XTEND
(https://scivation.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Despite claiming a 15-year history as a category leader, the schema_json is a basic Organization type for Cellucor and lacks Person schema for scientific directors or founder SameAs links. The authority is entirely brand-based rather than expert-led, with no verifiable digital footprint for the research team behind the clinically studied claims. The technical implementation is further undermined by the 404 error on a main product page, which contradicts the World’s #1 Brand image.
The site makes bold performance claims like ‘helps you push harder and bounce back faster’ without providing a single case study or athlete performance metric. The World’s #1 claim is treated as a self-evident truth rather than a data-backed position, lacking any reference to market share data or independent audit reports. This creates a disconnect between the brand’s ‘Official’ tone and its refusal to show the underlying work.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Cellucor",
"logo": "https://cellucor.com/cdn/shop/files/logo-c4_1.png?v=1772820679&width=500",
"sameAs": [
"",
"",
"",
"https://www.instagram.com/cellucor/",
"",
"",
"",
"",
""
],
"url": "https://cellucor.com/pages/xtend"
}
/products/xtend-eaa/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Cellucor",
"logo": "https://cellucor.com/cdn/shop/files/logo-c4_1.png?v=1772820679&width=500",
"sameAs": [
"",
"",
"",
"https://www.instagram.com/cellucor/",
"",
"",
"",
"",
""
],
"url": "https://cellucor.com"
}
/products/xtend-original/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Cellucor",
"logo": "https://cellucor.com/cdn/shop/files/logo-c4_1.png?v=1772820679&width=500",
"sameAs": {
"0": "",
"1": "",
"2": "",
"3": "https://www.instagram.com/cellucor/",
"4": "",
"_items_truncated": true
},
"url": "https://cellucor.com",
"_truncated": true,
"_original_size": 14453
},
{
"@context": "http://schema.org/",
"@id": "/products/xtend-original#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "XTEND"
},
"category": "Amino Acids",
"description": "Hydrate, repair, and recover with great-tasting amino acids and electrolytes. XTEND® Original BCAAs deliver the refreshing support your body craves before, during, or after training to help you push harder and bounce back faster. Trusted by athletes and fitness enthusiasts alike for more than a decade, it’s the go-to amino formula built to support optimal recovery — without the sugar or unnecessary fillers.*\n\n\nREPAIR & RECOVER — Boost everyday muscle recovery with 7g of BCAAs in clinically s",
"hasVariant": {
"0": {
"@id": "/products/xtend-original?variant=31275821531198#variant",
"@type": "Product",
"gtin": "181030000151",
"image": "https://cellucor.com/cdn/shop/files/XTEND_1144_Digital_Relabel_FlowThrough_Assets_PDPs_OnGreyBackground-XTEND-OG30-BRI.png?v=1771552623&width=1920",
"name": "XTEND® Original BCAA Powder - 30 Servings / Blue Raspberry Ice",
"offers": {
"@id": "/products/xtend-original?variant=31275821531198#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "27.99",
"priceCurrency": "USD",
"url": "https://cellucor.com/products/xtend-original?variant=31275821531198"
},
"sku": "107601"
},
"1": {
"@id": "/products/xtend-original?variant=42684436152382#variant",
"@type": "Product",
"gtin": "842595126433",
"image": "https://cellucor.com/cdn/shop/files/XTEND_1144_Digital_Relabel_FlowThrough_Assets_PDPs_OnGreyBackground-XTEND-OG30-BRI.png?v=1771552623&width=1920",
"name": "XTEND® Original BCAA Powder - 30 Servings / Orange Cream",
"offers": {
"@id": "/products/xtend-original?variant=42684436152382#offer",
"@type": "Offer",
"availability": "http://schema.org/OutOfStock",
"price": "27.99",
"priceCurrency": "USD",
"url": "https://cellucor.com/products/xtend-original?variant=42684436152382"
},
"sku": "112511"
},
"2": {
"@id": "/products/xtend-original?variant=42684436185150#variant",
"@type": "Product",
"gtin": "181030000175",
"image": "https://cellucor.com/cdn/shop/files/XTEND_1144_Digital_Relabel_FlowThrough_Assets_PDPs_OnGreyBackground-XTEND-OG30-GG.png?v=1775661238&width=1920",
"name": "XTEND® Original BCAA Powder - 30 Servings / Glacial Grape",
"offers": {
"@id": "/products/xtend-original?variant=42684436185150#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "27.99",
"priceCurrency": "USD",
"url": "https://cellucor.com/products/xtend-original?variant=42684436185150"
},
"sku": "107602"
},
"3": {
"@id": "/products/xtend-original?variant=42684436217918#variant",
"@type": "Product",
"gtin": "812135021658",
"image": "https://cellucor.com/cdn/shop/files/XTEND_1144_Digital_Relabel_FlowThrough_Assets_PDPs_OnGreyBackground-XTEND-OG30-IBO.png?v=1775661237&width=1920",
"name": "XTEND® Original BCAA Powder - 30 Servings / Italian Blood Orange",
"offers": {
"@id": "/products/xtend-original?variant=42684436217918#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "27.99",
"priceCurrency": "USD",
"url": "https://cellucor.com/products/xtend-original?variant=42684436217918"
},
"sku": "107600"
},
"4": {
"@id": "/products/xtend-original?variant=42684436250686#variant",
"@type": "Product",
"gtin": "812135020286",
"image": "https://cellucor.com/cdn/shop/files/XTEND_1144_Digital_Relabel_FlowThrough_Assets_PDPs_OnGreyBackground-XTEND-OG30-KFP.png?v=1775661238&width=1920",
"name": "XTEND® Original BCAA Powder - 30 Servings / Knockout Fruit Punch",
"offers": {
"@id": "/products/xtend-original?variant=42684436250686#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "27.99",
"priceCurrency": "USD",
"url": "https://cellucor.com/products/xtend-original?variant=42684436250686"
},
"sku": "107604"
},
"_items_truncated": true
},
"name": "XTEND® Original BCAA Powder",
"productGroupID": "4365333856318",
"url": "https://cellucor.com/products/xtend-original",
"_truncated": true,
"_original_size": 14453
}
]
/products/xtend-sport/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Cellucor",
"logo": "https://cellucor.com/cdn/shop/files/logo-c4_1.png?v=1772820679&width=500",
"sameAs": [
"",
"",
"",
"https://www.instagram.com/cellucor/",
"",
"",
"",
"",
""
],
"url": "https://cellucor.com"
},
{
"@context": "http://schema.org/",
"@id": "/products/xtend-sport#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "XTEND"
},
"category": "Amino & EAA",
"description": "XTEND® Sport is designed for athletes of all levels seeking reliable hydration and recovery support throughout their day. With refreshing sugar-free flavors, 5g of BCAAs, and GLP-1 support, each scoop helps you feel replenished and push your performance further — all backed by NSF Certified for Sport® standards.*\n\n\nNSF CERTIFIED FOR SPORT® — Tested and certified for professional and collegiate athletes.\n\nREPAIR & RECOVER — Boost muscle repair and recovery with 5g of BCAAs.*\n\nPERFORMANCE HYDRATION — Keep your body feeling its best with essential electrolytes that help replenish what you lose in sweat.*\n\nGLP-1 SUPPORT — Use to complement GLP-1 use with support for muscle retention and hydration.*\n\nINCREDIBLE FLAVORS — Available in a variety of mouthwatering flavors with zero sugar or artificial colors.\n",
"hasVariant": [
{
"@id": "/products/xtend-sport?variant=39716751736894#variant",
"@type": "Product",
"gtin": "842595113358",
"image": "https://cellucor.com/cdn/shop/files/XTEND_1144_Digital_Relabel_FlowThrough_Assets_PDPs_OnGreyBackground-XTEND-Sport-SKS.png?v=1771562270&width=1920",
"name": "XTEND Sport BCAA Powder - 30 Servings / Strawberry Kiwi Splash",
"offers": {
"@id": "/products/xtend-sport?variant=39716751736894#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "21.99",
"priceCurrency": "USD",
"url": "https://cellucor.com/products/xtend-sport?variant=39716751736894"
},
"sku": "108447"
},
{
"@id": "/products/xtend-sport?variant=42684435398718#variant",
"@type": "Product",
"gtin": "842595113365",
"image": "https://cellucor.com/cdn/shop/files/XTEND_1144_Digital_Relabel_FlowThrough_Assets_PDPs_OnGreyBackground-XTEND-Sport-BRI.png?v=1775661089&width=1920",
"name": "XTEND Sport BCAA Powder - 30 Servings / Blue Raspberry Ice",
"offers": {
"@id": "/products/xtend-sport?variant=42684435398718#offer",
"@type": "Offer",
"availability": "http://schema.org/OutOfStock",
"price": "21.99",
"priceCurrency": "USD",
"url": "https://cellucor.com/products/xtend-sport?variant=42684435398718"
},
"sku": "108448"
},
{
"@id": "/products/xtend-sport?variant=42777999114302#variant",
"@type": "Product",
"image": "https://cellucor.com/cdn/shop/files/XTEND_1144_Digital_Relabel_FlowThrough_Assets_PDPs_OnGreyBackground-XTEND-Sport-SKS.png?v=1771562270&width=1920",
"name": "XTEND Sport BCAA Powder - 30 Servings / Mango",
"offers": {
"@id": "/products/xtend-sport?variant=42777999114302#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "21.99",
"priceCurrency": "USD",
"url": "https://cellucor.com/products/xtend-sport?variant=42777999114302"
},
"sku": "186746"
},
{
"@id": "/products/xtend-sport?variant=42777999147070#variant",
"@type": "Product",
"image": "https://cellucor.com/cdn/shop/files/XTEND_1144_Digital_Relabel_FlowThrough_Assets_PDPs_OnGreyBackground-XTEND-Sport-SKS.png?v=1771562270&width=1920",
"name": "XTEND Sport BCAA Powder - 30 Servings / Watermelon",
"offers": {
"@id": "/products/xtend-sport?variant=42777999147070#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "21.99",
"priceCurrency": "USD",
"url": "https://cellucor.com/products/xtend-sport?variant=42777999147070"
},
"sku": "186747"
}
],
"name": "XTEND Sport BCAA Powder",
"productGroupID": "6884382736446",
"url": "https://cellucor.com/products/xtend-sport"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 245 | 2 |
| /products/xtend-eaa/ | 189 | 0 |
| /products/xtend-original/ | 250 | 1 |
| /products/xtend-sport/ | 245 | 1 |
This page presents a snapshot of public data from XTEND, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to XTEND: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://scivation.com to view the most current version of its content and see directly what this company is about and what it offers.