Mirafit
(https://mirafit.co.uk) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through structured data, with schema_json naming Simon Doidge as the founder and providing a physical address in Great Yarmouth. Expert claims regarding ‘expert-driven’ blogs are supported by specific, dated articles and technical buyer guides. The only minor gap is the lack of specific person-schema for the blog authors, though this is typical for product-led e-commerce models.
Marketing tone is surprisingly restrained; the site relies on product specifications rather than hyperbole. Claims like competitively priced without compromising on quality are backed by visible pricing (e.g., £69.95 for a bar stand vs £3,999.95 for a combi rack), allowing the user to verify the ‘affordability’ signal immediately. Bold claims are almost exclusively derived from customer testimonials rather than brand copy.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Mirafit",
"url": "https://mirafit.co.uk/",
"description": "Mirafit offers high-quality fitness equipment and accessories for home and commercial use. From weightlifting and strength training to cardio and yoga, find everything you need to achieve your fitness goals.",
"foundingDate": "2014",
"founder": [
{
"@type": "Person",
"name": "Simon Doidge"
}
],
"foundingLocation": "Norwich, Nofolk",
"areaServed": "United Kingdom and Europe",
"address": {
"@type": "PostalAddress",
"streetAddress": "Harfreys Road",
"addressLocality": "Great Yarmouth",
"addressRegion": "Norfolk",
"addressCountry": "United Kingdom",
"postalCode": "NR31 0LS"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Service",
"email": "support@mirafit.co.uk"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Mirafit",
"url": "https://mirafit.co.uk/",
"sameAs": [
"https://www.facebook.com/MirafitOfficial",
"https://www.youtube.com/c/mirafitofficial",
"https://www.instagram.com/mirafitofficial/",
"https://www.linkedin.com/company/mirafit/"
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://mirafit.co.uk/",
"logo": "https://imagely.mirafit.co.uk/media//weltpixel/google_logo/default/mirafit-logo.png"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://mirafit.co.uk/",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://mirafit.co.uk/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
]
}
]
/storage.html
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Mirafit",
"url": "https://mirafit.co.uk/",
"description": "Mirafit offers high-quality fitness equipment and accessories for home and commercial use. From weightlifting and strength training to cardio and yoga, find everything you need to achieve your fitness goals.",
"foundingDate": "2014",
"founder": [
{
"@type": "Person",
"name": "Simon Doidge"
}
],
"foundingLocation": "Norwich, Nofolk",
"areaServed": "United Kingdom and Europe",
"address": {
"@type": "PostalAddress",
"streetAddress": "Harfreys Road",
"addressLocality": "Great Yarmouth",
"addressRegion": "Norfolk",
"addressCountry": "United Kingdom",
"postalCode": "NR31 0LS"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Service",
"email": "support@mirafit.co.uk"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://mirafit.co.uk/",
"name": "Home"
}
}
]
}
]
/strength-equipment.html
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Mirafit",
"url": "https://mirafit.co.uk/",
"description": "Mirafit offers high-quality fitness equipment and accessories for home and commercial use. From weightlifting and strength training to cardio and yoga, find everything you need to achieve your fitness goals.",
"foundingDate": "2014",
"founder": [
{
"@type": "Person",
"name": "Simon Doidge"
}
],
"foundingLocation": "Norwich, Nofolk",
"areaServed": "United Kingdom and Europe",
"address": {
"@type": "PostalAddress",
"streetAddress": "Harfreys Road",
"addressLocality": "Great Yarmouth",
"addressRegion": "Norfolk",
"addressCountry": "United Kingdom",
"postalCode": "NR31 0LS"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Service",
"email": "support@mirafit.co.uk"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://mirafit.co.uk/",
"name": "Home"
}
}
]
}
]
/strength-equipment/weight-benches.html
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Mirafit",
"url": "https://mirafit.co.uk/",
"description": "Mirafit offers high-quality fitness equipment and accessories for home and commercial use. From weightlifting and strength training to cardio and yoga, find everything you need to achieve your fitness goals.",
"foundingDate": "2014",
"founder": [
{
"@type": "Person",
"name": "Simon Doidge"
}
],
"foundingLocation": "Norwich, Nofolk",
"areaServed": "United Kingdom and Europe",
"address": {
"@type": "PostalAddress",
"streetAddress": "Harfreys Road",
"addressLocality": "Great Yarmouth",
"addressRegion": "Norfolk",
"addressCountry": "United Kingdom",
"postalCode": "NR31 0LS"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Service",
"email": "support@mirafit.co.uk"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://mirafit.co.uk/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://mirafit.co.uk/strength-equipment.html",
"name": "Strength Equipment"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 20 | 3 |
| /storage.html | 11 | 2 |
| /strength-equipment.html | 20 | 2 |
| /strength-equipment/weight-benches.html | 15 | 2 |
This page presents a snapshot of public data from Mirafit, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Mirafit: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://mirafit.co.uk to view the most current version of its content and see directly what this company is about and what it offers.