Information Density: ProForm – Signal Evidence & AI Readability

[H1] TRAIN LIKE A PRO
Save up to $400 on equipment and $800 on bundlesSHOP SALESHOP TREADMILLSPaid iFIT membership required with equipment purchase and to access content and features. Membership auto-renews unless cancelled in advance. Free iFIT account, agreement to terms, and wi-fi required to operate equipment.¹
[H3] Shop Sale
[H3] Treadmills
Starting at $1,099.99
[H3] Bikes
Starting at $599.99
[H3] Ellipticals
Starting at $799.99
[H3] Rowers
Starting at $699.99
[H2] PROFORM’S SMART MACHINES ADJUST TO YOU
Just press start and iFIT does the rest1
[H3] Personalized training plans
AI Coach creates a plan specific to your goals and schedules them for you.3
[H3] Adjusts to your fitness level
If you need to adjust the workout intensity, iFIT will adapt the rest of the workout to you.1
[H3] Heart rate controlled workouts
Intensity changes based on your heart rate to keep you in the right zone.2
[H3] Stream while you sweat
Stream your latest TV obsession or get your heart pumping to your favorite playlist.1
[H2] 0% APR FOR QUALIFIED CUSTOMERS
With suggested payoff periods of 12 or 24 months.†LEARN MORE
[H2] 0% APR UP TO 36 MONTHS
With equal payments. Restrictions apply.§LEARN MORESALETREADMILLS
[H2] GET YOUR DAILY STEPS IN
Hop on for steps before work, class, or whatever the day brings. With an iFIT membership, climb mountains, hike the trails, and run through cities across the globe.1Starting at$1,099.99SHOP TREADMILLSSALEBIKES
[H2] RIDING EUPHORIA ON YOUR TIME
Ride far and fast without leaving home. Pair your bike with iFIT to go further and climb higher with features that auto-adjust your resistance to keep you progressing.1Starting at$599.99SHOP BIKESSALEELLIPTICALS
[H2] UNDERRATED CALORIE-BURN
Work your entire body on one machine. Get into walking, hiking, and running workouts that can follow your trainer’s resistance and incline with an iFIT membership.1Starting at$799.99SHOP ELLIPTICALSSALEROWERS
[H2] TOTAL-BODY SWEAT SESSIONS
Get a full-body workout on machines that match your iFIT Trainer’s resistance automatically with an iFIT membership.1Starting at$699.99SHOP ROWERSSALEEQUIPMENT BUNDLES
[H2] THE COMPLETE PACKAGE
Wanna run? Bike? Work out however you want with multiple smart machines designed for real-world training. Run, ride, and row with workouts that adapt the intensity to match your fitness level.1Starting at$2,698.99SHOP BUNDLESiFIT PRO MEMBERSHIP
[H2] 10K+ IFIT WORKOUTS
iFIT Trainers guide you through a rich library of workouts tailored to your fitness level and goals, including workouts that take you off the machine.1LEARN MOREHSA/FSA EligibleUse your pre-tax dollars for your fitness journeyLEARN MORE
[H2] WHY IFIT WORKS
10K+ workouts led by expert iFIT Trainers. Personalized to your fitness level and goals.EXPERIENCE IFITLEARN MORE
[H2] Shipping FAQS
SHIPPING POLICY
[H2] Financing Available
0% APR for suggested payoff of 12 or 24 months†EXPLORE FINANCING OPTIONS
[H2] HSA/FSA Eligible
Invest in your health with your pre-tax dollarsLEARN MORE ABOUT FLEX
[H2] 30-Day Return Policy⁴
RETURN POLICYFree account and agreement to terms required to activate equipmentPaid iFIT Pro membership required with equipment purchase and to access content and features. Membership auto-renews unless cancelled in advance. Free iFIT account, agreement to terms, and wi-fi required to operate equipment.iFIT subscription and compatible heart rate monitor required (sold separately). Available with treadmills only.AI Coach provided via in-app messaging (see here for regional availability). Existing users who enrolled prior to September 2025 and users who opt-in after that date may continue using AI Coach via a text-based service (US only); msg & data rates may apply.Shipping & warranty terms and conditions apply. For details, see https://www.proform.com/terms.† Subject to credit approval. Suggested payoff periods of 12 or 24 months are based on the transaction amount at the disclosed APR assuming all timely payments are made. Visit the Cardholder Agreement for details. Fortiva Retail Credit accounts are issued by The Bank of Missouri, Perryville, MO. Customers not qualified for a 0% APR offer may qualify for a deferred interest offer with Fortiva Retail Credit or a different offer with another creditor.§ Rates from 0-36% APR. Payment options may be subject to an eligibility check and may not be available in all states. While Affirm doesn’t charge late fees, other payment methods may do so. Options depend on your purchase amount, and a down payment may be required. Estimated payment amounts exclude taxes and shipping charges, which are added at checkout. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. Financing options through Affirm are provided by these lending partners: affirm.com/lenders. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license. For licenses and disclosures, see affirm.com/licenses.
[H2] Join the ProForm Community
Keep up with the latest news, updates, and deals

SAVINGS UP TO $400TREADMILLS
[H1] GET DAILY STEPS IN
Treadmills starting at $1,099.99SHOP NOWCOMPAREPaid iFIT Pro membership required with equipment purchase. Free iFIT account required to operate equipment.¹Chat with a ProForm® ExpertCHAT WITH USSAVE UP TO $400PRO SERIESOUR MOST ADVANCED TREADMILLSSHOP NOWLEARN MORESAVE UP TO $200CARBON SERIESSPACE-SAVING DESIGN TO FIT YOUR HOMESHOP NOWLEARN MORE
[H2] WHICH MODEL IS RIGHT FOR YOU?
COMPARE MODELSSALEEQUIPMENT BUNDLES
[H2] THE COMPLETE HOME GYM
Save when you build out your fitness space with our best machines.Starting at$2,698.99SHOP BUNDLES
[H2] BRING YOUR MACHINE TO LIFE WITH AN IFIT MEMBERSHIP
[H3] Get closer to hitting goals with a custom workout plan and personalized workouts.
[IMG: Personalized training plans]
iFIT AI COACH
[H3] Personalized training plans
AI Coach creates and schedules a workout plan to fit your goals3
[IMG: Intensity auto adjusts to you]
SMARTADJUST™
[H3] Intensity auto adjusts to you
SmartAdjust™ automatically changes intensity to match you fitness level1
[IMG: Heart-rate-controlled workouts]
ACTIVEPULSE™
[H3] Heart-rate-controlled workouts
ActivePulse™ controls the intensity to keep you in the right heart rate zone2
[IMG: Cardio, yoga, and strength]
10,000 + WORKOUTS
[H3] Cardio, yoga, and strength
Holistic training with experts helps you improve your body, heart, and mind1
[IMG: Sync your health data]
DATA APPS
[H3] Sync your health data
iFIT syncs with Strava, Garmin, and Apple Health, so you can see all of your data in one place.1Chat with a ProForm® ExpertCHAT WITH US
[H2] Free Shipping
Standard shipping is always free4
[H2] Peace of Mind Warranties
All ProForm equipment includes a manufacturer’s warranty with the option to extend for an additional 3-5 years4
[H2] Financing Available
0% APR for suggested payoff of 12 or 24 months†
[H2] EXPLORE OTHER MACHINES
[IMG: BIKES]
[H3] BIKES
Starting at $599.99
[IMG: ELLIPTICALS]
[H3] ELLIPTICALS
Starting at $799.99
[IMG: ROWERS]
[H3] ROWERS
Starting at $699.99
[IMG: ACCESSORIES]
[H3] ACCESSORIES
Starting at $39.99Free account and agreement to terms required to activate equipmentPaid iFIT Pro membership required with equipment purchase and to access content and features. Membership auto-renews unless cancelled in advance. Free iFIT account, agreement to terms, and wi-fi required to operate equipment.iFIT subscription and compatible heart rate monitor required (sold separately). Available with treadmills only.AI Coach provided via in-app messaging (see here for regional availability). Existing users who enrolled prior to September 2025 and users who opt-in after that date may continue using AI Coach via a text-based service (US only); msg & data rates may apply.Shipping & warranty terms and conditions apply. For details, see https://www.proform.com/terms.Estimated pace based on maximum belt speed measured under controlled conditions.† Subject to credit approval. Suggested payoff periods of 12 or 24 months are based on the transaction amount at the disclosed APR assuming all timely payments are made. Visit the Cardholder Agreement for details. Fortiva Retail Credit accounts are issued by The Bank of Missouri, Perryville, MO. Customers not qualified for a 0% APR offer may qualify for a deferred interest offer with Fortiva Retail Credit or a different offer with another creditor.

SALE
[H1] TRAIN LIKE A PRO
Limited time! Save up to $400 on equipment and $800 on bundlesChat with a ProForm® ExpertCHAT WITH USView DetailsView DetailsView DetailsView DetailsView DetailsView DetailsView DetailsView DetailsView DetailsView DetailsView DetailsView DetailsHSA/FSA EligibleUse your pre-tax dollars for your fitness journeyLEARN MORE
[H2] Shipping FAQS
SHIPPING POLICY
[H2] Financing Available
0% APR for suggested payoff of 12 or 24 months†EXPLORE FINANCING OPTIONS
[H2] HSA/FSA Eligible
Invest in your health with your pre-tax dollarsLEARN MORE ABOUT FLEX
[H2] 30-Day Return Policy¹
RETURN POLICYFree account and agreement to terms required to activate equipmentShipping & warranty terms and conditions apply. For details, see https://www.proform.com/terms.† Subject to credit approval. Suggested payoff periods of 12 or 24 months are based on the transaction amount at the disclosed APR assuming all timely payments are made. Visit the Cardholder Agreement for details. Fortiva Retail Credit accounts are issued by The Bank of Missouri, Perryville, MO. Customers not qualified for a 0% APR offer may qualify for a deferred interest offer with Fortiva Retail Credit or a different offer with another creditor.

[H1] FINANCING FOR AS LOW AS 0% APR†
Your fitness goals shouldn’t have to wait. Now, they don’t have to. With flexible financing, you can break your payments into easy, affordable payments.
[IMG: Proform_Financing_Logo.svg]
Bring your machine home with easy and secure financing through ProForm Financing.0% APR for suggested payoff periods of 12 or 24 months for qualified customers.†Prequalify without affecting your credit.††LEARN MORE
[IMG: pf_Affirm_Logo.svg]
Get moving now and pay over time with Affirm, which lets you pay off a new line of credit over time.§0% APR for qualified customers.Payment plans up to 36 months.Check eligibility without affecting your credit.LEARN MORE
[IMG: pf_Klarna_Logo.svg]
Take the first step towards your fitness goals with interest-free payments with Klarna.^Pay in interest-free installments with 0% APR when you pay on time.Payment plans up to 24 months.LEARN MORENeed help? Chat or call 1-888-742-0128 to connect with a financing agent.CHAT WITH US
[H2] FREQUENTLY ASKED QUESTIONS
[H2] Who is the issuer of the ProForm Financing program account?
The ProForm Financing program account is administered by Fortiva Retail Credit issued by The Bank of Missouri.
[H2] Where do I direct questions about the ProForm Financing program account?
For customer service or help, please call 1-888-742-0128.
[H2] Can I manage my ProForm Financing program account online?
Yes - it's easy and secure. Enroll at www.myfortiva.com/my-account to go paperless, pay your bill, view your statements, check your remaining promotional balance, and more.
[H2] Can I pay off my purchase early?
Yes! There’s no penalty for paying early.
[H2] How do I make my payments?
You can make or schedule payments at affirm.com or in the Affirm app for iOS or Android. Affirm will send you email and text reminders before payments are due.
[H2] Can I return an item I bought with Affirm?
Yes—you can return an item you bought with Affirm by initiating the return process with the store.
[H2] Does checking my eligibility affect my credit?
No, your credit won't be affected when you create an Affirm account or check your eligibility (including checking your pre qualification eligibility). When you apply for or check to see if you prequalify for Affirm financing, it's considered a soft inquiry, which does not affect your credit. If you decide to pay with installments through Affirm, your payment plan and repayment activity may be reported to credit bureaus. You can find more information on Affirm's Help Center.
[H2] Do I need a mobile number to use Affirm?
Yes, you’ll need a mobile phone number from the U.S. or U.S. territories. This helps Affirm verify it’s really you who is creating your account and signing in.
[H2] Where can I learn more about Affirm?
You can visit their website at affirm.com.
[H2] How do I make my purchase with Klarna?
Klarna helps you elevate your shopping game. When you choose Klarna at checkout, you’ll get the option to shop now and pay later for your purchase. It's shopping the way it should
be. Effortless, safe and fun.
[H2] Does Klarna offer monthly financing?
Apply for easy monthly financing directly in the checkout. A simple, 2-step application will provide an instant decision. Once you’ve been approved, you’ll receive reminders and can
manage your payments directly in the Klarna app. Monthly financing products are offered by WebBank, member FDIC.
[H2] How many payments can I split my purchase into with Klarna?
Split your purchase into 4 payments so you can spread the cost of your purchase over time. Enter the credit or debit card of your choice for automatic payments every two
weeks. No interest or added fees when you pay on time.CA resident loans made or arranged pursuant to a California Financing Law license.
[H2] When do payments begin with Klarna?
With Pay in 30 days, you’ll get a free payment delay that allows you to pay for your purchase up to 30 days after it’s been shipped. No upfront payment, no interest, and no
fees when you pay on time.
[H2] How do I shop with Klarna?
Add item(s) to your cart and head to the checkout. Select Klarna at the checkout to pay as you like for your purchase. Manage your orders and payments in the Klarna app.
[H2] How do I access my Klarna account?
See all of your purchases in one place, pay any open balances and much more in the Klarna app. You can also log into your Klarna account at https://app.klarna.com/login. If you need any help, our Customer Service is there for you.
[H2] Is Klarna safe and secure?
Klarna uses the latest safeguards and security to protect your information and prevent unauthorized purchases.
[H2] EXPLORE OUR OFFERINGS
[IMG: TREADMILLS]
[H3] TREADMILLS
Starting at $1,099.99
[IMG: BIKES]
[H3] BIKES
Starting at $599.99
[IMG: ELLIPTICALS]
[H3] ELLIPTICALS
Starting at $799.99
[IMG: ROWERS]
[H3] ROWERS
Starting at $699.99† Subject to credit approval. Suggested payoff periods of 12 or 24 months are based on the transaction amount at the disclosed APR assuming all timely payments are made. Visit the Cardholder Agreement for details. Fortiva Retail Credit accounts are issued by The Bank of Missouri, Perryville, MO. Customers not qualified for a 0% APR offer may qualify for a deferred interest offer with Fortiva Retail Credit or a different offer with another creditor.†† Prequalify means that you authorize us to make a soft inquiry into your credit history (that will not affect your credit) to create an offer. If you accept an offer, a hard inquiry will be made. Final approval is not guaranteed if you do not meet all applicable criteria (including adequate proof of ability to repay). Income verification through access to your bank account information may be required.
Fortiva Retail Credit accounts are issued by The Bank of Missouri, Perryville, MO.§ Rates from 0-36% APR. Payment options may be subject to an eligibility check and may not be available in all states. While Affirm doesn’t charge late fees, other payment methods may do so. Options depend on your purchase amount, and a down payment may be required. Estimated payment amounts exclude taxes and shipping charges, which are added at checkout. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. Financing options through Affirm are provided by these lending partners: affirm.com/lenders. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license. For licenses and disclosures, see affirm.com/licenses.^ Rate: 0.00% APR and availability based on creditworthiness, term length, and subject to credit approval, resulting in, for example, 12 equal monthly payments of $100.00 at 0.00% APR per $1,200 borrowed. Minimum purchase amount and down payment may be required. Estimation of monthly payment excludes potential tax and shipping costs. Monthly financing through Klarna issued by WebBank.