym Dublin 6 | Gyms South Dublin",
"isPartOf": {
"@id": "https://iconichealthclubs.ie/dartry/#website"
},
"about": {
"@id": "https://iconichealthclubs.ie/dartry/#organization"
},
"datePublished": "2016-02-29T13:10:37+00:00",
"dateModified": "2026-03-11T13:49:43+00:00",
"description": "A family friendly gym in Dublin with a relaxing swimming pool, weights area, personal trainers & motivating fitness classes. Join Now!",
"breadcrumb": {
"@id": "https://iconichealthclubs.ie/dartry/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://iconichealthclubs.ie/dartry/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://iconichealthclubs.ie/dartry/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://iconichealthclubs.ie/dartry/#website",
"url": "https://iconichealthclubs.ie/dartry/",
"name": "Iconic Health Clubs, Darty",
"description": "The Dartry Health Club Experience",
"publisher": {
"@id": "https://iconichealthclubs.ie/dartry/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://iconichealthclubs.ie/dartry/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://iconichealthclubs.ie/dartry/#organization",
"name": "Iconic Health Clubs Limited",
"url": "https://iconichealthclubs.ie/dartry/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://iconichealthclubs.ie/dartry/#/schema/logo/image/",
"url": "https://iconichealthclubs.ie/dartry/wp-content/uploads/2019/07/Dartry-logo.jpg",
"contentUrl": "https://iconichealthclubs.ie/dartry/wp-content/uploads/2019/07/Dartry-logo.jpg",
"width": 984,
"height": 984,
"caption": "Iconic Health Clubs Limited"
},
"image": {
"@id": "https://iconichealthclubs.ie/dartry/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/ICONHealthClub/",
"https://x.com/iconhealthclub",
"https://www.linkedin.com/company/dartry-health-club",
"https://www.youtube.com/channel/UCk_7xjFqLasRVZ4xFotzgZA"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
2064Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 347 | 2 |
| /fitness-classes-dublin/ | 342 | 2 |
| /smithfield/ | 347 | 2 |
| /ifsc_healthclub/ | 341 | 2 |
| /personal-trainers-dublin/ | 341 | 2 |
| /dartry/ | 346 | 2 |
Explore the other reputation pillars for Iconic Health Clubs
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Iconic Health Clubs, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Iconic Health Clubs: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://iconichealthclubs.ie to view the most current version of its content and see directly what this company is about and what it offers.