Trust & Proof: Scottish Athletics – Signal Evidence & AI Readability

Scottish Athletics

(https://scottishathletics.org.uk) 📸 Data Snapshot: June 19, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
16 Impact Weight: 20 / 100
80% Reputation

Trust theatre is minimal as the site does not rely on generic 5-star badges. It lists a review_count of 3 and 1 proof_link_count, which is low but aligns with a non-commercial governing body. The site relies on authority by existence rather than manufactured social proof, though it lacks external verification links for its official status within the body text.

The proof density is high relative to the claims made. Each news article serves as a proof point for active operations, naming specific venues and athletes. There are zero instances of vague assertions; the content is almost entirely evidentiary, focusing on the who, where, and when of Scottish athletics.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
12Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 3 1
/news/ 3 1
/membership/ 3 1
/about/ 3 1
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.scottishathletics.org.uk/",
            "url": "https://www.scottishathletics.org.uk/",
            "name": "Home - Scottish Athletics",
            "isPartOf": {
                "@id": "https://www.scottishathletics.org.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.scottishathletics.org.uk/#primaryimage"
            },
            "image": {
                "@id": "https://www.scottishathletics.org.uk/#primaryimage"
            },
            "thumbnailUrl": "https://www.scottishathletics.org.uk/wp-content/uploads/2014/06/UniInt-63581-2.jpg",
            "datePublished": "2014-04-28T10:41:08+00:00",
            "dateModified": "2021-10-19T14:24:55+00:00",
            "description": "scottishathletics is the national governing body for athletics in Scotland, established in 2001 and succeeding the Scottish Athletics Federation.",
            "breadcrumb": {
                "@id": "https://www.scottishathletics.org.uk/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.scottishathletics.org.uk/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.scottishathletics.org.uk/#primaryimage",
            "url": "https://www.scottishathletics.org.uk/wp-content/uploads/2014/06/UniInt-63581-2.jpg",
            "contentUrl": "https://www.scottishathletics.org.uk/wp-content/uploads/2014/06/UniInt-63581-2.jpg",
            "width": 1024,
            "height": 682,
            "caption": "Spikes on track"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.scottishathletics.org.uk/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.scottishathletics.org.uk/#website",
            "url": "https://www.scottishathletics.org.uk/",
            "name": "Scottish Athletics",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.scottishathletics.org.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/news/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.scottishathletics.org.uk/",
            "url": "https://www.scottishathletics.org.uk/",
            "name": "Home - Scottish Athletics",
            "isPartOf": {
                "@id": "https://www.scottishathletics.org.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.scottishathletics.org.uk/#primaryimage"
            },
            "image": {
                "@id": "https://www.scottishathletics.org.uk/#primaryimage"
            },
            "thumbnailUrl": "https://www.scottishathletics.org.uk/wp-content/uploads/2014/06/UniInt-63581-2.jpg",
            "datePublished": "2014-04-28T10:41:08+00:00",
            "dateModified": "2021-10-19T14:24:55+00:00",
            "description": "scottishathletics is the national governing body for athletics in Scotland, established in 2001 and succeeding the Scottish Athletics Federation.",
            "breadcrumb": {
                "@id": "https://www.scottishathletics.org.uk/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.scottishathletics.org.uk/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.scottishathletics.org.uk/#primaryimage",
            "url": "https://www.scottishathletics.org.uk/wp-content/uploads/2014/06/UniInt-63581-2.jpg",
            "contentUrl": "https://www.scottishathletics.org.uk/wp-content/uploads/2014/06/UniInt-63581-2.jpg",
            "width": 1024,
            "height": 682,
            "caption": "Spikes on track"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.scottishathletics.org.uk/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.scottishathletics.org.uk/#website",
            "url": "https://www.scottishathletics.org.uk/",
            "name": "Scottish Athletics",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.scottishathletics.org.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/membership/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.scottishathletics.org.uk/",
            "url": "https://www.scottishathletics.org.uk/",
            "name": "Home - Scottish Athletics",
            "isPartOf": {
                "@id": "https://www.scottishathletics.org.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.scottishathletics.org.uk/#primaryimage"
            },
            "image": {
                "@id": "https://www.scottishathletics.org.uk/#primaryimage"
            },
            "thumbnailUrl": "https://www.scottishathletics.org.uk/wp-content/uploads/2014/06/UniInt-63581-2.jpg",
            "datePublished": "2014-04-28T10:41:08+00:00",
            "dateModified": "2021-10-19T14:24:55+00:00",
            "description": "scottishathletics is the national governing body for athletics in Scotland, established in 2001 and succeeding the Scottish Athletics Federation.",
            "breadcrumb": {
                "@id": "https://www.scottishathletics.org.uk/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.scottishathletics.org.uk/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.scottishathletics.org.uk/#primaryimage",
            "url": "https://www.scottishathletics.org.uk/wp-content/uploads/2014/06/UniInt-63581-2.jpg",
            "contentUrl": "https://www.scottishathletics.org.uk/wp-content/uploads/2014/06/UniInt-63581-2.jpg",
            "width": 1024,
            "height": 682,
            "caption": "Spikes on track"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.scottishathletics.org.uk/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.scottishathletics.org.uk/#website",
            "url": "https://www.scottishathletics.org.uk/",
            "name": "Scottish Athletics",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.scottishathletics.org.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/about/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.scottishathletics.org.uk/",
            "url": "https://www.scottishathletics.org.uk/",
            "name": "Home - Scottish Athletics",
            "isPartOf": {
                "@id": "https://www.scottishathletics.org.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.scottishathletics.org.uk/#primaryimage"
            },
            "image": {
                "@id": "https://www.scottishathletics.org.uk/#primaryimage"
            },
            "thumbnailUrl": "https://www.scottishathletics.org.uk/wp-content/uploads/2014/06/UniInt-63581-2.jpg",
            "datePublished": "2014-04-28T10:41:08+00:00",
            "dateModified": "2021-10-19T14:24:55+00:00",
            "description": "scottishathletics is the national governing body for athletics in Scotland, established in 2001 and succeeding the Scottish Athletics Federation.",
            "breadcrumb": {
                "@id": "https://www.scottishathletics.org.uk/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.scottishathletics.org.uk/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.scottishathletics.org.uk/#primaryimage",
            "url": "https://www.scottishathletics.org.uk/wp-content/uploads/2014/06/UniInt-63581-2.jpg",
            "contentUrl": "https://www.scottishathletics.org.uk/wp-content/uploads/2014/06/UniInt-63581-2.jpg",
            "width": 1024,
            "height": 682,
            "caption": "Spikes on track"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.scottishathletics.org.uk/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.scottishathletics.org.uk/#website",
            "url": "https://www.scottishathletics.org.uk/",
            "name": "Scottish Athletics",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.scottishathletics.org.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}