Information Density: Olympique de Marseille – Signal Evidence & AI Readability

Olympique de Marseille

(https://om.fr) 📸 Data Snapshot: May 31, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
28 Impact Weight: 30 / 100
93% Reputation

The site exhibits extremely high information density with a substance ratio exceeding 90%. Headings are used for navigation and entity identification, such as ‘Grégory Lorenzi, nouveau Directeur Sportif’ and ‘Mason Greenwood’, rather than power-word fluff. Body text is composed of specific metrics like league standings (‘Racing Club de Lens 70 pts’) and actual merchandise pricing like ‘Maillot Domicile 70€’. There is almost no generic filler, as every block serves a specific news, roster, or retail function.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://om.fr) Olympique de Marseille
MAILLOT2026-27MAILLOT2026-27MAILLOT2026-27MAILLOT2026-27MAILLOT2026-27
[H1] MAILLOT
2026-27
MAILLOT
2026-27Previous slideNext slide
[IMG: OM Retro]
J'EN PROFITE
[IMG: Devenir Membre]
EN SAVOIR PLUSPrevious slideNext slide
[IMG: OM Retro]
J'EN PROFITE
[IMG: Devenir Membre]
EN SAVOIR PLUS
[IMG: Inscription Alerte Abo 2627]
M'ALERTER
[IMG: Mason Greenwood]
Équipe 1ère2025-2026 : Le best of Mason Greenwood
[IMG: Arthur Vermeeren]
Équipe 1èreLe joueur parfait selon Arthur Vermeeren
[IMG: U17]
FormationDemi-finale U17 : Consignes d’accès et recommandations
[IMG: Communiqué]
ClubGrégory Lorenzi, nouveau Directeur Sportif de l’OM
[IMG: Maillot home 2026-2027]
ClubLe maillot "Home" 2026-2027
[IMG: Pro 2]
Pro 2Pro 2 : Une défaite à Lens pour finir la saison
[IMG: L]
ClubBienvenue à l'Équipementerie
[H2] OM LIGUE 1
OM LIGUE 1Extrait du classement. Colonnes : Rang, Équipe, Points.2Racing Club de Lens70 pts70 points3Lille OSC61 pts61 points4Olympique Lyonnais60 pts60 points5Olympique de Marseille59 pts59 points6Stade Rennais FC59 pts59 points7AS Monaco FC54 pts54 points8RC Strasbourg Alsace53 pts53 pointsVoir le classement complet
[H2] SÉLECTION
OM RÉTRO
Voir la boutique
[H2] BOUTIQUE OFFICIELLE
[IMG: Maillot Rétro King OM Bleu]
Maillot Rétro King OM Bleu75€
[IMG: Maillot Domicile 25/26]
Maillot Domicile 25/2670€ 1̶0̶0̶€̶
[IMG: Maillot Extérieur 25/26]
Maillot Extérieur 25/2670€ 1̶0̶0̶€̶
[IMG: Maillot Third 25/26]
Maillot Third 25/2685€ 1̶0̶0̶€̶
[IMG: Monopoly OM]
Monopoly OM45€
[H2] APP
OM APP
[H2] OM APP
Restez informé de l'actualité du club et gardez l'OM dans votre poche
[IMG: Télécharger sur l’App Store]
[IMG: Disponible sur Google Play]
[IMG: Application OM]
[H2] Partenaires Principaux
[IMG: CMA CGM]
[IMG: CMA CGM]
[IMG: Puma]
[H2] Partenaires Premiums
[IMG: Caisse d]
[IMG: Caisse d]
[IMG: Boulanger]
[IMG: Boulanger]
[IMG: Sublime Côte d]
[IMG: Sublime Côte d]
[IMG: Randstad]
[IMG: Randstad]
[IMG: DP]
[IMG: Unibet]
[IMG: Unibet]
[H2] Partenaires Officiels
[IMG: HEIWA]
[IMG: HEIWA]
[IMG: API]
[IMG: API]
[IMG: Monster Energy]
[IMG: Monster Energy]
[IMG: Chabrand]
[IMG: SAY TV]
[IMG: SAY TV]
[IMG: Theta Edgecloud]
[IMG: Theta Edgecloud]
[IMG: EA SPORTS FC]
[IMG: ONET]
[IMG: ONET]
[IMG: iGraal]
[IMG: iGraal]
[IMG: McDonald]
[IMG: McDonald]
[IMG: Paul Smith]
[IMG: E-TORO]
[IMG: E-TORO]
[IMG: Coca-Cola]
[IMG: Coca-Cola]
[IMG: ÖKO Europe]
[IMG: ÖKO Europe]
[IMG: Intersport]
[IMG: Intersport]
2420 chars
SUB-PAGE (https://om.fr/actualites/) Actualités – OM.FR
[H1] Actualités
Équipe 1ère
[H2] 2025-2026 : Le best of Mason Greenwood
Filtrer0
[IMG: U17]
FormationDemi-finale U17 : Consignes d’accès et recommandations
[IMG: Pro 2]
Pro 2Pro 2 : Une défaite à Lens pour finir la saison
[IMG: L]
ClubBienvenue à l'Équipementerie
[IMG: Inscription Alerte Abo 2627]
M'ALERTER
[IMG: Arthur Vermeeren]
Équipe 1ère
[H2] Le joueur parfait selon Arthur Vermeeren
[IMG: Communiqué]
Club
[H2] Grégory Lorenzi, nouveau Directeur Sportif de l’OM
[IMG: U17]
ClubLe programme du week-end (28-31/5/26)
[IMG: L]
ClubL'équipementerie - Nom féminin
[IMG: Leonardo Balerdi vs Jeffrey De Lange]
Équipe 1èrePerfect Cut challenge : Leonardo Balerdi / Jeffrey De Lange
[IMG: Tifos]
SupportersLes plus beaux tifos de la saison 2025-2026
[IMG: Maillot home 2026-2027]
Club
[H2] Le maillot "Home" 2026-2027
[IMG: Igor Paixao]
Équipe 1ère2025-2026 : Les chiffres de la saison (4/4)
[IMG: 26 mai 1993 : La finale en photos]
Club26 mai 1993 : Les photos de la finale à Munich
[IMG: U19]
FormationU19 : Troisième place à l’ICGT
[IMG: 26 mai 1993 : Le but historique de Basile Boli]
Club26 mai 1993 : Le but légendaire de Basile Boli
[H2] APP
OM APP
[H2] OM APP
Restez informé de l'actualité du club et gardez l'OM dans votre poche
[IMG: Télécharger sur l’App Store]
[IMG: Disponible sur Google Play]
[IMG: Application OM]
[H2] Partenaires Principaux
[IMG: CMA CGM]
[IMG: CMA CGM]
[IMG: Puma]
[H2] Partenaires Premiums
[IMG: Caisse d]
[IMG: Caisse d]
[IMG: Boulanger]
[IMG: Boulanger]
[IMG: Sublime Côte d]
[IMG: Sublime Côte d]
[IMG: Randstad]
[IMG: Randstad]
[IMG: DP]
[IMG: Unibet]
[IMG: Unibet]
[H2] Partenaires Officiels
[IMG: HEIWA]
[IMG: HEIWA]
[IMG: API]
[IMG: API]
[IMG: Monster Energy]
[IMG: Monster Energy]
[IMG: Chabrand]
[IMG: SAY TV]
[IMG: SAY TV]
[IMG: Theta Edgecloud]
[IMG: Theta Edgecloud]
[IMG: EA SPORTS FC]
[IMG: ONET]
[IMG: ONET]
[IMG: iGraal]
[IMG: iGraal]
[IMG: McDonald]
[IMG: McDonald]
[IMG: Paul Smith]
[IMG: E-TORO]
[IMG: E-TORO]
[IMG: Coca-Cola]
[IMG: Coca-Cola]
[IMG: ÖKO Europe]
[IMG: ÖKO Europe]
[IMG: Intersport]
[IMG: Intersport]
2068 chars
SUB-PAGE · THIN (https://om.fr/equipe/hommes/calendrier/) Calendrier – OM.FR
[H1] CALENDRIER
DES MATCHS
CALENDRIER
DES MATCHS
[H2] Partenaires Principaux
[IMG: CMA CGM]
[IMG: CMA CGM]
[IMG: Puma]
[H2] Partenaires Premiums
[IMG: Caisse d]
[IMG: Caisse d]
[IMG: Boulanger]
[IMG: Boulanger]
[IMG: Sublime Côte d]
[IMG: Sublime Côte d]
[IMG: Randstad]
[IMG: Randstad]
[IMG: DP]
[IMG: Unibet]
[IMG: Unibet]
[H2] Partenaires Officiels
[IMG: HEIWA]
[IMG: HEIWA]
[IMG: API]
[IMG: API]
[IMG: Monster Energy]
[IMG: Monster Energy]
[IMG: Chabrand]
[IMG: SAY TV]
[IMG: SAY TV]
[IMG: Theta Edgecloud]
[IMG: Theta Edgecloud]
[IMG: EA SPORTS FC]
[IMG: ONET]
[IMG: ONET]
[IMG: iGraal]
[IMG: iGraal]
[IMG: McDonald]
[IMG: McDonald]
[IMG: Paul Smith]
[IMG: E-TORO]
[IMG: E-TORO]
[IMG: Coca-Cola]
[IMG: Coca-Cola]
[IMG: ÖKO Europe]
[IMG: ÖKO Europe]
[IMG: Intersport]
[IMG: Intersport]
789 chars
SUB-PAGE (https://om.fr/equipe/hommes/) Équipe première – OM.FR
[H1] Equipe
premiere
Equipe
premiereAcheter un billetÉquipe premièreLes Marseillaises
[H2] Gardiens
[H3] GerónimoRulli
1
[H3] Jeffreyde Lange
12
[H3] JelleVan Neck
40
[H3] ThéoVermot
92Gardiens
[H3] GerónimoRulli
1
[H3] Jeffreyde Lange
12
[H3] JelleVan Neck
40
[H3] ThéoVermot
92
[H2] Défenseurs
[H3] Conrad JadenEgan-Riley
4
[H3] LeonardoBalerdi
5
[H3] NayefAguerd
21
[H3] TimothyWeah
22
[H3] BenjaminPavard
28
[H3] FacundoMedina
32
[H3] EmersonPalmieri
33Défenseurs
[H3] Conrad JadenEgan-Riley
4
[H3] LeonardoBalerdi
5
[H3] NayefAguerd
21
[H3] TimothyWeah
22
[H3] BenjaminPavard
28
[H3] FacundoMedina
32
[H3] EmersonPalmieri
33
[H2] Milieux
[H3] TochukwuNnadi
6
[H3] HimadAbdelli
8
[H3] ArthurVermeeren
18
[H3] GeoffreyKondogbia
19
[H3] Pierre-EmileHøjbjerg
23
[H3] BilalNadir
26
[H3] QuintenTimber
27
[IMG: Yanis Sellami]
[H3] YanisSellami
45Milieux
[H3] TochukwuNnadi
6
[H3] HimadAbdelli
8
[H3] ArthurVermeeren
18
[H3] GeoffreyKondogbia
19
[H3] Pierre-EmileHøjbjerg
23
[H3] BilalNadir
26
[H3] QuintenTimber
27
[IMG: Yanis Sellami]
[H3] YanisSellami
45
[H2] Attaquants
[H3] AmineGouiri
9
[H3] MasonGreenwood
10
[H3] EthanNwaneri
11
[H3] IgorPaixão
14
[H3] Pierre-EmerickAubameyang
17
[IMG: Hamed Junior Traoré]
[H3] Hamed JuniorTraoré
20
[IMG: Tadjidine Mmadi]
[H3] TadjidineMmadi
76Attaquants
[H3] AmineGouiri
9
[H3] MasonGreenwood
10
[H3] EthanNwaneri
11
[H3] IgorPaixão
14
[H3] Pierre-EmerickAubameyang
17
[IMG: Hamed Junior Traoré]
[H3] Hamed JuniorTraoré
20
[IMG: Tadjidine Mmadi]
[H3] TadjidineMmadi
76
[H2] Staff
[IMG: Habib Beye]
[H3] HabibBeye
[IMG: Aziz Mady Mogne]
[H3] AzizMady Mogne
[IMG: Sébastien Bichard]
[H3] SébastienBichard
[IMG: Yann Cavezza]
[H3] YannCavezza
[IMG: Olivier Saragaglia]
[H3] OlivierSaragaglia
[IMG: Jacques Abardonado]
[H3] JacquesAbardonado
[IMG: Heurtaux]
[IMG: Thomas Heurtaux]
[H3] ThomasHeurtaux
[IMG: Alexandre Salvat]
[H3] AlexandreSalvat
[IMG: Randy Fondelot]
[H3] RandyFondelot
[IMG: Mickaël Pronier]
[H3] MickaëlPronier
[IMG: Paul Chevaleyre]
[H3] PaulChevaleyre
[IMG: Quentin Neboud]
[H3] QuentinNeboud
[IMG: Robin Garnier]
[H3] RobinGarnier
Staff
[IMG: Habib Beye]
[H3] HabibBeye
[IMG: Aziz Mady Mogne]
[H3] AzizMady Mogne
[IMG: Sébastien Bichard]
[H3] SébastienBichard
[IMG: Yann Cavezza]
[H3] YannCavezza
[IMG: Olivier Saragaglia]
[H3] OlivierSaragaglia
[IMG: Jacques Abardonado]
[H3] JacquesAbardonado
[IMG: Heurtaux]
[IMG: Thomas Heurtaux]
[H3] ThomasHeurtaux
[IMG: Alexandre Salvat]
[H3] AlexandreSalvat
[IMG: Randy Fondelot]
[H3] RandyFondelot
[IMG: Mickaël Pronier]
[H3] MickaëlPronier
[IMG: Paul Chevaleyre]
[H3] PaulChevaleyre
[IMG: Quentin Neboud]
[H3] QuentinNeboud
[IMG: Robin Garnier]
[H3] RobinGarnier
[IMG: Inscription Alerte Abo 2627]
M'ALERTER
[H2] Partenaires Principaux
[IMG: CMA CGM]
[IMG: CMA CGM]
[IMG: Puma]
[H2] Partenaires Premiums
[IMG: Caisse d]
[IMG: Caisse d]
[IMG: Boulanger]
[IMG: Boulanger]
[IMG: Sublime Côte d]
[IMG: Sublime Côte d]
[IMG: Randstad]
[IMG: Randstad]
[IMG: DP]
[IMG: Unibet]
[IMG: Unibet]
[H2] Partenaires Officiels
[IMG: HEIWA]
[IMG: HEIWA]
[IMG: API]
[IMG: API]
[IMG: Monster Energy]
[IMG: Monster Energy]
[IMG: Chabrand]
[IMG: SAY TV]
[IMG: SAY TV]
[IMG: Theta Edgecloud]
[IMG: Theta Edgecloud]
[IMG: EA SPORTS FC]
[IMG: ONET]
[IMG: ONET]
[IMG: iGraal]
[IMG: iGraal]
[IMG: McDonald]
[IMG: McDonald]
[IMG: Paul Smith]
[IMG: E-TORO]
[IMG: E-TORO]
[IMG: Coca-Cola]
[IMG: Coca-Cola]
[IMG: ÖKO Europe]
[IMG: ÖKO Europe]
[IMG: Intersport]
[IMG: Intersport]
3454 chars
🧭 Industry Context — common generic-claim patterns in Fitness, Gyms & Sports Clubs to weigh the text against
Generic Claims: transform your body, the best gym in town, results guaranteed, your fitness journey starts here, state-of-the-art equipment, expert personal trainers…
Red Flags: transformation photos with suspicious editing, guaranteed body composition changes, trainer certifications not from recognized bodies, no facility photos or stock gym images, hidden joining fees or contract lock-in terms, weight loss claims without health disclaimers…
Semantic Drift Patterns: homepage shows elite athletes but facility is basic, claims expert coaching but trainer qualifications are entry-level, homepage promotes transformation but no before-and-after evidence, claims cutting-edge equipment but facility photos show dated gear…
Proof Expectations: trainer qualifications with certifying body names (NASM, ACE, CIMSPA), real facility photographs, specific equipment brands and lists, genuine member transformation stories with consent, class timetable with named instructors, first aid and safety certifications…