Mission Hockey
(https://missionhockey.com) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
3
Impact Weight: 15 / 100
20% Reputation
Significant authority gaps exist due to technical negligence; the meta description contains the typo ‘buidling’ and an H3 tag features ‘ALUMUMINUM CHASSIS,’ which directly contradicts the claim of being the ‘best in the world.’ No experts, designers, or engineers are named in the schema_json or text, and the Organization schema lacks ‘sameAs’ links to social proof or corporate verification. The technical implementation is basic and shows a lack of professional oversight.
The marketing tone makes bold performance assertions about ‘best roller hockey gear’ and ‘pure roller hockey’ but fails to demonstrate these through case studies, lab results, or pro-player endorsements. The site claims to be ‘dedicated’ to building the best gear, yet the actual text is ‘insufficient’ (averaging under 300 characters per page) and fails to provide any material specifications for the chassis products listed. There is a total vacuum of evidence for the performance claims made in the meta data.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.missionhockey.com/",
"url": "https://www.missionhockey.com/",
"name": "Home - Mission Hockey | 100% Pure Roller Hockey",
"isPartOf": {
"@id": "https://www.missionhockey.com/#website"
},
"about": {
"@id": "https://www.missionhockey.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.missionhockey.com/#primaryimage"
},
"image": {
"@id": "https://www.missionhockey.com/#primaryimage"
},
"thumbnailUrl": "https://www.missionhockey.com/wp-content/uploads/2021/03/missionhockey-1024x683.jpg",
"datePublished": "2021-03-24T15:37:29+00:00",
"dateModified": "2021-03-24T15:54:37+00:00",
"breadcrumb": {
"@id": "https://www.missionhockey.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.missionhockey.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.missionhockey.com/#primaryimage",
"url": "https://www.missionhockey.com/wp-content/uploads/2021/03/missionhockey.jpg",
"contentUrl": "https://www.missionhockey.com/wp-content/uploads/2021/03/missionhockey.jpg",
"width": 1750,
"height": 1167
},
{
"@type": "BreadcrumbList",
"@id": "https://www.missionhockey.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.missionhockey.com/#website",
"url": "https://www.missionhockey.com/",
"name": "Mission Hockey | 100% Pure Roller Hockey",
"description": "",
"publisher": {
"@id": "https://www.missionhockey.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.missionhockey.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.missionhockey.com/#organization",
"name": "Mission Hockey | 100% Pure Roller Hockey",
"url": "https://www.missionhockey.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.missionhockey.com/#/schema/logo/image/",
"url": "https://www.missionhockey.com/wp-content/uploads/2021/03/missionhockeyyy.png",
"contentUrl": "https://www.missionhockey.com/wp-content/uploads/2021/03/missionhockeyyy.png",
"width": 73,
"height": 64,
"caption": "Mission Hockey | 100% Pure Roller Hockey"
},
"image": {
"@id": "https://www.missionhockey.com/#/schema/logo/image/"
}
}
]
}
/retail-locations.aspx
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.missionhockey.com/retail-locations.aspx",
"url": "https://www.missionhockey.com/retail-locations.aspx",
"name": "Find Dealer - Mission Hockey | 100% Pure Roller Hockey",
"isPartOf": {
"@id": "https://www.missionhockey.com/#website"
},
"datePublished": "2021-03-25T07:06:36+00:00",
"dateModified": "2021-03-25T07:06:48+00:00",
"breadcrumb": {
"@id": "https://www.missionhockey.com/retail-locations.aspx#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.missionhockey.com/retail-locations.aspx"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.missionhockey.com/retail-locations.aspx#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.missionhockey.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Find Dealer"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.missionhockey.com/#website",
"url": "https://www.missionhockey.com/",
"name": "Mission Hockey | 100% Pure Roller Hockey",
"description": "",
"publisher": {
"@id": "https://www.missionhockey.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.missionhockey.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.missionhockey.com/#organization",
"name": "Mission Hockey | 100% Pure Roller Hockey",
"url": "https://www.missionhockey.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.missionhockey.com/#/schema/logo/image/",
"url": "https://www.missionhockey.com/wp-content/uploads/2021/03/missionhockeyyy.png",
"contentUrl": "https://www.missionhockey.com/wp-content/uploads/2021/03/missionhockeyyy.png",
"width": 73,
"height": 64,
"caption": "Mission Hockey | 100% Pure Roller Hockey"
},
"image": {
"@id": "https://www.missionhockey.com/#/schema/logo/image/"
}
}
]
}
/accessories.aspx
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.missionhockey.com/accessories.aspx",
"url": "https://www.missionhockey.com/accessories.aspx",
"name": "Accessories - Mission Hockey | 100% Pure Roller Hockey",
"isPartOf": {
"@id": "https://www.missionhockey.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.missionhockey.com/accessories.aspx#primaryimage"
},
"image": {
"@id": "https://www.missionhockey.com/accessories.aspx#primaryimage"
},
"thumbnailUrl": "https://www.missionhockey.com/wp-content/uploads/2021/03/hi-lo_magnesium.jpg",
"datePublished": "2021-03-25T06:36:06+00:00",
"breadcrumb": {
"@id": "https://www.missionhockey.com/accessories.aspx#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.missionhockey.com/accessories.aspx"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.missionhockey.com/accessories.aspx#primaryimage",
"url": "https://www.missionhockey.com/wp-content/uploads/2021/03/hi-lo_magnesium.jpg",
"contentUrl": "https://www.missionhockey.com/wp-content/uploads/2021/03/hi-lo_magnesium.jpg",
"width": 237,
"height": 237
},
{
"@type": "BreadcrumbList",
"@id": "https://www.missionhockey.com/accessories.aspx#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.missionhockey.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Accessories"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.missionhockey.com/#website",
"url": "https://www.missionhockey.com/",
"name": "Mission Hockey | 100% Pure Roller Hockey",
"description": "",
"publisher": {
"@id": "https://www.missionhockey.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.missionhockey.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.missionhockey.com/#organization",
"name": "Mission Hockey | 100% Pure Roller Hockey",
"url": "https://www.missionhockey.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.missionhockey.com/#/schema/logo/image/",
"url": "https://www.missionhockey.com/wp-content/uploads/2021/03/missionhockeyyy.png",
"contentUrl": "https://www.missionhockey.com/wp-content/uploads/2021/03/missionhockeyyy.png",
"width": 73,
"height": 64,
"caption": "Mission Hockey | 100% Pure Roller Hockey"
},
"image": {
"@id": "https://www.missionhockey.com/#/schema/logo/image/"
}
}
]
}
/apparel.aspx
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.missionhockey.com/apparel.aspx",
"url": "https://www.missionhockey.com/apparel.aspx",
"name": "Apparel - Mission Hockey | 100% Pure Roller Hockey",
"isPartOf": {
"@id": "https://www.missionhockey.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.missionhockey.com/apparel.aspx#primaryimage"
},
"image": {
"@id": "https://www.missionhockey.com/apparel.aspx#primaryimage"
},
"thumbnailUrl": "https://www.missionhockey.com/wp-content/uploads/2021/03/life_front.jpg",
"datePublished": "2021-03-25T06:13:09+00:00",
"breadcrumb": {
"@id": "https://www.missionhockey.com/apparel.aspx#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.missionhockey.com/apparel.aspx"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.missionhockey.com/apparel.aspx#primaryimage",
"url": "https://www.missionhockey.com/wp-content/uploads/2021/03/life_front.jpg",
"contentUrl": "https://www.missionhockey.com/wp-content/uploads/2021/03/life_front.jpg",
"width": 237,
"height": 237
},
{
"@type": "BreadcrumbList",
"@id": "https://www.missionhockey.com/apparel.aspx#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.missionhockey.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Apparel"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.missionhockey.com/#website",
"url": "https://www.missionhockey.com/",
"name": "Mission Hockey | 100% Pure Roller Hockey",
"description": "",
"publisher": {
"@id": "https://www.missionhockey.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.missionhockey.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.missionhockey.com/#organization",
"name": "Mission Hockey | 100% Pure Roller Hockey",
"url": "https://www.missionhockey.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.missionhockey.com/#/schema/logo/image/",
"url": "https://www.missionhockey.com/wp-content/uploads/2021/03/missionhockeyyy.png",
"contentUrl": "https://www.missionhockey.com/wp-content/uploads/2021/03/missionhockeyyy.png",
"width": 73,
"height": 64,
"caption": "Mission Hockey | 100% Pure Roller Hockey"
},
"image": {
"@id": "https://www.missionhockey.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /retail-locations.aspx | 2 | 0 |
| /accessories.aspx | 2 | 0 |
| /apparel.aspx | 2 | 0 |
Explore the other reputation pillars for Mission Hockey
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Mission Hockey, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Mission Hockey: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://missionhockey.com to view the most current version of its content and see directly what this company is about and what it offers.