Identity & Authority: Martin Moylan Personal Training – Signal Evidence & AI Readability

Martin Moylan Personal Training

(https://www.martinmoylanpersonaltraining.com) πŸ“Έ Data Snapshot: May 19, 2026
Identity & Authority β€” The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
9 Impact Weight: 15 / 100
60% Reputation

A minor authority gap exists regarding the claim that Martin has a ‘degree in physio on top of the PT.’ While the content mentions this expertise frequently, there is no technical validation in the schema_json (no Person schema or sameAs links to professional registries) or mention of the specific degree-granting institution.

The disconnect is minimal; bold performance claims such as ‘transformational journey’ are immediately followed by long-form testimonials from named individuals like Regina Lennon and Robson RomΓ£o. The site demonstrates results through narrative proof rather than just assertive marketing copy.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

πŸ”— Identity & Technical Layer β€” schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.martinmoylanpersonaltraining.com/",
            "url": "https://www.martinmoylanpersonaltraining.com/",
            "name": "Personal Training Dublin - Martin Moylan Personal Training Dublin",
            "isPartOf": {
                "@id": "https://www.martinmoylanpersonaltraining.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.martinmoylanpersonaltraining.com/#primaryimage"
            },
            "image": {
                "@id": "https://www.martinmoylanpersonaltraining.com/#primaryimage"
            },
            "thumbnailUrl": "https://www.martinmoylanpersonaltraining.com/wp-content/uploads/2018/12/34484f288d83-Bio_Picture.png",
            "datePublished": "2017-06-19T10:51:39+00:00",
            "dateModified": "2025-04-30T09:13:56+00:00",
            "description": "Improve your health and fitness with Martin Moylan Personal Training, one of the best personal trainers in Dublin featured in Best Of Ireland",
            "breadcrumb": {
                "@id": "https://www.martinmoylanpersonaltraining.com/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.martinmoylanpersonaltraining.com/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.martinmoylanpersonaltraining.com/#primaryimage",
            "url": "https://www.martinmoylanpersonaltraining.com/wp-content/uploads/2018/12/34484f288d83-Bio_Picture.png",
            "contentUrl": "https://www.martinmoylanpersonaltraining.com/wp-content/uploads/2018/12/34484f288d83-Bio_Picture.png",
            "width": 893,
            "height": 963,
            "caption": "Martin Moylan Personal Training Dublin"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.martinmoylanpersonaltraining.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.martinmoylanpersonaltraining.com/#website",
            "url": "https://www.martinmoylanpersonaltraining.com/",
            "name": "Martin Moylan Personal Training",
            "description": "The Best PT For Long Term Results",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.martinmoylanpersonaltraining.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/mens-success-stories/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.martinmoylanpersonaltraining.com/mens-success-stories/",
            "url": "https://www.martinmoylanpersonaltraining.com/mens-success-stories/",
            "name": "Men's Success Stories - Martin Moylan Personal Training",
            "isPartOf": {
                "@id": "https://www.martinmoylanpersonaltraining.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.martinmoylanpersonaltraining.com/mens-success-stories/#primaryimage"
            },
            "image": {
                "@id": "https://www.martinmoylanpersonaltraining.com/mens-success-stories/#primaryimage"
            },
            "thumbnailUrl": "https://www.martinmoylanpersonaltraining.com/wp-content/uploads/2019/04/MMPT-Logo-min-e1554224064341.jpg",
            "datePublished": "2020-06-04T15:54:56+00:00",
            "dateModified": "2024-12-19T10:10:30+00:00",
            "breadcrumb": {
                "@id": "https://www.martinmoylanpersonaltraining.com/mens-success-stories/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.martinmoylanpersonaltraining.com/mens-success-stories/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.martinmoylanpersonaltraining.com/mens-success-stories/#primaryimage",
            "url": "https://www.martinmoylanpersonaltraining.com/wp-content/uploads/2019/04/MMPT-Logo-min-e1554224064341.jpg",
            "contentUrl": "https://www.martinmoylanpersonaltraining.com/wp-content/uploads/2019/04/MMPT-Logo-min-e1554224064341.jpg",
            "width": 110,
            "height": 110,
            "caption": "Martin Moylan Personal Training"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.martinmoylanpersonaltraining.com/mens-success-stories/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.martinmoylanpersonaltraining.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Men’s Success Stories"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.martinmoylanpersonaltraining.com/#website",
            "url": "https://www.martinmoylanpersonaltraining.com/",
            "name": "Martin Moylan Personal Training",
            "description": "The Best PT For Long Term Results",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.martinmoylanpersonaltraining.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/womens-success-stories/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.martinmoylanpersonaltraining.com/womens-success-stories/",
            "url": "https://www.martinmoylanpersonaltraining.com/womens-success-stories/",
            "name": "Women's Success Stories - Martin Moylan Personal Training",
            "isPartOf": {
                "@id": "https://www.martinmoylanpersonaltraining.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.martinmoylanpersonaltraining.com/womens-success-stories/#primaryimage"
            },
            "image": {
                "@id": "https://www.martinmoylanpersonaltraining.com/womens-success-stories/#primaryimage"
            },
            "thumbnailUrl": "https://www.martinmoylanpersonaltraining.com/wp-content/uploads/2019/04/MMPT-Logo-min-e1554224064341.jpg",
            "datePublished": "2020-06-05T12:57:04+00:00",
            "dateModified": "2024-12-19T10:14:50+00:00",
            "breadcrumb": {
                "@id": "https://www.martinmoylanpersonaltraining.com/womens-success-stories/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.martinmoylanpersonaltraining.com/womens-success-stories/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.martinmoylanpersonaltraining.com/womens-success-stories/#primaryimage",
            "url": "https://www.martinmoylanpersonaltraining.com/wp-content/uploads/2019/04/MMPT-Logo-min-e1554224064341.jpg",
            "contentUrl": "https://www.martinmoylanpersonaltraining.com/wp-content/uploads/2019/04/MMPT-Logo-min-e1554224064341.jpg",
            "width": 110,
            "height": 110,
            "caption": "Martin Moylan Personal Training"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.martinmoylanpersonaltraining.com/womens-success-stories/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.martinmoylanpersonaltraining.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Women’s Success Stories"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.martinmoylanpersonaltraining.com/#website",
            "url": "https://www.martinmoylanpersonaltraining.com/",
            "name": "Martin Moylan Personal Training",
            "description": "The Best PT For Long Term Results",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.martinmoylanpersonaltraining.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/mmpt-consultation-form/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.martinmoylanpersonaltraining.com/mmpt-consultation-form/",
            "url": "https://www.martinmoylanpersonaltraining.com/mmpt-consultation-form/",
            "name": "MMPT Consultation Form - Martin Moylan Personal Training",
            "isPartOf": {
                "@id": "https://www.martinmoylanpersonaltraining.com/#website"
            },
            "datePublished": "2019-01-05T15:34:19+00:00",
            "dateModified": "2023-08-02T15:33:57+00:00",
            "breadcrumb": {
                "@id": "https://www.martinmoylanpersonaltraining.com/mmpt-consultation-form/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.martinmoylanpersonaltraining.com/mmpt-consultation-form/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.martinmoylanpersonaltraining.com/mmpt-consultation-form/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.martinmoylanpersonaltraining.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "MMPT Consultation Form"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.martinmoylanpersonaltraining.com/#website",
            "url": "https://www.martinmoylanpersonaltraining.com/",
            "name": "Martin Moylan Personal Training",
            "description": "The Best PT For Long Term Results",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.martinmoylanpersonaltraining.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/coach-martin-moylan/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.martinmoylanpersonaltraining.com/coach-martin-moylan/",
            "url": "https://www.martinmoylanpersonaltraining.com/coach-martin-moylan/",
            "name": "About - Martin Moylan Personal Training - Get In Contact Today",
            "isPartOf": {
                "@id": "https://www.martinmoylanpersonaltraining.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.martinmoylanpersonaltraining.com/coach-martin-moylan/#primaryimage"
            },
            "image": {
                "@id": "https://www.martinmoylanpersonaltraining.com/coach-martin-moylan/#primaryimage"
            },
            "thumbnailUrl": "https://www.martinmoylanpersonaltraining.com/wp-content/uploads/2018/12/34484f288d83-Bio_Picture.png",
            "datePublished": "2017-06-19T10:52:11+00:00",
            "dateModified": "2025-04-30T09:27:23+00:00",
            "description": "Improve your health and fitness with Martin Moylan Personal Training. One of the best personal trainers in Dublin.",
            "breadcrumb": {
                "@id": "https://www.martinmoylanpersonaltraining.com/coach-martin-moylan/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.martinmoylanpersonaltraining.com/coach-martin-moylan/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.martinmoylanpersonaltraining.com/coach-martin-moylan/#primaryimage",
            "url": "https://www.martinmoylanpersonaltraining.com/wp-content/uploads/2018/12/34484f288d83-Bio_Picture.png",
            "contentUrl": "https://www.martinmoylanpersonaltraining.com/wp-content/uploads/2018/12/34484f288d83-Bio_Picture.png",
            "width": 893,
            "height": 963,
            "caption": "Martin Moylan Personal Training Dublin"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.martinmoylanpersonaltraining.com/coach-martin-moylan/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.martinmoylanpersonaltraining.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.martinmoylanpersonaltraining.com/#website",
            "url": "https://www.martinmoylanpersonaltraining.com/",
            "name": "Martin Moylan Personal Training",
            "description": "The Best PT For Long Term Results",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.martinmoylanpersonaltraining.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/contact-us/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.martinmoylanpersonaltraining.com/contact-us/",
            "url": "https://www.martinmoylanpersonaltraining.com/contact-us/",
            "name": "Contact - Martin Moylan Personal Training",
            "isPartOf": {
                "@id": "https://www.martinmoylanpersonaltraining.com/#website"
            },
            "datePublished": "2017-06-19T10:52:20+00:00",
            "dateModified": "2024-12-19T10:02:43+00:00",
            "description": "Contact us with any questions you might have about working with Martin Moylan Personal Training. Like our Facebook page or email Martin directly.",
            "breadcrumb": {
                "@id": "https://www.martinmoylanpersonaltraining.com/contact-us/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.martinmoylanpersonaltraining.com/contact-us/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.martinmoylanpersonaltraining.com/contact-us/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.martinmoylanpersonaltraining.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Contact"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.martinmoylanpersonaltraining.com/#website",
            "url": "https://www.martinmoylanpersonaltraining.com/",
            "name": "Martin Moylan Personal Training",
            "description": "The Best PT For Long Term Results",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.martinmoylanpersonaltraining.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
πŸ›‘οΈ Trust Signals β€” external proof links that back the declared identity
124Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 23 0
/mens-success-stories/ 21 0
/womens-success-stories/ 20 0
/mmpt-consultation-form/ 20 0
/coach-martin-moylan/ 20 0
/contact-us/ 20 0