York Barbell
(https://yorkbarbell.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are nearly non-existent due to the inclusion of founder Bob Hoffman in the JSON-LD schema and the specific founding date of 1932. The technical implementation is robust, featuring clean heading hierarchies and specific local business information. One minor gap is the author Site Administrator, which is a missed opportunity to link content to a specific fitness expert, though this is typical for retail-heavy models.
The site makes few bold performance claims, focusing instead on product availability and pricing. The few claims that do exist, such as consistently set the standard in product design, are backed by the granular technical detail provided in the product descriptions. There is no disconnect between the marketing tone and the demonstrated inventory.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"SportingGoodsStore",
"Organization"
],
"@id": "https://yorkbarbell.com/#organization",
"name": "York Barbell",
"url": "https://yorkbarbell.com",
"sameAs": [
"https://www.facebook.com/YorkBarbellUSA/"
],
"logo": {
"@type": "ImageObject",
"@id": "https://yorkbarbell.com/#logo",
"url": "https://yorkbarbell.com/wp-content/uploads/2024/01/York-Barbell-Logo.png",
"contentUrl": "https://yorkbarbell.com/wp-content/uploads/2024/01/York-Barbell-Logo.png",
"caption": "York Barbell",
"inLanguage": "en-US",
"width": "640",
"height": "275"
},
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"legalName": "dlaws@dabrianmarketing.com",
"image": {
"@id": "https://yorkbarbell.com/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://yorkbarbell.com/#website",
"url": "https://yorkbarbell.com",
"name": "York Barbell",
"alternateName": "York Barbell USA",
"publisher": {
"@id": "https://yorkbarbell.com/#organization"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://yorkbarbell.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "ImageObject",
"@id": "https://yorkbarbell.com/wp-content/uploads/2019/09/York-Barbell-Logo-Sticker.png",
"url": "https://yorkbarbell.com/wp-content/uploads/2019/09/York-Barbell-Logo-Sticker.png",
"width": "486",
"height": "159",
"caption": "York Barbell Social Media",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://yorkbarbell.com/#webpage",
"url": "https://yorkbarbell.com/",
"name": "Home - York Barbell",
"datePublished": "2016-11-02T02:56:40-04:00",
"dateModified": "2026-05-04T15:32:25-04:00",
"about": {
"@id": "https://yorkbarbell.com/#organization"
},
"isPartOf": {
"@id": "https://yorkbarbell.com/#website"
},
"primaryImageOfPage": {
"@id": "https://yorkbarbell.com/wp-content/uploads/2019/09/York-Barbell-Logo-Sticker.png"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://yorkbarbell.com/author/admin/",
"name": "Site Administrator",
"url": "https://yorkbarbell.com/author/admin/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/1331687ff6141a27b5015ddef97861d983c84b953d7a11b8cc2df1f94ec65c97?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/1331687ff6141a27b5015ddef97861d983c84b953d7a11b8cc2df1f94ec65c97?s=96&d=mm&r=g",
"caption": "Site Administrator",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://yorkbarbell.com/#organization"
}
},
{
"@type": "Article",
"headline": "Home - York Barbell",
"datePublished": "2016-11-02T02:56:40-04:00",
"dateModified": "2026-05-04T15:32:25-04:00",
"author": {
"@id": "https://yorkbarbell.com/author/admin/",
"name": "Site Administrator"
},
"publisher": {
"@id": "https://yorkbarbell.com/#organization"
},
"description": "A York home gym isn’t just about having the right gear. It’s about creating a space that fits your goals, your lifestyle, and your commitment to lifelong",
"name": "Home - York Barbell",
"@id": "https://yorkbarbell.com/#richSnippet",
"isPartOf": {
"@id": "https://yorkbarbell.com/#webpage"
},
"image": {
"@id": "https://yorkbarbell.com/wp-content/uploads/2019/09/York-Barbell-Logo-Sticker.png"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://yorkbarbell.com/#webpage"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "York Barbell",
"alternateName": "York Barbell USA",
"address": {
"@type": "PostalAddress",
"streetAddress": "3300 Board Road",
"addressLocality": "York",
"addressRegion": "PA",
"postalCode": "17406"
},
"telephone": "+1 800-358-9675",
"email": "customersupport@yorkbarbell.com",
"url": "https://yorkbarbell.com",
"logo": "https://yorkbarbell.com/wp-content/uploads/2024/01/York-Barbell-Logo.png",
"sameAs": [
"https://www.facebook.com/YorkBarbellUSA/",
"https://www.instagram.com/york_barbell_official/"
],
"slogan": "The Strongest Name in Fitness",
"priceRange": "$$",
"foundingDate": "1932",
"founder": {
"@type": "Person",
"givenName": "Bob",
"familyName": "Hoffman"
}
}
]
/product-category/power-squat-racks-equipment/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://yorkbarbell.com/#organization",
"name": "York Barbell",
"sameAs": [
"https://www.facebook.com/YorkBarbellUSA/"
]
},
{
"@type": "WebSite",
"@id": "https://yorkbarbell.com/#website",
"url": "https://yorkbarbell.com",
"name": "York Barbell",
"alternateName": "York Barbell USA",
"publisher": {
"@id": "https://yorkbarbell.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://yorkbarbell.com/product-category/power-squat-racks-equipment/#webpage",
"url": "https://yorkbarbell.com/product-category/power-squat-racks-equipment/",
"name": "Racks & Equipment - York Barbell",
"isPartOf": {
"@id": "https://yorkbarbell.com/#website"
},
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Products",
"@id": "https://yorkbarbell.com/products/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Racks & Equipment",
"@id": "https://yorkbarbell.com/product-category/power-squat-racks-equipment/"
}
}
]
}
]
/product-category/accessories-apparel/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://yorkbarbell.com/#organization",
"name": "York Barbell",
"sameAs": [
"https://www.facebook.com/YorkBarbellUSA/"
]
},
{
"@type": "WebSite",
"@id": "https://yorkbarbell.com/#website",
"url": "https://yorkbarbell.com",
"name": "York Barbell",
"alternateName": "York Barbell USA",
"publisher": {
"@id": "https://yorkbarbell.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://yorkbarbell.com/product-category/accessories-apparel/#webpage",
"url": "https://yorkbarbell.com/product-category/accessories-apparel/",
"name": "Accessories & Apparel - York Barbell",
"isPartOf": {
"@id": "https://yorkbarbell.com/#website"
},
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Products",
"@id": "https://yorkbarbell.com/products/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Accessories & Apparel",
"@id": "https://yorkbarbell.com/product-category/accessories-apparel/"
}
}
]
}
]
/product-category/new-products/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://yorkbarbell.com/#organization",
"name": "York Barbell",
"sameAs": [
"https://www.facebook.com/YorkBarbellUSA/"
]
},
{
"@type": "WebSite",
"@id": "https://yorkbarbell.com/#website",
"url": "https://yorkbarbell.com",
"name": "York Barbell",
"alternateName": "York Barbell USA",
"publisher": {
"@id": "https://yorkbarbell.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://yorkbarbell.com/product-category/new-products/#webpage",
"url": "https://yorkbarbell.com/product-category/new-products/",
"name": "New Products - York Barbell",
"isPartOf": {
"@id": "https://yorkbarbell.com/#website"
},
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Products",
"@id": "https://yorkbarbell.com/products/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "New Products",
"@id": "https://yorkbarbell.com/product-category/new-products/"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 24 | 2 |
| /product-category/power-squat-racks-equipment/ | 24 | 2 |
| /product-category/accessories-apparel/ | 24 | 2 |
| /product-category/new-products/ | 24 | 2 |
This page presents a snapshot of public data from York Barbell, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to York Barbell: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://yorkbarbell.com to view the most current version of its content and see directly what this company is about and what it offers.