Pinnacle Fitness Solutions Ltd
(https://www.pinnaclefitness.org.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is exceptionally high. The schema_json includes the founder’s name (William Kirkpatrick), a founding date of 2015, a physical warehouse address in Fife, and a comprehensive list of sameAs links to Company House, LinkedIn, and eBay, providing a verifiable digital footprint that eliminates identity BS.
There is no disconnect between marketing tone and technical reality. The site claims to be a supplier and demonstrates this through a massive inventory of named brands (Technogym, Life Fitness, Precor). It avoids making unverifiable biological ‘transformation’ claims, focusing instead on quantifiable equipment availability.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://www.schema.org",
"@type": "Organization",
"additionalType": "https://www.productontology.org/id/Exercise_equipment",
"name": "Pinnacle Fitness",
"legalName": "Pinnacle Fitness Solutions Ltd",
"url": "https://www.pinnaclefitness.org.uk/",
"@id": "https://www.company.pinnaclefitness.org.uk/",
"logo": "https://www.pinnaclefitness.org.uk/wp-content/uploads/2025/02/PinnacleFitnessLogo-blue.svg",
"image": "https://www.pinnaclefitness.org.uk/wp-content/uploads/2024/02/will-kirkpatrick.jpeg",
"description": "Pinnacle Fitness is a leading supplier of new and refurbished gym equipment, providing everything from free weights and cardio machines to full commercial fit-outs. With a focus on quality, value, and excellent service, we help gyms, sports clubs, and home users create the perfect training space ",
"telephone": "+44131 319 2096",
"foundingDate": "2015",
"founders": {
"@type": "Person",
"name": "William Kirkpatrick"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 1, Pinnacle Business Park",
"addressLocality": "Dalgety Bay",
"addressRegion": "Fife",
"postalCode": "KY11 9AN",
"addressCountry": "UK"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+44131 319 2096",
"email": "enquiries@pinnaclefitness.org.uk",
"contactType": "customer support",
"availableLanguage": "English",
"areaServed": [
"UK"
]
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "GB",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 28,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn",
"refundType": "https://schema.org/FullRefund"
},
"sameAs": [
"https://twitter.com/PinnacleFitnes5",
"https://www.facebook.com/pinnaclefitness1",
"https://www.linkedin.com/company/pinnacle-fitness-uk/",
"https://www.crunchbase.com/organization/pinnacle-fitness",
"https://www.pinterest.co.uk/pinnaclefitness1/",
"https://find-and-update.company-information.service.gov.uk/company/SC630140",
"https://www.youtube.com/@pinnaclefitnessltd",
"https://uk.trustpilot.com/review/pinnaclefitness.org.uk",
"https://www.ebay.co.uk/usr/pinnaclefitnessltd/",
"https://www.instagram.com/pinnacle_fitness_equipment",
"https://www.yelp.co.uk/biz/pinnacle-fitness-kirkliston-2",
"https://pinnaclefitnessscotland.tumblr.com/",
"https://albabusinessdirectory.co.uk/business-directory/pinnacle-fitness/",
"https://nextdoor.co.uk/pages/pinnacle-fitness-kirkliston-scotland/",
"https://www.yell.com/biz/pinnacle-fitness-kirkliston-9274842/",
"https://www.buildscotland.co.uk/c/712652/pinnacle-fitness",
"https://www.europages.co.uk/PINNACLE-FITNESS/00000005341405-641032001.html",
"https://maps.app.goo.gl/U7uXy6BCcKmR8Dpr5",
"https://foursquare.com/v/pinnacle-fitness/5b98eaca419a9e002c6f4f9b"
]
},
{
"isPartOf": {
"@id": "#website",
"@context": "http://schema.org",
"@type": "WebSite"
},
"name": "Home",
"@id": "#webpage",
"@context": "http://schema.org",
"@type": "WebPage"
},
{
"potentialAction": {
"target": "https://www.pinnaclefitness.org.uk?s={search_term_string}",
"query-input": "required name=search_term_string",
"@context": "http://schema.org",
"@type": "SearchAction"
},
"url": "https://www.pinnaclefitness.org.uk",
"name": "Pinnacle Fitness",
"description": "Refurbished and new Gym Equipment",
"publisher": {
"@id": "#organization",
"@context": "http://schema.org",
"@type": "Organization"
},
"@id": "#website",
"@context": "http://schema.org",
"@type": "WebSite"
},
{
"url": "https://www.pinnaclefitness.org.uk",
"name": "Pinnacle Fitness",
"logo": "https://wordpress-948426-3301874.cloudwaysapps.com/wp-content/uploads/2020/03/pinnacle-fitness-logo-1463129803.png",
"legalName": "Pinnacle Fitness",
"description": "Pinnacle Fitness is a company based in Kirkliston, outside Edinburgh which sells used and refurbished gym equipment. The company also does gym equipment hire, gym relocation, gym equipment buy backs, gym equipment servicing and repair, gym installation services. It was established in 2015 and has a warehouse which houses all the used and second hand fitness equipment.",
"image": "https://wordpress-948426-3301874.cloudwaysapps.com/wp-content/uploads/2020/03/pinnacle-fitness-logo-1463129803.png",
"@context": "http://schema.org",
"@type": "Organization"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 187 | 0 |
| /strength-and-conditioning/weight-machines/ | 403 | 0 |
| /cardio/ | 403 | 0 |
| /gym-flooring/ | 140 | 0 |
| /pilates/ | 137 | 0 |
| /gym-packages/ | 333 | 0 |
This page presents a snapshot of public data from Pinnacle Fitness Solutions Ltd, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Pinnacle Fitness Solutions Ltd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.pinnaclefitness.org.uk to view the most current version of its content and see directly what this company is about and what it offers.