1800 Tequila
(https://1800tequila.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
Authority gaps exist regarding the leadership and expertise claims. The site references Juan Domingo Beckmann as the owner multiple times, but the schema_json lacks Person schema or sameAs links to verify his profile. The expert claim ‘Trusted by Mexico’s Tequila Experts’ (Products H3) is a generic assertion with no names or verifiable associations attached.
The boldest performance claim, ‘World’s fastest-growing spirit,’ is presented as an H4 on the homepage with an image of ‘The Spirits Business’ logo but lacks a direct link to the study or article. The brand makes significant claims about its ’11 generations’ of lineage and ‘first license,’ which are specific but presented without any supporting documentation or external historical references.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.1800tequila.com/",
"url": "https://www.1800tequila.com/",
"name": "1800® Tequila | The Best Taste in Tequila",
"isPartOf": {
"@id": "https://www.1800tequila.com/#website"
},
"about": {
"@id": "https://www.1800tequila.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.1800tequila.com/#primaryimage"
},
"image": {
"@id": "https://www.1800tequila.com/#primaryimage"
},
"thumbnailUrl": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2021/12/1800-share-image.png?fit=960%2C500&ssl=1",
"datePublished": "2021-05-13T13:46:50+00:00",
"dateModified": "2026-04-09T17:19:37+00:00",
"description": "Through 11 generations of hard work, passion, and honesty, we have earned our claim as the World’s Most Awarded Tequila.",
"breadcrumb": {
"@id": "https://www.1800tequila.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.1800tequila.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.1800tequila.com/#primaryimage",
"url": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2021/12/1800-share-image.png?fit=960%2C500&ssl=1",
"contentUrl": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2021/12/1800-share-image.png?fit=960%2C500&ssl=1",
"width": 960,
"height": 500,
"caption": "1800-share-image"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.1800tequila.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.1800tequila.com/#website",
"url": "https://www.1800tequila.com/",
"name": "1800 Tequila",
"description": "1800 Tequila",
"publisher": {
"@id": "https://www.1800tequila.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.1800tequila.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.1800tequila.com/#organization",
"name": "1800 Tequila",
"url": "https://www.1800tequila.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.1800tequila.com/#/schema/logo/image/",
"url": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2021/12/1800-share-image.png?fit=960%2C500&ssl=1",
"contentUrl": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2021/12/1800-share-image.png?fit=960%2C500&ssl=1",
"width": 960,
"height": 500,
"caption": "1800 Tequila"
},
"image": {
"@id": "https://www.1800tequila.com/#/schema/logo/image/"
}
}
]
}
/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.1800tequila.com/products/",
"url": "https://www.1800tequila.com/products/",
"name": "Browse 1800® Tequila Products - Find Your Tequila Flavor",
"isPartOf": {
"@id": "https://www.1800tequila.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.1800tequila.com/products/#primaryimage"
},
"image": {
"@id": "https://www.1800tequila.com/products/#primaryimage"
},
"thumbnailUrl": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2024/10/desktop-product-pdp-hero.webp?fit=789%2C1863&ssl=1",
"description": "Browse our variety of premium 1800® Tequila products, all made using 100% Weber agave and our original, 200-year-old recipe.",
"breadcrumb": {
"@id": "https://www.1800tequila.com/products/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.1800tequila.com/products/#primaryimage",
"url": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2024/10/desktop-product-pdp-hero.webp?fit=789%2C1863&ssl=1",
"contentUrl": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2024/10/desktop-product-pdp-hero.webp?fit=789%2C1863&ssl=1",
"width": 789,
"height": 1863,
"caption": "1800 Essential Artists Series 12"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.1800tequila.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.1800tequila.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.1800tequila.com/#website",
"url": "https://www.1800tequila.com/",
"name": "1800 Tequila",
"description": "1800 Tequila",
"publisher": {
"@id": "https://www.1800tequila.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.1800tequila.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.1800tequila.com/#organization",
"name": "1800 Tequila",
"url": "https://www.1800tequila.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.1800tequila.com/#/schema/logo/image/",
"url": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2021/12/1800-share-image.png?fit=960%2C500&ssl=1",
"contentUrl": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2021/12/1800-share-image.png?fit=960%2C500&ssl=1",
"width": 960,
"height": 500,
"caption": "1800 Tequila"
},
"image": {
"@id": "https://www.1800tequila.com/#/schema/logo/image/"
}
}
]
}
/drinks/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.1800tequila.com/drinks/",
"url": "https://www.1800tequila.com/drinks/",
"name": "Try 1800® Tequila Signature Drink Recipes | 1800® Tequila",
"isPartOf": {
"@id": "https://www.1800tequila.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.1800tequila.com/drinks/#primaryimage"
},
"image": {
"@id": "https://www.1800tequila.com/drinks/#primaryimage"
},
"thumbnailUrl": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2025/11/1800-tamarind-highball-1.jpg?fit=770%2C1024&ssl=1",
"description": "Whether you prefer a classic margarita or a new recipe with an unexpected twist, 1800® Tequila has the perfect cocktail for you. Explore the possibilities!",
"breadcrumb": {
"@id": "https://www.1800tequila.com/drinks/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.1800tequila.com/drinks/#primaryimage",
"url": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2025/11/1800-tamarind-highball-1.jpg?fit=770%2C1024&ssl=1",
"contentUrl": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2025/11/1800-tamarind-highball-1.jpg?fit=770%2C1024&ssl=1",
"width": 770,
"height": 1024
},
{
"@type": "BreadcrumbList",
"@id": "https://www.1800tequila.com/drinks/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.1800tequila.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Drinks"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.1800tequila.com/#website",
"url": "https://www.1800tequila.com/",
"name": "1800 Tequila",
"description": "1800 Tequila",
"publisher": {
"@id": "https://www.1800tequila.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.1800tequila.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.1800tequila.com/#organization",
"name": "1800 Tequila",
"url": "https://www.1800tequila.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.1800tequila.com/#/schema/logo/image/",
"url": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2021/12/1800-share-image.png?fit=960%2C500&ssl=1",
"contentUrl": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2021/12/1800-share-image.png?fit=960%2C500&ssl=1",
"width": 960,
"height": 500,
"caption": "1800 Tequila"
},
"image": {
"@id": "https://www.1800tequila.com/#/schema/logo/image/"
}
}
]
}
/our-story/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.1800tequila.com/our-story/",
"url": "https://www.1800tequila.com/our-story/",
"name": "Discover The Vibrant 1800® Tequila History",
"isPartOf": {
"@id": "https://www.1800tequila.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.1800tequila.com/our-story/#primaryimage"
},
"image": {
"@id": "https://www.1800tequila.com/our-story/#primaryimage"
},
"thumbnailUrl": "https://www.1800tequila.com/wp-content/uploads/2021/11/1800-crest@3x-768x749.png",
"datePublished": "2021-05-13T18:55:21+00:00",
"dateModified": "2026-02-06T19:13:39+00:00",
"description": "earn more about the strong history of 1800® Tequila. Today, 1800® Tequila honors that history with every bottle.",
"breadcrumb": {
"@id": "https://www.1800tequila.com/our-story/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.1800tequila.com/our-story/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.1800tequila.com/our-story/#primaryimage",
"url": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2021/11/1800-crest%403x.png?fit=1665%2C1623&ssl=1",
"contentUrl": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2021/11/1800-crest%403x.png?fit=1665%2C1623&ssl=1",
"width": 1665,
"height": 1623,
"caption": "1800 Crest: Trabajo Pasion Honestidad"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.1800tequila.com/our-story/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.1800tequila.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Story"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.1800tequila.com/#website",
"url": "https://www.1800tequila.com/",
"name": "1800 Tequila",
"description": "1800 Tequila",
"publisher": {
"@id": "https://www.1800tequila.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.1800tequila.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.1800tequila.com/#organization",
"name": "1800 Tequila",
"url": "https://www.1800tequila.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.1800tequila.com/#/schema/logo/image/",
"url": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2021/12/1800-share-image.png?fit=960%2C500&ssl=1",
"contentUrl": "https://i0.wp.com/www.1800tequila.com/wp-content/uploads/2021/12/1800-share-image.png?fit=960%2C500&ssl=1",
"width": 960,
"height": 500,
"caption": "1800 Tequila"
},
"image": {
"@id": "https://www.1800tequila.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
13Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 2 |
| /products/ | 4 | 2 |
| /drinks/ | 3 | 2 |
| /our-story/ | 3 | 2 |
Explore the other reputation pillars for 1800 Tequila
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from 1800 Tequila, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to 1800 Tequila: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://1800tequila.com to view the most current version of its content and see directly what this company is about and what it offers.