SILCA
(https://silca.cc) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are minimal. The site explicitly names Josh Poertner as the expert and provides specific historical dates (1917 foundation, 1923 first pressure gauge patent) that establish long-term authority. The schema_json supports this by including detailed VideoObject data and organizational structure, though sameAs links to external professional cycling bodies would strengthen the digital footprint.
The only disconnect is a lack of sourcing for a few specific bold claims, such as ‘Roughly 70%* of damage to high-end carbon components’ happening without torque tools. While plausible, the source for the 70% figure is not immediately visible in the provided text crawl. Most other claims, like the ‘3-8w’ savings from aero socks, are standard in industry wind-tunnel testing vernacular.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Tubeless Tires Under the Microscope: Understanding Sealant, Slices & Punctures",
"description": "Pro-level tips, real rider questions, and a peek behind the scenes at SILCA’s legacy and innovation.",
"thumbnailUrl": [
"https://silca.cc/cdn/shop/files/SILCA_solid_black_140x.png?v=1632164389"
],
"uploadDate": "2026-05-24T17:16:24-0400",
"duration": "PT1M1S",
"publisher": {
"@type": "Organization",
"name": "SILCA",
"logo": {
"@type": "ImageObject",
"url": "https://silca.cc/cdn/shop/files/SILCA_solid_black_140x.png?v=1632164389"
}
},
"contentUrl": "https://silca.cc/",
"embedUrl": "https://www.youtube.com/embed/lEHwQ2yr84w"
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Spring Tune-Up: 4 Things Riders Miss",
"description": "Pro-level tips, real rider questions, and a peek behind the scenes at SILCA’s legacy and innovation.",
"thumbnailUrl": [
"https://silca.cc/cdn/shop/files/SILCA_solid_black_140x.png?v=1632164389"
],
"uploadDate": "2026-05-24T17:16:24-0400",
"duration": "PT1M1S",
"publisher": {
"@type": "Organization",
"name": "SILCA",
"logo": {
"@type": "ImageObject",
"url": "https://silca.cc/cdn/shop/files/SILCA_solid_black_140x.png?v=1632164389"
}
},
"contentUrl": "https://silca.cc/",
"embedUrl": "https://www.youtube.com/embed/sNnO0LvSykc"
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "How to Wrap Bar Tape Like a Pro | Step-by-Step with SILCA’s Josh Poertner",
"description": "Pro-level tips, real rider questions, and a peek behind the scenes at SILCA’s legacy and innovation.",
"thumbnailUrl": [
"https://silca.cc/cdn/shop/files/SILCA_solid_black_140x.png?v=1632164389"
],
"uploadDate": "2026-05-24T17:16:24-0400",
"duration": "PT1M1S",
"publisher": {
"@type": "Organization",
"name": "SILCA",
"logo": {
"@type": "ImageObject",
"url": "https://silca.cc/cdn/shop/files/SILCA_solid_black_140x.png?v=1632164389"
}
},
"contentUrl": "https://silca.cc/",
"embedUrl": "https://www.youtube.com/embed/KkQg961CzGI"
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Not Using the SILCA Tire Pressure Calculator Yet? Here’s Why You Should!",
"description": "Pro-level tips, real rider questions, and a peek behind the scenes at SILCA’s legacy and innovation.",
"thumbnailUrl": [
"https://silca.cc/cdn/shop/files/SILCA_solid_black_140x.png?v=1632164389"
],
"uploadDate": "2026-05-24T17:16:24-0400",
"duration": "PT1M1S",
"publisher": {
"@type": "Organization",
"name": "SILCA",
"logo": {
"@type": "ImageObject",
"url": "https://silca.cc/cdn/shop/files/SILCA_solid_black_140x.png?v=1632164389"
}
},
"contentUrl": "https://silca.cc/",
"embedUrl": "https://www.youtube.com/embed/jmfAcEpIAKc"
}
]
/collections/soft-goods/
{
"@context": "http://schema.org",
"@type": "CollectionPage",
"image": {
"@type": "ImageObject",
"height": 313,
"url": "https://silca.cc/cdn/shop/collections/a180f463d2a3ed014bbeea085f65e46b_417x.png?v=1726171012",
"width": 417
},
"name": "Apparel & Accessories Collection"
}
/collections/tools/
{
"@context": "http://schema.org",
"@type": "CollectionPage",
"image": {
"@type": "ImageObject",
"height": 313,
"url": "https://silca.cc/cdn/shop/collections/e85f2a980d2df84319d8adc3c0cca582_417x.jpg?v=1726170693",
"width": 417
},
"name": "Tools"
}
/collections/clean/
{
"@context": "http://schema.org",
"@type": "CollectionPage",
"description": "Cleaning your bike is the number one marginal gain you can make to the bike. SILCA's cleaning products are environmentally friendly and keep your bike sparkling year around. Prep your chain and your frame to keep them running cleaner, longer.",
"image": {
"@type": "ImageObject",
"height": 313,
"url": "https://silca.cc/cdn/shop/collections/thebicyclespacollection_417x.jpg?v=1726170940",
"width": 417
},
"name": "Clean"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 42 | 11 |
| /collections/soft-goods/ | 52 | 2 |
| /collections/tools/ | 54 | 2 |
| /collections/clean/ | 51 | 2 |
This page presents a snapshot of public data from SILCA, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SILCA: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://silca.cc to view the most current version of its content and see directly what this company is about and what it offers.