Orangetheory Fitness
(https://www.orangetheory.com) 📸 Data Snapshot: May 17, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
12
Impact Weight: 20 / 100
60% Reputation
The site displays a review count of 27 on the homepage but lacks direct outbound verification links for individual member testimonials (e.g., Nicole P. or David G.), which constitutes moderate trust theatre. This is significantly offset by a single, high-value proof path in the footer: a citation of a 2021 study by Quindry et al. in the Journal of Exercise Physiology Online. While the social proof is unverified, the scientific proof is grounded in peer-reviewed literature, a rarity in this industry.
The ratio of verifiable evidence to unsubstantiated claims is approximately 1:4. Specific proof points include the 1,500+ studio count, the 3,000-member internal data set, and the specific heart rate zone intervals (Zone 1 to Zone 5). While the site relies heavily on marketing assertions, the inclusion of a third-party scientific citation and specific body composition percentages provides a layer of substance that outpaces the standard ‘Five-Star Review’ trust theatre found in the industry patterns dictionary.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
60Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 27 | 1 |
| /en-gb/ | 27 | 1 |
| /en-gb/workout/ | 1 | 1 |
| /en-gb/locations/ | 1 | 1 |
| /en-gb/faq/ | 1 | 1 |
| /en-gb/real-estate/ | 3 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.orangetheory.com/#organization",
"name": "Orangetheory Fitness",
"alternateName": "OTF",
"url": "https://www.orangetheory.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://www.orangetheory.com/#logo",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/676d59040cc94d29226689cf_nb-logo.svg",
"caption": "Orangetheory Fitness Logo"
},
"image": [
{
"@type": "ImageObject",
"@id": "https://www.orangetheory.com/#logo"
},
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/679b3121247cbc4c03354a94_home-banner.webp"
},
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/686eb4b7961e873d58723ac8_start-fitness-journey.webp"
}
],
"foundingDate": "2010-03-01",
"founder": [
{
"@type": "Person",
"name": "Ellen Latham"
},
{
"@type": "Person",
"name": "Jerome Kern"
},
{
"@type": "Person",
"name": "David Long"
}
],
"description": "Orangetheory Fitness delivers coach-led, full-body workouts that combine strength and heart rate–based cardio with real-time performance tracking. Our science-informed interval training supports improvements in endurance and strength in a supportive, results-focused environment.",
"award": [
"#1 Best Gym — USA Today, 2025",
"Best Fitness Franchise — Global Franchise Awards, 2025"
],
"subjectOf": [
{
"@type": "NewsArticle",
"headline": "USA Today Names Orangetheory the #1 Best Gym",
"datePublished": "2025-07-09T00:00:00Z",
"image": "https://img1.10bestmedia.com/static/img/tenbest-logo.png",
"author": {
"@type": "Organization",
"name": "USA TODAY 10Best",
"url": "https://www.global-franchise.com/"
},
"url": "https://10best.usatoday.com/awards/orangetheory-fitness/",
"mainEntityOfPage": "https://www.usatoday.com/",
"publisher": {
"@type": "Organization",
"name": "USA Today"
}
},
{
"@type": "NewsArticle",
"headline": "Global Franchise Awards 2025 announces winners",
"datePublished": "2025-03-06T00:00:00Z",
"image": "https://www.global-franchise.com/wp-content/uploads/2025/03/Global-Franchise-Awards-2025-winners.jpeg",
"author": {
"@type": "Organization",
"name": "Global Franchise Team",
"url": "https://www.global-franchise.com/#/schema/person/889dae012911c7efe913e7e5ef794f61"
},
"url": "https://www.global-franchise.com/news/global-franchise-awards-2025-announces-winners",
"mainEntityOfPage": "https://www.global-franchise.com/",
"publisher": {
"@type": "Organization",
"name": "Global Franchise"
}
}
],
"sameAs": [
"https://www.facebook.com/OrangetheoryFitness",
"https://www.instagram.com/orangetheory/",
"https://twitter.com/orangetheory",
"https://www.youtube.com/user/OrangeTheoryFitness",
"https://www.linkedin.com/company/orangetheory-fitness/"
],
"knowsAbout": [
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#hiit",
"name": "High-Intensity Interval Training (HIIT)",
"sameAs": "https://pmc.ncbi.nlm.nih.gov/articles/PMC6763680/"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#heart-rate-training",
"name": "Heart rate zone training",
"sameAs": "https://www.cdc.gov/physicalactivity/basics/measuring/index.html"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#strength-training",
"name": "Strength training",
"sameAs": "https://www.health.harvard.edu/staying-healthy/strength-training-builds-more-than-muscles"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#exercise",
"name": "Exercise",
"sameAs": "https://www.mayoclinic.org/healthy-lifestyle/fitness/in-depth/exercise/art-20048389"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#epoc",
"name": "Excess post-exercise oxygen consumption (EPOC)",
"sameAs": "https://health.clevelandclinic.org/understanding-epoc"
}
],
"makesOffer": {
"@type": "Offer",
"@id": "https://www.orangetheory.com/#membership-offer",
"name": "Studio Membership",
"category": "Membership",
"itemOffered": {
"@type": "Service",
"name": "Orangetheory Fitness Membership",
"serviceType": "Gym membership"
}
}
},
{
"@type": "WebSite",
"@id": "https://www.orangetheory.com/#website",
"url": "https://www.orangetheory.com/",
"name": "Orangetheory Fitness",
"publisher": {
"@id": "https://www.orangetheory.com/#organization"
}
}
]
}
/en-gb/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.orangetheory.com/#organization",
"name": "Orangetheory Fitness",
"alternateName": "OTF",
"url": "https://www.orangetheory.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://www.orangetheory.com/#logo",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/676d59040cc94d29226689cf_nb-logo.svg",
"caption": "Orangetheory Fitness Logo"
},
"image": [
{
"@type": "ImageObject",
"@id": "https://www.orangetheory.com/#logo"
},
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/679b3121247cbc4c03354a94_home-banner.webp"
},
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/686eb4b7961e873d58723ac8_start-fitness-journey.webp"
}
],
"foundingDate": "2010-03-01",
"founder": [
{
"@type": "Person",
"name": "Ellen Latham"
},
{
"@type": "Person",
"name": "Jerome Kern"
},
{
"@type": "Person",
"name": "David Long"
}
],
"description": "Orangetheory Fitness delivers coach-led, full-body workouts that combine strength and heart rate–based cardio with real-time performance tracking. Our science-informed interval training supports improvements in endurance and strength in a supportive, results-focused environment.",
"award": [
"#1 Best Gym — USA Today, 2025",
"Best Fitness Franchise — Global Franchise Awards, 2025"
],
"subjectOf": [
{
"@type": "NewsArticle",
"headline": "USA Today Names Orangetheory the #1 Best Gym",
"datePublished": "2025-07-09T00:00:00Z",
"image": "https://img1.10bestmedia.com/static/img/tenbest-logo.png",
"author": {
"@type": "Organization",
"name": "USA TODAY 10Best",
"url": "https://www.global-franchise.com/"
},
"url": "https://10best.usatoday.com/awards/orangetheory-fitness/",
"mainEntityOfPage": "https://www.usatoday.com/",
"publisher": {
"@type": "Organization",
"name": "USA Today"
}
},
{
"@type": "NewsArticle",
"headline": "Global Franchise Awards 2025 announces winners",
"datePublished": "2025-03-06T00:00:00Z",
"image": "https://www.global-franchise.com/wp-content/uploads/2025/03/Global-Franchise-Awards-2025-winners.jpeg",
"author": {
"@type": "Organization",
"name": "Global Franchise Team",
"url": "https://www.global-franchise.com/#/schema/person/889dae012911c7efe913e7e5ef794f61"
},
"url": "https://www.global-franchise.com/news/global-franchise-awards-2025-announces-winners",
"mainEntityOfPage": "https://www.global-franchise.com/",
"publisher": {
"@type": "Organization",
"name": "Global Franchise"
}
}
],
"sameAs": [
"https://www.facebook.com/OrangetheoryFitness",
"https://www.instagram.com/orangetheory/",
"https://twitter.com/orangetheory",
"https://www.youtube.com/user/OrangeTheoryFitness",
"https://www.linkedin.com/company/orangetheory-fitness/"
],
"knowsAbout": [
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#hiit",
"name": "High-Intensity Interval Training (HIIT)",
"sameAs": "https://pmc.ncbi.nlm.nih.gov/articles/PMC6763680/"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#heart-rate-training",
"name": "Heart rate zone training",
"sameAs": "https://www.cdc.gov/physicalactivity/basics/measuring/index.html"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#strength-training",
"name": "Strength training",
"sameAs": "https://www.health.harvard.edu/staying-healthy/strength-training-builds-more-than-muscles"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#exercise",
"name": "Exercise",
"sameAs": "https://www.mayoclinic.org/healthy-lifestyle/fitness/in-depth/exercise/art-20048389"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#epoc",
"name": "Excess post-exercise oxygen consumption (EPOC)",
"sameAs": "https://health.clevelandclinic.org/understanding-epoc"
}
],
"makesOffer": {
"@type": "Offer",
"@id": "https://www.orangetheory.com/#membership-offer",
"name": "Studio Membership",
"category": "Membership",
"itemOffered": {
"@type": "Service",
"name": "Orangetheory Fitness Membership",
"serviceType": "Gym membership"
}
}
},
{
"@type": "WebSite",
"@id": "https://www.orangetheory.com/#website",
"url": "https://www.orangetheory.com/",
"name": "Orangetheory Fitness",
"publisher": {
"@id": "https://www.orangetheory.com/#organization"
}
}
]
}
/en-gb/workout/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.orangetheory.com/#organization",
"name": "Orangetheory Fitness",
"alternateName": "OTF",
"url": "https://www.orangetheory.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://www.orangetheory.com/#logo",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/676d59040cc94d29226689cf_nb-logo.svg",
"caption": "Orangetheory Fitness Logo"
},
"image": [
{
"@type": "ImageObject",
"@id": "https://www.orangetheory.com/#logo"
},
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/679b3121247cbc4c03354a94_home-banner.webp"
},
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/686eb4b7961e873d58723ac8_start-fitness-journey.webp"
}
],
"foundingDate": "2010-03-01",
"founder": [
{
"@type": "Person",
"name": "Ellen Latham"
},
{
"@type": "Person",
"name": "Jerome Kern"
},
{
"@type": "Person",
"name": "David Long"
}
],
"description": "Orangetheory Fitness delivers coach-led, full-body workouts that combine strength and heart rate–based cardio with real-time performance tracking. Our science-informed interval training supports improvements in endurance and strength in a supportive, results-focused environment.",
"award": [
"#1 Best Gym — USA Today, 2025",
"Best Fitness Franchise — Global Franchise Awards, 2025"
],
"subjectOf": [
{
"@type": "NewsArticle",
"headline": "USA Today Names Orangetheory the #1 Best Gym",
"datePublished": "2025-07-09T00:00:00Z",
"image": "https://img1.10bestmedia.com/static/img/tenbest-logo.png",
"author": {
"@type": "Organization",
"name": "USA TODAY 10Best",
"url": "https://www.global-franchise.com/"
},
"url": "https://10best.usatoday.com/awards/orangetheory-fitness/",
"mainEntityOfPage": "https://www.usatoday.com/",
"publisher": {
"@type": "Organization",
"name": "USA Today"
}
},
{
"@type": "NewsArticle",
"headline": "Global Franchise Awards 2025 announces winners",
"datePublished": "2025-03-06T00:00:00Z",
"image": "https://www.global-franchise.com/wp-content/uploads/2025/03/Global-Franchise-Awards-2025-winners.jpeg",
"author": {
"@type": "Organization",
"name": "Global Franchise Team",
"url": "https://www.global-franchise.com/#/schema/person/889dae012911c7efe913e7e5ef794f61"
},
"url": "https://www.global-franchise.com/news/global-franchise-awards-2025-announces-winners",
"mainEntityOfPage": "https://www.global-franchise.com/",
"publisher": {
"@type": "Organization",
"name": "Global Franchise"
}
}
],
"sameAs": [
"https://www.facebook.com/OrangetheoryFitness",
"https://www.instagram.com/orangetheory/",
"https://twitter.com/orangetheory",
"https://www.youtube.com/user/OrangeTheoryFitness",
"https://www.linkedin.com/company/orangetheory-fitness/"
],
"knowsAbout": [
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#hiit",
"name": "High-Intensity Interval Training (HIIT)",
"sameAs": "https://pmc.ncbi.nlm.nih.gov/articles/PMC6763680/"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#heart-rate-training",
"name": "Heart rate zone training",
"sameAs": "https://www.cdc.gov/physicalactivity/basics/measuring/index.html"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#strength-training",
"name": "Strength training",
"sameAs": "https://www.health.harvard.edu/staying-healthy/strength-training-builds-more-than-muscles"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#exercise",
"name": "Exercise",
"sameAs": "https://www.mayoclinic.org/healthy-lifestyle/fitness/in-depth/exercise/art-20048389"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#epoc",
"name": "Excess post-exercise oxygen consumption (EPOC)",
"sameAs": "https://health.clevelandclinic.org/understanding-epoc"
}
],
"makesOffer": {
"@type": "Offer",
"@id": "https://www.orangetheory.com/#membership-offer",
"name": "Studio Membership",
"category": "Membership",
"itemOffered": {
"@type": "Service",
"name": "Orangetheory Fitness Membership",
"serviceType": "Gym membership"
}
}
},
{
"@type": "WebSite",
"@id": "https://www.orangetheory.com/#website",
"url": "https://www.orangetheory.com/",
"name": "Orangetheory Fitness",
"publisher": {
"@id": "https://www.orangetheory.com/#organization"
}
}
]
}
/en-gb/locations/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.orangetheory.com/#organization",
"name": "Orangetheory Fitness",
"alternateName": "OTF",
"url": "https://www.orangetheory.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://www.orangetheory.com/#logo",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/676d59040cc94d29226689cf_nb-logo.svg",
"caption": "Orangetheory Fitness Logo"
},
"image": [
{
"@type": "ImageObject",
"@id": "https://www.orangetheory.com/#logo"
},
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/679b3121247cbc4c03354a94_home-banner.webp"
},
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/686eb4b7961e873d58723ac8_start-fitness-journey.webp"
}
],
"foundingDate": "2010-03-01",
"founder": [
{
"@type": "Person",
"name": "Ellen Latham"
},
{
"@type": "Person",
"name": "Jerome Kern"
},
{
"@type": "Person",
"name": "David Long"
}
],
"description": "Orangetheory Fitness delivers coach-led, full-body workouts that combine strength and heart rate–based cardio with real-time performance tracking. Our science-informed interval training supports improvements in endurance and strength in a supportive, results-focused environment.",
"award": [
"#1 Best Gym — USA Today, 2025",
"Best Fitness Franchise — Global Franchise Awards, 2025"
],
"subjectOf": [
{
"@type": "NewsArticle",
"headline": "USA Today Names Orangetheory the #1 Best Gym",
"datePublished": "2025-07-09T00:00:00Z",
"image": "https://img1.10bestmedia.com/static/img/tenbest-logo.png",
"author": {
"@type": "Organization",
"name": "USA TODAY 10Best",
"url": "https://www.global-franchise.com/"
},
"url": "https://10best.usatoday.com/awards/orangetheory-fitness/",
"mainEntityOfPage": "https://www.usatoday.com/",
"publisher": {
"@type": "Organization",
"name": "USA Today"
}
},
{
"@type": "NewsArticle",
"headline": "Global Franchise Awards 2025 announces winners",
"datePublished": "2025-03-06T00:00:00Z",
"image": "https://www.global-franchise.com/wp-content/uploads/2025/03/Global-Franchise-Awards-2025-winners.jpeg",
"author": {
"@type": "Organization",
"name": "Global Franchise Team",
"url": "https://www.global-franchise.com/#/schema/person/889dae012911c7efe913e7e5ef794f61"
},
"url": "https://www.global-franchise.com/news/global-franchise-awards-2025-announces-winners",
"mainEntityOfPage": "https://www.global-franchise.com/",
"publisher": {
"@type": "Organization",
"name": "Global Franchise"
}
}
],
"sameAs": [
"https://www.facebook.com/OrangetheoryFitness",
"https://www.instagram.com/orangetheory/",
"https://twitter.com/orangetheory",
"https://www.youtube.com/user/OrangeTheoryFitness",
"https://www.linkedin.com/company/orangetheory-fitness/"
],
"knowsAbout": [
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#hiit",
"name": "High-Intensity Interval Training (HIIT)",
"sameAs": "https://pmc.ncbi.nlm.nih.gov/articles/PMC6763680/"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#heart-rate-training",
"name": "Heart rate zone training",
"sameAs": "https://www.cdc.gov/physicalactivity/basics/measuring/index.html"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#strength-training",
"name": "Strength training",
"sameAs": "https://www.health.harvard.edu/staying-healthy/strength-training-builds-more-than-muscles"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#exercise",
"name": "Exercise",
"sameAs": "https://www.mayoclinic.org/healthy-lifestyle/fitness/in-depth/exercise/art-20048389"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#epoc",
"name": "Excess post-exercise oxygen consumption (EPOC)",
"sameAs": "https://health.clevelandclinic.org/understanding-epoc"
}
],
"makesOffer": {
"@type": "Offer",
"@id": "https://www.orangetheory.com/#membership-offer",
"name": "Studio Membership",
"category": "Membership",
"itemOffered": {
"@type": "Service",
"name": "Orangetheory Fitness Membership",
"serviceType": "Gym membership"
}
}
},
{
"@type": "WebSite",
"@id": "https://www.orangetheory.com/#website",
"url": "https://www.orangetheory.com/",
"name": "Orangetheory Fitness",
"publisher": {
"@id": "https://www.orangetheory.com/#organization"
}
}
]
}
/en-gb/faq/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.orangetheory.com/#organization",
"name": "Orangetheory Fitness",
"alternateName": "OTF",
"url": "https://www.orangetheory.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://www.orangetheory.com/#logo",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/676d59040cc94d29226689cf_nb-logo.svg",
"caption": "Orangetheory Fitness Logo"
},
"image": [
{
"@type": "ImageObject",
"@id": "https://www.orangetheory.com/#logo"
},
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/679b3121247cbc4c03354a94_home-banner.webp"
},
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/686eb4b7961e873d58723ac8_start-fitness-journey.webp"
}
],
"foundingDate": "2010-03-01",
"founder": [
{
"@type": "Person",
"name": "Ellen Latham"
},
{
"@type": "Person",
"name": "Jerome Kern"
},
{
"@type": "Person",
"name": "David Long"
}
],
"description": "Orangetheory Fitness delivers coach-led, full-body workouts that combine strength and heart rate–based cardio with real-time performance tracking. Our science-informed interval training supports improvements in endurance and strength in a supportive, results-focused environment.",
"award": [
"#1 Best Gym — USA Today, 2025",
"Best Fitness Franchise — Global Franchise Awards, 2025"
],
"subjectOf": [
{
"@type": "NewsArticle",
"headline": "USA Today Names Orangetheory the #1 Best Gym",
"datePublished": "2025-07-09T00:00:00Z",
"image": "https://img1.10bestmedia.com/static/img/tenbest-logo.png",
"author": {
"@type": "Organization",
"name": "USA TODAY 10Best",
"url": "https://www.global-franchise.com/"
},
"url": "https://10best.usatoday.com/awards/orangetheory-fitness/",
"mainEntityOfPage": "https://www.usatoday.com/",
"publisher": {
"@type": "Organization",
"name": "USA Today"
}
},
{
"@type": "NewsArticle",
"headline": "Global Franchise Awards 2025 announces winners",
"datePublished": "2025-03-06T00:00:00Z",
"image": "https://www.global-franchise.com/wp-content/uploads/2025/03/Global-Franchise-Awards-2025-winners.jpeg",
"author": {
"@type": "Organization",
"name": "Global Franchise Team",
"url": "https://www.global-franchise.com/#/schema/person/889dae012911c7efe913e7e5ef794f61"
},
"url": "https://www.global-franchise.com/news/global-franchise-awards-2025-announces-winners",
"mainEntityOfPage": "https://www.global-franchise.com/",
"publisher": {
"@type": "Organization",
"name": "Global Franchise"
}
}
],
"sameAs": [
"https://www.facebook.com/OrangetheoryFitness",
"https://www.instagram.com/orangetheory/",
"https://twitter.com/orangetheory",
"https://www.youtube.com/user/OrangeTheoryFitness",
"https://www.linkedin.com/company/orangetheory-fitness/"
],
"knowsAbout": [
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#hiit",
"name": "High-Intensity Interval Training (HIIT)",
"sameAs": "https://pmc.ncbi.nlm.nih.gov/articles/PMC6763680/"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#heart-rate-training",
"name": "Heart rate zone training",
"sameAs": "https://www.cdc.gov/physicalactivity/basics/measuring/index.html"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#strength-training",
"name": "Strength training",
"sameAs": "https://www.health.harvard.edu/staying-healthy/strength-training-builds-more-than-muscles"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#exercise",
"name": "Exercise",
"sameAs": "https://www.mayoclinic.org/healthy-lifestyle/fitness/in-depth/exercise/art-20048389"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#epoc",
"name": "Excess post-exercise oxygen consumption (EPOC)",
"sameAs": "https://health.clevelandclinic.org/understanding-epoc"
}
],
"makesOffer": {
"@type": "Offer",
"@id": "https://www.orangetheory.com/#membership-offer",
"name": "Studio Membership",
"category": "Membership",
"itemOffered": {
"@type": "Service",
"name": "Orangetheory Fitness Membership",
"serviceType": "Gym membership"
}
}
},
{
"@type": "WebSite",
"@id": "https://www.orangetheory.com/#website",
"url": "https://www.orangetheory.com/",
"name": "Orangetheory Fitness",
"publisher": {
"@id": "https://www.orangetheory.com/#organization"
}
}
]
}
/en-gb/real-estate/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.orangetheory.com/#organization",
"name": "Orangetheory Fitness",
"alternateName": "OTF",
"url": "https://www.orangetheory.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://www.orangetheory.com/#logo",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/676d59040cc94d29226689cf_nb-logo.svg",
"caption": "Orangetheory Fitness Logo"
},
"image": [
{
"@type": "ImageObject",
"@id": "https://www.orangetheory.com/#logo"
},
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/679b3121247cbc4c03354a94_home-banner.webp"
},
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/6629184900a2ef9802de6081/686eb4b7961e873d58723ac8_start-fitness-journey.webp"
}
],
"foundingDate": "2010-03-01",
"founder": [
{
"@type": "Person",
"name": "Ellen Latham"
},
{
"@type": "Person",
"name": "Jerome Kern"
},
{
"@type": "Person",
"name": "David Long"
}
],
"description": "Orangetheory Fitness delivers coach-led, full-body workouts that combine strength and heart rate–based cardio with real-time performance tracking. Our science-informed interval training supports improvements in endurance and strength in a supportive, results-focused environment.",
"award": [
"#1 Best Gym — USA Today, 2025",
"Best Fitness Franchise — Global Franchise Awards, 2025"
],
"subjectOf": [
{
"@type": "NewsArticle",
"headline": "USA Today Names Orangetheory the #1 Best Gym",
"datePublished": "2025-07-09T00:00:00Z",
"image": "https://img1.10bestmedia.com/static/img/tenbest-logo.png",
"author": {
"@type": "Organization",
"name": "USA TODAY 10Best",
"url": "https://www.global-franchise.com/"
},
"url": "https://10best.usatoday.com/awards/orangetheory-fitness/",
"mainEntityOfPage": "https://www.usatoday.com/",
"publisher": {
"@type": "Organization",
"name": "USA Today"
}
},
{
"@type": "NewsArticle",
"headline": "Global Franchise Awards 2025 announces winners",
"datePublished": "2025-03-06T00:00:00Z",
"image": "https://www.global-franchise.com/wp-content/uploads/2025/03/Global-Franchise-Awards-2025-winners.jpeg",
"author": {
"@type": "Organization",
"name": "Global Franchise Team",
"url": "https://www.global-franchise.com/#/schema/person/889dae012911c7efe913e7e5ef794f61"
},
"url": "https://www.global-franchise.com/news/global-franchise-awards-2025-announces-winners",
"mainEntityOfPage": "https://www.global-franchise.com/",
"publisher": {
"@type": "Organization",
"name": "Global Franchise"
}
}
],
"sameAs": [
"https://www.facebook.com/OrangetheoryFitness",
"https://www.instagram.com/orangetheory/",
"https://twitter.com/orangetheory",
"https://www.youtube.com/user/OrangeTheoryFitness",
"https://www.linkedin.com/company/orangetheory-fitness/"
],
"knowsAbout": [
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#hiit",
"name": "High-Intensity Interval Training (HIIT)",
"sameAs": "https://pmc.ncbi.nlm.nih.gov/articles/PMC6763680/"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#heart-rate-training",
"name": "Heart rate zone training",
"sameAs": "https://www.cdc.gov/physicalactivity/basics/measuring/index.html"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#strength-training",
"name": "Strength training",
"sameAs": "https://www.health.harvard.edu/staying-healthy/strength-training-builds-more-than-muscles"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#exercise",
"name": "Exercise",
"sameAs": "https://www.mayoclinic.org/healthy-lifestyle/fitness/in-depth/exercise/art-20048389"
},
{
"@type": "Thing",
"@id": "https://www.orangetheory.com/#epoc",
"name": "Excess post-exercise oxygen consumption (EPOC)",
"sameAs": "https://health.clevelandclinic.org/understanding-epoc"
}
],
"makesOffer": {
"@type": "Offer",
"@id": "https://www.orangetheory.com/#membership-offer",
"name": "Studio Membership",
"category": "Membership",
"itemOffered": {
"@type": "Service",
"name": "Orangetheory Fitness Membership",
"serviceType": "Gym membership"
}
}
},
{
"@type": "WebSite",
"@id": "https://www.orangetheory.com/#website",
"url": "https://www.orangetheory.com/",
"name": "Orangetheory Fitness",
"publisher": {
"@id": "https://www.orangetheory.com/#organization"
}
}
]
}
Explore the other reputation pillars for Orangetheory Fitness
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Orangetheory Fitness, captured on May 17, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Orangetheory Fitness: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.orangetheory.com to view the most current version of its content and see directly what this company is about and what it offers.