Information Density: Phoenix-Fly – Signal Evidence & AI Readability

Phoenix-Fly

(https://phoenix-fly.com) 📸 Data Snapshot: May 24, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
26 Impact Weight: 30 / 100
87% Reputation

The site exhibits extremely high information density, favoring technical nouns and numbers over marketing fluff. For example, the How to Order page contains a granular 15-point Measurement Guide (Height, Chest, Arm, etc.) and specific lead times that have been updated to reflect current delays (20 weeks). Substance is reinforced by citing specific competition results such as ‘Winner of the 2019 WS World Cup’ and ‘4/5 at WWL23’ within product descriptions like the VAMPIRE COMPETITION, which is far from generic marketing language.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://phoenix-fly.com) Phoenix-Fly – Human Flight Innovation
____
_____
[H2] HUMAN FLIGHT INNOVATIONS
[H5]
Phoenix-Fly designs, develops and produces state-of-the-art high performance wingsuits for skydiving and BASE-jumping. Our product range also includes tracking pants, jackets and other accessories for skydiving and BASE.

Wingsuits & Tracking Suits

[H2] YOUR FLIGHT STARTS HERE
[H5] Phoenix-Fly has been an active contributor to the engineering and development of human flight. We have our PF Ambassadors available for skydivers hungry for their next adventures in our sport. High experienced wingsuit coaches ready to teach you all the required skills and awareness to safely jump into this fantastic sport.
[H5] Visit our Coaching & Events page for more information, requirements and nearby coaches at your region/country.

Coaching & Events

[H5]
Adrenalin Base makes state-of-the-art, high quality BASE containers. With in depth research & development, great service and expert technical construction the company has lead the way in BASE jumping gear design.

[H5]
Providing the world with state-of-the-art, high quality B.A.S.E and SKYDIVING parachutes, R&D services and technical consulting since 1992.

[H5]
Whatever your goal in skydiving, BASE jumping or wingsuit flying, LTBJ’s experienced instructors will guide you through a safe and solid ​progression, designed to support a safe journey in the sport.

[H5]
[H5]
Specialized in protective head gear for skydiving and BASE, making it our brand of choice for optimal safety and visibility during flight.
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SUB-PAGE (https://phoenix-fly.com/how2order/) How to order – Phoenix-Fly
[H4] HOW TO ORDER
There are two ways in which you can order a Phoenix-Fly wingsuit:
Order through our website:
Choose your wingsuit, choose colors or create your custom layout via our color designer. Download the PDF from the color designer and submit it via email.
Order via a Dealer:
For tailored advice fitting your experience and skills and having your measurements taken, order via one of our Ambassadors or pick a dealer in your area from our extensive dealer network.
Important:
Only the PDF submitted is referenced during construction, so make sure all additional options, and (special) requests are noted in the appropriate section on the form, and not in a separate email or message.

[H4] MEASUREMENT GUIDE
Please measure with care, and always have someone else take your measurements. For best results, find one of our PF Ambassadors or dealers. Phoenix-Fly is not responsible for sizing issues related to the supplied measurements.

1. Height
Measure your height, without shoes, standing up straight, feet a shoulder width apart.
2. Chest
Measure the widest part of your chest.
3. Waist
Measure the narrowest part of your waist
4. Hips
Measure the widest part of your hips, with the measurering tape over the widest part of your buttocks
5. Shoulder to floor
Measure the distance between the nub of the shoulder and the floor, without shoes.

6. Torso/Body
Measure from the base of the crotch area, over the chest, to the indentation at the base of your neck.
7. Inseam
Measure from the base of the crotch area to the floor, legs shoulder width apart, without shoes.
8. Shoulders
Measure the distance between the two shoulder nubs, following the curve of the shoulders over the bottom nub of the neck joint.
9. Arm
Measure the length of the arm from the nub of the shoulder, over the elbow to the nub of the wrist bone.

10. Thigh
Measure the widest part of the thigh.
11. Bicep
Measure the widest part of the bicep, with your arm(s) relaxed by your side.
12 Wrist
Measure the widest part of the wrist.
13. Shoe size
Include your shoe size in UK, US or Continental (EU).
14. Weight
Include your weight in either pounds or kilogram.
15. Leg
Measure the distance between the hip bone and the ankle bone.

[H4] LEAD TIMES AND RUSH ORDER
We normally strive to have a new wingsuit on your doorstep within 5-7 weeks.
High volume of orders has currently pushed our lead time up to 20 weeks
Phoenix Fly offers the option of a rush order, cutting lead time in half, at an additional charge. When lead time exceeds 10 weeks we sadly can’t offer rush service, to prevent longer delays for other customers. Contact us via email for further information and options, or ask your Dealer or PF Ambassador.
As Phoenix-Fly is always actively developing it’s products. As a result products depicted in small details might deviate from our production models..

[H4] COMMUNICATION AND SHIPPING
We aim to have an active presence on Facebook and Instagram, but for information on orders and further communication email is always the preferred method of communication. We always strive to reply to your email within 2-5 working days, but high workload, events etc. can at times create a longer delay.
We ship our products via UPS. Prices for postage vary per region and will be communicated beforehand (direct or through your dealer). The customer is responsible for additional charges related to shipping or import.
For repairs and/or return shipping of demo suits, please use the following address:
Phoenix fly d.o.o
Vincarje 54
4220 Skofja Loka
Slovenia
For customers outside of EU/Schengen, please communicate before shipping to prevent additional import charges.

[H4] DEALER NETWORK
If you’re looking for personal advice, accurate measurements and a local point of contact to assist in your order, we have a broad network of dealers across the globe.

Europe
Kristian Sollie (NO) – Email
Mike Hitchcock (UK) – Email
Elisabeth buchner (AT) – Email
Giovanni Silvestri (IT) – Email
Sam Hardy  – Email
Adrenalinbase (FR) – Email
Tim Howell (UK) – Email
Elana Cain (UK) – Email
David Lafrague (IT -FR-CH) – Email
Alpskydive – Yves Burri (CH) – Email
Oleg Chuguev (UKR) – Email
Allskies (EU) – Email
Mindfly @Skydive Colibri (DE) – Email
Jukka Biehl (DE) – Email
Westsky (DE) – Email
Fabio Caldani (IT) – Email
Darcis Matthias (BE) – Email
Tom Erik Heimen(NO) – Email

USA
Ted Chen- Email
Craig Lambton – Email
Alex Bravo – Email
Ian Mitchard – Email
Brandon Russel – Email
Chuting Star – Email
Australia
Michael Smart Woody –Email
Feral – Email
Scott Paterson – Email
Mike Tibbits – Email
South Africa
Jean-Jacques Wallis – Email

NZ
Hayden Galvin – Email
Guillaume Calmelet – Email
China
George Tang – Email
UAE
Darren Burke – Email
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SUB-PAGE (https://phoenix-fly.com/project/productline/) Productline – Phoenix-Fly
[H4] CHOOSE YOUR WINGSUIT
Choose from our range of wingsuits and tracking suits to pick the model best fitting your skills and goals in flying.
For an overview of all our suits, and how they relate to each other, check out the wingsuit overview
or send us an email for custom tailored advice.

[H4]
VAMPIRE COMPETITION
Designed for Wingsuit Performance flying
Winner of the 2019 WS World Cup and 4/5 at WWL23
#PhoenixFlyVampireComp

[H4]
VAMPIRE
The fastest and most agile
terrain flying suit available
#PhoenixFlyVampire

[H4] CIMA
Glide, speed
and agility in BASE
#PhoenixFlyCima

[H4] MERU
Short starts, great glide
and easy pull in BASE
#PhoenixFlyMeru

[H4] ROC
Our all rounder for the experienced
#PhoenixFlyRoc

[H4] SPINNER
The most versatile all rounder
for BASE, Acro, XRW and Performance
#PhoenixFlySpinner

[H4] STRIX
Entry level big suit
Smooth control, maximum fun
#PhoenixFlyStrix

[H4] HAVOK
Acrobatic all rounder for sky and tunnel
Winner of the 2021 World Championships
#PhoenixFlyHavok

[H4] PHANTOM
Flocking, acrobatics and
entry level WS BASE
#PhoenixFlyPhantom

[H4] SHADOW
First Flight Courses and
entry level flocking, acro and BASE
#PhoenixFlyShadow

[H4] TRACKING SUITS
Phoenix-Fly offers a wide range of Tracking Suits in two piece and one-piece configurations,
designed to fit your experience and skills.

[H4] ARROW
Maximum tracking performance
Easy ‘hands-free’ handling
#PhoenixFlyArrow

[H4] ONESIE
Tracking redefined
Entry level handling, expert performance
#PhoenixFlyOneSie

[H4] POWER 2 PIECE
High performance
2 Piece tracking
#PhoenixFly2piece

[H4] CLASSIC 2 PIECE
[H4]
2 Piece Tracksuit
‘the classic’
#PhoenixFly2Piece
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SUB-PAGE (https://phoenix-fly.com/coaching/) Coaching – Phoenix-Fly
[H4] PHOENIX-FLY AMBASSADORS
Phoenix-Fly has a team of dedicated ambassadors who are chosen to represent us in the field. They are active and current wingsuit pilots in the skydive and/or BASE environment and experts in various fields such as coaching, event organization, flight shows, public speaking and commercial / film stunts. Our ambassadors also assist us in design through input and feedback on our prototypes and products. PF ambassadors are also capable of aiding general safety, coach education and training at your dropzone.
Our PF Ambassadors host and attend various wingsuit events and boogies as coaches. For events in your region, contact our listed Ambassadors directly for more information.
If you are interested in having a PF Ambassador at your dropzone or event, send us an email

Chris ‘Douggs’ McDougall – Instagram – YouTube
Craig Lambton – Instagram
Edo Senica – Instagram
Jean-Jacques Wallis – Instagram – YouTube
Luca Giovannini – Instagram
Marco Milanese – Instagram
Matt Moore – Instagram
Peter Salzmann – Instagram – YouTube
Sam Hardy – Instagram – YouTube
Scott Paterson – Instagram – YouTube
Tim Howell – Instagram
Tom Erik Heimen – Instagram

[H4] PHOENIX-FLY COACH (PFC) PROGRAM
The PFC Program is active from 2004, teaching experienced wingsuit pilots methodical and safe coaching of first time flyers, to guarantee currency and quality of coaching. The program is backed up by  Phoenix-Fly Ambassador network.
A complete listing of wingsuit pilots who completed the PFC program up to 2020, can be found here.
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🧭 Industry Context — common generic-claim patterns in Fitness, Gyms & Sports Clubs to weigh the text against
Generic Claims: transform your body, the best gym in town, results guaranteed, your fitness journey starts here, state-of-the-art equipment, expert personal trainers…
Red Flags: transformation photos with suspicious editing, guaranteed body composition changes, trainer certifications not from recognized bodies, no facility photos or stock gym images, hidden joining fees or contract lock-in terms, weight loss claims without health disclaimers…
Semantic Drift Patterns: homepage shows elite athletes but facility is basic, claims expert coaching but trainer qualifications are entry-level, homepage promotes transformation but no before-and-after evidence, claims cutting-edge equipment but facility photos show dated gear…
Proof Expectations: trainer qualifications with certifying body names (NASM, ACE, CIMSPA), real facility photographs, specific equipment brands and lists, genuine member transformation stories with consent, class timetable with named instructors, first aid and safety certifications…