MusclePharm
(https://musclepharm.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps exist where the site references technical content like The Science Behind Hypertrophy without attaching a specific expert’s name or Person schema. While the Organization schema is correctly implemented, the lack of sameAs links to independent research or verified professional footprints for its scientific claims reduces total authority. Technical credibility is high due to a clean heading hierarchy and structured product data, but the expert footprint remains anonymous.
The marketing tone makes bold performance claims such as unmatched energy and creating the new standard. While these are partially supported by the disclosure of ingredient dosages (e.g., 25g protein blend), they lack direct case studies or athlete-specific results data to bridge the gap between supplement facts and promised outcomes. The university studied claim is the most prominent disconnect due to the absence of a cited institution.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://musclepharm.com"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "MusclePharm",
"url": "https://musclepharm.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://musclepharm.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "MusclePharm",
"logo": "https://musclepharm.com/cdn/shop/files/MP-Logo-Pantone375_7d2dd86e-2b90-49d6-b728-4f868a80608f.png?v=1706825932&width=4167",
"url": "https://musclepharm.com"
}
],
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "MusclePharm",
"logo": "https://musclepharm.com/cdn/shop/files/MP-Logo-Pantone375_7d2dd86e-2b90-49d6-b728-4f868a80608f.png?v=1706825932&width=4167",
"url": "https://musclepharm.com"
}
]
/collections/all-products/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://musclepharm.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Products",
"item": "https://musclepharm.com/collections/all-products"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "MusclePharm",
"logo": "https://musclepharm.com/cdn/shop/files/MP-Logo-Pantone375_7d2dd86e-2b90-49d6-b728-4f868a80608f.png?v=1706825932&width=4167",
"url": "https://musclepharm.com"
}
]
/blogs/news/tagged/workout-programs/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://musclepharm.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Workouts & Nutrition",
"item": "https://musclepharm.com/blogs/news"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "MusclePharm",
"logo": "https://musclepharm.com/cdn/shop/files/MP-Logo-Pantone375_7d2dd86e-2b90-49d6-b728-4f868a80608f.png?v=1706825932&width=4167",
"url": "https://musclepharm.com"
}
]
/products/assault-1/
[
{
"@context": "http://schema.org/",
"@id": "/products/assault-1#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "MusclePharm"
},
"category": "Pre-Workout",
"description": "\nMusclePharm Assault Pre-Workout – Energy, Focus & Endurance for Peak Performance\nPower Your Training. Push Beyond Limits.\nMusclePharm® Assault™ Energy+Strength is creating the new standard in performance pre-workouts. University studied and designed for athletes, Assault™ provides unmatched energy and boosts performance during intensive workouts. Assault™ features one of the most studied and scientifically proven supplements for gains in Creatine Monohydrate. Also featured is Beta-Alanine that works to buffer lactic acid built up from strenuous exercise, reducing performance fatigue, and prolonging intense workouts. All of this, plus an Explosive Energy & Focus blend to help attack training right out of the gate are what make Assault™ the next level of pre-workout nutrition.\nSuggested Use: Mix 1 scoop of Assault Pre-Workout with 8–12 fl. oz. of cold water and consume 20–30 minutes before training. Do not exceed 1 serving in a 24-hour period.\nFor best results, use in conjunction with a proper diet, regular exercise program, and adequate hydration.",
"hasVariant": [
{
"@id": "/products/assault-1?variant=37546972106#variant",
"@type": "Product",
"gtin": "653341047816",
"image": "https://musclepharm.com/cdn/shop/files/Assault_Fruit_Punch-hero.jpg?v=1770132738&width=1920",
"name": "ASSAULT PRE-WORKOUT - Fruit Punch / 30 Servings",
"offers": {
"@id": "/products/assault-1?variant=37546972106#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "34.99",
"priceCurrency": "USD",
"url": "https://musclepharm.com/products/assault-1?variant=37546972106"
},
"sku": "HM-25-000001"
},
{
"@id": "/products/assault-1?variant=37546972362#variant",
"@type": "Product",
"gtin": "653341045812",
"image": "https://musclepharm.com/cdn/shop/files/MP_New_Images-updated-15_62d75535-5371-4089-82c1-e6591b103cd1.jpg?v=1770132738&width=1920",
"name": "ASSAULT PRE-WORKOUT - Blue Raspberry / 30 Servings",
"offers": {
"@id": "/products/assault-1?variant=37546972362#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "34.99",
"priceCurrency": "USD",
"url": "https://musclepharm.com/products/assault-1?variant=37546972362"
},
"sku": "HM-25-000002"
},
{
"@id": "/products/assault-1?variant=40224441139290#variant",
"@type": "Product",
"gtin": "653341416117",
"image": "https://musclepharm.com/cdn/shop/files/MP_New_Images-18-updated_af79d5d5-74b4-4373-b6be-1444cf4c1e2b.jpg?v=1770132738&width=1920",
"name": "ASSAULT PRE-WORKOUT - Watermelon / 30 Servings",
"offers": {
"@id": "/products/assault-1?variant=40224441139290#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "34.99",
"priceCurrency": "USD",
"url": "https://musclepharm.com/products/assault-1?variant=40224441139290"
},
"sku": "HM-25-000014"
},
{
"@id": "/products/assault-1?variant=40591463612506#variant",
"@type": "Product",
"gtin": "810002502316",
"image": "https://musclepharm.com/cdn/shop/files/MP_New_Images-17_55e3868f-8dc8-4a01-ac96-dd740b4a016f-updated.jpg?v=1770132738&width=1920",
"name": "ASSAULT PRE-WORKOUT - Melon Hwachae / 30 Servings",
"offers": {
"@id": "/products/assault-1?variant=40591463612506#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "34.99",
"priceCurrency": "USD",
"url": "https://musclepharm.com/products/assault-1?variant=40591463612506"
},
"sku": "HM-25-000030"
},
{
"@id": "/products/assault-1?variant=42872054808666#variant",
"@type": "Product",
"image": "https://musclepharm.com/cdn/shop/files/MP-Assault-AMZ-StackedTiles-Peach-01.jpg?v=1770132738&width=1920",
"name": "ASSAULT PRE-WORKOUT - Sour Peach Rings / 30 Servings",
"offers": {
"@id": "/products/assault-1?variant=42872054808666#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "34.99",
"priceCurrency": "USD",
"url": "https://musclepharm.com/products/assault-1?variant=42872054808666"
},
"sku": "HM-25-758106"
}
],
"name": "ASSAULT PRE-WORKOUT",
"productGroupID": "10077286538",
"url": "https://musclepharm.com/products/assault-1"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://musclepharm.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "ASSAULT PRE-WORKOUT",
"item": "https://musclepharm.com/products/assault-1"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "MusclePharm",
"logo": "https://musclepharm.com/cdn/shop/files/MP-Logo-Pantone375_7d2dd86e-2b90-49d6-b728-4f868a80608f.png?v=1706825932&width=4167",
"url": "https://musclepharm.com"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 105 | 1 |
| /collections/all-products/ | 75 | 1 |
| /blogs/news/tagged/workout-programs/ | 75 | 1 |
| /products/assault-1/ | 503 | 3 |
This page presents a snapshot of public data from MusclePharm, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MusclePharm: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://musclepharm.com to view the most current version of its content and see directly what this company is about and what it offers.